1 Exhibit 23.4 CONSENT OF INDEPENDENT ACCOUNTANTS We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-89977) of The Kroger Co. of our report dated September 22, 2000 relating to the financial statements of the Fred Meyer, Inc. 401(k) Savings Plan, which appears in an exhibit to this Form 10-K/A. /s/ PricewaterhouseCoopers LLP PricewaterhouseCoopers LLP Portland, Oregon September 22, 2000