Exhibit 99(a)

                        BORON, LEPORE & ASSOCIATES, INC.
                              AMENDED AND RESTATED
                        1996 STOCK OPTION AND GRANT PLAN

SECTION 1. GENERAL PURPOSE OF THE PLAN; DEFINITIONS

      The name of the plan is the Amended and Restated Boron, LePore &
Associates, Inc. 1996 Stock Option and Grant Plan (the "Plan"). The purpose of
the Plan is to encourage and enable the officers, employees, directors,
consultants, advisors and other key persons of Boron, LePore & Associates, Inc.
(the "Company") and its Subsidiaries (as defined below) upon whose judgment,
initiative and efforts the Company largely depends for the successful conduct of
its business to acquire a proprietary interest in the Company. It is anticipated
that providing such persons with a direct stake in the Company's welfare will
assure a closer identification of their interests with those of the Company,
thereby stimulating their efforts on the Company's behalf and strengthening
their desire to remain with the Company.

      The following terms shall be defined as set forth below:

      "Act" means the Securities Exchange Act of 1934, as amended.

      "Award" or "Awards," except where referring to a particular category of
grant under the Plan, shall include Incentive Stock Options, Non-Qualified Stock
Options, Stock Appreciation Rights, Restricted Stock Awards, Unrestricted Stock
Awards, Performance Share Awards and Dividend Equivalent Rights.

      "Board" means the Board of Directors of the Company.

      "Code" means the Internal Revenue Code of 1986, as amended, and any
successor Code, and related rules, regulations and interpretations.

      "Committee" has the meaning specified in Section 2.

      "Dividend Equivalent Right" means Awards granted pursuant to Section 10.

      "Effective Date" means the date on which the Plan is approved by
stockholders as set forth in Section 16.

      "Fair Market Value" of the Stock on any given date means (i) if the Stock
is admitted to quotation on the National Association of Securities Dealers
Automated Quotation System ("NASDAQ"), the Fair Market Value on any given date
shall not be less than the average of the highest bid and lowest asked prices of
the Stock reported for such date or, if no bid and asked prices were reported
for such date, for the last day preceding such date for which such prices were
reported; or (ii) if the Stock is admitted to trading on a national securities
exchange or the NASDAQ National Market System, then clause (i) shall not apply
and the Fair Market Value on any date shall not be less than the closing price
reported for the Stock on such exchange or system for such date or, if no sales
were reported for such date, for the last date preceding such date for which a
sale was reported; or (iii) if the Stock is not publicly traded on a securities
exchange or traded in the over-the-counter market or, if traded or quoted, there
are no transactions or quotations within the last ten trading days or trading
has been halted for extraordinary reasons, the Fair Market Value on any given
date shall be determined in good faith by the Committee with reference to the
rules and principles of valuation set forth in Section 20.2031- 2 of the
Treasury Regulations; and (iv) notwithstanding the foregoing, the Fair Market
Value of the Stock on the effective date of the Initial Public Offering shall be
the offering price to the public of the Stock on such date.

      "Incentive Stock Option" means any Stock Option designated and qualified
as an "incentive stock option" as defined in Section 422 of the Code.

      "Independent Director" means a member of the Board who is neither an
employee or officer of the Company or any Subsidiary.

      "Initial Public Offering" means the first underwritten public offering
pursuant to an effective registration statement under the Securities Act of
1933, as amended, covering the offer and sale of Stock to the public.

      "Non-Qualified Stock Option" means any Stock Option that is not an
Incentive Stock Option.

      "Option" or "Stock Option" means any option to purchase shares of Stock
granted pursuant to Section 5.

      "Performance Share Award" means any Award granted pursuant to Section 9.

      "Restricted Stock Award" means any Award granted pursuant to Section 7.

      "Stock" means the Common Stock, par value $.01 per share, of the Company,
subject to adjustments pursuant to Section 3.

      "Stock Appreciation Rights" means any Award granted pursuant to Section 6.

      "Subsidiary" means any corporation or other entity (other than the
Company) in any unbroken chain of corporations or other entities, beginning with
the Company, if each of the corporations or entities (other than the last
corporation or entity in the unbroken chain) owns stock or other interests
possessing 50% or more of the economic interest or the total combined voting
power of all classes of stock or other interests in one of the other
corporations or entities in the chain.

      "Unrestricted Stock Award" means any Award granted pursuant to Section 8.

SECTION 2. ADMINISTRATION OF PLAN; COMMITTEE AUTHORITY TO SELECT PARTICIPANTS
           AND DETERMINE AWARDS

      (a) Committee. The Plan shall be administered by the Board of Directors of
the Company, or at the discretion of the Board, by a committee of the Board
consisting of not less than two Independent Directors. On and after the date the
Company becomes subject to the Act, each member of the Committee shall be a
"Non-Employee Director" within the meaning of Rule 16b-3(a)(3). On and after the
date the Plan becomes subject to Section 162(m) of the Code, each member of the
Committee shall be an "Outside Director" within the meaning of Section 162(m) of
the Code and the regulations promulgated thereunder. All references herein to
the Committee shall be deemed to refer to the entity then responsible for
administration of the Plan at the relevant time (i.e., either the Board of
Directors or a committee of the Board, as applicable).

