1





     Q - DOES THE PROGRESSIVE CORPORATION HAVE ANY GOOD NEWS TO REPORT?





                                         A - WE'RE GLAD YOU ASKED THAT QUESTION.


     1993 PERFORMANCE HIGHLIGHTS 4   VISION, CORE VALUES AND OBJECTIVES 
     6 LETTER TO SHAREHOLDERS 13 FINANCIAL REVIEW 32 



   2





                Photograph: "Wheels Triptych," Zeke Berman, 1994
   3
                                                                           2 - 3


FINANCIAL                             HIGHLIGHTS 



(millions--except per share amounts)

                                                                                             Average Annual Compounded
                                                                                            Rate of Increase (Decrease)

FOR THE YEAR                                              1993          1992      % CHANGE     1989-1993     1984-1993
                                                                                                
 Direct premiums written  . . . . . . . . . . .      $ 1,966.4     $ 1,636.8            20             8            23
 Net premiums written   . . . . . . . . . . . .        1,819.2       1,451.2            25             7            22
 Net premiums earned  . . . . . . . . . . . . .        1,668.7       1,426.1            17             7            21
 Total revenues   . . . . . . . . . . . . . . .        1,954.8       1,738.9            12             8            22
 Income before cumulative effect of
   accounting change  . . . . . . . . . . . . .          267.3         139.6            91            20            28
 Net income   . . . . . . . . . . . . . . . . .          267.3         153.8            74            20            26
 Per share:
  Income before cumulative effect of
     accounting change  . . . . . . . . . . . .           3.58          1.85            94            24            28
  Net income    . . . . . . . . . . . . . . . .           3.58          2.05            75            24            26
 Underwriting margin  . . . . . . . . . . . . .           10.7%          3.5%

AT YEAR-END

 Consolidated shareholders' equity  . . . . . .      $   997.9     $   629.0            59            19            29
 Common Shares outstanding  . . . . . . . . . .           72.1          67.1             7           (2)            --
 Book Value per Common Share  . . . . . . . . .      $   12.62     $    7.94            59            20            27
 Return on average shareholders' equity   . . .           36.0%         34.7%

STOCK PRICE APPRECIATION 1                              1-YEAR                                    5-YEAR       10-YEAR

 Progressive  . . . . . . . . . . . . . . . . .           39.8%                                     40.7%         28.2%
 S&P 500  . . . . . . . . . . . . . . . . . . .           10.1%                                     14.6%         14.9%

<FN>
1 Assumes dividend reinvestment.

   4
1993                       PERFORMANCE                         HIGHLIGHTS



Q - HOW DID PROGRESSIVE PERFORM AGAINST THE PROPERTY-CASUALTY INDUSTRY?


              A - GREAT! OUR 10.7 PERCENT COMPANYWIDE UNDERWRITING PROFIT MARGIN
    WAS ALMOST 20 POINTS BETTER THAN THE INDUSTRY, THE 5TH TIME IN 15 YEARS THAT
                                WE EXCEEDED THE INDUSTRY BY MORE THAN 15 POINTS.




Q - HOW DID THE CORE BUSINESS DO?



                A - THE CORE BUSINESS CONTINUES TO GROW PROFITABLY, DESPITE MORE
      COMPANIES TRYING TO WRITE IN THE NONSTANDARD AUTO NICHE. IN 1993, THE CORE
             BUSINESS GREW 25 PERCENT WITH AN UNDERWRITING PROFIT OF 10 PERCENT.



ABOUT THE ART  Five years ago, Progressive set out on the path of change.
 Knowing we have to respond to consumers' dissatisfaction with auto insurance,
 we are learning how to lower consumers' cost and improve their experience
 sufficiently to turn their anger into delight. We have redefined our strategy,
 driven by our strong belief that lower prices, more information, more options
 and immediate service is what is needed to delight customers.
We commissioned artist Zeke Berman to respond visually to this strategy. Berman
 constructed a series of images representing his unique interpretation of the
 "car." His beautifully crafted diagrammatic tableaux are assembled into forms
 that balance whimsy, illusion and invention. Berman's photographs will become
 part of Progressive's growing collection of contemporary art.
Intrigued by the diagrammatic character of Berman's work and the concept of
 redefinition, our annual report designers looked up the word "progressive" in
 the dictionary. That inquiry inspired the use of the Merriam-Webster
 illustrations and many of the graphic elements that appear throughout this
 annual report.
   5
                                                                           4 - 5



Q - IS PROGRESSIVE IN THE STANDARD/PREFERRED AUTO MARKET?




                        A - YES, WE CONTINUE TESTING OUR STANDARD AND PREFERRED
    PRODUCTS, AND, IN 1993, THESE PRODUCTS REPRESENTED 4.5 PERCENT OF OUR TOTAL 
    PRIVATE PASSENGER AUTO PREMIUMS. WE ARE THE NINTH LARGEST PRIVATE PASSENGER
                                                   AUTO INSURER IN THE COUNTRY.



Q - HOW DOES PROGRESSIVE DETERMINE HOW MUCH CAPITAL IT NEEDS?



               A - WHEN WE ANTICIPATE SLOW GROWTH, WE CONSIDER REDUCING CAPITAL.
   WHEN WE EXPECT RAPID GROWTH, WE INCREASE CAPITAL. OVER THE LAST 20 YEARS, OUR
  GROWTH RATE HAS RANGED FROM SMALL DECLINES TO NEARLY 70 PERCENT GROWTH AND OUR
           RATIO OF FUNDED DEBT TO CAPITAL RANGED FROM 61 PERCENT TO 24 PERCENT.


ABOUT PROGRESSIVE The Progressive insurance organization began business in
 1937. Progressive Casualty Insurance Company was founded in 1956. The
 Progressive Corporation, an insurance holding company formed in 1965, owns 52
 operating subsidiaries and has one mutual insurance company affiliate. The
 companies provide personal automobile insurance and other specialty
 property-casualty insurance and related services sold primarily through
 independent insurance agents in the United States and Canada. The 1993
 estimated industry premiums, which include personal auto insurance in the U.S.
 and Ontario, Canada, as well as insurance for commercial vehicles, were $115
 billion and Progressive's share was 1.5 percent.
   6
VISION,          CORE             VALUES           AND              OBJECTIVES



Communicating a clear picture of who we are, what we strive to achieve
 (Vision), what guides our behavior (Core Values), how we measure our
 performance (Objectives), and how we will achieve them (Strategies) permits
 all people associated with Progressive to understand and help us achieve our
 vision and objectives.
VISION  We seek to be an excellent, innovative, growing and enduring business by
 reducing the human trauma and economic costs of auto accidents in
 cost-effective and profitable ways that delight customers. We seek to earn a
 superior return on equity and to provide a positive environment to attract
 quality people and achieve ambitious growth plans.
CORE VALUES  Progressive's Core Values are pragmatic statements of what works
 best for us in the real world. Core Values govern our decisions and behavior.
 We want them understood and embraced by all Progressive people. Core Values are
 standards by which we measure ourselves. Growth and change provide new
 perspective and require regular refinement of Core Values.
INTEGRITY.  We revere honesty. We adhere to high ethical standards, report
 completely, encourage disclosing bad news and welcome disagreement.
GOLDEN RULE.  We respect all people, value the differences among them and deal
 with them in the way we want to be dealt with. This requires us to know
 ourselves and to try to understand others.
OBJECTIVES.  We strive to be clear and open about Progressive's ambitious
 objectives and our people's personal and team objectives.  We evaluate
 performance against all these objectives.
EXCELLENCE.  We strive constantly to improve in order to meet and exceed the
 highest expectations of our customers, shareholders and people. "Quality" is
 Progressive's process for teaching and encouraging our people to improve
 performance and reduce the costs of what they do for customers. We base reward
 on results and promotion on ability.
PROFIT.  The free-enterprise system rewards most those who most enhance the
 health and happiness of their customers, communities and people. Profit
 motivates Progressive to invest in new ways to do this. Enhancing people's
 health and happiness is the ultimate goal, and healthy, happy people do it
 best.





