Exhibit 10(a)(xv)

                               H. J. HEINZ COMPANY
                     EXECUTIVE ESTATE LIFE INSURANCE PROGRAM


1.       PURPOSE

         The purpose of the H. J. Heinz Company Executive Estate Life Insurance
         Program ("EELIP") is to provide Eligible Executives of H. J. Heinz
         Company (the "Company") the opportunity to forego existing deferred
         compensation balances under the H. J. Heinz Company Executive Deferred
         Compensation Plan (the "Deferred Compensation Plan") in exchange for
         the Company's funding of the purchase of a life insurance policy by the
         Eligible Executive's family trust.

2.       DEFINITIONS

         For purposes of the EELIP, the following terms have the meanings set
         forth below:

         2.01     AGREEMENT TO FOREGO COMPENSATION means the form used by a
                  Participant to make an election to forego Compensation
                  pursuant to Section 3.02 of the EELIP and to participate in
                  the EELIP.

         2.02     BOARD OF DIRECTORS means the Board of Directors of the
                  Company.

         2.03     CHANGE OF CONTROL means a change of control of the Company, as
                  such term is defined in Section 1(b) of the H. J. Heinz
                  Company 2000 Stock Option Plan, as amended from time to time.

         2.04     COMMITTEE means the Management Development & Compensation
                  Committee of the Board of Directors of H. J. Heinz Company.

         2.05     COMPANY means H. J. Heinz Company and any of its subsidiaries
                  and affiliates.

         2.06     COMPENSATION means amounts a Participant agrees to forego to
                  participate in the EELIP pursuant to Section 3, and shall
                  include existing deferred compensation balances under the H.
                  J. Heinz Company Executive Deferred Compensation Plan.

         2.07     EELIP ADMINISTRATOR means the Committee, or its designee.



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         2.08     EFFECTIVE DATE means December 27, 2001.

         2.09     ELIGIBLE EXECUTIVE means any executive of the Company
                  designated in writing by the Committee to be an Eligible
                  Executive, and therefore eligible to participate in the EELIP.

         2.10     INSURER means, with respect to a Participant's Policy, the
                  insurance company issuing the Policy on the Participant's life
                  (or on the lives of the Participant and the Participant's
                  spouse, in the case of a Survivorship Policy) pursuant to the
                  provisions of the Promissory Note and the EELIP.

         2.11     PARTICIPANT means an Eligible Executive who elects to
                  participate in the EELIP.

         2.12     POLICY means the life insurance coverage acquired on the life
                  of the Participant (or on the lives of the Participant and the
                  Participant's spouse, in the case of a Survivorship Policy)
                  pursuant to the EELIP.

         2.13     PROMISSORY NOTE means the document executed by the Company and
                  the Participant's trust as provided in Section 4.

         2.14     SURVIVORSHIP POLICY means a Policy insuring the lives of the
                  Participant and a Participant's spouse, with the death benefit
                  payable at the death of the last survivor of the Participant
                  and his or her spouse.

3.       PARTICIPATION

         3.01     ELIGIBILITY. Any Eligible Executive shall be eligible to
                  participate in the EELIP. An Eligible Executive shall become a
                  Participant by completing such forms, documents and procedures
                  as specified by the EELIP Administrator. The Participant (and,
                  in the case of a Survivorship Policy, the Participant's
                  spouse) shall cooperate with the Insurer by furnishing any and
                  all information requested by the Insurer in order to
                  facilitate the issuance of the Policy, including furnishing
                  such medical information and taking such physical examinations
                  as the Insurer may deem necessary. In the absence of such
                  cooperation, the Company shall have no further obligation to
                  the Participant to allow him or her to participate in the
                  EELIP.

         3.02     ELECTION TO FOREGO COMPENSATION. As a condition of
                  participating in the EELIP, each Participant shall be required
                  to make an election in which


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                  the Participant shall commit to forego the receipt of a
                  specified amount of Compensation. The Participant shall make
                  an election to forego Compensation by execution of an
                  Agreement to Forego Compensation prior to the Policy effective
                  date. The amounts that a Participant agrees to forego pursuant
                  to such election, unless precluded by tax or other laws to the
                  contrary, shall be included in determining a Participant's
                  compensation for purposes of any benefit plans maintained by
                  the Company to the same extent as if such Compensation had
                  been paid to the Eligible Executive at the time the Eligible
                  Executive agrees to forego such Compensation and shall be
                  valued as of the date the Agreement to Forego Compensation is
                  completed by the Eligible Executive and submitted to the
                  Company; provided, however, that any such amounts which are
                  not fully vested at the time the Eligible Executive agrees to
                  forego such Compensation shall be so included at the time they
                  become fully vested and shall be valued in such case as of the
                  date the Agreement to Forego Compensation is completed by the
                  Eligible Executive and submitted to the Company.

