Exhibit 99(a)



           AMERICAN GREETINGS REPORTS IMPROVED SECOND-QUARTER RESULTS

               - EPS ahead of prior-year second quarter

               -  Integration of 1,400 stores from major account on budget
                  and on schedule

               -  Supply chain transformation progress continues


CLEVELAND (Sept. 25, 2003) - American Greetings Corporation (NYSE: AM) today
reported results in line with its estimate for the second quarter of fiscal
2004.

American Greetings realized a net loss of $9.7 million, or 15 cents per share,
on net sales of $403.5 million, for the fiscal 2004 second quarter ended Aug.
31, 2003 (all per-share amounts assume dilution). These results compare to a net
loss of $15.8 million, or 24 cents per share, on net sales of $396.9 million in
the second quarter last year. The Corporation historically realizes a net loss
in its second quarter because of the seasonal nature of its business.

The Corporation reported net income of $10.0 million, or 15 cents per share, on
net sales of $857.9 million, for the first half of fiscal 2004. This compares to
net income of $28.7 million, or 41 cents per share, on net sales of $881.1
million, for the same period last year. Last year's first-half results include a
$12 million pretax gain from the sale of an equity investment.

EBITDA for the second quarter of fiscal 2004 was $17.6 million, compared to
$10.3 million in the second quarter of fiscal 2003. EBITDA for the trailing four
quarters ended Aug. 31, 2003, was $313.1 million, compared to EBITDA for the
year-ago trailing four quarters of $339.1 million. EBITDA represents a non-GAAP
financial measure, and is presented because certain of the Corporation's credit
agreement covenants incorporate EBITDA as a component of their calculations. A
table reconciling EBITDA to the appropriate GAAP measure is included in the
notes to this release.

MANAGEMENT COMMENTS AND OUTLOOK
"Our second-quarter performance is in line with our projections," said Chief
Executive Officer Zev Weiss. "We had a meaningful improvement in our
second-quarter results, due in part to our focus on cost management. Our cost
management efforts included supply chain benefits that offset their related
costs within the quarter. We are pleased with the progress of the supply chain
initiative to date. We are also pleased with the progress we are making in the
conversion of 1,400 stores for a major account, a project that is on budget and
on schedule for completion before calendar year end due to the exceptional
effort of our associates."

American Greetings projects earnings per share of 68 cents to 73 cents for the
third quarter of fiscal 2004. The Corporation realized earnings per share of 62
cents for the third quarter of fiscal 2003.


CONFERENCE CALL ON THE WEB
American Greetings will broadcast its second-quarter conference call live on the
Internet at 9:30 a.m. Eastern time today. The conference call will be accessible
through the Investor Relations section of the American Greetings Web site at
http://corporate.americangreetings.com. A replay of the call will be available
on the site.

ABOUT AMERICAN GREETINGS CORPORATION
American Greetings Corporation (NYSE: AM) is one of the world's largest
manufacturers of social expression products. Along with greeting cards, its
product lines include gift wrap, party goods, reading glasses, candles,
stationery, calendars, educational products, ornaments and electronic greetings.
Located in Cleveland, Ohio, American Greetings generates annual net sales of
approximately $2 billion. For more information on the Corporation, visit
http://corporate.americangreetings.com.

                                       ###

CONTACT:
DAVID D. POPLAR
INVESTOR AND CORPORATE MEDIA RELATIONS MANAGER
(216) 252-4864
david.poplar@amgreetings.com


The statements contained in this release that are not historical facts are
forward-looking statements. Actual results may differ materially from those
projected in the forward-looking statements. These forward-looking statements
involve risks and uncertainties, including but not limited to: retail
bankruptcies and consolidations, successful integration of acquisitions,
successful transition of management, a weak retail environment, consumer
acceptance of products as priced and marketed, the impact of technology on core
product sales, competitive terms of sale offered to customers, successfully
implementing supply chain improvements and achieving projected cost savings from
those improvements, and the Corporation's ability to comply with its debt
covenants. Risks pertaining specifically to AmericanGreetings.com include the
viability of online advertising and subscriptions as revenue generators and the
public's acceptance of online greetings and other social expression products.














