1 SCHEDULE 14A (RULE 14A-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. ) Filed by the registrant /X/ Filed by a party other than the registrant / / Check the appropriate box: / / Preliminary proxy statement /X/ Definitive proxy statement / / Definitive additional materials / / Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12 THE PROGRESSIVE CORPORATION (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER) DAVID M. SCHNEIDER, GENERAL COUNSEL AND SECRETARY (NAME OF PERSON(S) FILING PROXY STATEMENT) Payment of filing fee (Check the appropriate box): /X/ $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2). / / $500 per each party to the controversy pursuant to Exchange Act Rule 14a-6(i)(3). / / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11. (1) Title of each class of securities to which transaction applies: Not Applicable (2) Aggregate number of securities to which transaction applies: Not Applicable (3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11:(1) Not Applicable (4) Proposed maximum aggregate value of transaction: Not Applicable (1) Set forth the amount on which the filing fee is calculated and state how it was determined. / / Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the form or schedule and the date of its filing. (1) Amount previously paid: Not Applicable (2) Form, schedule or registration statement no.: Not Applicable (3) Filing party: Not Applicable (4) Date filed: Not Applicable 2 [INSERT PROGRESSIVE LOGO] NOTICE OF ANNUAL MEETING OF SHAREHOLDERS TO BE HELD APRIL 22, 1994 Notice is hereby given that the Annual Meeting of Shareholders of The Progressive Corporation will be held at 6671 Beta Drive, Mayfield Village, Ohio, on Friday, April 22, 1994, at 10:00 a.m., Cleveland time, for the following purposes: 1. To elect seven directors, each to serve for a term of one year; 2. To approve the Company's 1994 Executive Bonus Plan as it applies to certain executive officers; and 3. To transact such other business as may properly come before the meeting. Only shareholders of record at the close of business on February 24, 1994, will be entitled to notice of and to vote at said meeting or any adjournment thereof. By Order of the Board of Directors. DAVID M. SCHNEIDER, Secretary March 18, 1994 SHAREHOLDERS WHO DO NOT EXPECT TO ATTEND THE MEETING IN PERSON ARE URGED TO DATE AND SIGN THE ENCLOSED PROXY AND RETURN IT IN THE ENCLOSED POSTAGE-PAID ENVELOPE. 3 THE PROGRESSIVE CORPORATION PROXY STATEMENT This statement is furnished in connection with the solicitation of proxies for use at the Annual Meeting of Shareholders of The Progressive Corporation, an Ohio corporation (the "Company"), to be held at 10:00 a.m., Cleveland time, on Friday, April 22, 1994, at 6671 Beta Drive, Mayfield Village, Ohio 44143, and at any adjournment thereof. This statement and the accompanying proxy, together with the Company's Annual Report to Shareholders for the fiscal year ended December 31, 1993, will first be sent to shareholders on or about March 21, 1994. The close of business on February 24, 1994, has been fixed as the record date for the determination of shareholders entitled to notice of and to vote at the meeting. At that date, the Company had outstanding 72,160,372 Common Shares, each of which will be entitled to one vote. ITEM 1: ELECTION OF DIRECTORS The Company's Code of Regulations provides that in no case shall the number of directors be less than five or more than twelve. The number of directors has been fixed at eight. At the meeting, the shares represented by proxies, unless otherwise specified, will be voted for the election as directors of the seven nominees hereinafter named, to serve until the next Annual Meeting of Shareholders and until their respective successors are duly elected and qualified. One vacancy will remain on the Board. If, by reason of death or other unexpected occurrence, any one or more of the nominees hereinafter named should not be available for election, the proxies will be voted for such substitute nominee(s), if any, as the Board of Directors may propose. No decision has been made to fill the vacancy on the Board, nor have any candidates been considered and approved by the Board. However, the Board believes that it is desirable to have this vacancy available, so that it could be filled by action of the Board should a person who could make a valuable contribution as a director of the Company be identified during the year. Proxies cannot be voted at the Annual Meeting for a greater number of persons than the seven nominees named in this proxy statement, although persons in addition to those nominees may be nominated by the shareholders at the meeting. If notice in writing is given by any shareholder to the President or Secretary not less than 48 hours before the time fixed for holding the meeting that such shareholder desires that the voting for election of directors shall be cumulative, and if an announcement of the giving of such notice is made upon the convening of such meeting by the Chairman or Secretary or by or on behalf of the shareholder giving such notice, each shareholder shall have the right to cumulate his or her voting power at such election and to give one nominee a number of votes equal to the number of directors to be elected multiplied by the number of shares he or she holds, or to distribute such votes on the same basis among two or more nominees, as such shareholder sees fit. If voting for the election of directors is cumulative, the persons named in the enclosed proxy will vote the 1 4 shares represented thereby and by other proxies held by them so as to elect as many of the seven nominees named below as possible. The following information is set forth with respect to each person nominated for election as a director, each of whom is currently a director of the Company: NOMINEES FOR ELECTION AT THE ANNUAL MEETING PRINCIPAL OCCUPATION AND DIRECTOR NAME AGE LAST FIVE YEARS' BUSINESS EXPERIENCE SINCE - - - ---------------------------- --- ---------------------------------------------- -------- Milton N. Allen (1) 66 Director of various companies; Chairman of the 1978 Board, MDSS, Inc., Cleveland, Ohio (computer software company) until July 1990 B. Charles Ames (2) 68 Principal, Clayton, Dubilier & Rice, Inc., New 1983 York, New York (investment banking) since May 1990; Chairman and Chief Executive Officer, Uniroyal Goodrich Tire Company, Akron, Ohio (manufacturing) from January 1988 to May 1990 Stephen R. Hardis (3) 58 Chief Financial and Administrative Officer, 1988 Vice Chairman and a director of Eaton Corporation, Cleveland, Ohio (manufacturing) Peter B. Lewis (4) 60 President and Chief Executive Officer of the 1965 Company; Chairman of the Board of the Company since April 1993; Chairman of the Board, President and Chief Executive Officer of Pro- gressive Casualty Insurance Company Norman S. Matthews (5) 61 Consultant, New York, New York 1981 Donald B. Shackelford (6) 61 Chairman of the Board, State Savings Bank, 1976 Columbus, Ohio (savings and loan) Paul B. Sigler 60 Professor, Yale University and Investigator in 1981 the Howard Hughes Medical Institute - - - --------------- (1) Mr. Allen is also a director of AGA Gas, Inc., which is publicly held, and Actron Manufacturing Company and The Bradford Group, Inc., which are privately held. (2) Mr. Ames is also a director of Diamond Shamrock R & M, Inc., M.A. Hanna Company and Warner-Lambert Company, which are publicly held, and Homeland Holding, Inc. and Lexmark Holding, Inc., which are privately held. (3) Mr. Hardis is also a director of Nordson Corporation and Society Corporation and a trustee of First Union Realty Investment Trust, all of which, as well as Eaton Corporation, are publicly held. 2 5 (4) Mr. Peter B. Lewis is also an officer and director of other subsidiaries of the Company. Mr. Daniel R. Lewis, an executive officer of the Company, is the brother of Mr. Peter B. Lewis. (5) Mr. Matthews is also a director of Lechters, Inc., Hills Stores Company and Lamont's Apparel, Inc., which are publicly held, and Loehmann's, Inc., Eye Care Centers of America and Finlay Fine Jewelry, Inc., which are privately held. (6) Mr. Shackelford is also a director of The Limited, Inc. and Worthington Foods, Inc., which are publicly held. Six meetings of the Board of Directors were held during 1993. The Board has