EXHIBIT 99.1


                                CERTIFICATION OF
                            CHIEF EXECUTIVE OFFICER

             PURSUANT TO 18 U.S.C. SS. 1350, AS ADOPTED PURSUANT TO
                   SS. 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the filing with the Securities and Exchange Commission of the
Quarterly Report of The Midland Company (the "Company") on Form 10-Q for the
period ending March 31, 2003 (the "Report"), I, John W. Hayden, Chief Executive
Officer of the Company, certify, pursuant to 18 U.S.C. ss. 1350, as adopted
pursuant to ss. 906 of the Sarbanes-Oxley Act of 2002, that to the best of my
knowledge:

      (1) The Report fully complies with the requirements of section 13(a) or
          15(d) of the Securities Exchange Act of 1934; and

      (2) The information contained in the Report fairly presents, in all
          material respects, the financial condition and results of operations
          of the Company.






/s/ John W. Hayden
- ----------------------------------------
John W. Hayden
President and Chief Executive Officer
May 12, 2003




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