                         AMERICAN GREETINGS CORPORATION
                SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 29, 2004

          (In thousands of dollars except share and per share amounts)




                                                           (Unaudited)                               (Unaudited)
                                                       Three Months Ended                         Six Months Ended
                                                            August 31,                                August 31,
                                                 ------------------------------            ------------------------------
                                                   2003                   2002                2003                  2002
                                                 --------              --------            --------              --------

                                                                                                     
Net sales                                      $   403,546             $ 396,913            $857,852              $881,143

Costs and expenses:
   Material, labor and other
     production costs                              201,425               193,584             386,408               380,098
   Selling, distribution
     and marketing                                 153,722               148,144             303,580               298,243
   Administrative and general                       56,685                65,244             122,810               133,733
   Interest expense                                 17,537                20,141              40,337                39,795
   Other (income) - net                             (9,746)               (4,022)            (11,884)              (18,348)
                                               -----------             ---------            --------              --------
                                                   419,623               423,091             841,251               833,521
                                               -----------             ---------            --------              --------

(Loss) income before income
   tax (benefit) expense                           (16,077)              (26,178)             16,601                47,622
Income tax (benefit) expense                        (6,382)              (10,393)              6,591                18,906
                                               -----------             ---------            --------              ---------


Net (loss) income                              $    (9,695)            $ (15,785)           $ 10,010              $ 28,716
                                               ===========             =========            ========              ========



(Loss) earnings per share                      $     (0.15)            $   (0.24)           $   0.15              $   0.44
                                               ===========             =========            ========              =========

(Loss) earnings per share -
   assuming dilution                           $     (0.15)              $ (0.24)             $ 0.15                $ 0.41
                                               ===========             ==========           ========              =========


Average number of common
   shares outstanding                           66,315,954            65,801,676          66,114,817            65,408,114


Average number of common shares outstanding -
   assuming dilution                            66,315,954            65,801,676          66,114,817            78,917,978




                                       3

                         AMERICAN GREETINGS CORPORATION
                 SECOND QUARTER STATEMENT OF FINANCIAL POSITION
                      FISCAL YEAR ENDING FEBRUARY 29, 2004


                            (In thousands of dollars)


                                                                                           (Unaudited)
                                                                                            August 31,
                                                                                   -------------------------------
                                                                                     2003                 2002
                                                                                   ---------            ----------

                                                                                               
ASSETS
CURRENT ASSETS
      Cash and cash equivalents                                                  $    40,494          $   174,174
      Trade accounts receivable,
         less allowances for sales returns of
         $40,812 ($45,614 in 2002) and for doubtful
         accounts of $24,280 ($33,811 in 2002)                                       287,431              337,817
      Inventories                                                                    370,992              353,348
      Deferred and refundable income taxes                                           158,237              164,853
      Prepaid expenses and other                                                     240,602              210,285
                                                                                 -----------          -----------
         Total current assets                                                      1,097,756            1,240,477

GOODWILL                                                                             214,424              205,998
OTHER ASSETS                                                                         729,429              828,329
PROPERTY, PLANT AND EQUIPMENT - NET                                                  376,580              394,845
                                                                                 -----------          -----------
                                                                                 $ 2,418,189          $ 2,669,649
                                                                                 ===========          ===========

LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES
Debt due within one year                                                         $    13,082          $    15,145
Accounts payable                                                                     145,524              159,117
Accrued liabilities                                                                  136,541              129,974
Accrued compensation and benefits                                                     62,357               81,152
Income taxes                                                                           9,288              174,058
Other current liabilities                                                             95,598              138,100
                                                                                 -----------           ----------
  Total current liabilities                                                          462,390              697,546

LONG-TERM DEBT                                                                       727,331              845,985
OTHER LIABILITIES                                                                    111,336              131,963
DEFERRED INCOME TAXES                                                                 11,025               22,741

SHAREHOLDERS' EQUITY
Common shares - Class A                                                               61,866               61,233
Common shares - Class B                                                                4,596                4,603
Capital in excess of par value                                                       317,679              310,271
Treasury stock                                                                      (438,717)            (438,786)
Accumulated other comprehensive loss                                                 (31,138)             (55,428)
Retained earnings                                                                  1,191,821            1,089,521
                                                                                 -----------          -----------
Total shareholders' equity                                                         1,106,107              971,414
                                                                                 -----------          -----------
                                                                                 $ 2,418,189          $ 2,669,649
                                                                                 ===========          ===========



                                       4

                         AMERICAN GREETINGS CORPORATION
                     SECOND QUARTER STATEMENT OF CASH FLOWS
                      FISCAL YEAR ENDING FEBRUARY 29, 2004
          (In thousands of dollars except share and per share amounts)





                                                                                  (Unaudited)
                                                                                Six Months Ended
                                                                                    August 31,
                                                                               2003             2002
                                                                             -------          ---------
                                                                                        
