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                                                                   Exhibit 23.1




CONSENT OF DELOITTE & TOUCHE LLP


We consent to the use of the Current Report on Form 8-K/A of American Greetings
Corporation of our report dated March 3, 2000, except for Note 17, as to which
the date is March 30, 2000, relating to the consolidated financial statements of
Gibson Greetings, Inc. and subsidiaries as of December 31, 1999 and 1998 and for
each of the three years in the period ended December 31, 1999.

/s/ Deloitte & Touche LLP
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Cincinnati, Ohio
May 17, 2000


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