EXHIBIT 3.53


                          CERTIFICATE OF INCORPORATION

                                       OF

                  HOLIDAY HEALTH CLUBS OF THE EAST COAST, INC.

                                   # # # # #

         1. The name of the corporation is

                  HOLIDAY HEALTH CLUBS OF THE EAST COAST, INC.

         2. The address of its registered office in the State of Delaware is No.
100 West Tenth Street, in the City of Wilmington, County of New Castle.  The
name of its registered agent at such address is The Corporation Trust Company.

         3. The nature of the business or purposes to be conducted or promoted
is to engage in any lawful act or activity for which corporations may be
organized under the General Corporation Law of Delaware.

         4. The total number of shares of stock which the corporation shall have
authority to issue is one thousand (1,000); all of such shares shall be without
par value.

         5A. The name and mailing address of each incorporator is as follows:


          NAME                     MAILING ADDRESS
          ----                     ---------------
  M. A. Ferrucci              100 West Tenth Street
                              Wilmington, Delaware 19801

  B. A. Schuman               100 West Tenth Street
                              Wilmington, Delaware 19801

  E. L. Kinsler               100 West Tenth Street
                              Wilmington, Delaware 19801


         5B. The name and mailing address of each person, who is to serve as a
director until the first annual meeting of the stockholders or until a successor
is elected and qualified, is as follows:

       NAME                   MAILING ADDRESS
       ----                   ---------------

Donahue L. Wildman       Chicago Health Clubs, Inc.
                         230 West Monroe Street
                         Chicago, Illinois 60606

Jack L. Clark            7880 Avenida Kirjah
                         La Jolla, California 92037

Roy Zurkowski            451 Goodhue
                         Bloomfield Hills, MI  48013

Frank Bond               13414 Blyethenia Road
                         Phoenix, Maryland  21131

         6. The corporation is to have perpetual existence.

         7. In furtherance and not in limitation of the powers conferred by
statute, the board of directors is expressly authorized:

         To make, alter or repeal the by-laws of the corporation.

         To authorize and cause to be executed mortgages and liens upon the real
and personal property of the corporation.

         To set apart out of any of the funds of the corporation available for
dividends a reserve or reserves for any proper purpose and to abolish any such
reserve in the manner in which it was created.

         By a majority of the whole board, to designate one or more committees,
each committee to consist of one or more of the directors of the corporation.
The board may designate one or more directors as alternate members of any





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committee, who may replace any absent or disqualified member at any meeting of
the committee. The by-laws may provide that in the absence or disqualification
of a member of a committee, the member or members thereof present at any meeting
and not disqualified from voting, whether or not he or they constitute a quorum,
may unanimously appoint another member of the board of directors to act at the
meeting in the place of any such absent or disqualified member. Any such
committee, to the extent provided in the resolution of the board of directors,
or in the by-laws of the corporation, shall have and may exercise all the powers
and authority of the board of directors in the management of the business and
affairs of the corporation, and may authorize the seal of the corporation to be
affixed to all papers which may require it; but no such committee shall have the
power or authority in reference to amending the certificate of incorporation,
adopting an agreement of merger or consolidation, recommending to the
stockholders the sale, lease or exchange of all or substantially all of the
corporation's property and assets, recommending to the stockholders a
dissolution of the corporation or a revocation of a dissolution, or amending the
by-laws of the corporation; and, unless the resolution or by-laws, expressly so
provide, no such committee shall have the power or authority to declare a
dividend or to authorize the issuance of stock.

         When and as authorized by the stockholders in accordance with statute,
to sell, lease or exchange all or substantially all of the property and assets
of the corpo-




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ration, including its good will and its corporate franchises, upon such terms
and conditions and for such consideration, which may consist in whole or in part
of money or property including shares of stock in, and/or other securities of,
any other corporation or corporations, as its board of directors shall deem
expedient and for the best interest of the corporation.

         8. Elections of directors need not be by written ballot unless the
by-laws of the corporation shall so provide.

         Meetings of stockholders may be held within or without the State of
Delaware, as the by-laws may provide. The books of the corporation may be kept
(subject to any provision contained in the statutes) outside the State of
Delaware at such place or places as may be designated from time to time by the
board of directors or in the by-laws of the corporation.

         9. The corporation reserves the right to amend, alter, change or repeal
any provision contained in this certificate of incorporation, in the manner now
or hereafter prescribed by statute, and all rights conferred upon stockholders
herein are granted subject to this reservation.



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         WE, THE UNDERSIGNED, being each of the incorporators hereinbefore
named, for the purpose of forming a corporation pursuant to the General
Corporation Law of the State of Delaware, do make this certificate, hereby
declaring and certifying that this is our act and deed and the facts herein
stated are true, and accordingly have hereunto set our hands this 21st day of
July, 1981.



                                        M.A. Ferrucci
                                        -----------------------------------
                                        M.A. Ferrucci

                                        B.A. Schuman
                                        -----------------------------------
                                        B.A. Schuman

                                        E.L. Kinsler
                                        -----------------------------------
                                        E.L. Kinsler




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