named an Executive Committee, an Audit Committee and an Executive Compensation Committee, as described below. The Board has not designated a nominating committee. Messrs. Allen, Hardis and Lewis are the current members of the Board's Executive Committee, which exercises all powers of the Board between Board meetings, except the power to fill vacancies on the Board or its committees. During 1993, the Executive Committee adopted resolutions by written action pursuant to Ohio corporation law on four occasions. Messrs. Allen, Hardis, Shackelford and Sigler are the current members of the Board's Audit Committee, which ensures that organization, policies, controls and systems are in place to monitor performance; provides an independent channel to receive appropriate communications from employees, auditors, counsel, bankers and consultants; and monitors the public release of financial information. The Audit Committee met three times during 1993. Messrs. Allen, Matthews and Shackelford are the current members of the Board's Executive Compensation Committee, which monitors and directs the administration of the Company's executive compensation program, including the various cash and stock incentive programs in which officers and employees of the Company participate. During 1993, the Executive Compensation Committee met three times and adopted resolutions by written action pursuant to Ohio corporation law on one occasion. CERTAIN RELATED TRANSACTIONS In January 1991, the Company purchased 4,851,000 shares (adjusted for the 2-for-1 stock split paid February 12, 1993), or 4.9%, of the common stock of MBNA Corporation in connection with MBNA Corporation's initial public offering at a per share price of $10.615 (split-adjusted), for an aggregate purchase price of $51,493,365. At the time of the transaction, Mr. Alfred Lerner was the Company's Chairman and chief investment officer, as well as Chairman of the Board and Chief Executive Officer of MBNA Corporation, and owned 10% of MBNA Corporation's common stock. Mr. Lerner served as the Company's Chairman from April 1988 through April 1993 and its chief investment officer from April 1988 until February 1993. During 1993, the Company sold its entire holding of MBNA Corporation, realizing gains of $74,325,754. 3 6 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT Security Ownership of Certain Beneficial Owners. The following information is set forth with respect to persons known to management to be the beneficial owners, as of February 11, 1994, of more than five percent of the Company's Common Shares: NAME AND ADDRESS AMOUNT AND NATURE OF PERCENT OF BENEFICIAL OWNER BENEFICIAL OWNERSHIP(1) OF CLASS ---------------------------------------------------------------------- -------- Peter B. Lewis................................. 10,155,411(2) 14.1% 6300 Wilson Mills Road Mayfield Village, Ohio 44143 Oppenheimer Group, Inc......................... 6,459,264(3) 9.0% Oppenheimer Tower World Financial Center New York, New York 10281 Janus Capital Corporation...................... 5,581,400(4) 7.7% 100 Fillmore Street, Suite 300 Denver, Colorado 80206-4923 Ruane, Cunniff & Co., Inc...................... 4,431,535(5) 6.1% 767 Fifth Avenue Suite 4701 New York, New York 10153 The Equitable Life Assurance Society........... 4,138,848(6) 5.7% 787 Seventh Avenue New York, New York 10019 - - - --------------- (1) Except as otherwise indicated, the persons listed as beneficial owners of the Common Shares have sole voting and investment power with respect to those shares. Certain of the information contained in this table, and the related footnotes, is based on the Schedule 13G filings made by the beneficial owners identified herein. (2) Includes 185,382 Common Shares held of record by Mr. Lewis as trustee for an adult child, 13,257 Common Shares held for Mr. Lewis by a nominee under the Company's Long-Term Savings Plan, 337,500 Common Shares held by Mr. Lewis as trustee of a trust established for his brother and 99,976 shares held by a charitable corporation of which Mr. Lewis serves as a trustee and an officer. The amount does not include 1,759,329 Common Shares held of record by National City Bank as trustee of a trust established by Mr. Lewis for the benefit of his adult children, as to which shares he disclaims any beneficial interest. (3) The Common Shares are held in investment accounts maintained with Oppenheimer Group, Inc. or affiliates and they disclaim any beneficial interest in such shares. Oppenheimer 4 7 Group, Inc. has advised that it has shared voting and investment power as to all of these shares. (4) The Common Shares are held by mutual funds managed by or investment accounts maintained with Janus Capital Corporation or affiliates and they disclaim any beneficial interest in such shares. Janus Capital Corporation has advised that it has shared voting and investment power as to all of these shares. (5) The Common Shares are held in investment accounts maintained with Ruane, Cunniff & Co., Inc. and it disclaims any beneficial interest in such shares. Ruane, Cunniff & Co., Inc. has advised that it has sole voting power as to 2,221,200 of these shares, no voting power as to the balance of these shares, sole investment power as to 2,210,335 of these shares and shared investment power as to 2,221,200 of these shares. (6) The Common Shares are held in investment accounts maintained with The Equitable Life Assurance Society or affiliates and they disclaim any beneficial interest in such shares. The Equitable Life Assurance Society has advised that it has sole voting power as to 2,382,582 of these shares, shared voting power as to 191,200 of these shares, no voting power as to the balance of these shares and sole investment power as to all of these shares. Security Ownership of Management. The following information is set forth with respect to the Company's Common Shares beneficially owned as of February 11, 1994, by all directors and nominees for election as directors of the Company, each of the named executive officers and by all directors and executive officers of the Company as a group: AMOUNT AND NATURE OF PERCENT NAME BENEFICIAL OWNERSHIP(1) OF CLASS ---------------------------------------------------------------------- -------- Milton N. Allen................................ 49,703(2) * B. Charles Ames................................ 30,005(3) * Charles B. Chokel.............................. 70,683(4) * Allan W. Ditchfield............................ 47,433(5) * Stephen R. Hardis.............................. 25,808(3) * Peter B. Lewis................................. 10,155,411(6) 14.1% Bruce W. Marlow................................ 44,317 * Norman S. Matthews............................. 37,338(3) * Michael C. Murr................................ 616,890(7) * Donald B. Shackelford.......................... 78,671(3) * Paul B. Sigler................................. 10,409(8) * All 14 Executive Officers and Directors as a Group..................... 13,309,515(9) 18.2% - - - --------------- * Less than one percent of the outstanding Common Shares of the Company. 5 8 (1) Includes Common Shares held for executive officers under The Progressive Corporation Long-Term Savings Plan and currently exercisable stock options held by directors and executive officers under various plans. Beneficial ownership of the Common Shares held by the directors and executive officers listed in the table is comprised of both sole voting power and sole investment power, or voting power and investment power that is shared with the spouse and/or minor children of the director or executive officer. (2) Includes 2,400 Common Shares owned by Mr. Allen's wife, as to which shares he disclaims any beneficial interest, and 20,000 Common Shares subject to currently exercisable stock options. (3) Includes 20,000 Common Shares subject to currently exercisable stock options. (4) Includes 1,447 Common Shares held as custodian for his minor children, as to which shares he disclaims any beneficial interest. (5) Includes 30,000 Common Shares subject to currently exercisable stock options. (6) See footnote 2 on page 4. (7) Includes 150,000 Common Shares owned by Eva Murr, Mr. Murr's wife, as to which shares he disclaims any beneficial interest, and 464,998 Common Shares subject to currently exercisable stock options. (8) Includes 8,000 Common