      (b) Powers of Committee. The Committee shall have the power and authority
to grant Awards consistent with the terms of the Plan, including the power and
authority:

            (i) to select the officers, employees, Independent Directors,
consultants, advisers and key persons of the Company and its Subsidiaries to
whom Awards may from time to time be granted;

            (ii) to determine the time or times of grant, and the extent, if
any, of Incentive Stock Options, Non-Qualified Stock Options, Stock Appreciation
Rights, Restricted Stock Awards, Unrestricted Stock Awards, Performance Share
Awards and Dividend Equivalent Rights, or any combination of the foregoing,
granted to any one or more participants;

            (iii) to determine the number of shares of Stock to be covered by
any Award;

            (iv) to determine and modify from time to time the terms and
conditions, including restrictions, not inconsistent with the terms of the Plan,
of any Award, which terms and conditions may differ among individual Awards and
participants, and to approve the form of written instruments evidencing the
Awards;

            (v) to accelerate at any time the exercisability or vesting of all
or any portion of any Award and/or to include provisions in Awards providing for
such acceleration;

            (vi) to impose any limitations on Awards granted under the Plan,
including limitations on transfers, repurchase provisions and the like and to
exercise repurchase rights or obligations;

            (vii) subject to the provisions of Section 5(a)(iii), to extend at
any time the period in which Stock Options may be exercised;

            (viii) to determine at any time whether, to what extent, and under
what circumstances Stock and other amounts payable with respect to an Award
shall be deferred either automatically or at the election of the participant and
whether and to what extent the Company shall pay or credit amounts constituting
interest (at rates determined by the Committee) or dividends or deemed dividends
on such deferrals; and

            (ix) at any time to adopt, alter and repeal such rules, guidelines
and practices for administration of the Plan and for its own acts and
proceedings as it shall deem advisable; to interpret the terms and provisions of
the Plan and any Award (including related written instruments); to make all
determinations it deems advisable for the administration of the Plan; to decide
all disputes arising in connection with the Plan; and to otherwise supervise the
administration of the Plan.

      All decisions and interpretations of the Committee shall be binding on all
persons, including the Company and Plan participants.

      (c) Delegation of Authority to Grant Awards. The Committee, in its
discretion, may delegate to the Chief Executive Officer of the Company all or
part of the Committee's authority and duties with respect to Awards, including
the granting thereof, to individuals who are not subject to the reporting and
other provisions of Section 16 of the Act or "covered employees" within the
meaning of Section 162(m) of the Code. Any such delegation by the Committee
shall include a limitation as to the amount of Awards that may be granted during
the period of delegation and shall contain guidelines as to the determination of
the exercise price of any Option or Stock Appreciation Right, the price of other
Awards and the vesting criteria. The Committee may revoke or amend the terms of
a delegation at any time but such action shall not invalidate any prior actions
of the Committee's delegate or delegates that were consistent with the terms of
the Plan.

SECTION 3. STOCK ISSUABLE UNDER THE PLAN; MERGERS; SUBSTITUTION

      (a) Stock Issuable. The maximum number of shares of Stock reserved and
available for issuance under the Plan shall be such aggregate number of shares
of Stock as does not exceed the sum of (i) 4,500,000 shares; plus (ii) as of
each June 30 and December 31 after December 31, 1997, an additional positive
number equal to five percent (5%) of the shares of Stock issued by the Company
during that six month period; provided, however, that the maximum number of
shares of Stock for which Incentive Stock Options may be granted under the Plan
shall not exceed 4,500,000 shares, and the maximum number of shares of stock
which may be the subject of outright grants shall not exceed 1,125,000 shares.
For purposes of the foregoing limitations, the shares of Stock underlying any
Awards which are forfeited, canceled, reacquired by the Company, satisfied
without the issuance of Stock or otherwise terminated (other than by exercise)
shall be added back to the shares of Stock available for issuance under the
Plan. Subject to such overall limitation, shares of Stock may be issued up to
such maximum number pursuant to any type or types of Award; provided, however,
that from and after the date the Plan is subject to Section 162(m) of the Code,
Stock Options or Stock Appreciation Rights with respect to no more than 500,000
shares of stock may be granted to any one individual participant during any one
calendar year period. The shares available for issuance under the Plan may be
authorized but unissued shares of Stock or shares of Stock reacquired by the
Company.