OPERATING ACTIVITIES:
     Net income                                                            $   10,010         $ 28,716
     Adjustments to reconcile to net cash
     (used) provided by operating activities:
       (Gain) on sale of marketable security                                        -          (12,027)
       Depreciation and amortization                                           32,078           33,167
       Deferred income taxes                                                   15,097          (23,342)
       Changes in operating assets and liabilities:
          Decrease (increase) in trade accounts receivable                     23,315          (44,875)
          Increase in inventories                                             (89,608)         (59,105)
          Decrease in other current assets                                     34,782           56,949
          Decrease in deferred costs - net                                     20,420           75,996
          Decrease in accounts payable
              and other liabilities                                           (90,239)         (35,891)
          Other - net                                                           3,336            8,813
                                                                           ----------         --------
          Cash (Used) Provided by Operating Activities                        (40,809)          28,401


INVESTING ACTIVITIES:
     Property, plant & equipment additions                                    (19,478)          (8,085)
     Proceeds from sale of fixed assets                                         2,106            1,460
     Investment in corporate owned life insurance                               6,072            3,911
     Other - net                                                               (2,640)          29,875
                                                                           ----------         --------
          Cash (Used) Provided by Investing Activities                        (13,940)          27,161

FINANCING ACTIVITIES:
     Reduction of long-term debt                                               (3,313)          (6,614)
     (Decrease) increase in short-term debt                                  (117,053)             294
     Sale of stock under benefit plans                                          6,106           20,813
     Purchase of treasury shares                                                 (266)             (67)
                                                                           ----------         --------
       Cash (Used) Provided by Financing Activities                          (114,526)          14,426

EFFECT OF EXCHANGE RATE CHANGES ON CASH                                         1,306            3,207
                                                                           ----------         --------

(DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS                             (167,969)          73,195

       Cash and Cash Equivalents at Beginning of Year                         208,463          100,979
                                                                           ----------         --------
       Cash and Cash Equivalents at End of Period                          $   40,494         $174,174
                                                                           ==========         ========









                                       5




                         AMERICAN GREETINGS CORPORATION
                SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                FISCAL YEAR ENDING FEBRUARY 29, 2004 (Unaudited)
          (In thousands of dollars except share and per share amounts)

Note 1: Seasonal Nature of Business: A significant portion of the
        Corporation's business is seasonal in nature. Therefore, the results of
        operations for interim periods are not necessarily indicative of the
        results for the fiscal year taken as a whole.

Note 2: Reclassifications: Certain amounts in the prior year financial
        statements have been reclassified to conform to the 2004 presentation.

Note 3: Deferred Costs: In the normal course of its business, the Corporation
        enters into agreements with certain customers for the supply of greeting
        cards and related products. Under these agreements, the customer
        typically receives from the Corporation a combination of cash payments,
        credits, discounts, allowances and other incentive considerations to be
        earned by the customer as product is purchased from the Corporation over
        the effective time period of the agreement to meet a minimum purchase
        volume commitment. In the event a contract is not completed, the
        Corporation has a claim for unearned advances under the agreement. The
        Corporation periodically reviews the progress toward the commitment and
        adjusts the estimated amortization period accordingly to match the costs
        with the revenue associated with the agreement. The agreements may or
        may not specify the Corporation as the sole supplier of social
        expression products to the customer.

        The Corporation classifies the total contractual amount of the incentive
        consideration committed to the customer but not yet earned as a deferred
        cost asset at the inception of an agreement, or any future amendments.
        Deferred costs estimated to be earned by the customer and charged to
        operations during the next twelve months are classified as "Prepaid
        expenses and other" in the Consolidated Statement of Financial Position,
        and the remaining amounts to be charged beyond the next twelve months
        are classified as "Other assets".

                                       6




        A portion of the total consideration may be payable by the Corporation
        at the time the agreement is consummated. All future payment commitments
        are classified as liabilities at inception until paid. The payments that
        are expected to be made in the next twelve months are classified as
        "Other current liabilities" in the Consolidated Statement of Financial
        Position, and the remaining payment commitments beyond the next twelve
        months are classified as "Other liabilities". The Corporation maintains
        adequate reserves for deferred costs related to supply agreements and
        does not expect that the non-completion of any particular contract would
        result in a material loss.

Note 4: Other (Income) - Net : During the three months ended May 31,
        2002, "Other (income) - net" included $12,027 of income on the sale of a
        marketable security investment. The amount of the proceeds received from
        the sale of the marketable security investment of $16,964 is included in
        "Other" investing activities in the Statement of Cash Flows for the
        period.