Q - IF I SPENT $1,800 TO BUY 100 SHARES OF PROGRESSIVE STOCK IN THE INITIAL 
PUBLIC OFFERING IN 1971, WHAT WOULD IT BE WORTH TODAY?
   7
                                                                           6 - 7



         A - WHAT A GREAT INVESTMENT. AT THE END OF 1993, AFTER ALL OF THE STOCK
       SPLITS, YOU WOULD HAVE 7,689 SHARES WORTH OVER $311,000 AND RECEIVED OVER
                            $9,000 IN DIVIDENDS -- A 25.5 PERCENT ANNUAL RETURN.




 FINANCIAL OBJECTIVES

Consistent achievement of superior results requires that our people understand
 Progressive's objectives and their specific role, and that their personal
 objectives dovetail with Progressive's. Our objectives are ambitious yet
 realistic. We are committed to achieving financial objectives over successive
 five-year periods. Experience always clarifies objectives and illuminates
 better strategies. We constantly evolve as we monitor the execution of our
 strategies and progress toward achieving our objectives.
Most Progressive businesses are managed by a product manager, who is
 responsible to a Division President. Each business has different capital
 requirements, risks, growth rate, potential, competition, regulatory issues,
 cash flows and investment income.  We consider these differences when reaching
 agreement with the product manager and Division President on their volume and
 profit plans.
RETURN ON SHAREHOLDERS' EQUITY  Our most important financial goal is to achieve
 an after-tax return on shareholders' equity that is at least 15 percentage
 points greater than the rate of inflation (measured by the GDP deflator which
 was 2.8 percent in 1993, and averaged 3.9 percent over the past five years and
 ten years). Return on equity was 36.0 percent in 1993, averaged 24.8 percent
 over the past five years and 25.3 percent over the past ten years.
PROFITABILITY  Progressive is driven by the goal of producing a four percent
 underwriting profit. The Core businesses had an underwriting profit of 10.5
 percent in 1993, an underwriting profit of 5.8 percent for the past five years
 and 6.4 percent for the past ten years. Estimated industry results for the
 personal auto insurance market for the same periods were underwriting losses
 of 2.0 percent, 5.1 percent and 6.4 percent. Profitability in our Diversified
 businesses, which include service operations, is measured on a return on
 revenue basis. We seek a minimum of a ten percent return on revenue in these
 businesses. For 1993, the return on revenue was 33.7 percent.
GROWTH  We seek increases in volume that are at least 15 percentage points
 greater than the rate of inflation. For the Core business, volume is measured
 by net premiums written, which increased 25.5 percent in 1993, 13.3 percent
 compounded annually over the past five years and 22.5 percent over the past
 ten years. Net premiums written in the personal auto insurance market for the
 same periods grew 5.2 percent, 6.0 percent and 8.7 percent. For Diversified
 businesses, volume is measured by operating revenues (net premiums earned plus
 service revenue). Operating revenues decreased 17.1 percent in 1993, decreased
 14.7 percent compounded annually over the past five years and increased 22.1
 percent over the past ten years.
ACHIEVEMENTS  We are convinced that the best way to maximize shareholder value
 is to achieve these financial objectives consistently. A shareholder who
 purchased 100 shares of Progressive for $1,800 at our first public stock
 offering on April 15, 1971, owned 7,689 shares on December 31, 1993, with a
 market value of $311,000, for a 25.5 percent annual return, compared to the
 seven percent return achieved by investors in the Standard & Poor's 500 during
 the same period. In addition, the shareholder received dividends, which were
 $1,500 in 1993.
In the ten years since December 31, 1983, Progressive shareholders have
 realized compound returns of 28.2 percent, compared to 14.9 percent for the
 S&P 500. In the five years since December 31, 1988, Progressive shareholders'
 returns were 40.7 percent, compared to 14.6 percent for the S&P 500. In 1993,
 the returns were 39.8 percent on Progressive shares and 10.1 percent on the
 S&P 500.
The repurchase of Progressive stock is another way the Company increases
 shareholder value. Over the years, when we have adequate capital and
 Progressive's stock is attractively priced, we have repurchased our shares.
 Since 1971, we spent $492.2 million to repurchase shares, at an average cost
 of $6.15 per share.
   8
                                                                           8 - 9





RETURN ON SHAREHOLDERS' EQUITY                                                  1993       LAST 5 YEARS      LAST 10 YEARS
                                                                                                             
 Goal   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       17.8%              18.9%              18.9%
 Companywide  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       36.0               24.8               25.3


UNDERWRITING PROFIT
 Goal   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        4.0                4.0                4.0
 Core Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       10.5                5.8                6.4
 Industry-Personal Auto Insurance Market  . . . . . . . . . . . . . . . .       (2.0)              (5.1)              (6.4)


GROWTH (ANNUALIZED)
 Goal   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       17.8               18.9               18.9
 Net Premiums Written
   Core Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . .       25.5               13.3               22.5
   Industry-Personal Auto Insurance Market  . . . . . . . . . . . . . . .        5.2                6.0                8.7
 Operating Revenues
   Diversified Businesses   . . . . . . . . . . . . . . . . . . . . . . .      (17.1)             (14.7)              22.1






Q - WHAT IS PROGRESSIVE'S MOST IMPORTANT FINANCIAL OBJECTIVE?
   9





                 Photograph: "Three Wheels," Zeke Berman, 1994
   10





                 Photograph: "Tires Diptych," Zeke Berman, 1993
   11





                 Photograph: "Tires Diptych," Zeke Berman, 1993
   12





                Photograph: "Hubcap Diptych," Zeke Berman, 1993
   13
LETTER             TO                 SHAREHOLDERS                       12 - 13

 RESULTS
I am proud to describe Progressive's best ever financial results. We had record
 annual earnings and insurance premium volume, and achieved the 22nd annual
 underwriting profit since our founding in 1965. Return on shareholders' equity
 was 36.0 percent, compared to 34.7 percent in 1992. Net income increased 74
 percent to $267.3 million, or $3.58 per share, compared to $153.8 million, or
 $2.05 per share, in 1992. Operating income increased 52 percent to $197.3
 million, or $2.61 per share, compared to $129.8 million, or $1.72 per share,
 in 1992. Net premiums written increased 25 percent to $1,819.2 million,
 compared to $1,451.2 million in 1992.  We achieved a 10.7 percent underwriting
 profit, compared to 3.5 percent in 1992. We reduced underwriting and loss
 adjustment expenses by almost six more percentage points in 1993, after a nine
 percentage point reduction in 1992.
Ninety-three percent of Progressive's net premiums written come from 14 Core
 divisions, which write insurance for private passenger autos and small
 commercial and recreational vehicles. Core business net premiums written grew
 25 percent to $1,700 million, compared to $1,355 million in 1992. The Core
 business underwriting profit margin was ten percent, compared to eight percent
 in 1992.
Three smaller Diversified divisions, Financial Services, Risk Management
 Services and Motor Carrier, provide combinations of service and indemnity to
 businesses. Diversified divisions' net premiums written and underwriting
 profit margins were $118 million and 14 percent, respectively, compared to
 $107 million and minus 33 percent in 1992. The Diversified divisions produced
 service revenues and pretax profits of $43.7 million and $6.8 million,
 respectively, compared to $53.3 million service revenue and a $4.3 million
 pretax loss in 1992.