      (b) Recapitalizations. If, through or as a result of any merger,
consolidation, sale of all or substantially all of the assets of the Company,
reorganization, recapitalization, reclassification, stock dividend, stock split,
reverse stock split or other similar transaction, the outstanding shares of
Stock are increased or decreased or are exchanged for a different number or kind
of shares or other securities of the Company or any successor company, or
additional shares or new or different shares or other securities of the Company
or other non-cash assets are distributed with respect to such shares of Stock or
other securities, the Committee shall make an appropriate or proportionate
adjustment in (i) the maximum number of shares reserved for issuance under the
Plan, (ii) the number of Stock Options, Stock Appreciation Rights or other
Awards that can be granted to any one individual participant, (iii) the

number and kind of shares or other securities subject to any then outstanding
Awards under the Plan, and (iv) the price for each share subject to any then
outstanding Stock Options, Stock Appreciation Rights or other Awards under the
Plan, without changing the aggregate exercise price (i.e., the exercise price
multiplied by the number of shares) as to which such Stock Options and Stock
Appreciation Rights remain exercisable and the repurchase price for shares
subject to repurchase. The adjustment by the Committee shall be final, binding
and conclusive. No fractional shares of Stock shall be issued under the Plan
resulting from any such adjustment, but the Committee in its discretion may make
a cash payment in lieu of fractional shares.

      (c) Mergers and Other Transactions. In the case of (i) the dissolution or
liquidation of the Company, (ii) a merger, reorganization or consolidation in
which the Company is acquired by another person or entity (other than a holding
company formed by the Company), (iii) the sale of all or substantially all of
the assets of the Company to an unrelated person or entity, or (iv) the sale of
all of the Stock of the Company to an unrelated person or entity (in each case,
a "Transaction"), all outstanding Options and Stock Appreciation Rights held by
participants, to the extent not fully vested and exercisable, shall not become
fully vested and exercisable, except as the Committee otherwise determines. Upon
the effectiveness of the Transaction, the Plan and all Options, Stock
Appreciation Rights, Dividend Equivalent Rights and Performance Share Awards
("Options/Contractual Awards") granted hereunder shall terminate, unless
provision is made in connection with the Transaction for the assumption of
Contractual Awards heretofore granted, or the substitution of such Contractual
Awards of new Contractual Awards of the successor entity or parent thereof, with
appropriate adjustment as to the number and kind of shares and, if appropriate,
the per share exercise prices, as provided in Section 3(b) above. In the event
of such termination, each optionee shall be permitted to exercise for a period
of at least 15 days prior to the date of such termination all outstanding
Options and Stock Appreciation Rights held by such optionee which are then
exercisable. The treatment of Restricted Stock Awards and Unrestricted Stock
Awards in connection with any such transaction shall be as specified in the
relevant agreement relating to such Award.

      (d) Substitute Awards. The Committee may grant Awards under the Plan in
substitution for stock and stock based awards held by employees of another
corporation who become employees of the Company or a Subsidiary as the result of
a merger or consolidation of the employing corporation with the Company or a
Subsidiary or the acquisition by the Company or a Subsidiary of property or
stock of the employing corporation. The Committee may direct that the substitute
awards be granted on such terms and conditions as the Committee considers
appropriate in the circumstances.

SECTION 4. ELIGIBILITY

      Participants in the Plan will be such officers and other employees,
Independent Directors, consultants, advisors and other key persons of the
Company and its Subsidiaries who are responsible for or contribute to the
management, growth or profitability of the Company and its Subsidiaries as are
selected from time to time by the Committee, in its sole discretion.

SECTION 5. STOCK OPTIONS

      Any Stock Option granted under the Plan shall be pursuant to a stock
option agreement which shall be in such form as the Committee may from time to
time approve. Option agreements need not be identical.

      Stock Options granted under the Plan may be either Incentive Stock Options
or Non-Qualified Stock Options. Incentive Stock Options may be granted only to
employees of the Company or any Subsidiary that is a "subsidiary corporation"
within the meaning of Section 424(f) of the Code. Non-Qualified Stock Options
may be granted to officers, employees, Independent Directors, advisors,
consultants and other key persons of the Company and its Subsidiaries. To the
extent that any Option does not qualify as an Incentive Stock Option, it shall
be deemed a Non-Qualified Stock Option.

      No Incentive Stock Option shall be granted under the Plan after August 17,
2007.

      (a) Terms of Stock Options. Stock Options granted under the Plan shall be
subject to the following terms and conditions and shall contain such additional
terms and conditions, not inconsistent with the terms of the Plan, as the
Committee shall deem desirable:

            (i) Exercise Price. The exercise price per share for the Stock
covered by a Stock Option shall be determined by the Committee at the time of
grant but shall not be less than 100% of the Fair Market Value in the case of
Incentive Stock Options. If an employee owns or is deemed to own (by reason of
the attribution rules applicable under Section 424(d) of the Code) more than 10%
of the combined voting power of all classes of stock of the Company or any
parent or subsidiary corporation and an Incentive Stock Option is granted to
such employee, the option price of such Incentive Stock Option shall be not less
than 110% of the Fair Market Value on the grant date.

            (ii) Grant of Discount Options in Lieu of Cash Compensation. Upon
the request of a participant and with the consent of the Committee, such
participant may elect each calendar year to receive a Non-Qualified Stock Option
in lieu of any cash bonus or other compensation to which he may become entitled
during the following calendar year, but only if such participant makes an
irrevocable election to waive receipt of all or a portion of such cash
compensation. Such election shall be made on or before the date set by the
Committee which date shall be no later than 15 days (or such shorter period
permitted by the Committee) preceding January 1 of the calendar year for which
the cash compensation would otherwise be paid. A Non-Qualified Stock Option
shall be granted to each participant who made such an irrevocable election on
the date the waived cash compensation would otherwise be paid. The exercise
price per share shall be determined by the Committee. The number of shares of
Stock subject to the Stock Option shall be determined by dividing the amount of
the waived cash compensation by the difference between the Fair Market Value of
the Stock on the date the Stock Option is granted and the exercise price per
share of the Stock Option. The Stock Option shall be granted for a whole number
of shares so determined; the value of any fractional share shall be paid in
cash.

