EXHIBIT 99
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MEDIA CONTACT:    James Adams, 419-783-8910, rfcmkt@rurban.net
INVESTOR CONTACT: Valda Colbart, 419-784-2759, rfcinv@rurban.net

              Rurban Financial Corp. Completes Lima Branch Purchase

Defiance, Ohio - June 17, 2005 - Rurban Financial Corp. (Nasdaq: RBNF)
("Rurban"), a leading provider of full-service banking, investment management,
trust services and bank data processing, is pleased to announce the purchase of
the two Lima branches from Liberty Savings Bank has been completed, and will be
effective close of business June 17, 2005. The deposits at these branches total
approximately $60 million and loans total approximately $5.5 million.

The Lima banking centers will re-open on Monday, June 20, 2005 as The State Bank
and Trust Company, the banking subsidiary of Rurban Financial Corp.

Rurban President and CEO Kenneth A. Joyce commented, "We are excited about the
entry into the Lima market and we are equally excited about the team that is in
place. This includes David Anderson, Regional President and Rick Rosado, Sr.
Vice President Commercial Lending along with a very experienced staff."

ABOUT RURBAN FINANCIAL CORP.
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Rurban Financial Corp. is a publicly-held financial services holding company
based in Defiance, Ohio. Rurban's wholly-owned subsidiaries are The State Bank
and Trust Company, Reliance Financial Services, N.A., Rurbanc Data Services,
Inc. (RDSI) and RFCBC, Inc. The bank offers a full range of financial services
through its 11 offices in Defiance, Paulding and Fulton Counties. Reliance
Financial Services offers a diversified array of trust and financial services to
customers throughout the Midwest. RDSI provides data processing services to
community banks in Ohio, Michigan, Indiana, Illinois and Missouri.

Rurban's common stock is quoted on the Nasdaq National Market under the symbol
RBNF. The Company currently has 10,000,000 shares of stock authorized and
4,569,691 shares outstanding. The Company's website is
http://www.rurbanfinancial.net.

FORWARD-LOOKING STATEMENTS
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Certain statements within this document, which are not statements of historical
fact, constitute forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements involve
risks and uncertainties and actual results may differ materially from those
predicted by the forward-looking statements. These risks and uncertainties
include, but are not limited to, risks and uncertainties inherent in the
national and regional banking, insurance and mortgage industries, competitive
factors specific to markets in which Rurban and its subsidiaries operate, future
interest rate levels, legislative and regulatory actions, capital market
conditions, general economic conditions, geopolitical events, the loss of key
personnel and other factors.

Forward-looking statements speak only as of the date on which they are made, and
Rurban undertakes no obligation to update any forward-looking statement to
reflect events or circumstances after the date on which the statement is made.
All subsequent written and oral forward-looking statements attributable to
Rurban or any person acting on our behalf are qualified by these cautionary
statements.