Note 5: Recent Accounting Pronouncements: In April 2002, Statement of
        Financial Accounting Standards (SFAS) No. 145, "Rescission of FASB
        Statements No. 4, 44 and 64, Amendment of FASB Statement No. 13 and
        Technical Corrections", was issued. SFAS No. 145 is effective for fiscal
        years beginning after May 15, 2002. SFAS No. 145 requires that debt
        extinguishment must meet the criteria under APB Opinion No. 30 to be
        classified as an extraordinary item. This Statement also amends SFAS No.
        13 to require sale-leaseback accounting for certain lease modifications
        that have economic effects similar to sale-leaseback transactions. The
        Corporation adopted this Statement effective March 1, 2003. During the
        three months ended May 31, 2003, the Corporation paid the outstanding
        balance of its $117,988 term loan and recorded a charge of $4,639 for
        the write off of the deferred financing costs and a premium associated
        with the early retirement of that loan.

        In December 2002, SFAS No. 148, "Accounting for Stock-Based Compensation
        - Transition and Disclosure" was issued. SFAS No. 148 amends the
        disclosure provisions of SFAS No. 123 and requires expanded and more
        prominent disclosure of the effects of an entity's accounting policy in
        respect to stock-based employee compensation. The disclosure
        requirements in SFAS No. 148 are effective for financial statements for
        fiscal years ending after December 15, 2002 and for financial reports
        containing condensed consolidated financial statements for interim
        periods beginning after December 15, 2002. Beginning with its financial
        statements for the year ended February 28, 2003, the Corporation has
        adopted the disclosure provisions of SFAS No. 148.

                                       7



        In January 2003, Interpretation No. 46, "Consolidation of Variable
        Interest Entities" was issued. Interpretation No. 46 provides guidance
        for identifying a controlling interest in a Variable Interest Entity
        ("VIE") established by means other than voting interests. Interpretation
        No. 46 also requires consolidation of a VIE by an enterprise that holds
        such a controlling interest. The effective date for this Interpretation
        for the Corporation is September 1, 2003. The Corporation has not yet
        determined the impact, if any, this Interpretation will have on the
        financial statements of the Corporation.

        In May 2003, SFAS No. 150, "Accounting for Certain Financial Instruments
        with Characteristics of both Liabilities and Equity", was issued. SFAS
        No. 150 establishes standards for how certain financial instruments with
        characteristics of both liabilities and equity are classified. This
        Statement requires that a financial instrument that is within its scope
        be classified as a liability (or as an asset in some circumstances).
        SFAS No. 150 is effective for financial instruments entered into or
        modified after May 31, 2003, and otherwise is effective at the beginning
        of the first interim period beginning after June 15, 2003. This
        Corporation has not yet determined the impact, if any, this Statement
        will have on the financial statements of the Corporation.

Note 6: Reconciliation of Non-GAAP Measures: This earnings release
        contains non-GAAP financial measures. For purposes of Regulation G, a
        non-GAAP financial measure is a numerical measure of a registrant's
        historical or future financial performance, financial position or cash
        flows that excludes amounts, or is subject to adjustments that have the
        effect of excluding amounts, that are included in the most directly
        comparable measure calculated and presented in accordance with GAAP in
        the statement of income, balance sheet, or statement of cash flows (or
        equivalent statements) of the issuer; or includes amounts, or is subject
        to adjustments that have the effect of including amounts, that are
        excluded from the most directly comparable measure so calculated and
        presented. In this regard, GAAP refers to generally accepted accounting
        principles in the United States. Pursuant to the requirements of
        Regulation G, the Corporation has provided a reconciliation of the
        non-GAAP financial measures to the most directly comparable GAAP
        financial measures.

                                       8




        Certain covenants of the Corporation's debt agreements are based on
        calculations of earnings before interest expense, income taxes,
        depreciation and amortization (EBITDA). As such, EBITDA was $17.6
        million for the three months ended August 31, 2003.

        Below is a reconciliation of net loss to EBITDA (in millions):




                                                       Three Months Ended
                                                            August 31
                                                  ----------------------------
                                                     2003               2002
                                                  ---------          ---------
                                                               
        Net loss                                  $    (9.7)         $   (15.8)
        Interest expense                               17.6               20.1
        Income tax benefit                             (6.4)             (10.4)
        Depreciation and amortization                  16.1               16.4
                                                  ---------          ---------
        EBITDA                                    $    17.6          $    10.3
                                                  =========          =========


        Below is a reconciliation of "Cash used by operating activities" to
        EBITDA (in millions):



                                                       Three Months Ended
                                                            August 31
                                                  ----------------------------
                                                     2003               2002
                                                  ---------          ---------
                                                               
        Cash used by operating
        activities                                $   (64.5)         $   (12.1)
        Deferred income taxes                         (15.4)               6.5
        Changes in operating assets and
        liabilities                                    86.3                6.2
        Interest expense                               17.6               20.1
        Income tax benefit                             (6.4)             (10.4)
                                                  ---------          ---------
        EBITDA                                    $    17.6          $   10.3
                                                  =========          =========