            (iii) Option Term. The term of each Stock Option shall be fixed by
the Committee, but no Incentive Stock Option shall be exercisable more than ten
years after the date the option is granted. If an employee owns or is deemed to
own (by reason of the attribution rules of Section 424(d) of the Code) more than
10% of the combined voting power of all classes of stock of the Company or any
parent or subsidiary corporation and an Incentive Stock Option is granted to
such employee, the term of such option shall be no more than five years from the
date of grant.

            (iv) Exercisability; Rights of a Stockholder. Stock Options shall
become vested and exercisable at such time or times, whether or not in
installments, as shall be determined by the Committee at or after the grant
date; provided, however, that Stock Options granted in lieu of cash compensation
shall be exercisable in full as of the grant date. The Committee may at any time
accelerate the exercisability of all or any portion of any Stock Option. An
optionee shall have the rights of a stockholder only as to shares acquired upon
the exercise of a Stock Option and not as to unexercised Stock Options.

            (v) Method of Exercise. Stock Options may be exercised in whole or
in part, by giving written notice of exercise to the Company, specifying the
number of shares to be purchased. Payment of the purchase price may be made by
one or more of the following methods; provided, however, that the methods set
forth in subsections (B) and (C) below shall become available only after the
closing of the Initial Public Offering:

            (A) In cash, by certified or bank check or other instrument
      acceptable to the Committee;

            (B) In the form of shares of Stock that are not then subject to
      restrictions under any Company plan and that have been held by the
      optionee free of such restrictions for at least six months, if permitted
      by the Committee in its discretion. Such surrendered shares shall be
      valued at Fair Market Value on the exercise date;

            (C) By the optionee delivering to the Company a properly executed
      exercise notice together with irrevocable instructions to a broker to
      promptly deliver to the Company cash or a check payable and acceptable to
      the Company to pay the purchase price; provided that in the event the
      optionee chooses to pay the purchase price as so provided, the optionee
      and the broker shall comply with such procedures and enter into such
      agreements of indemnity and other agreements as the Committee shall
      prescribe as a condition of such payment procedure; or

            (D) By the optionee delivering to the Company a promissory note if
      the Board has authorized the loan of funds to the optionee for the purpose
      of enabling or assisting the optionee to effect the exercise of his Stock
      Option; provided that at least so much of the exercise price as represents
      the par value of the Stock shall be paid other than with a promissory
      note.

Payment instruments will be received subject to collection. The delivery of
certificates representing the shares of Stock to be purchased pursuant to the
exercise of a Stock Option will be contingent upon receipt from the optionee (or
a purchaser acting in his stead in accordance with the provisions of the Stock
Option) by the Company of the full purchase price for such shares and the
fulfillment of any other requirements contained in the Stock Option or
applicable provisions of laws.

      (vi) Termination. Unless otherwise provided in the option agreement or
determined by the Committee, upon the optionee's termination of employment (or
other business relationship) with the Company and its Subsidiaries, the
optionee's rights in his Stock Options shall automatically terminate.

      (vii) Annual Limit on Incentive Stock Options. To the extent required for
"incentive stock option" treatment under Section 422 of the Code, the aggregate
Fair Market Value (determined as of the time of grant) of the shares of Stock
with respect to which Incentive Stock Options granted under this Plan and any
other plan of the Company or its parent and subsidiary corporations become
exercisable for the first time by an optionee during any calendar year shall not
exceed $100,000. To the extent that any Stock Option exceeds this limit, it
shall constitute a Non- Qualified Stock Option.

            (b) Reload Options. At the discretion of the Committee, Options
granted under the Plan may include a "reload" feature pursuant to which an
optionee exercising an option by the delivery of a number of shares of Stock in
accordance with Section 5(a)(v)(B) hereof would automatically be granted an
additional Option (with an exercise price equal to the Fair Market Value of the
Stock on the date the additional Option is granted and with the same expiration
date as the original Option being exercised, and with such other terms as the
Committee may provide) to purchase that number of shares of Stock equal to the
number delivered to exercise the original Option.

            (c) Non-transferability of Options. No Stock Option shall be
transferable by the optionee otherwise than by will or by the laws of descent
and distribution and all Stock Options shall be exercisable, during the
optionee's lifetime, only by the optionee. Notwithstanding the foregoing, the
Committee may provide in an option agreement that the optionee may transfer,
without consideration for the transfer, his Non-Qualified Stock Options to
members of his immediate family, to trusts for the benefit of such family
members, to partnerships in which such family members are the only partners; or
to charitable organizations; provided, however, that the transferee agrees in
writing to be bound by the terms and conditions of this Plan and the applicable
Option Agreement.