Shares subject to currently exercisable stock options. (9) Includes 838,498 Common Shares subject to currently exercisable stock options. Section 16(a) Reporting. Under the Federal securities laws, the directors and certain officers of the Company, and holders of 10% or more of the Company's Common Shares, are required to report their ownership of the Company's Common Shares, and any changes in such ownership, to the Securities and Exchange Commission and New York Stock Exchange within specified time frames. The Company is required to report in this proxy statement any failure on the part of any such individual to timely file any such report. The Form 5 filed for Daniel R. Lewis for 1992 inadvertently omitted to disclose two gifts totalling 100 of the Company's Common Shares received by his two minor children in January 1992. A supplemental filing was made with the Securities and Exchange Commission and the New York Stock Exchange promptly after this oversight was discovered. Norman S. Matthews' Form 5 for 1993, reporting charitable gifts totalling 250 Common Shares, was filed 29 days late. The total of all charitable gifts reported for David M. Schneider on his December 1993 Form 4 inadvertently omitted 4 Common Shares. An amended Form 4 was filed promptly after this omission was discovered. 6 9 EXECUTIVE COMPENSATION The following information is set forth with respect to the Company's Chief Executive Officer and the other four most highly compensated executive officers, each of whom was serving as an executive officer at December 31, 1993 (the "named executive officers"). SUMMARY COMPENSATION TABLE LONG-TERM COMPENSATION -------------------------- AWARDS ANNUAL COMPENSATION -------------------------- ------------------------------------------------ SECURITIES OTHER ANNUAL RESTRICTED UNDERLYING NAME AND SALARY BONUS COMPENSATION STOCK OPTIONS PRINCIPAL POSITION YEAR ($) ($) ($) AWARDS(1) (#) - - - ----------------------------- ----- ---------- ---------- ------------------ ------------- --------- Peter B. Lewis 1993 $1,000,000 $1,400,000 $127,646(2) -- 67,100 Chairman, President 1992 1,023,077 946,000 162,703(2) -- 137,400 and Chief Executive 1991 1,198,077 -- 124,900(2) -- 75,000 Officer Michael C. Murr 1993 1,001,226 892,800 -- -- 37,500 Chief Investment 1992 473,523 -- -- -- -- Officer (hired 7/1/92) 1991 -- -- -- -- -- Bruce W. Marlow 1993 558,040 892,800 -- -- 37,500 Chief Operating 1992 551,286 465,300 -- -- 72,000 Officer 1991 549,712 150,000 -- -- 45,000 Charles B. Chokel 1993 275,000 385,000 -- -- 11,500 Chief Financial 1992 261,539 252,120 -- -- 16,500 Officer 1991 249,712 70,000 -- -- 30,000 Allan W. Ditchfield 1993 400,000 200,000 -- -- 10,500 Chief Information 1992 400,000 118,300 -- -- 16,500 Officer (hired 3/6/91) 1991 320,000 100,000 -- -- 150,000 ALL OTHER NAME AND COMPENSATION PRINCIPAL POSITION ($) - - - ----------------------------- ------------------ Peter B. Lewis $ -- Chairman, President -- and Chief Executive -- Officer Michael C. Murr 4,861(3) Chief Investment 7,162 Officer (hired 7/1/92) -- Bruce W. Marlow 6,704(4) Chief Operating 5,305 Officer 6,025 Charles B. Chokel 6,558(5) Chief Financial 6,806 Officer 62,598(6) Allan W. Ditchfield 6,923(5) Chief Information 6,200 Officer (hired 3/6/91) 116,212(7) - - - --------------- (1) No restricted stock awards were granted to the named executive officers during the last three years. As of December 31, 1993, there were no unvested restricted stock holdings. During 1993, the named executive officers became vested in restricted stock as follows: Mr. Lewis, 45,000 shares which had a net realized value at date of vesting of $1,822,500; Mr. Marlow, 32,172 shares which had a net realized value at date of vesting of $1,302,966; and Mr. Chokel, 12,000 shares which had a net realized value at date of vesting of $486,000. (2) Other Annual Compensation includes $96,588, $130,523 and $67,484 in the form of personal use of corporate aircraft in 1993, 1992 and 1991, respectively. (3) Represents $4,112 of employer matching contributions paid during 1993 under the Company's Long-Term Savings Plan and $749 of employer contributions paid during 1993 under the Company's Supplemental Retirement Plan. (4) Represents $6,439 employer matching contributions paid during 1993 under the Company's Long-Term Savings Plan and $265 as an anniversary award for 15 years of employment with the Company. (5) Represents employer matching contributions paid during 1993 under the Company's Long-Term Savings Plan. (6) Represents a $22,833 relocation bonus, $34,634 reimbursement of moving expenses and $5,131 of employer matching contributions paid during 1991 under the Company's Long-Term Savings Plan. (7) Represents an $83,333 relocation bonus, $28,725 reimbursement for moving expenses and $4,154 of employer matching contributions paid during 1991 under the Company's Long-Term Savings Plan. 7 10 OPTION/SAR GRANTS IN LAST FISCAL YEAR INDIVIDUAL GRANTS POTENTIAL REALIZABLE - - - ---------------------------------------------------------------------------------- VALUE AT ASSUMED ANNUAL NUMBER OF RATES OF STOCK PRICE SECURITIES % OF TOTAL APPRECIATION FOR OPTION UNDERLYING OPTIONS TERM OPTIONS GRANTED TO EXERCISE ------------------------- GRANTED EMPLOYEES PRICE EXPIRATION 5% 10% NAME (#) IN 1993 ($/SHARE) DATE ($) ($) - - - ------------------------- ---------- ---------- --------- ----------- ---------- ---------- Peter B. Lewis 67,100(1) 9.7% $29.625 12/31/2002 $1,173,244 $2,933,948 Michael C. Murr 37,500(1) 5.4 29.625 12/31/2002 655,688 1,639,688 Bruce W. Marlow 37,500(1) 5.4 29.625 12/31/2002 655,688 1,639,688 Charles B. Chokel 11,500(1) 1.7 29.625 12/31/2002 201,078 502,838 Allan W. Ditchfield 10,500(1) 1.5 29.625 12/31/2002 183,593 459,113 ------------------ (1) Options become exercisable 1/1/98. AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION/SAR VALUES NUMBER OF SECURITIES UNDERLYING VALUE OF UNEXERCISED UNEXERCISED OPTIONS IN-THE-MONEY SHARES AT 12/31/93 OPTIONS AT 12/31/93 ACQUIRED ON VALUE (#) ($) EXERCISE REALIZED EXERCISABLE/ EXERCISABLE/ NAME (#) ($) UNEXERCISABLE UNEXERCISABLE - - - ---------------------------- ------------ ----------- --------------------- ------------------------ Peter B. Lewis -- -- Exercisable 0 Exercisable $ 0 Unexercisable 354,500 Unexercisable 8,008,083 Michael C. Murr -- -- Exercisable 464,998 Exercisable 15,105,844 Unexercisable 77,502 Unexercisable 1,533,713 Bruce W. Marlow -- -- Exercisable 0 Exercisable 0 Unexercisable 199,500 Unexercisable 4,513,397 Charles B. Chokel -- -- Exercisable 0 Exercisable 0 Unexercisable 88,000 Unexercisable 2,073,296 Allan W. Ditchfield 60,000 $1,362,540 Exercisable 30,000 Exercisable 625,020 Unexercisable 87,000 Unexercisable 1,867,421 8 11 PENSION PLANS Messrs. Peter B. Lewis, Marlow and Chokel, as well as substantially all other full-time employees of the Company and its subsidiaries who were hired before January 1, 1989 and satisfy certain other requirements, are eligible to participate in The Progressive Pension Plan (the "Pension Plan"). The Pension Plan is a defined benefit plan within the meaning of the Employee Retirement Income Security Act of 1974, as amended ("ERISA"), is a qualified plan under Section 401(a) of the Internal Revenue Code of 1986, as amended (the "Code") and is subject to the minimum funding standards of Section 412 of the Code. Benefits payable under the Pension Plan are determined pursuant to a formula based upon a participant's years of service with the Company and its subsidiaries, the participant's average annual compensation not in excess of the Social Security taxable wage base during such years of service ("Average Earnings") and Social Security benefits. For purposes of determining Average Earnings, the Pension Plan recognizes base salary, overtime earnings, cash bonuses and commissions. The benefit formula is: 2% of Average Earnings times years of service minus 50% of primary Social Security benefit for years of service through December 31, 1988, plus 1.3% of Average Earnings times years of service after that date. Participants accrue benefits under the Pension Plan formula over their years of service with the Company and its subsidiaries, and become fully vested in their accrued benefits under the Pension Plan upon (i) completion of 5 years of service (subject to certain break-in-service