   A - THE MOST IMPORTANT OBJECTIVE IS RETURN ON SHAREHOLDERS' EQUITY, WHICH WAS
  36.0 PERCENT IN 1993. HOWEVER, WE ARE COMMITTED TO ACHIEVING ALL OUR FINANCIAL
   OBJECTIVES (ROE, PROFITABILITY AND GROWTH) OVER SUCCESSIVE FIVE-YEAR PERIODS.
   14
 THE STATE OF OUR BUSINESSES

 CORE BUSINESS
We are in the midst of a multi-year strategy to change and greatly enhance the
 Core business. We began as almost entirely a provider of niche products
 through independent insurance agents. Our goal is to become a low-cost
 provider of a full line of auto insurance and related services, distributed
 through many different channels. This full product line will be marketed under
 a distinctive brand based on our commitment to delight customers. The
 transition strategy is to build on the excellent people, customer-focused
 divisionalized product manager organization, superb claim service, broad
 independent agent distribution and creative rate segmentation that are the
 basis for our extraordinary results to date. In 1993, we made substantial
 progress by reducing expenses, improving control of loss costs, expanding
 product offerings, testing new distribution methods and developing the
 Progressive brand experience.
EXPENSES  The Core business underwriting expense ratio was reduced to 25.9
 percent from 28.4 percent in 1992, compared to the personal auto insurance
 industry expense ratio of 22.7 percent. Our achievement in lowering expenses
 was in line with our goal of having a 20 percent expense ratio by the year
 2000. The 1993 reductions came from process improvements developed by
 empowered work teams and from technology like our ProRater (registered trade-
 mark) Plus program where agents quote and submit applications electronically.
LOSS COSTS  Payments for policyholders' losses and the expenses associated with
 handling them were 63.7 percent of 1993 earned premium. Immediate Response
 (Registered trademark) claims service begins with our customers' understanding
 that we are available around-the-clock, 24 hours a day, 365 days a year, and
 WANT THEM TO CALL 1-800-274-4499 immediately--from the scene of their accident
 or as soon as possible thereafter. During 1993, we improved on key claim
 service reporting measurements, including median hours between claims
 occurring and being reported, and the number of claims reported within four
 hours of occurrence.
Once a claim is reported, we try to communicate with all appropriate parties
 within hours to obtain necessary information, determine damages, assess fault
 and make a fair settlement offer. This often involves claim reps meeting 
 personally with our insured or claimant within hours of the accident. 
 The percentage of third-party property damage and first-party collision 
 claims closed within seven days of the accident increased from 51 percent in 
 1992 to 56 percent in 1993.
Delivering this claim service cost 9.1 percent of 1993 earned premium, down
 from 10.7 percent in 1992 and 14.2 percent in 1991. We plan for ten percent
 loss adjustment expense long-term because we believe it achieves the optimum
 balance between the cost of adjusting and the costs of settlements, because it
 takes into account that loss ratios will increase and because we will write
 more policies with high liability limits.
PRODUCT OFFERINGS  Our traditional nonstandard auto product provides coverage
 for people cancelled and rejected by other insurers.  However, more insurers
 are surcharging and retaining the risks they formerly rejected, thereby
 shrinking the market available to Progressive. Also, there is more low-cost
 competition for nonstandard drivers. In response, we now, or soon will, offer
 consumers three different price levels, each with a different commission that
 produces the same amount net to Progressive. This way agents can choose the
 commission rate that matches their costs of servicing particular customers,
 promoting competition and consumer choice.
Progressive divides the $94 billion United States personal auto insurance
 market, which includes recreational vehicles and pick-up trucks, into
 "nonstandard," "standard" and "preferred." Nonstandard private passenger auto
 insurance premiums, including all residual market mechanisms, are $18 billion,
 19 percent of the total. The other 81 percent is standard and preferred.  In
 1993, we continued testing standard and preferred products by writing $64 
 million, 4.5 percent of our total private passenger auto premiums.

Q - HAS PROGRESSIVE'S PRODUCTIVITY INCREASED OVER THE LAST FIVE YEARS?

   15
                                                                         14 - 15




We see the chance to become an increasingly important factor in the standard
 and preferred markets and will expand as we gain understanding of and
 confidence in our pricing, expense structure and service. Taken with our
 programs for recreational vehicles and small fleet commercial vehicles, plus
 auto insurance in Ontario, Canada, our potential market is approximately $115
 billion, making Progressive's share 1.5 percent, and leaving us much room to
 grow.
We continually revise rates in every program to reflect loss costs and
 expenses. During 1993, we became more competitive by reducing rates an average
 of .8 percent in existing private passenger auto programs. We did this by
 decreasing expenses and controlling loss costs. This compares with a 1.9
 percent increase in 1992 and larger increases in prior years. Offering agents
 a choice of lower commissions and serving more customers are steps toward
 offering auto insurance to every auto owner and operator at prices that will
 be competitive for many.
DISTRIBUTION  We want consumers to be able to buy Progressive insurance how,
 when and where THEY choose. We continued testing multiple distribution, which
 we call "Community Marketing," in the Miami and Tampa markets. These
 experiments involve consumer advertising, telephone quoting, and allowing
 customers to buy from an agent, at a company office, over the phone or by
 mail. Test results are encouraging, have produced some premium in new channels
 and, most importantly, have dramatically increased premium volume from
 independent agents, who have been and continue to be Progressive's most
 important channel of distribution.
PROCESS  We define a "process" as a collection of inputs, resources and
 activities focused on creating value for customers and shareholders.
 Resources include people, capital, technology, information and external
 suppliers. The key aspect of process management is  the design of how inputs
 and resources work together to delight customers, by reducing the error rate,
 cost and cycle time of the process.
We have a system for Process Leadership where Division Presidents serve in the
 dual role of line manager for their division and Process Leader for a key
 element of our business, such as Policy Quoting, Billing and Claims. Working
 with cross-divisional and cross-functional teams of line people to address
 specific issues, Process Leaders make key decisions for the process and
 oversee the design and implementation of "best practices" for the entire Core
 business for their process. This additional responsibility reinforces Division
 Presidents becoming a team because they work together not only to decide and
 execute business strategy but also to integrate processes.
EXPERIMENTATION  The transition from a niche provider of nonstandard auto to a
 broad-based provider of personal auto with compelling competitive advantages
 will take several years. Our approach is to test and refine our techniques in
 selected markets before expanding any aspect of the change. We have introduced
 disciplined experimental techniques and closely monitor the performance of all
 market tests against pre-agreed milestones.
CONTROLS  Recognizing the challenge of growing fast and simultaneously improving
 products and processes, we monitor performance against detailed forecasts
 which are updated monthly, and against monthly customer and employee surveys.
 We will curtail growth if service levels deteriorate, or if underwriting
 profit drops below four percent.
BRAND  We have begun to define a "Progressive Brand" for auto insurance,
 focusing on creating distinctive and delightful Buying, Ownership and Claims
 experiences for our customers. The purpose of brand development is to reduce
 the cost of acquiring a new customer and to increase customer retention.
 During 1993, we defined and improved internal methods that create positive
 customer experiences, and created an external com-munication package for the
 Progressive brand, by testing television, radio, print and targeted direct
 mail programs.