SECTION 6. STOCK APPRECIATION RIGHTS.

            (a) Nature of Stock Appreciation Rights. A Stock Appreciation Right
is an Award entitling the recipient to receive an amount in cash or shares of
Stock or a combination thereof having a value equal to the excess of the Fair
Market Value of the Stock on the date of exercise over the exercise price per
Stock Appreciation Right set by the Committee at the time of grant, which price
shall determined by the Committee in its sole discretion (or over the option
exercise price per share, if the Stock Appreciation Right was granted in tandem
with a Stock Option) multiplied by the number of shares of Stock with respect to
which the Stock Appreciation Right shall have been exercised, with the Committee
having the right to determine the form of payment.

            (b) Grant and Exercise of Stock Appreciation Rights. Stock
Appreciation Rights may be granted by the Committee in tandem with, or
independently of, any Stock Option granted pursuant to Section 5 of the Plan. In
the case of a Stock Appreciation Right granted in tandem with a Non-Qualified
Stock Option, such Stock Appreciation Right may be granted either at or after
the time of the grant of such Option. In the case of a Stock Appreciation Right
granted in tandem with an Incentive Stock Option, such Stock Appreciation Right
may be granted only at the time of the grant of the Option. A Stock Appreciation
Right or applicable portion thereof granted in tandem with a Stock Option shall
terminate and no longer be exercisable upon the termination or exercise of the
related Option.

            (c) Terms and Conditions of Stock Appreciation Rights. Stock
Appreciation Rights shall be subject to such terms and conditions as shall be
determined from time to time by the Committee, subject to the following:

                  (i) Stock Appreciation Rights granted in tandem with Options
shall be exercisable at such time or times and to the extent that the related
Stock Options shall be exercisable.

                  (ii) Upon exercise of a Stock Appreciation Right, the
applicable portion of any related Option shall be surrendered.

SECTION 7. RESTRICTED STOCK AWARDS

            (a) Nature of Restricted Stock Awards. A Restricted Stock Award is
an Award entitling the recipient to acquire, at par value or such other purchase
price determined by the Committee, shares of Stock subject to such restrictions
and conditions as the Committee may determine at the time of grant ("Restricted
Stock"). Conditions may be based on continuing employment (or other business
relationship) and/or achievement of pre-established performance goals and
objectives.

            (b) Rights as a Stockholder. Upon execution of a written instrument
setting forth the Restricted Stock Award and paying any applicable purchase
price, a participant shall have the rights of a stockholder with respect to the
voting of the Restricted Stock, subject to such conditions contained in the
written instrument evidencing the Restricted Stock Award. Unless the Committee
shall otherwise determine, certificates evidencing the Restricted Stock shall
remain in the possession of the Company until such Restricted Stock is vested as
provided in Section 7(d) below.

            (c) Restrictions. Restricted Stock may not be sold, assigned,
transferred, pledged or otherwise encumbered or disposed of except as
specifically provided herein or in the written instrument evidencing the
Restricted Stock Award. If a participant's employment (or other business
relationship) with the Company and its Subsidiaries terminates under the
conditions specified in the relevant instrument relating to the Award, or upon
such other event or events as may be stated in the instrument evidencing the
Award, the Company or its assigns shall have the right or shall agree, as may be
specified in the relevant instrument, to repurchase some or all of the shares of
Stock subject to the Award at such purchase price as is set forth in such
instrument.

            (d) Vesting of Restricted Stock. The Committee at the time of grant
shall specify the date or dates and/or the attainment of pre-established
performance goals, objectives and other conditions on which Restricted Stock
shall become vested, subject to such further rights of the Company or its
assigns as may be specified in the instrument evidencing the Restricted Stock
Award.

            (e) Waiver, Deferral and Reinvestment of Dividends. The written
instrument evidencing the Restricted Stock Award may require or permit the
immediate payment, waiver, deferral or investment of dividends paid on the
Restricted Stock.

SECTION 8. UNRESTRICTED STOCK AWARDS

            (a) Grant or Sale of Unrestricted Stock. The Committee may, in its
sole discretion, grant (or sell at a purchase price determined by the Committee)
an Unrestricted Stock Award to any participant, pursuant to which such
participant may receive shares of Stock free of any vesting restrictions
("Unrestricted Stock") under the Plan. Unrestricted Stock Awards may be granted
or sold as described in the preceding sentence in respect of past services or
other valid consideration, or in lieu of any cash compensation due to such
individual.

            (b) Elections to Receive Unrestricted Stock In Lieu of Compensation.
Upon the request of a participant and with the consent of the Committee, each
such participant may, pursuant to an advance written election delivered to the
Company no later than the date specified by the Committee, receive a portion of
the cash compensation otherwise due to such participant in the form of shares of
Unrestricted Stock either currently or on a deferred basis.

            (c) Restrictions on Transfers. The right to receive shares of
Unrestricted Stock on a deferred basis may not be sold, assigned, transferred,
pledged or otherwise encumbered, other than by will or the laws of descent and
distribution.