                  An Eligible Executive's election to participate in the EELIP
                  shall be irrevocable when the Eligible Executive completes an
                  Agreement to Forego Compensation and submits it to the
                  Company.

4.       GENERAL DESCRIPTION

         The Company shall fund a trust created by the Participant, in an amount
         equal to approximately one hundred and fifty percent (150%), or such
         other amount as determined by the Committee in its sole discretion, of
         the value of the Compensation foregone by a Participant as provided in
         the Agreement to Forego Compensation. The terms of the funding shall be
         documented by a Promissory Note to be executed by the Company and the
         trust. The Promissory Note will provide as follows:

         a.       The interest rate shall be the long term Applicable Federal
                  Rate ("AFR") required pursuant to the Internal Revenue Code in
                  effect at the time of funding to avoid below market treatment
                  under section 7872 of the Internal Revenue Code, or such other
                  rate as determined by the EELIP Administrator.

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         b.       The proceeds must be used to pay a premium on a life insurance
                  policy on the life of the Participant (or a Survivorship
                  policy on the life of the Participant and the Participant's
                  spouse) and no part of the proceeds shall be used for any
                  other purpose.

         c.       The Promissory Note is due and payable within 90 days
                  following the death of the insured(s) under the policy.

         d.       The Policy will be owned solely by the trust created by the
                  Participant and the trust must be designated as beneficiary to
                  receive the Policy death benefit or any benefit paid at Policy
                  maturity, and no person or entity will have any interest in
                  the Policy.

         e.       The entire principal sum and accrued interest under the
                  Promissory Note shall become immediately due and payable if:
                  (i) the trust fails to pay the Policy premium within the time
                  allowed under the Promissory Note; (ii) the trust attempts to
                  transfer all or any part of its interest in the Policy to any
                  party other than a successor trustee; (iii) the trust
                  surrenders the Policy in whole or in part, or borrows from,
                  withdraws cash value from, or otherwise pledges or encumbers
                  the Policy; (iv) the trust reduces the face amount of the
                  Policy without the consent of the Company, but only if the
                  face amount reduction results in a distribution of Policy cash
                  values; or (v) the Participant terminates employment with the
                  Company before any applicable vesting date, unless: (A) such
                  termination of employment occurs as a result of the
                  Participant's death; (B) such termination of employment occurs
                  as a result of the Participant's total disability; (C) such
                  termination of employment occurs as a result of or following a
                  Change of Control; (D) such termination of employment occurs
                  as a result of the Participant's retirement under any
                  retirement plan of the Company or a subsidiary (as such term
                  is defined in Section 5.4(a) of the H. J. Heinz Company
                  Executive Deferred Compensation Plan, as amended from time to
                  time) of the Company; or (E) such termination of employment
                  constitutes an involuntary termination of employment without
                  cause. For purposes of subparagraph (B) above, "total
                  disability" shall be determined as defined in the Company's
                  Long-Term Disability Plan, and the determination of the
                  existence of "total disability" shall be made by the
                  Committee, and such determination by the Committee shall be
                  final. For purposes of subparagraph (D) above, the
                  determination of the existence



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                  of "retirement" shall be made by the Committee and such
                  determination by the Committee shall be final. For purposes of
                  subparagraph (E) above, "cause" shall mean an act of
                  dishonesty, moral turpitude or an intentional or grossly
                  negligent act detrimental to the best interests of the Company
                  or a subsidiary (as such term is defined in Section 5.4(a) of
                  the H. J. Heinz Company Executive Deferred Compensation Plan,
                  as amended from time to time) of the Company.

         f.       Such other provisions as shall be determined by the EELIP
                  Administrator.