                  A - IT SURE HAS. OVER THAT PERIOD, OUR DIRECT PREMIUMS WRITTEN
           GREW 47 PERCENT WHILE THE NUMBER OF EMPLOYEES GREW ONLY FOUR PERCENT.
                      AS A RESULT, OUR DIRECT PREMIUMS PER PERSON INCREASED FROM
                                                           $228,000 TO $322,000.
   16
                                                                         16 - 17



 DIVERSIFIED DIVISIONS
Diversified divisions account for seven percent of Progressive's total volume.
 Past efforts to manage core and diversified divisions in the same way did not
 recognize important differences between them and detracted from the results of
 both. In 1993, we separated the Diversified divisions' information, claim
 handling and incentive compensation systems from those used by the Core
 divisions, and Diversified divisions began to accept risk in one of our
 wholly-owned subsidiary insurers, instead of Progressive Casualty, to keep
 the emerging Progressive brand focused on auto insurance and to insulate the
 Core business from distractions caused by Diversified divisions' operations.
 In 1994, we expect to further reduce both the risk in these businesses and
 their distraction from the Core business.
FINANCIAL SERVICES  Financial Services' principal product is collateral
 protection for automobile lenders. The division, enjoying its fourth
 consecutive profitable year, produced a 13 percent return on $90 million
 revenue, compared to a 14 percent return on $91 million revenue in 1992.
 During the year, we were privileged to begin serving Toyota Motor Services,
 First Interstate Bank and the Associates.
RISK MANAGEMENT SERVICES  Risk Management Services' principal customers are
 community banks. Its principal products are liability insurance for directors
 and officers and employee dishonesty insurance. Progressive shares the risk
 and premium on these coverages with a small mutual insurer controlled by its
 bank customers. The program is sponsored by the American Bankers Association.
 In 1993, Risk Management Services produced a 69 percent return on $16 million
 revenue, compared to 35 percent on $14 million revenue in 1992.
MOTOR CARRIER  The Motor Carrier Division manages involuntary commercial auto
 plans (CAIP) and pricing and risk management for select former customers of
 our defunct Transportation business as well as a growing number of
 intermediate size trucking companies, reinsuring them to limit Progressive's
 loss to $100,000 per occurrence. The Division produced a 13 percent return on
 $44 million revenue, compared to an 11 percent loss on $44 million revenue in
 1992.

 INVESTMENTS AND CAPITAL MANAGEMENT
The balance of revenue and profit comes from interest, dividends and capital
 gains produced by Progressive's invested assets ($2,786.4 million at December
 31, 1993, compared to $2,386.1 million at December 31, 1992). These funds are
 under the management of Progressive Partners, Inc., our investment and capital
 management subsidiary. Total investment income was $242.4 million before taxes
 and $177.2 million after taxes, compared to $153.5 million before taxes and
 $120.0 million after taxes in 1992. On December 31, 1993, our portfolio had
 $70.2 million in total unrealized gains, compared to $138.7 million at
 December 31, 1992. In 1993, we realized $107.9 million in capital gains, of
 which $74.3 million came from selling all the stock we owned in MBNA
 Corporation.
Progressive Partners, which became fully integrated as part of the Company
 during 1993, is guided by conservative investment and capital management
 policies which support Progressive's overriding focus on underwriting and are
 intended to assure that we always have enough capital to support all the
 insurance premium we can write profitably. In addition to the increase in
 capital from 1993's record earnings, we raised $177 million by selling common
 stock, to support the anticipated rapid expansion of our insurance business
 and to reduce the financial leverage which resulted from previous years' stock
 repurchases. To assure adequate capital at relatively low cost, we also raised
 $350 million during 1993 (the last $200 million closed January 12, 1994) by
 issuing long-term debt securities at some of the lowest interest rates
 available during the last twenty years.

Q - HOW DOES PROGRESSIVE PLAN FOR THE FUTURE?
   17
                                            





        Photograph: "Lens (Headlight, Hubcap, Grill)," Zeke Berman, 1994
   18
                                                                         18 - 19









            Photograph: "Headlight, Mirrors, Grill," Zeke Berman, 1993
   19





            Photograph: "Steering-wheel and Shoe," Zeke Berman, 1993
   20

   21
                                                                         20 - 21



   A - WE ANTICIPATE THAT CHANGE IS CONSTANT, ORGANIZE TO EMBRACE IT AND USE OUR
                             ABILITY TO RESPOND QUICKLY AS A TACTICAL ADVANTAGE.





WHAT PROGRESSIVE HAS CHANGED AND WHY

Progressive's consistent success stems from our great people, clear Core
 Values, ambitious objectives, high standards, constant creativity, data-driven
 decision making, customer-focussed organization, excellent partners and
 unusual flexibility. Our Core Value of "Excellence" guides us to "strive
 constantly to improve." From our beginning, Progressive has constantly raised
 standards, added more excellent people, developed better systems and controls,
 and explored new markets. Our ambition to be a major factor in the extremely
 competitive private passenger auto insurance business requires creativity in
 developing ways to attract new customers AND to provide superior service.
Six years ago, Progressive was enjoying what was our greatest year until then.
 As 1987 ended, we were confident that we could sustain profitable growth by
 continuing to do what we were doing. Eleven months later, we learned just how
 fast our circumstances can change. In November 1988, we were shocked into
 action when California voters passed Proposition 103, threatening auto
 insurance as we knew it. It opened our eyes to auto insurance consumers' anger
 and mistrust, and our vulnerability to capricious legislation and regulation.
 Consumer dissatisfaction with auto insurance appeared to put Progressive's
 existence in danger; we knew we had to do something. We pulled back in
 California, but the situation required much more positive action.
About the same time, we learned that Allstate had passed us in total U.S.
 volume on OUR specialty of nonstandard auto insurance, making it our most
 threatening competitor. After 25 years of observing Progressive's success,
 Allstate and other competitors, like the Penn Central companies, recognized
 that our high expense ratios and wide profit margins gave them a perfect
 opportunity to take market share from us by mimicking our programs, operating
 at lower cost and accepting slimmer profit margins. We saw that Allstate, with
 its distribution and data advantages, could overwhelm us unless we acted
 quickly and decisively.
Auto owners and operators reward Progressive in direct proportion to how our
 service, quality and cost compare to their options. In five years of intensive
 study of U.S. auto owners and operators, we are learning their needs and
 attitudes. We have concluded that Progressive has an opportunity to continue
 to grow profitably IF we work within our highly regulated, highly competitive,
 very staid industry, figuring out how to lower consumers' cost and improve
 their experience sufficiently to turn their anger with auto insurance to
 delight.
"Re-engineering" is what we have been doing to respond to these threats and
 opportunities, as well as to the changing environment.  The result is
 Progressive's new strategy for the 1990's. When we set on the path of change
 five years ago, not only were we uncertain where it would lead, but also did
 not realize how difficult it would be, how long it would take and how much of
 what we tried would not work. Our profitable growth has obscured many of the
 following profound, steady, incremental, continuing changes:
bullet EXPENSE REDUCTION -- Our underwriting expenses were among the industry's
 highest, but we passed them along by constantly increasing prices. Continuing
 cost reduction is a critically important initiative. We went through painful
 layoffs in 1991 and 1992, dramatically reducing costs, and we continue to
 drive them down by implementing operating efficiencies.
   22
bullet LOWER PROFIT MARGINS -- Our underwriting profit margins have been among
       the industry's highest. We have learned that margins greater than four
       percent are unsustainable and undesirable for the long-term, because
       good results lure effective competitors happy to operate at lower profit
       margins, as well as encouraging onerous regulation and legislation. We
       now strive to achieve our four percent target in each program, but not
       more, so as to keep prices attractive to customers and to make it more
       difficult for competitors to charge less and still make a profit. We
       expect to convert operating improvements into lower prices, written      
       premium growth and subsequent earnings growth.
        