rules); (ii) attainment of age 65; or (iii) retirement on account of permanent and total disability. The estimated net annual pensions (expressed as a life and 120-month certain annuity) payable upon retirement at normal retirement age (65) under the Pension Plan for each of the three named executive officers who participate in the Pension Plan are as follows: Mr. Lewis, $10,188; Mr. Marlow, $8,983; and Mr. Chokel, $9,042. Messrs. Ditchfield and Murr, as well as substantially all other full-time employees who were hired on or after January 1, 1989 and satisfy certain other requirements, participate in The Progressive Corporation Supplemental Retirement Plan, a defined contribution plan within the meaning of ERISA and a qualified plan under the Code. The contributions made by the Company in 1993 for Mr. Murr is included in "All Other Compensation" in the Summary Compensation Table on page 7. No contribution was made by the Company for Mr. Ditchfield during 1993. As of December 31, 1993, all benefit accruals under the Pension Plan were frozen. Effective January 1, 1994, the Supplemental Retirement Plan was amended to include all employees who previously participated in the Pension Plan and who meet requirements as to age and length of service. As a result, all named executive officers now participate in the Supplemental Retirement Plan. Under the amended plan, contributions vary from one percent to five percent of compensation up to the Social Security wage base, based on years of eligible service. 9 12 SEPARATION PLANS The named executive officers, as well as substantially all other regular, non-temporary employees of the Company and its subsidiaries, are eligible to participate in The Progressive Corporation Separation Allowance Plan (the "Separation Plan"). The Separation Plan provides payments to eligible employees whose employment is involuntarily terminated as a result of a reduction in force or a reorganization, as defined in the Separation Plan. Payments are based on compensation in effect immediately prior to termination and years of service and cannot exceed an aggregate of two years of compensation. The Separation Plan is a welfare benefit plan within the meaning of ERISA. All payments under the Separation Plan are made from the general assets of the Company and its subsidiaries. Individual employment or separation arrangements may supplement or supersede the Separation Plan in whole or in part. The Company has entered into a separate arrangement with Mr. Ditchfield, pursuant to which he would be entitled to receive one year's salary plus a prorated bonus, if the Company were to terminate his employment prior to January 1, 1995 without just cause. These payments would be in lieu of any payments otherwise payable to him under the Separation Plan upon any termination of employment. DIRECTORS' FEES AND PLANS Each member of the Board of Directors who is not an employee of the Company currently receives an annual director's fee of $8,000 ("Retainer Fee"). In addition, each such director receives fees for attendance at meetings of the Board and those committees of the Board of which he is a member ("Meeting Fee"). Directors currently receive $3,000 for attendance at each of the four regular meetings of the Board and $1,000 for attendance at each special meeting, unless attendance is by telephone, in which case the fee is $500. Each member of a Board committee receives $750 for attendance at each meeting of the committee, except that the committee chairman receives $1,000 for attendance at each such meeting. Each director of the Company who is not an employee of the Company participates in The Progressive Corporation Directors Deferral Plan, as amended (the "Directors Deferral Plan"). Each participant in the Directors Deferral Plan may elect, annually, to defer receipt of all or a portion of his Meeting Fees for the following year until the earlier of the date designated by the director in accordance with the Directors Deferral Plan or the date of his death. A participating director may elect to have such deferred fees credited to or allocated between (a) a cash account which will bear interest at a rate equal to the rate of interest on new 3-month certificates of deposit, and (b) a stock account under which the deferred fees are converted into units equivalent in value and dividend rights to the Company's Common Shares. All such accounts will be distributed in cash, in a lump sum or installments, when and as designated by the participating director at the time of election. All directors' Retainer Fees are deferred, credited to a stock account and distributed in cash on any date designated by the participating director which is on or after the later of (a) the date of the expiration of the director's then current term or (b) the date which is six months and one day after the date such fees are credited to the director's stock account ("Minimum Deferral Date") or, if no such designation is 10 13 made, the first day of the calendar quarter immediately following the Minimum Deferral Date. All account balances of a director will be distributed to his beneficiary, if he dies. However, if any director ceases to serve as such for any reason other than death, disability or removal without cause prior to the expiration of his term, all Retainer Fees credited to his stock account during such term are forfeited. Each director who is not an employee of the Company is eligible to be granted awards under The Progressive Corporation 1990 Directors' Stock Option Plan, as amended (the "Directors' Stock Plan"). The Directors' Stock Plan authorizes the issuance of up to 450,000 Common Shares, subject to adjustment for stock splits and similar events. Promptly after each Annual Meeting of Shareholders, each participating director receives an option to purchase 2,000 Common Shares at an exercise price equal to the fair market value of the Common Shares on the day of such Annual Meeting. The term of each such stock option is ten years commencing on the date of grant. Options become exercisable six months and one day following the date of grant and are not transferable. Upon death, to the extent then otherwise exercisable, a stock option may be exercised for a period of one year. During 1993, the Company granted stock options under this plan covering an aggregate of 12,000 shares to six directors. EXECUTIVE COMPENSATION COMMITTEE REPORT EXECUTIVE COMPENSATION POLICY The Company's executive compensation program is administered under the direction of the Executive Compensation Committee of the Board of Directors (the "Committee"). The Committee is comprised of three independent, nonemployee directors. The executive compensation program is designed to promote the following objectives: - Attract, retain and motivate executives who can significantly contribute to the success of the Company. - Reward the achievement of corporate objectives that have been approved by the Board. - Provide a fair, rational and competitive executive compensation system. The Committee believes that if these objectives are consistently achieved, shareholder value will be enhanced over time. EXECUTIVE COMPENSATION PROGRAM For 1993, the Company's executive compensation program was designed to base compensation on corporate, division and individual performance. Performance objectives and related measurements, as well as the compensation awards that would result from various levels of performance, were clearly defined in advance. The executive compensation program consists of three components: salary, annual bonus and long-term incentives through equity-based awards. Variable compensation (consisting of annual bonus and long-term incentive awards) is a larger component of total compensation at 11 14 more senior levels in the organization. For each executive officer, a target amount is established for each component of variable compensation. Target amounts are determined primarily by reference to data contained in published national compensation surveys. These surveys include compensation data for a broad range of public companies in a variety of industries. Since the Company competes for executive level personnel on a nationwide basis with companies in a variety of industries, the compensation data utilized are not limited to companies included in the P/C Group referred to on page 16. The Company's