5.       EELIP ADMINISTRATION, AMENDMENT AND TERMINATION

         5.01     EELIP ADMINISTRATION. The EELIP shall be administered by the
                  EELIP Administrator or its designee. The EELIP Administrator
                  shall have the full and exclusive authority to interpret,
                  administer and modify the EELIP (including fact-based
                  determinations), to construe ambiguities and to decide all
                  matters under the EELIP in its sole discretion. Such
                  interpretation and decision by the EELIP Administrator (or its
                  designee) with respect to any question arising out of or in
                  connection with the administration, interpretation and
                  application of the EELIP shall be final, conclusive and
                  binding on all Participants and any person claiming under or
                  through any Participant. The EELIP Administrator shall have
                  full discretionary authority to make any and all rules,
                  regulations and determinations, whether or not specifically
                  authorized herein, as it deems necessary or appropriate to
                  carry out its responsibilities under the EELIP as well as the
                  purposes for which it was established. In the administration
                  of the EELIP, the EELIP Administrator from time to time may
                  employ agents and delegate to them or to others (including
                  Eligible Executives) such administrative duties as it sees
                  fit. The EELIP Administrator from time to time may consult
                  with counsel, who may be counsel to the Company. The Company
                  shall indemnify and hold harmless the EELIP Administrator and
                  any Eligible Executives to whom administrative duties under
                  the EELIP are delegated, against any and all claims, loss,
                  damage, expense or liability arising from any action or
                  failure to act with respect to the EELIP, except in the case
                  of gross negligence or willful misconduct by the EELIP
                  Administrator.

         5.02     EELIP AMENDMENT AND TERMINATION. The Committee may amend,
                  modify or terminate the EELIP at any time, but any such
                  amendment,



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                  modification or termination will not affect the rights of any
                  Participant, under any Agreement to Forego Compensation or
                  Promissory Note entered into with the Company prior to the
                  date of such amendment, modification or termination without
                  the Participant's written consent.

         5.03     SUCCESSORS. The terms and conditions of the EELIP shall inure
                  to the benefit of and bind the Company, the Participant and
                  the trust, as well as their successors, assignees and
                  representatives. The Company shall have the right to
                  absolutely and irrevocably assign its rights, title and
                  interest in a Promissory Note without the consent of the
                  Participant or trust (or permissible assignee).

6.       CLAIMS PROCEDURE

                  The EELIP Administrator shall establish a claims procedure
                  that is designed to provide adequate notice in writing to any
                  Participant or beneficiary whose claim for benefits under the
                  EELIP has been denied, setting forth the specific reasons for
                  such denial and written in a manner calculated to be
                  understood by the Participant, and such procedure shall afford
                  a reasonable opportunity to any Participant whose claim for
                  benefits has been denied to have a full and fair review of the
                  decision denying the claim.

7.       GOVERNING LAWS AND NOTICES

         7.01     GOVERNING LAW. The EELIP shall be governed by and construed in
                  accordance with the substantive law of the Commonwealth of
                  Pennsylvania, without giving effect to the choice of law rules
                  of the Commonwealth of Pennsylvania.

         7.02     NOTICES. All notices hereunder shall be in writing and sent by
                  first class mail with postage prepaid. Any notice to the
                  Company shall be addressed to the attention of either the Vice
                  President - Human Resources or General Counsel at the
                  principal office of the Company at 600 Grant Street,
                  Pittsburgh, PA 15219. Any notice to the Participant shall be
                  addressed to the Participant at the last known address on file
                  with the Company. Any party may change its address by giving
                  written notice of such change to the other party pursuant to
                  this Section.


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8.       MISCELLANEOUS PROVISIONS

         8.01     NO CONTRACT OF EMPLOYMENT. This EELIP, and any Agreement to
                  Forego Compensation or Promissory Note executed hereunder,
                  shall not be deemed to constitute a contract of employment
                  between an Eligible Executive and the Company, or a
                  Participant and the Company, nor shall any provision restrict
                  the right of the Company to discharge an Eligible Executive or
                  Participant, or restrict the right of an Eligible Executive or
                  Participant to terminate employment with the Company.

         8.02     GENDER. The masculine pronoun includes the feminine and the
                  singular includes the plural where appropriate for valid
                  construction.

         8.03     COOPERATION WITH INSURER. In order to be eligible to
                  participate in the EELIP, the Participant (and, in the case of
                  a Survivorship Policy, the Participant's spouse) shall
                  cooperate with the Insurer by furnishing any and all
                  information requested by the Insurer in order to facilitate
                  the issuance of the policy, including furnishing such medical
                  information and taking such physical examinations as the
                  Insurer may deem necessary. In the absence of such
                  cooperation, the Company shall have no further obligation to
                  the Participant to allow him or her to participate in the
                  EELIP.

         8.04     INCONSISTENT TERMS. In the event of any inconsistency between
                  the terms of the EELIP as described herein and the terms of
                  any Policy purchased hereunder or any related Agreement to
                  Forego Compensation or Promissory Note, the terms of such
                  Policy or Agreement to Forego Compensation or Promissory Note
                  shall be controlling as to that Participant or his or her
                  trust.


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