bullet DIVERSIFICATION CURTAILED -- Our diversification efforts--both
       Transportation and Financial Services--were motivated by our not seeing
       the growth opportunities in personal auto insurance that we see today.
       In diversifying, we promoted many programs too fast, before fully
       understanding all the risks and how to price them. We are now more
       restrained and disciplined in how we develop new businesses.     
        
bullet REDUCED VARIATION -- We encouraged individual, relatively undisciplined 
       experimentation, resulting in unnecessarily expensive variation in our
       products and processes and some very unprofitable programs. Now we
       depend on cross-divisional and cross-functional teams, operating under
       careful control, to manage experiments while we seek to align our
       products and implement our best practices, driven by customer needs and
       wants.
bullet REDEFINE OUR BUSINESS -- Our concept was that we were in the
       auto insurance business. Now we know we are in the business of reducing
       the human trauma and economic costs of auto accidents. Our attitude
       about auto accidents was that more accidents costing more created a
       larger auto insurance market and more profit per transaction for us. Now
       we act on our conviction that we and our customers will be healthier and
       happier if there are fewer accidents costing less. 
        
bullet IMMEDIATE RESPONSE (registered trademark) CLAIMS SERVICE -- Our previous
       claim service objective (and accomplishment) was to provide the best
       available from any auto insurer. Now we are creating a whole new 
       standard for auto accident claim service by responding
        




Q - WHAT SERVICE LEVELS CAN CUSTOMERS EXPECT FROM PROGRESSIVE?
   23
                                                                         22 - 23

    THE TYPE OF SERVICE THAT CONSUMERS CAN'T EVEN IMAGINE IS POSSIBLE TODAY, BUT
       WILL BE COMMONPLACE IN THE FUTURE. WE PROVIDE IMMEDIATE RESPONSE TO THEIR
          REQUESTS FOR CLAIMS AND CUSTOMER SERVICE, 24 HOURS A DAY, SEVEN DAYS A
                                                          WEEK, 365 DAYS A YEAR.

 immediately on all claims in ways that delight our customers and claimants.
bullet BROADENED MARKET -- Our target customer was cancelled and rejected auto
       insureds. Now it is all auto owners and operators that can be profitably
       underwritten.
bullet MULTIPLE DISTRIBUTION -- We have historically depended almost entirely
       on the independent agents to distribute our products, despite knowing we
       could not stem the agency system's plummeting market share or the threat
       of that decline to Progressive. Now we are changing consumers'
       experience of auto insurance AND involving agents in a way that can
       REVERSE more than 30 years of market share loss by agents. At the same
       time, we have shifted our focus to the consumer and will distribute our
       products how, when and where the consumer wants to buy.
bullet CONSUMER INFORMATION -- Consumers' comparison shopping for auto insurance
       required a tiresome, confusing, unreliable search of agents and/or
       companies to obtain quotes they often found to be inaccurate and
       difficult to compare. In several states, we now offer consumers
       comparable, competitive quotes for their specific situation from the
       companies with the largest market share in their state.
bullet INVESTMENT AND CAPITAL MANAGEMENT -- Our philosophy, process and people
       for managing investments and capital involved policy setting and
       decision making by a committee comprised of independent money managers,
       investment bankers, consultants, operating managers and directors. Now
       investment professionals employed by Progressive are empowered to
       execute our clear, conservative investment philosophy and to lead it in
       different directions as circumstances change.
bullet CORE AND DIVERSIFIED BUSINESSES -- We worked for years to have all our
       businesses function within one organization, with the result that each
       sacrificed something. We are now separating the "Core" and "Diversified"
       businesses operationally and corporately to achieve the focus that makes
       both more efficient and effective.
bullet TEAMWORK -- Our organization was stable, structured and hierarchical.
       Now it involves interlocking and constantly changing teams established
       to understand and meet specific customer needs. Teams disband when their
       mission is complete. Our people interactions were top down, directive
       and internally competitive (win-lose). Now they are driven by people
       consulting and cooperating with each other to find better ways to serve
       our customers in a Total Quality Management environment (win-win).
bullet NEW COMPENSATION SYSTEM -- Our compensation was based on individual
       skills and scope of authority. It was more generous for the highest paid
       people, was predominantly salary and was applied inconsistently enough
       to irritate people. Now it is market-based with the same standards for
       all people and more aligned with shareholders' interest because total
       compensation can vary greatly from year to year depending on company,
       division, team and individual results. Our best performers earn at the
       top of the market in years we achieve our objectives and more when we
       surpass them. The new companywide bonus plan, which we call
       "gainsharing", reinforced these changes by paying Progressive's people
       $23.4 million for 1993's extraordinary performance.
bullet PROCESS LEADERSHIP -- Managing our important processes was impossible
       when doing so was a staff responsibility, because our excellent,
       strong-willed Division Presidents liked to do things their own way. Now
       we achieve regular cost savings and customer service improvements
       because most Division Presidents are individually responsible for a
       specific key process, and all have agreed to follow the others'
       leadership.
bullet CONSUMER IDENTITY -- Progressive is virtually unknown except to our
       agents and customers. We are now defining our "brand" and its symbolism,
       and beginning to communicate a unified and consistent image in order to
       develop our consumer franchise.
        
   24
                                                                         24 - 25

 CHANGE AND COMPETITION
Making all these changes demanded much of our people. There were
 disappointments, failures and large costs, but what we have done may allow
 Progressive to offer all auto owners and operators lifetime insurance, easy
 comparison shopping, and superb service, as well as providing the lowest cost
 to many. Progressive will reduce its customers' and claimants' trauma and
 costs caused by auto accidents with immediate, around-the-clock service,
 in-person when appropriate on a claim.
These changes will work into our businesses slowly and unevenly. Our divisions
 and departments are in different stages of evolution toward Progressive's
 vision. The strategy is driven by our strong belief that lower prices, more
 information, more options and immediate service will delight customers and
 make it possible for us to achieve our ambitious objectives.
In Florida, we are testing how many of these changes operate together.
 Consumers can now call 1-800-AUTO-PRO( service mark) 24 hours a day, seven
 days a week,  and in ten minutes get an accurate list of the prices charged by
 State Farm, Allstate, Prudential and Progressive for the caller's particular
 insurance package. Progressive will accept and guarantee to renew every
 consumer who chooses to insure with us, and will help them purchase their auto
 insurance either through an independent insurance agent, at a Progressive
 operated location, by telephone or through the mail. We will tell callers who
 ask how to get in touch with the competitors.  
Once insured with Progressive, our customers can call us at any time about
 claims, policy changes, payment status and other services. Whenever our
 customer, the claimant or Progressive feels it is appropriate, a Progressive
 person will almost always be face-to-face with our customer or the claimant
 within hours of our receiving the first call.
To the extent that competitors effectively copy (and improve on) our good
 ideas, Progressive will have less opportunity for rapid growth and unusually
 good profit margins. But that is the beauty of competitive free-enterprise for
 consumers and for society, and why the system should be honored, nurtured and
 sustained. If competitors follow Progressive's lead, auto insurance will
 become less of a political football. Auto insurers will be partners in
 changing insurance regulation and improving traffic safety, not victims of
 sometimes opportunistic finger-pointers. The system will work better for
 consumers, and everybody will win because there will be fewer, less costly
 accidents that cause less human trauma.