                                       9





         Below are reconciliations of net income (loss) to adjusted EBITDA for
         the four quarters ended August 31, 2003 and 2002 (in millions):


                                                                                                            
         Net income:
             Year ended February 28, 2003                                                                    $ 121.1
              Less:  six months ended August 31, 2002                                                           28.7
              Add:  six months ended August 31, 2003                                                            10.0
                                                                                                             -------
         Net income, four quarters ended August 31, 2003                                                       102.4
         Interest expense, four quarters ended August 31, 2003                                                  79.6
         Income tax expense, four quarters ended August 31, 2003                                                67.4
         Depreciation and amortization, four quarters ended August 31, 2003                                     63.7
                                                                                                             -------
         Adjusted EBITDA, four quarters ended August 31, 2003                                                $ 313.1
                                                                                                             =======

         Net income (loss):
             Year ended February 28, 2002                                                                    $(122.3)
              Less:  six months ended August 31, 2001                                                         (115.8)
              Add:  six months ended August 31, 2002                                                            28.7
                                                                                                             -------
         Net income, four quarters ended August 31, 2002                                                        22.2
         Interest expense, four quarters ended August 31, 2002                                                  82.9
         Income tax expense, four quarters ended August 31, 2002                                                15.0
         Depreciation and amortization, four quarters ended August 31, 2002                                     75.1
         Charges, four quarters ended August 31, 2002 (see note below)                                         143.9
                                                                                                             -------
         Adjusted EBITDA, four quarters ended August 31, 2002                                                $ 339.1
                                                                                                             =======


         Note: Charges for the four quarters ended August 31, 2002 include the
         costs associated with the consolidation and rationalization of certain
         of the Corporation's operations, including employee severance and
         benefit termination costs, the implementation of the scan-based trading
         business model and other costs.

                                       10




         Below are reconciliations of "Cash provided (used) by operating
         activities" to adjusted EBITDA for the four quarters ended August 31,
         2003 and 2002 (in millions):


                                                                                                            
        Cash provided (used) by operating activities:
             Year ended February 28, 2003                                                                    $  77.0
             Less:  six months ended August 31, 2002                                                            28.4
             Add:  six months ended August 31, 2003                                                            (40.8)
                                                                                                             -------
        Cash provided by operating activities, four quarters ended August 31, 2003                               7.8
        Deferred income taxes                                                                                  (13.9)
        Changes in operating assets and liabilities                                                            156.6
        Interest expense, four quarters ended August 31, 2003                                                   79.6
        Income tax expense, four quarters ended August 31, 2003                                                 67.4
        Charges (see note above)                                                                                15.6
                                                                                                             -------
        Adjusted EBITDA, four quarters ended August 31, 2003                                                 $ 313.1
                                                                                                             =======

         Cash provided (used) by operating activities:
              Year ended February 28, 2002                                                                   $  36.3
              Less:  six months ended August 31, 2001                                                         (168.4)
              Add:  six months ended August 31, 2002                                                            28.4
                                                                                                             -------
         Cash provided by operating activities, four quarters ended August 31, 2002                            233.1
         Gain on sale of marketable security                                                                   (12.0)
         Deferred income taxes                                                                                  37.0
         Changes in operating assets and liabilities                                                          (160.8)
         Interest expense, four quarters ended August 31, 2002                                                  82.9
         Income tax expense, four quarters ended August 31, 2002                                                15.0
         Impairment charge                                                                                      37.0
         Charges (see note above)                                                                              106.9
                                                                                                             -------
         Adjusted EBITDA, four quarters ended August 31, 2002                                                $ 339.1
                                                                                                             =======


                                       11






                Summary of Statement of Cash Flows (in millions):





                                                                            Six Months Ended
                                                                                August 31,
                                                                   -------------------------------
                                                                      2003                  2002
                                                                    -------                -------
                                                                                     
                          Cash (Used) Provided by
                          Operating Activities                      $ (40.8)               $ 28.4
                                                                    =======                ======
                          Cash (Used) Provided by
                          Investing Activities                      $ (13.9)              $  27.2
                                                                    =======                ======
                          Cash (Used) Provided by
                          Financing Activities                      $(114.5)               $ 14.4
                                                                    =======                ======

                  EBITDA is presented in the earnings release because management
                  believes that it is of interest to its investors and lenders
                  in relation to its debt covenants, as certain of the debt
                  covenants include EBITDA as a component of a covenant
                  calculation.

                                       12