policy is to pay its officers and employees competitive salaries (i.e. within 20% of the midpoint of the market range of salaries for their respective positions) and to provide variable compensation which can take total direct compensation to or above the high end of the market range when the Company, division and individual meet or exceed challenging performance goals. A phase-out of most officer perquisites, such as company cars and extended health care coverage, began in early 1992. In addition to the executive compensation program, executive officers participate in the Company's health and retirement plans which are available to all regular employees of the Company on the same basis. Salary Component Executive officers receive a salary based on their responsibilities and potential at market levels indicated by compensation survey data. The Company's objective is to set executive salaries to be within 20% of the midpoint of the market range of salaries for comparable positions. Salaries are reviewed annually and adjusted for changes in those factors. Annual Bonus Component In 1993, the named executive officers and approximately 265 other management employees of the Company participated in the Management Bonus Plan, which was designed to reward participants appropriately for current corporate, division and individual performance. Under the Management Bonus Plan, a target annual bonus amount, which varied by position, was established for each executive. For Messrs. Lewis, Marlow and Chokel, the target annual bonus amount for 1993 equaled 80% of salary. For the other named executive officers, the target annual bonus amount equaled various amounts up to 45% of salary. Actual awards could range from 0% to 200% of the target annual bonus amount, depending on performance. The 1993 annual bonus award was determined by both quantitative and qualitative criteria. For the named executive officers, the quantitative component comprised 60% or more of the annual bonus opportunity for 1993. This component was determined by using a performance matrix ("Management Performance Matrix") which assigned a performance score to various combinations of profitability and growth outcomes. Profitability was measured by the combined ratio ("COR") for continuing operations, determined in accordance with generally accepted accounting principles ("GAAP"). Growth was measured in terms of the year-to-year increase in net premiums written. For executives assigned to a specific division, the performance of both the Company as a whole and the particular division was taken into account. A performance 12 15 score of 1.0 resulted if designated profitability and growth goals were met. Higher rates of profitability and growth resulted in higher scores on the Management Performance Matrix and, thus, in larger awards for the quantitative component of the annual bonus. Lower rates of profitability and growth would result in lower performance scores and awards for this component. For the named executive officers, the qualitative component comprised up to 40% of the annual bonus opportunity for 1993. This component was based on an assessment of the individual executive's performance during the year. Each such executive had specific performance objectives for the year and, at year end, his performance was evaluated against those objectives. Consideration was also given to the impact on the Company of the executive's initiatives and contributions made by the executive beyond the scope of his defined performance objectives. The Management Bonus Plan was terminated on December 31, 1993 and, for certain senior executives, was replaced by the 1994 Executive Bonus Plan, a description of which is contained on pages 16 through 21 hereof. Messrs. Chokel, Lewis, Marlow and Murr will participate in the 1994 Executive Bonus Plan, if the proposal set forth at Item 2 is approved by shareholders. Two other executive officers currently participate in such Plan, but their participation is not subject to a shareholder approval requirement. All other officers and regular employees of the Company, including Mr. Ditchfield and one other executive officer, participate in the Company's 1994 Gainsharing Plan. The 1994 Gainsharing Plan is substantially similar to the 1994 Executive Bonus Plan, but does not include performance criteria for Return on Average Shareholders' Equity or Investment Performance. Long-Term Incentive Component In 1993, the executive compensation program included long-term incentives through the grant of nonqualified stock options. This component is designed to encourage the long-term retention of key executives and to align executive compensation directly with the long-term enhancement of shareholder value. Stock option grants are intended to focus the executive on managing the Company from the perspective of an owner. The named executive officers and approximately 195 other management employees of the Company currently participate in the long-term incentive program. The value of a stock option depends directly on the future performance of the Company's Common Shares, since it has value to the recipient only if and to the extent that the price of the Company's Common Shares increases above the exercise price. Stock option awards are normally made annually. A target award value, which varies by position, is established for each executive officer in order to bring total targeted compensation to the 90th percentile of the market. In 1993, for the executive officers, these target award values ranged from 31%-80% of salary, depending on job classification. The target award value is then divided by a value per share developed through the Black-Scholes pricing model, to determine the number of option shares to be awarded. In 1993, the pricing model valued the stock options at $11.914 per share, which is 40.21% of the per share exercise price of $29.625. The following assumptions were 13 16 used to derive the ratio: 10-year option term, .20 annualized volatility rate, 6.00% risk free rate of return and 1.10% dividend yield. The stock options generally have an exercise price which is equal to the market price of the Company's Common Shares on the date of grant, contain provisions which defer vesting of the options for five years and may be exercised at any time during the five years following vesting. CHIEF EXECUTIVE OFFICER COMPENSATION Peter B. Lewis, the Company's Chief Executive Officer, received cash compensation in the amount of $2,400,000 for 1993, consisting of a salary of $1,000,000 and an annual bonus award of $1,400,000, in addition to the non-cash compensation disclosed in the Summary Compensation Table and related footnotes on page 7. Mr. Lewis' annual bonus target for 1993 was $800,000, an amount equal to 80% of his salary. For Mr. Lewis, the quantitative component comprised 75% of the bonus opportunity and the qualitative component comprised 25%. In 1993, the Company's continuing operations achieved a COR of 89, with 24.5% premium growth, as compared to 95 and 6.3% respectively, in 1992, resulting in a performance score of 2.0 on the Management Performance Matrix. Mr. Lewis therefore earned 200% of target, or $1,200,000, for the quantitative component of his annual bonus opportunity. With respect to the qualitative component, the Committee determined that Mr. Lewis' performance for 1993 met expectations in relation to his performance objectives. He therefore was awarded $200,000, or 100% of target, for the qualitative component of his annual bonus opportunity. In reaching this determination, the Committee specifically noted continued progress in reducing expenses, controlled experimentation in the auto product line, improving service and actions taken to resolve the role of the Company's diversified businesses. For the long-term incentive component of his compensation, on June 18, 1993, Mr. Lewis was awarded stock options to purchase 67,100 of the Company's Common Shares at an exercise price of $29.625 per share. This award vests on January 1, 1998, and was determined in accordance with the stock option formula described above. 