Q - WHAT DOES PROGRESSIVE SEE AS AN ESPECIALLY GREAT RISK?
   25





                Photograph: "Belts Triptych," Zeke Berman, 1994
   26





               Photograph: "Seatbelt Diptych," Zeke Berman, 1994
   27
                                                                         26 - 27





     A - INSURANCE LAWS AND REGULATIONS CHANGE CONTINUALLY. WE REACT PROMPTLY TO
      THESE CHANGES WHEN THEY PROHIBIT US FROM MAKING OUR TARGET PROFIT MARGINS.

 RISKS

We perceive Progressive's opportunity as one which must be realized now. The
 risk of competitors copying and improving on what we are doing, or of new
 restrictive regulation (or both) inhibiting our ability to do it, leads us to
 want to develop and spread our new price levels, services and ways of doing
 business throughout the United States as quickly as possible. Here are factors
 shareholders need to understand concerning 1994 earnings and the risks in our
 strategy:
bullet LEGISLATIVE AND REGULATORY RISK -- Insurance laws and regulations change
       continually. We react promptly when they prohibit us from making our
       target profit margins. Such reaction could result in reduced volume.
        

bullet UNPREDICTABLE UNDERWRITING MARGIN AND GROWTH RATE - Margins in auto
       insurance are inherently unstable. In the short run, pricing to produce
       our long-time four percent underwriting profit goal means operating
       earnings may not increase in proportion to volume growth. Our growth
       rate will be influenced by agent and competitor reaction to our
       strategies, and by the trend in loss costs. WE CANNOT PREDICT WITH ANY
       PRECISION THE TIMING AND PACE OF THE DECREASE IN UNDERWRITING MARGINS
       NOR THE RATE OF GROWTH.
        

bullet OPERATING EARNINGS VOLATILITY -- Growth requires investment in training, 
       new systems and improved processes, and rapid growth can generate
       expensive mistakes. This risk and our continuing to do nothing to
       influence current earnings or the price of our stock could make
       short-term earnings trends difficult to predict.
        

bullet UNPREDICTABLE INVESTMENT INCOME -- The average maturity of our $2.6
       billion fixed-income portfolio is approximately two years, meaning
       investment income is unusually sensitive to short-term interest rates.
       This could be a positive if rates go up as many predict.
        

bullet PRICING RISK -- We may not yet have learned quite enough to price
       standard and preferred auto insurance to produce our planned results.
       This risk is small because our commitment to the philosophy that
       "Progressive's alternative to making its targeted underwriting profit is
       not to do business" requires us to change rates immediately when
       experience dictates.
        

bullet GROWTH ITSELF -- To accomplish our objectives, we must build many new
       systems, train thousands of claim and telephone service people, continue
       to improve our claim handling and ability to sell by telephone, align
       our products, validate new pricing criteria AND simultaneously continue
       to reduce costs. We have experience managing our planned level of growth
       (including periods when we grew at 40 percent compounded) but not at our
       current size.
   28
                                                                         28 - 29




 THE FUTURE

Progressive can and will lead a wave of change in the United States system for
 dealing with auto accident injuries and property damage. We believe we will
 reduce accident victims' trauma and costs, improve how consumers feel about
 auto insurance and be rewarded handsomely for our leadership.
1993's results are significant, not only because a profit surge is always
 welcome, but because, heartened by our success, we will pursue our new
 strategy. We will expand our core private passenger auto insurance business at
 a pace that will test our ability to provide the service we guarantee, could
 reduce 1994 and 1995 earnings growth and may unnerve investors who focus
 disproportionately on short-term earnings. This approach is consistent with
 our strategy of creating long-term capital appreciation.
Much will be required to realize our vision. Thus we begin 1994 as we began all
 other years--excited, respectful of the challenge implicit in our objectives
 and strategy, humbled by our failures, proud of having responded to them and
 confident that our excellent people will continue to achieve superior results.
 At Progressive, it is always as if we are just beginning our business and
 looking at a future that is brighter than ever.
We deeply appreciate the customers we are privileged to serve. Thank you for
 your business, and thanks especially to the more than 30,000 independent
 insurance agents who chose to do business with Progressive in 1993. We are
 particularly grateful for our shareholders' continued confidence. Happily,
 1993 was a year in which the men and women of Progressive rebounded from the
 stresses and anxieties implicit in any change. To you, thanks for all your
 contributions in 1993 and the promise you bring to our future.


                         Joy, Love and Peace

                         Peter B. Lewis, Chairman, President
                         and Chief Executive Officer
   29





                Photograph: "Road 1, Road 2," Zeke Berman, 1993
   30





  Photograph: "Tour (Lightbulb and Steering-wheel Diptych)," Zeke Berman, 1993
   31





  Photograph: "Tour (Lightbulb and Steering-wheel Diptych)," Zeke Berman, 1993
   32
1993                 Financial                    Review                 32 - 33









    Consolidated Financial Statements 34 Management's Discussion and Analysis 47
                                                           Ten Year Summaries 50





Loss Reserves 54 Direct Premiums Written by State 54 Quarterly Financial and
Common Share Data 55
   33
REPORT OF COOPERS & LYBRAND, INDEPENDENT ACCOUNTANTS


TO THE BOARD OF DIRECTORS AND SHAREHOLDERS, THE PROGRESSIVE CORPORATION:

We have audited the accompanying consolidated balance sheets of The Progressive
 Corporation and subsidiaries as of December 31, 1993 and 1992, and the related
 consolidated statements of income, changes in shareholders' equity and cash
 flows for each of the three years in the period ended December 31, 1993. These
 financial statements are the responsibility of The Progressive Corporation and
 subsidiaries' management. Our responsibility is to express an opinion on these
 financial statements based on our audits.
We conducted our audits in accordance with generally accepted auditing
 standards. Those standards require that we plan and perform the audit to
 obtain reasonable assurance about whether the financial statements are free of
 material misstatement. An audit includes examining, on a test basis, evidence
 supporting the amounts and disclosures in the financial statements. An audit
 also includes assessing the accounting principles used and significant
 estimates made by management, as well as evaluating the overall financial
 statement presentation. We believe that our audits provide a reasonable basis
 for our opinion.
In our opinion, the financial statements referred to above present fairly, in
 all material respects, the consolidated financial position of The Progressive
 Corporation and subsidiaries as of December 31, 1993 and 1992, and the
 consolidated results of their operations and their cash flows for each of the
 three years in the period ended December 31, 1993, in conformity with
 generally accepted accounting principles.
As discussed in Note 3 to the consolidated financial statements, in 1993, The
 Progressive Corporation and subsidiaries adopted the provisions of Statement
 of Financial Accounting Standards No. 113, "Accounting and Reporting for
 Reinsurance of Short-Duration and Long-Duration Contracts."

