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                                   EXHIBIT 23


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

The Board of Directors and Shareholders
Rainbow Rentals, Inc.:


We consent to the incorporation by reference in the registration statement (No.
333-48769) on Form S-8 of Rainbow Rentals, Inc. of our report dated February 8,
2000, relating to the consolidated balance sheets of Rainbow Rentals, Inc. and
subsidiary as of December 31, 1999 and 1998, and the related consolidated
statements of income, shareholders' equity, and cash flows for each of the
years in the three-year period ended December 31, 1999, which report appears in
the December 31, 1999 annual report on Form 10-K of Rainbow Rentals, Inc.



KPMG, LLP
Cleveland, Ohio
March 29, 2000





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