45,000 Common Shares previously awarded to Mr. Lewis under the 1985 Restricted Stock Plan vested in 1993. This award, which was made during 1988, was subject to restriction until December 31, 1993. When this award was made, the Company's Common Shares had a value, adjusted to reflect the 3-for-1 stock split effected on December 8, 1992, of $10.08 per share. OMNIBUS BUDGET RECONCILIATION ACT OF 1993 In 1993, the Internal Revenue Code was amended by the Omnibus Budget Reconciliation Act of 1993 ("Budget Reconciliation Act"), which limits to $1 million per year the deduction allowed for Federal income tax purposes for compensation paid to the chief executive officer and the four other most highly compensated executive officers of a public company ("Deduction Limit"). This Deduction Limit, which is effective beginning in 1994, does not apply to compensation paid under a plan that meets certain requirements for "performance-based compensation". To qualify for this exception, (a) the compensation must be payable on account of the 14 17 attainment of one or more pre-established objective performance goals; (b) the performance goals must be established by a compensation committee of the board of directors that is comprised solely of two or more "outside directors"; (c) the material terms of the compensation and the performance goals must be disclosed to and approved by shareholders before payment; and (d) the compensation committee must certify in writing that the performance goals have been satisfied before payment. It is the Company's policy to structure its incentive compensation programs to satisfy the requirements for the "performance-based compensation" exception to the Deduction Limit and, thus, to preserve the full deductibility of all compensation paid thereunder, to the extent practicable. Salaries and any perquisites are subject to approval of the Committee, but will not be submitted to a vote of shareholders, and thus will not be deductible if and to the extent that such compensation exceeds $1 million per year for any such executive. SUMMARY The Committee believes that management compensation should be directly linked to changes in shareholder value. The Company's executive compensation program thus includes significant long-term incentives, through equity-based awards, which are tied to the long-term performance of the Company's Common Shares. The Committee recognizes, however, that while stock prices may reflect management performance over the long term, other factors, such as general economic conditions and varying investors' attitudes toward the stock market in general, and specific industries in particular, may significantly affect stock prices at any point in time. Accordingly, the annual cash components of the program, consisting of salary and annual bonus, emphasize individual performance and the realization of defined business objectives, which are independent of short-range fluctuations in the stock price. The executive compensation program thus has been designed to align executive compensation with both the Company's business goals and long-term shareholder interests. The Committee believes that the program, as implemented, is balanced and consistent with these objectives. The Committee will continue to monitor the operation of the program and cause the program to be adjusted and refined, as necessary, to ensure that it continues to support both corporate and shareholder goals. EXECUTIVE COMPENSATION COMMITTEE Donald B. Shackelford, Chairman Milton N. Allen Norman S. Matthews 15 18 PERFORMANCE GRAPH The following performance graph compares the performance of the Company's Common Shares ("PGR") to the Standard & Poor's 500 Index ("S&P Index") and the Value Line Property/Casualty Industry Group ("P/C Group") for the last five years. CUMULATIVE FIVE-YEAR TOTAL RETURNS* PGR, S&P INDEX, P/C GROUP (PERFORMANCE RESULTS THROUGH 12/31/93) MEASUREMENT PERIOD (FISCAL YEAR COVERED) PGR S&P INDEX P/C GROUP 1988 100.00 100.00 100.00 1989 169.63 131.49 144.67 1990 228.30 127.32 144.43 1991 242.92 166.21 182.32 1992 396.76 179.30 232.49 1993 554.70 197.23 225.83 Assumes $100 invested at the close of trading on December 31, 1988 in PGR, S&P Index and P/C Group. *Assumes reinvestment of dividends. Source: Value Line, Inc. ITEM 2: PROPOSAL TO APPROVE THE PROGRESSIVE CORPORATION 1994 EXECUTIVE BONUS PLAN AS IT APPLIES TO CERTAIN EXECUTIVE OFFICERS GENERAL The Executive Compensation Committee of the Board of Directors approved The Progressive Corporation 1994 Executive Bonus Plan as of March 18, 1994, and has directed that the 1994 Executive Bonus Plan, as it applies to Charles B. Chokel, Peter B. Lewis, Bruce W. Marlow and Michael C. Murr (the "Plan"), be submitted to the Company's shareholders for approval. Messrs. Chokel, Lewis, Marlow and Murr are referred to herein as the "senior participants". The 16 19 description herein is a summary of the Plan and is subject to and qualified by the complete text of the Plan. The Company has designed an executive compensation program consisting of the following components: salary, annual bonus and stock options or other equity-based awards. The program is structured to reflect the market for executive compensation and to promote both the achievement of corporate goals, as approved by the Board, and performance that is in the long-term interests of shareholders. While stock options or other equity-based awards reflect the long-term value created for shareholders, the annual bonus component focuses on current operating and investment results. If approved by shareholders, the Plan will provide the annual bonus component of total compensation for the senior participants. The Plan is being submitted to the Company's shareholders for approval pursuant to the requirements of the Budget Reconciliation Act. The Budget Reconciliation Act amended the Internal Revenue Code by adding a new Section 162(m), which limits to $1 million per year the deduction allowed for Federal income tax purposes for compensation paid to a "covered employee" of a public company ("Deduction Limit"). Under Section 162(m), the term "covered employee" includes the chief executive officer and the four other most highly compensated executive officers. The Deduction Limit, which is effective beginning in 1994, applies to compensation which does not qualify for any of the limited number of exceptions provided for in Section 162(m) ("nonqualified compensation"). Under Section 162(m), the Deduction Limit does not apply to compensation paid under a plan that meets certain requirements for "performance-based compensation". To qualify for this exception, the following requirements must be met: (a) the compensation must be payable on account of the attainment of one or more pre-established objective performance goals; (b) the performance goals must be established by a compensation committee of the board of directors that is comprised solely of two or more "outside directors"; (c) the material terms of the compensation and performance goals must be disclosed to and approved by shareholders before payment; and (d) the compensation committee must certify in writing that the performance goals have been satisfied prior to payment. It is the Company's policy to structure its incentive compensation programs to satisfy the requirements for the "performance-based compensation" exception to the Deduction Limit and, thus, to preserve the full deductibility of all compensation paid thereunder, to the extent practicable. As a consequence, the Committee has directed that the Plan be submitted to the Company's shareholders for approval in accordance with the requirements for the "performance-based compensation" exception to the Deduction Limit. If the Plan is approved by shareholders, the senior participants will be entitled to participate in the Plan and compensation paid to such participants under the Plan will not be subject to the Deduction Limit. If the shareholders fail to approve the Plan, the senior participants will not be entitled to participate therein or to receive any payments thereunder. However, if the shareholders fail to approve the Plan, the Committee may consider adopting an alternative bonus program without shareholder approval, even though some or all of the payments made thereunder may be subject to the 17 20 Deduction Limit, in order to maintain the competitiveness of the Company's executive compensation program. Two other executive officers of the Company currently participate in the 1994 Executive Bonus Plan; however, their right to participate in that plan is not being submitted to