Coopers & Lybrand

Cleveland, Ohio
January 26, 1994
   34

CONSOLIDATED STATEMENTS OF INCOME


                                                                                     (millions-except per share amounts)

 For the years ended December 31,                                                        1993          1992          1991
                                                                                                     
NET PREMIUMS WRITTEN                                                             $    1,819.2   $   1,451.2   $   1,324.6
                                                                                 ============   ===========   ===========

REVENUES
 Premiums earned  . . . . . . . . . . . . . . . . . . . . . . . . . . . .        $    1,668.7   $   1,426.1   $   1,286.9
 Investment income  . . . . . . . . . . . . . . . . . . . . . . . . . . .               134.5         139.0         144.8
 Net realized gains on security sales   . . . . . . . . . . . . . . . . .               107.9          14.5           7.4
 Service revenues   . . . . . . . . . . . . . . . . . . . . . . . . . . .                43.7          53.3          54.0
 Proposition 103 reserve reduction  . . . . . . . . . . . . . . . . . . .                  --         106.0            --
                                                                                 ------------   -----------   -----------
   Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .             1,954.8       1,738.9       1,493.1
                                                                                 ------------   -----------   -----------
EXPENSES
 Losses and loss adjustment expenses  . . . . . . . . . . . . . . . . . .             1,028.0         930.9         858.0
 Policy acquisition costs   . . . . . . . . . . . . . . . . . . . . . . .               311.6         304.1         313.7
 Other underwriting expenses  . . . . . . . . . . . . . . . . . . . . . .               151.3         141.5         162.1
 Investment expenses  . . . . . . . . . . . . . . . . . . . . . . . . . .                10.2          17.0          22.5
 Service expenses   . . . . . . . . . . . . . . . . . . . . . . . . . . .                36.9          57.6          56.1
 Interest expense   . . . . . . . . . . . . . . . . . . . . . . . . . . .                39.7          44.5          47.8
 Non-recurring items1   . . . . . . . . . . . . . . . . . . . . . . . . .                 4.0          64.6            --
                                                                                 ------------   -----------   -----------
   Total expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .             1,581.7       1,560.2       1,460.2
                                                                                 ------------   -----------   -----------

NET INCOME
 Income before Federal income taxes   . . . . . . . . . . . . . . . . . .               373.1         178.7          32.9
 Provision for Federal income taxes   . . . . . . . . . . . . . . . . . .               105.8          39.1            --
                                                                                 ------------   -----------   -----------
 Income before cumulative effect of accounting change   . . . . . . . . .               267.3         139.6          32.9
 Cumulative effect of adopting SFAS 109   . . . . . . . . . . . . . . . .                  --          14.2            --
                                                                                 ------------   -----------   -----------
 Net income   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        $      267.3   $     153.8   $      32.9
                                                                                 ============   ===========   ===========

PER SHARE
 Income before cumulative effect:
   Primary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        $       3.59   $      2.09   $       .41
   Fully diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . .                3.58          1.85           .41
Cumulative effect of adopting SFAS 109:
   Primary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                 --            .23           --
   Fully diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . .                 --            .20           --
 Net income:
   Primary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        $       3.59   $      2.32   $       .41
   Fully diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . .                3.58          2.05           .41

<FN>
1See Note 5-Debt and Note 10-Related Party Transactions for discussion.

 All per share amounts were adjusted for the December 8, 1992, 3-for-1 stock split.

 See notes to consolidated financial statements.






The Progressive Corporation and Subsidiaries
   35
                                                                         34 - 35

CONSOLIDATED BALANCE SHEETS 

                                                                                                              (millions)

 December 31,                                                                                          1993          1992
                                                                                                        
ASSETS
 Investments:
   Held-to-maturity:
    Fixed maturities, at amortized cost (market: $327.4 and $271.2)   . . . . . . . . .         $     309.1   $     250.4
   Available-for-sale:
    Fixed maturities, at market (amortized cost: $1,761.9 and $1,408.0)   . . . . . . .             1,792.6       1,437.1
    Equity securities, at market (cost: $433.2 and $310.3)  . . . . . . . . . . . . . .               453.9         398.6
   Short-term investments, at amortized cost (market: $231.3 and $300.5)  . . . . . . .               230.8         300.0
                                                                                                -----------   -----------
      Total investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             2,786.4       2,386.1
 Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                 8.7          22.9
 Accrued investment income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                33.7          27.1
 Premiums receivable, net of allowance for doubtful accounts of $8.7 and $8.9   . . . .               380.6         312.0
 Reinsurance recoverables   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               380.9         357.8
 Prepaid reinsurance premiums   . . . . . . . . . . . . . . . . . . . . . . . . . . . .                84.6          78.0
 Deferred acquisition costs   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               124.6         101.3
 Federal income taxes   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                78.5          58.5
 Property and equipment, net of accumulated depreciation of $107.1 and $95.1  . . . . .               106.7          63.5
 Other assets   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                26.6          33.7
                                                                                                -----------   -----------
       Total assets   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         $   4,011.3   $   3,440.9
                                                                                                ===========   ===========

LIABILITIES AND SHAREHOLDERS' EQUITY
 Unearned premiums  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         $     772.0   $     614.8
 Loss and loss adjustment expense reserves  . . . . . . . . . . . . . . . . . . . . . .             1,348.6       1,274.2
 Policy cancellation reserve  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                60.1          52.1
 Accounts payable and accrued expenses  . . . . . . . . . . . . . . . . . . . . . . . .               355.6         302.3
 Funded debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               477.1         568.5
                                                                                                -----------   -----------
      Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             3,013.4       2,811.9
                                                                                                -----------   -----------
 Shareholders' equity:
   Serial Preferred Shares (authorized 20.0)
    9 3/8% Serial Preferred Shares, Series A, no par value,
      cumulative, liquidation preference $25.00 per share (issued
      and outstanding 3.6 and 4.0)  . . . . . . . . . . . . . . . . . . . . . . . . . .                87.9          96.4
   Common Shares, $1.00 par value (authorized 200.0, issued 82.2 and 77.1,
      including treasury shares of 10.1 and 10.0) . . . . . . . . . . . . . . . . . . .                72.1          67.1
   Paid-in capital  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               357.6         180.7
   Net unrealized appreciation on investment securities . . . . . . . . . . . . . . . .                33.5          77.5
   Retained earnings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               446.8         207.3
                                                                                                -----------   -----------
      Total shareholders' equity  . . . . . . . . . . . . . . . . . . . . . . . . . . .               997.9         629.0
                                                                                                -----------   -----------
       Total liabilities and shareholders' equity   . . . . . . . . . . . . . . . . . .         $   4,011.3   $   3,440.9
                                                                                                ===========   ===========

<FN>
See notes to consolidated financial statements.






The Progressive Corporation and Subsidiaries
   36

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY


                                                                                     (millions--except per share amounts)

  For the years ended December 31,                                                       1993          1992          1991
                                                                                                     
PREFERRED SHARES, NO PAR VALUE                                                   
 Balance, Beginning of year   . . . . . . . . . . . . . . . . . . . . . .        $       96.4   $      96.4            --
   Sale of Preferred Shares, Series A . . . . . . . . . . . . . . . . . .                  --            --   $      96.4
   Treasury shares purchased-cost basis . . . . . . . . . . . . . . . . .                (8.5)           --            --
                                                                                 ------------   -----------   -----------
 Balance, End of year   . . . . . . . . . . . . . . . . . . . . . . . . .        $       87.9   $      96.4   $      96.4
                                                                                 ------------   -----------   -----------