SECTION 9. PERFORMANCE SHARE AWARDS

            (a) Nature of Performance Share Awards. A Performance Share Award is
an Award entitling the recipient to acquire shares of Stock upon the attainment
of specified performance goals. The Committee may make Performance Share Awards
independent of or in connection with the granting of any other Award under the
Plan. The Committee in its sole discretion shall determine whether and to whom
Performance Share Awards shall be made, the performance goals applicable under
each such Award, the periods during which performance is to be measured, and all
other limitations and conditions applicable to the awarded Performance Shares;
provided, however, that the Committee may rely on the performance goals and
other standards applicable to other performance unit plans of the Company in
setting the standards for Performance Share Awards under the Plan.

            (b) Restrictions on Transfer. Performance Share Awards and all
rights with respect to such Awards may not be sold, assigned, transferred,
pledged or otherwise encumbered.

            (c) Rights as a Shareholder. A participant receiving a Performance
Share Award shall have the rights of a shareholder only as to shares actually
received by the participant under the Plan and not with respect to shares
subject to the Award but not actually received by the participant. A participant
shall be entitled to receive a stock certificate evidencing the acquisition of
shares of Stock under a Performance Share Award only upon satisfaction of all
conditions specified in the written instrument evidencing the Performance Share
Award (or in a performance plan adopted by the Committee).

            (d) Termination. Except as may otherwise be provided by the
Committee at any time, a participant's rights in all Performance Share Awards
shall automatically terminate upon the participant's termination of employment
(or business relationship) with the Company and its Subsidiaries for any reason.

            (e) Acceleration, Waiver, Etc. At any time prior to the
participant's termination of employment (or other business relationship) by the
Company and its Subsidiaries, the Committee may in its sole discretion
accelerate, waive or, subject to Section 13, amend any or all of the goals,
restrictions or conditions imposed under any Performance Share Award.

SECTION 10. DIVIDEND EQUIVALENT RIGHTS

            (a) Dividend Equivalent Rights. A Dividend Equivalent Right is an
Award entitling the recipient to receive credits based on cash dividends that
would be paid on the shares of Stock specified in the Dividend Equivalent Right
(or other award to which it relates) if such shares were held by the recipient.
A Dividend Equivalent Right may be granted as a component of another Award or as
a freestanding award. The terms and conditions of Dividend Equivalent Rights
shall be specified in the grant. Dividend equivalents credited to the holder of
a Dividend Equivalent Right may be paid currently or may be deemed to be
reinvested in additional shares of Stock, which may thereafter accrue additional
equivalents. Any such reinvestment shall be at Fair Market Value on the date of
reinvestment or such other price as may then apply under a dividend reinvestment
plan sponsored by the Company, if any. Dividend Equivalent Rights may be settled
in cash or shares of Stock or a combination thereof, in a single installment or
installments. A Dividend Equivalent Right granted as a component of another
Award may provide that such Dividend Equivalent Right shall be settled upon
exercise, settlement, or payment of, or lapse of restrictions on, such other
award, and that such Dividend Equivalent Right shall expire or be forfeited or
annulled under the same conditions as such other award. A Dividend Equivalent
Right granted as a component of another Award may also contain terms and
conditions different from such other award.

            (b) Interest Equivalents. Any Award under this Plan that is settled
in whole or in part in cash on a deferred basis may provide in the grant for
interest equivalents to be credited with respect to such cash payment. Interest
equivalents may be compounded and shall be paid upon such terms and conditions
as may be specified by the grant.

SECTION 11. TAX WITHHOLDING

            (a) Payment by Participant. Each participant shall, no later than
the date as of which the value of an Award or of any Stock or other amounts
received thereunder first becomes includable in the gross income of the
participant for Federal income tax purposes, pay to the Company, or make
arrangements satisfactory to the Committee regarding payment of, any federal,
state, or local taxes of any kind required by law to be withheld with respect to
such income. The Company and its Subsidiaries shall, to the extent permitted by
law, have the right to deduct any such taxes from any payment of any kind
otherwise due to the participant.

            (b) Payment in Stock. Subject to approval by the Committee, a
participant may elect to have such tax withholding obligation satisfied, in
whole or in part, by (i) authorizing the Company to withhold from shares of
Stock to be issued pursuant to any Award a number of shares with an aggregate
Fair Market Value (as of the date the withholding is effected) that would
satisfy the withholding amount due, or (ii) transferring to the Company shares
of Stock owned by the participant with an aggregate Fair Market Value (as of the
date the withholding is effected) that would satisfy the withholding amount due.

SECTION 12. TRANSFER, LEAVE OF ABSENCE, ETC.

      For purposes of the Plan, the following events shall not be deemed a
termination of employment:

            (a) a transfer to the employment of the Company from a Subsidiary or
from the Company to a Subsidiary, or from one Subsidiary to another; or

            (b) an approved leave of absence for military service or sickness,
or for any other purpose approved by the Company, if the employee's right to re-
employment is guaranteed either by a statute or by contract or under the policy
pursuant to which the leave of absence was granted or if the Committee otherwise
so provides in writing.