shareholders for approval since it is not anticipated that the total nonqualified compensation of either of those officers will exceed the Deduction Limit in the near future. ADMINISTRATION The Plan is administered by the Executive Compensation Committee of the Board of Directors, which consists of three Board members, all of whom are "outside directors", as defined under Section 162(m). The Committee has full authority to determine the manner in which the Plan will operate, to interpret the provisions of the Plan and to make all determinations thereunder. In addition, the Committee has authority to adopt, amend and repeal such rules, guidelines, procedures and practices governing the Plan as it shall, from time to time, deem advisable. ELIGIBILITY Participation in the 1994 Executive Bonus Plan is limited to executive officers of the Company. The Committee has authority to select those executive officers who will participate in such plan, subject to a possible shareholder approval requirement in the case of executive officers whose total nonqualified compensation may exceed the Deduction Limit. There are currently eight executive officers of the Company. Six executive officers, including the four senior participants, currently participate in the 1994 Executive Bonus Plan. PLAN OPERATION The Plan has been designed to link pay directly to performance. Annual bonuses paid under the Plan ("Annual Bonuses") will be determined by application of the following formula: Annual Bonus = Salary Paid X Target Percentage X Performance Factor Salaries are established by the Committee prior to commencement of the Plan year (or prior to April 1, 1994, with respect to the 1994 Plan year) and are determined by market analysis, based on data reported in published national compensation surveys. For each participant, a Target Percentage is selected based on market data and is intended to bring cash compensation to the 90th percentile of the market when specified performance goals are met. Total cash compensation can exceed the market range if the specified performance goals are exceeded. For 1994, the Target Percentages for the senior participants range from 80% to 167%. The Target Percentages may be changed from year to year by the Committee, consistent with the provisions of Section 162(m) and the regulations promulgated thereunder. 18 21 Under the Plan, the performance of each participant is measured by selected performance criteria, which may include Core Business Gainsharing, Return on Average Shareholders' Equity ("ROE") and Investment Performance, as described below ("Bonus Components"). For each participant, an appropriate combination of Bonus Components is selected based on the nature and scope of such participant's assigned responsibilities. The selected Bonus Components are assigned various weights by the Committee, which may vary among participants and may be changed from year to year by the Committee. The sum of the weighted performance scores for each of the Bonus Components assigned to a given participant equals the Performance Factor for that participant. The Performance Factor will equal 1.0 if specified performance goals are met, and can vary from 0 to 2.0 based on actual performance versus the pre-established objectives. The Core Business Gainsharing Component consists of a Profitability and Growth Factor and a Cost Structure Improvement Factor and measures overall operating performance for the Company's core personal and commercial automobile insurance business ("Core Business") for the Plan year. For purposes of this Bonus Component, operating performance is measured by a Gainsharing Matrix, as established by the Committee for the Plan year, which assigns a performance score to various combinations of profitability and growth outcomes. Under the Gainsharing Matrix, profitability is measured by the GAAP combined ratio and growth is measured by the year-to-year change in market share. The Cost Structure Improvement Factor measures success in achieving cost structure improvement by comparing the sum of the GAAP underwriting expense ratio and the loss adjustment expense ratio achieved for the Company's Core Business during a given Plan year against expense targets which have been pre-established by the Committee. For purposes of determining a performance score for the Core Business Gainsharing Component, each such Factor is assigned a different weight by the Committee. For 1994, the Profitability and Growth Factor is weighted 70% and the Cost Structure Improvement Factor is weighted 30%. The relative weighting of such Factors may be changed from year to year by the Committee. The Plan contains a ROE Component, which measures the actual return on average shareholders' equity achieved by the Company for a given Plan year, net of inflation, against a series of pre-established performance scores. For 1994, an inflation adjusted ROE of 15% is necessary to achieve a performance score of 1.0; a higher (or lower) ROE will result in a higher (or lower) performance score for this Bonus Component. ROE performance targets and resulting scores for the ROE Component may be revised from year to year by the Committee. The Investment Performance Component measures overall performance for the Company's investment activities. Initially, investment results for the individual segments of the Company's investment portfolio are compared against pre-established benchmarks. The resulting performance scores for the various segments are weighted by the amounts invested from time to time in each of the respective segments and the weighted performance scores are combined to produce an Investment Performance Score that reflects the overall investment performance of the portfolio. Segment classifications and benchmarks may be changed from year to year by the Committee. 19 22 The Annual Bonus payable to any participant under the Plan with respect to any Plan year may not exceed $2,000,000.00. For 1994, the maximum amount of benefits that may be paid to the senior participants, and to all participating executives as a group, under the 1994 Executive Bonus Plan are as follows: NEW PLAN BENEFITS THE PROGRESSIVE CORPORATION 1994 EXECUTIVE BONUS PLAN MAXIMUM BENEFIT NAME AND POSITION FOR 1994 ($) --------------------------------------------------------------- --------------- Peter B. Lewis Chairman, President and Chief Executive Officer............................................ $ 1,440,000 Michael C. Murr Chief Investment Officer..................................... 1,878,750 Bruce W. Marlow Chief Operating Officer...................................... 892,864 Charles B. Chokel Chief Financial Officer...................................... 440,800 Executive Group, consisting of six participants............................... 5,107,954 AMENDMENTS AND TERMINATION The Committee, in its sole discretion, may at any time terminate, amend or revise the Plan in whole or in part; provided that any amendment or revision to the Plan which requires shareholder approval pursuant to Section 162(m) of the Code shall be subject to approval by the Company's shareholders. The Committee, without shareholder approval, may modify or change the performance targets for any Bonus Component, and the relative weighting of Bonus Components, from year to year. OTHER MATERIAL PROVISIONS The Annual Bonus shall be paid in two installments. The first installment, in an amount equal to 90% of the Annual Bonus, calculated as described above, will be paid to participants as soon as practicable after the Committee has certified performance results for the Plan year, but no later than the March 31 immediately following the end of the Plan year. The second installment, in an amount equal to 10% of the Annual Bonus, will be paid to participants on the September 30 immediately following the end of the Plan year. 20 23 Unless otherwise determined by the Committee, in order to be entitled to receive any installment of the Annual Bonus for any Plan year, the participant must be employed by the Company on the date designated for the payment thereof. The right to an Annual Bonus shall not be transferred, assigned or encumbered by any participant. The Plan has been adopted, and will be effective, as of January 1, 1994, subject to shareholder approval. If approved by shareholders, the Plan will be effective for 1994 and for each calendar year thereafter unless and until terminated by the Committee. FEDERAL INCOME TAX CONSEQUENCES OF THE PLAN Effective January 1, 1994, the Company will not be entitled to deduct annual compensation in excess of $1 million paid to any "covered employee" unless such compensation meets the requirements for "performance-based compensation," as specified in Section 162(m) of the Code and the regulations promulgated thereunder. To meet such requirements, the compensation must be payable because of the attainment of objective performance goals established by a compensation committee of the board of directors that is comprised solely of two or more "outside directors" and approved by the shareholders after disclosure to them of the material terms of the performance goals and the compensation payable under the plan. Further, before payment, the compensation committee must certify in writing that the performance goals have been satisfied. The Plan was established by the Committee, which is comprised solely of three "outside directors," and is being submitted to shareholders for approval as it pertains to the senior participants. If the shareholders approve the Plan as it pertains to such participants and the Committee subsequently certifies the attainment of the performance goals applicable to any participant, the Company's deduction of payments made to such participant under the Plan will not be subject to the Deduction Limit. VOTE REQUIRED FOR APPROVAL The affirmative vote of a majority of the shares voting on this proposal, with abstentions and broker non-votes not counting as voting, is required for approval. THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE FOR THIS PROPOSAL. INDEPENDENT ACCOUNTANTS At the meeting of the Board of Directors of the Company held February 5, 1994, the Board selected Coopers & Lybrand to serve as the independent accountants for the Company and its subsidiaries for the year 1994. Representatives of Coopers & Lybrand are expected to be present at the Annual Meeting with the opportunity to make a statement about the Company's financial condition, if they desire to do so, and to respond to appropriate questions. 21 24 SHAREHOLDER PROPOSALS Any shareholder who intends to present a proposal at the 1995 Annual Meeting of Shareholders for inclusion in the proxy statement and form of proxy relating to that meeting is advised that the proposal must be received by the Company at its principal executive offices located at 6300 Wilson Mills Road, Mayfield Village, Ohio 44143, not later than November 22, 1994. The Company will not be required to include in its proxy statement or form of proxy any shareholder proposal which is received after that date or which otherwise fails to meet requirements for shareholder proposals established by regulations of the Securities and Exchange Commission. SHAREHOLDER VOTE TABULATION Votes will be tabulated by or under the direction of Inspectors of Election who will certify the results at the Annual Meeting. Generally, under Ohio corporation law, those director nominees who receive the greatest number of votes at a shareholder meeting at which a quorum exists will be elected directors. The Proposal set forth in Item 2 will be adopted if approved by the affirmative vote of a majority of the votes cast on such Proposal, in person or by proxy, at a meeting at which a quorum exists. For such purpose, abstentions and broker non-votes are not counted as voting. Accordingly, abstentions and broker non-votes will be counted in determining the number of shares present or represented at the Annual Meeting for purposes of determining whether a quorum exists, but assuming a quorum exists, will not affect the outcome of the vote on either the election of directors or the Proposal set forth in Item 2. OTHER MATTERS The solicitation of proxies is made by and on behalf of the Board of Directors. The cost of the solicitation, including the reasonable expenses of brokerage firms or other nominees for forwarding proxy materials to beneficial owners, will be borne by the Company. In addition to solicitation by mail, proxies may be solicited by telephone, telegraph or personally. The Company has engaged the firm of Morrow & Co., New York, New York, to assist it in the solicitation of proxies at an estimated cost of $13,000. Proxies may be solicited by directors, officers and employees of the Company without additional compensation. If the enclosed proxy is executed and returned, the shares represented thereby will be voted in accordance with any specifications made therein by the shareholder. In the absence of any such specifications, the proxies will be voted (a) to elect the seven nominees named under "Election of Directors" above; and (b) FOR the proposal to approve the Company's 1994 Executive Bonus Plan as it applies to certain executive officers. The presence of any shareholder at the meeting will not operate to revoke his proxy. A proxy may be revoked at any time insofar as it has not been exercised by giving written notice to the Company or in open meeting. 22 25 If any other matters shall properly come before the meeting, the persons named in the proxy, or their substitutes, will vote thereon in accordance with their judgment. The Board of Directors does not know at this time of any other matters which will be presented for action at the meeting. AVAILABLE INFORMATION THE COMPANY WILL FURNISH, WITHOUT CHARGE, TO EACH PERSON TO WHOM A PROXY STATEMENT IS DELIVERED, UPON ORAL OR WRITTEN REQUEST, A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K FOR 1993 (OTHER THAN CERTAIN EXHIBITS). REQUESTS FOR SUCH DOCUMENTS SHOULD BE SUBMITTED IN WRITING TO CHARLES B. CHOKEL, CHIEF FINANCIAL OFFICER, THE PROGRESSIVE CORPORATION, 6300 WILSON MILLS ROAD, MAYFIELD VILLAGE, OH 44143 OR BY TELEPHONE AT (216) 446-7260. By Order of the Board of Directors. DAVID M. SCHNEIDER, Secretary March 18, 1994 23 26 THE PROGRESSIVE CORPORATION PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE ANNUAL MEETING OF SHAREHOLDERS The undersigned hereby appoints Charles B. Chokel, David M. Schneider and Dane A. Shrallow, and each of them, with full power of substitution, as proxies for the undersigned to attend the Annual Meeting of Shareholders of The Progressive Corporation, to be held at 6671 Beta Drive, Mayfield Village, Ohio, at 10:00 a.m., Cleveland time, on April 22, 1994, and thereat, and at any adjournment thereof, to vote and act with respect to all Common Shares of the Company which the undersigned would be entitled to vote, with all power the undersigned would possess if present in person, as follows: 1. / / WITH or / / WITHOUT authority to vote (except as marked to the contrary below) for the election as directors of all seven nominees listed below for a term of one year. Milton N. Allen, B. Charles Ames, Stephen R. Hardis, Peter B. Lewis, Norman S. Matthews, Donald B. Shackelford and Paul B. Sigler (INSTRUCTION: To withhold authority to vote for any individual nominee, print that nominee's name in the space provided below.) ---------------------------------------------------------------------- 2. Proposal to approve the Company's 1994 Executive Bonus Plan as it applies to certain executive officers. / / FOR / / AGAINST / / ABSTAIN 3. In their discretion, to vote upon such other business as may properly come before the meeting. (Continued, and to be dated and signed, on the other side) (Continued from the other side) THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED AS SPECIFIED BY THE SHAREHOLDER. IF NO SPECIFICATIONS ARE MADE, THIS PROXY WILL BE VOTED TO ELECT THE NOMINEES IDENTIFIED IN ITEM 1 ABOVE AND TO APPROVE THE PROPOSAL DESCRIBED IN ITEM 2 ABOVE. Receipt of Notice of Annual Meeting of Shareholders and the related Proxy Statement dated March 18, 1994, is hereby acknowledged. Date: , 1994 ---------------------------------- ---------------------------------- ---------------------------------- Signature of Shareholder(s) PLEASE SIGN AS YOUR NAME OR NAMES APPEAR HEREON. IF SHARES ARE HELD JOINTLY, ALL HOLDERS MUST SIGN. WHEN SIGNING AS ATTORNEY, EXECUTOR, ADMINISTRATOR, TRUSTEE OR GUARDIAN, PLEASE GIVE YOUR FULL TITLE. IF A CORPORATION, PLEASE SIGN IN FULL CORPORATE NAME BY PRESIDENT OR OTHER AUTHORIZED OFFICER. IF A PARTNERSHIP, PLEASE SIGN IN PARTNERSHIP NAME BY AUTHORIZED PERSON. Proxy Card