SECTION 13. AMENDMENTS AND TERMINATION

      The Board may, at any time, amend or discontinue the Plan and the
Committee may, at any time, amend or cancel any outstanding Award (or provide
substitute Awards at the same or reduced exercise or purchase price or with no
exercise or purchase price in a manner not inconsistent with the terms of the
Plan), but such price, if any, must satisfy the requirements which would apply
to the substitute or amended Award if it were then initially granted under this
Plan for the purpose of satisfying changes in law or for any other lawful
purpose, but no such action shall adversely affect rights under any outstanding
Award without the holder's consent. If and to the extent determined by the
Committee to be required by the Act to ensure that Incentive Stock Options
granted under the Plan are qualified under Section 422 of the Code, Plan
amendments shall be subject to approval by the Company stockholders who are
eligible to vote at a meeting of stockholders.

SECTION 14. STATUS OF PLAN

      With respect to the portion of any Award which has not been exercised and
any payments in cash, Stock or other consideration not received by a
participant, a participant shall have no rights greater than those of a general
creditor of the Company unless the Committee shall otherwise expressly determine
in connection with any Award or Awards. In its sole discretion, the Committee
may authorize the creation of trusts or other arrangements to meet the Company's
obligations to deliver Stock or make payments with respect to Awards hereunder,
provided that the existence of such trusts or other arrangements is consistent
with the foregoing sentence.

SECTION 15. GENERAL PROVISIONS

            (a) No Distribution; Compliance with Legal Requirements. The
Committee may require each person acquiring Stock pursuant to an Award to
represent to and agree with the Company in writing that such person is acquiring
the shares without a view to distribution thereof. No shares of Stock shall be
issued pursuant to an Award until all applicable securities law and other legal
and stock exchange or similar requirements have been

satisfied. The Committee may require the placing of such stop-orders and
restrictive legends on certificates for Stock and Awards as it deems
appropriate.

            (b) Other Compensation Arrangements; No Employment Rights. Nothing
contained in this Plan shall prevent the Board from adopting other or additional
compensation arrangements, including trusts, and such arrangements may be either
generally applicable or applicable only in specific cases. The adoption of this
Plan and the grant of Awards do not confer upon any employee any right to
continued employment with the Company or any Subsidiary.

SECTION 16. EFFECTIVE DATE OF PLAN

      This Plan shall become effective upon approval by the holders of a
majority of the shares of Stock of the Company present or represented and
entitled to vote at a meeting of stockholders. Subject to such approval by the
stockholders and to the requirement that no Stock may be issued hereunder prior
to such approval, Stock Options and other Awards may be granted hereunder on and
after adoption of this Plan by the Board.

SECTION 17. GOVERNING LAW

      This Plan shall be governed by Delaware law except to the extent such law
is preempted by federal law. Adopted and Effective: August 18, 1997

                                 FIRST AMENDMENT
                                       TO
                      THE BORON, LEPORE & ASSOCIATES, INC.
              AMENDED AND RESTATED 1996 STOCK OPTION AND GRANT PLAN

      WHEREAS, on April 25, 1998 the Board of Directors voted to increase the
base number of shares reserved for issuance under the Plan by 1,000,000 shares
and to increase the number of shares for which incentive options may be issued
under the Plan by 1,000,000 shares; and WHEREAS, the Stockholders of the Company
approved such amendments at the 1997 Annual Meeting of Stockholders of the
Company held on June 4, 1998.

      NOW, THEREFORE, the Plan is hereby amended as follows:

      1. Section 3(a)(i) - The reference to 3,000,000 shares is deleted
substituting therefor "4,000,000 shares."

      2. Section 3(a)(ii)- The reference to 3,000,000 shares is deleted and
substituting therefor "4,000,000 shares."

      3. Except as otherwise amended herein, the Plan is hereby affirmed in all
other respects.

      IN WITNESS WHEREOF, the undersigned has hereunto signed his name as of
this June 4, 1998.



                                          /s/ Patrick G. LePore
                                          ------------------------
                                          Patrick G. LePore
                                          Chairman and Chief Executive Officer

                                 AMENDMENT NO. 2
                                       TO
                        BORON, LEPORE & ASSOCIATES, INC.
              AMENDED AND RESTATED 1996 STOCK OPTION AND GRANT PLAN

      The undersigned, Patrick G. LePore, Chairman of the Board and Chief
Executive Officer of Boron, LePore & Associates, Inc., a Delaware corporation
(the "Company"), hereby certifies that he is the duly appointed Chairman of the
Board and Chief Executive Officer of the Company and does further certify on
behalf of the Company in such capacity that the following Amendment No. 2 to the
Boron, LePore & Associates, Inc. Amended and Restated 1996 Stock Option and
Grant Plan was duly adopted by the Board of Directors of the Company at a
meeting on December 7, 1998:

      1. Section 3(c) is hereby amended by deleting such section in its entirety
and replacing such section with the following:

      "(c) Mergers and Other Transactions. In the case of (i) the dissolution or
liquidation of the Company, (ii) the sale of all or substantially all of the
assets of the Company on a consolidated basis to an unrelated person or entity,
(iii) a merger, reorganization or consolidation in which the holders of the
Company's outstanding voting power immediately prior to such transaction do not
own a majority of the outstanding voting power of the surviving or resulting
entity immediately upon completion of such transaction, (iv) the sale of all of
the Stock of the Company to an unrelated person or entity in which the holders
of the Company's outstanding voting power immediately prior to such transaction
do not own a majority of the outstanding voting power of the surviving or
resulting entity immediately upon completion of such transaction, or (v) any
other transaction in which the owners of the Company's outstanding voting power
immediately prior to such transaction do not own at least a majority of the
outstanding voting power of the relevant entity after the transaction (in each
case, a "Transaction"), the Plan and all outstanding Options, Stock Appreciation
Rights and other Awards granted hereunder shall terminate, unless provision is
made in connection with the Transaction for the assumption of Awards, the
continuation of Awards by the Company as survivor or the substitution of such
Awards with new Awards of the successor entity or parent thereof, with
appropriate adjustment as to the number and kind of shares and, if appropriate,
the per share exercise prices, as provided in Section 3(b) above. In the event
of such termination, each grantee shall be permitted to exercise, for a period
of at least 15 days prior to the date of such termination, all outstanding
Options, Stock Appreciation Rights and other Awards held by such grantee which
are then exercisable or become exercisable upon the effectiveness of the
Transaction. Notwithstanding anything herein to the contrary, in the event that
provision is made in connection with the Transaction for the assumption or
continuation of Awards, or the substitution of such Awards with new Awards of
the successor entity or parent thereof, then, except as the Committee may
otherwise determine with respect to particular Awards, any Award so assumed or
continued or substituted therefor shall be deemed vested and exercisable in full
upon the date on which the grantee's employment or service relationship with the
Company and its subsidiaries or successor entity terminates if (i) such
termination occurs within eighteen (18) months after the closing of such
Transaction and (ii) such termination is by the Company or its Subsidiaries or
successor entity without Cause (as defined below) or by the grantee for Good
Reason (as defined below), subject, however, to the following sentence.
Notwithstanding the foregoing, in the event that the Company receives written
advice from its independent public accountants in connection with any
Transaction to the effect that vesting of any Award under the circumstances
contemplated by the preceding sentence would preclude or otherwise adversely
affect the ability of the Company or any other party to such Transaction to
account for the same as a "pooling of interests" within the meaning of APB No.
16 (or any successor provision), which Transaction would otherwise qualify for
such accounting treatment, then vesting of such Awards shall not accelerate on a
subsequent termination of grantee's employment or service relationship within 18
months following such Transaction as contemplated by the preceding sentence. For
purposes of this Section 3(c), the term "Cause" means a vote of the Board of
Directors of the Company or the successor entity, as the case may be, resolving
that the grantee should be dismissed as a result of (i) any material breach by
the grantee of any agreement to which the grantee and the Company are parties,
(ii) any act (other than retirement) or omission to act by the grantee which
would reasonably be likely to have a material adverse effect on the business of
the Company or its subsidiaries or successor entity, as the case may be, or on
the grantee's ability to perform services for the Company or its subsidiaries or
successor entity, as the case may be, including, without limitation, the
conviction of any crime (other than ordinary traffic violations), or (iii) any
material misconduct or willful and deliberate non- performance of duties by the
grantee in connection with the business or affairs of the Company or its
subsidiaries or successor entity, as the case may be; and the term "Good Reason"

means the occurrence of any of the following events: (A) a substantial adverse
change in the nature or scope of the grantee's responsibilities, authorities,
title, powers, functions, or duties; (B) a reduction in the grantee's annual
base salary except for across-the-board salary reductions similarly affecting
all or substantially all management employees; or (C) the relocation of the
offices at which the grantee is principally employed to a location more than
fifty (50) miles from such offices."

      IN WITNESS WHEREOF, the undersigned has hereunto signed his name as of
this 7th day of December, 1998.



                                          /s/ Patrick G. LePore
                                          -----------------------
                                          Patrick G. LePore
                                          Chairman and Chief Executive Officer

                                 THIRD AMENDMENT
                                       TO
                        BORON, LEPORE & ASSOCIATES, INC.
                              AMENDED AND RESTATED
                        1996 STOCK OPTION AND GRANT PLAN

      WHEREAS, on February 5, 2001 the Board of Directors voted to increase the
base number of shares reserved for issuance under the Plan by 1,200,000 shares
and to increase the number of shares for which incentive options may be issued
under the Plan by 1,200,000 shares.

      WHEREAS, the Stockholders of the Company approved such amendments at the
2001 Annual Meeting of Stockholders of the Company held on May 23, 2001.

      NOW, THEREFORE, the Plan is hereby amended as follows:

      1. Section 3(a)(i) - The reference to 4,000,000 shares is deleted
substituting therefor "5,200,000 shares."

      2. Section 3(a)(ii) - The reference to 4,000,000 shares is deleted and
substituting therefor "5,200,000 shares."

      3. Except as otherwise amended herein, the Plan is hereby affirmed in all
other respects.

IN WITNESS WHEREOF, the undersigned has hereunto signed his name as of May 23,
2001.