COMMON SHARES, $1 PAR VALUE
 Balance, Beginning of year   . . . . . . . . . . . . . . . . . . . . . .        $       67.1   $      21.1   $      23.1
   Stock options exercised  . . . . . . . . . . . . . . . . . . . . . . .                  .1            .5            --
   Stock rights issued (cancelled)  . . . . . . . . . . . . . . . . . . .                  --           (.1)           --
   Sale of Common Shares  . . . . . . . . . . . . . . . . . . . . . . . .                 5.0            --            --
   Treasury shares purchased  . . . . . . . . . . . . . . . . . . . . . .                 (.1)         (1.9)         (2.0)
   Capitalization of stock split  . . . . . . . . . . . . . . . . . . . .                  --          38.5            --
   Conversion of convertible debenture  . . . . . . . . . . . . . . . . .                  --           9.0            --
                                                                                 ------------   -----------   -----------
 Balance, End of year   . . . . . . . . . . . . . . . . . . . . . . . . .        $       72.1   $      67.1   $      21.1
                                                                                 ------------   -----------   -----------

PAID-IN CAPITAL
 Balance, Beginning of year   . . . . . . . . . . . . . . . . . . . . . .        $      180.7   $     118.7   $     126.5
   Stock options exercised  . . . . . . . . . . . . . . . . . . . . . . .                 1.7           3.7            --
   Stock rights issued  . . . . . . . . . . . . . . . . . . . . . . . . .                 3.5           2.8           3.2
   Sale of Common Shares  . . . . . . . . . . . . . . . . . . . . . . . .               172.0            --            --
   Treasury shares purchased  . . . . . . . . . . . . . . . . . . . . . .                 (.3)        (10.5)        (11.0)
   Conversion of convertible debenture  . . . . . . . . . . . . . . . . .                  --          66.0            --
                                                                                 ------------   -----------   -----------
 Balance, End of year   . . . . . . . . . . . . . . . . . . . . . . . . .        $      357.6   $     180.7   $     118.7
                                                                                 ------------   -----------   -----------

NET UNREALIZED APPRECIATION (DEPRECIATION) ON INVESTMENT SECURITIES
 Balance, Beginning of year   . . . . . . . . . . . . . . . . . . . . . .        $       77.5   $      20.7   $     (28.3)
   Change in net unrealized appreciation (depreciation) . . . . . . . . .               (44.0)         56.8          49.0
                                                                                 ------------   -----------   -----------
 Balance, End of year   . . . . . . . . . . . . . . . . . . . . . . . . .        $       33.5   $      77.5   $      20.7
                                                                                 ------------   -----------   -----------

RETAINED EARNINGS
 Balance, Beginning of year   . . . . . . . . . . . . . . . . . . . . . .        $      207.3   $     208.8   $     287.2
   Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               267.3         153.8          32.9
   Cash dividends on Preferred Shares (9 3/8% annually) . . . . . . . . .                (9.2)         (9.4)         (5.7)
   Cash dividends on Common Shares ($.200, $.191
    and $.172 per share, split effected)  . . . . . . . . . . . . . . . .               (13.9)        (11.4)        (11.3)
   Treasury shares purchased: Preferred Shares  . . . . . . . . . . . . .                (1.3)           --            --
                              Common Shares . . . . . . . . . . . . . . .                (2.0)        (93.5)        (94.3)
   Capitalization of stock split  . . . . . . . . . . . . . . . . . . . .                  --         (38.5)           --
   Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                (1.4)         (2.5)           --
                                                                                 ------------   -----------   -----------
 Balance, End of year   . . . . . . . . . . . . . . . . . . . . . . . . .        $      446.8   $     207.3   $     208.8
                                                                                 ------------   -----------   -----------

 TOTAL SHAREHOLDERS' EQUITY   . . . . . . . . . . . . . . . . . . . . . .        $      997.9   $     629.0   $     465.7
                                                                                 ============   ===========   ===========
<FN>
The 9 3/8% Serial Preferred Shares, Series A, may be redeemed at the Company's option any time on or after May 31, 1996. There are 
5.0 million Voting Preference Shares authorized; no such shares have been issued.

See notes to consolidated financial statements.






The Progressive Corporation and Subsidiaries
   37
                                                                         36 - 37

CONSOLIDATED STATEMENTS OF CASH FLOWS 

                                                                                                              (millions)

 For the years ended December 31,                                                        1993          1992          1991
                                                                                                     
CASH FLOWS FROM OPERATING ACTIVITIES

 Income before cumulative effect of accounting change   . . . . . . . . .        $      267.3   $     139.6   $      32.9
 Adjustments to reconcile income to net
   cash provided by operating activities:
  Depreciation and amortization  . . . . . . . . . . . . . . . . . . . .                 16.1          24.3          28.4
  Net realized gains on security sales . . . . . . . . . . . . . . . . .               (107.9)        (14.5)         (7.4)
  Changes in:
   Unearned premiums   . . . . . . . . . . . . . . . . . . . . . . . . .                157.2          19.8          51.0
   Loss and loss adjustment expense reserves   . . . . . . . . . . . . .                 74.4         197.1         149.7
   Accounts payable and accrued expenses   . . . . . . . . . . . . . . .                  6.2        (154.9)        139.4
   Policy cancellation reserve   . . . . . . . . . . . . . . . . . . . .                  8.0         (13.5)         (4.7)
   Prepaid reinsurance   . . . . . . . . . . . . . . . . . . . . . . . .                 (6.6)          5.3         (12.7)
   Reinsurance recoverables  . . . . . . . . . . . . . . . . . . . . . .                (23.1)       (103.0)       (118.3)
   Premiums receivable   . . . . . . . . . . . . . . . . . . . . . . . .                (68.6)         11.3         (43.2)
   Deferred acquisition costs  . . . . . . . . . . . . . . . . . . . . .                (23.3)          8.9          (5.7)
   Federal income taxes  . . . . . . . . . . . . . . . . . . . . . . . .                  2.0          22.7         (32.9)
   Other, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                 21.8           7.5          14.1
                                                                                 ------------   -----------   -----------
      Net cash provided by operating activities . . . . . . . . . . . . .               323.5         150.6         190.6

CASH FLOWS FROM INVESTING ACTIVITIES

 Purchases:
   Held-to-maturity:   fixed maturities   . . . . . . . . . . . . . . . .              (118.1)       (135.0)     (1,083.0)
   Available-for-sale: fixed maturities   . . . . . . . . . . . . . . . .            (1,215.6)     (1,089.6)           --
                       equity securities  . . . . . . . . . . . . . . . .              (358.4)       (123.3)       (198.6)
 Sales:
   Available-for-sale:  fixed maturities  . . . . . . . . . . . . . . . .               323.7         419.4            --
                        equity securities . . . . . . . . . . . . . . . .               326.1         134.1          99.6
 Maturities, paydowns, calls and other:
   Held-to-maturity:   fixed maturities   . . . . . . . . . . . . . . . .                59.5         262.2         813.6
   Available-for-sale: fixed maturities   . . . . . . . . . . . . . . . .               528.5         354.1            --
 Net sales of short-term investments  . . . . . . . . . . . . . . . . . .                69.2         188.1         229.5
(Receivable) payable on securities  . . . . . . . . . . . . . . . . . . .                55.9         (21.4)         22.6
 Purchase of property and equipment   . . . . . . . . . . . . . . . . . .               (60.0)        (17.5)        (45.1)
 Sale of property and equipment   . . . . . . . . . . . . . . . . . . . .                  --           5.4            --
                                                                                 ------------   -----------   -----------
      Net cash used in investing activities   . . . . . . . . . . . . . .              (389.2)        (23.5)       (161.4)

CASH FLOWS FROM FINANCING ACTIVITIES

 Proceeds from exercise of stock options  . . . . . . . . . . . . . . . .                 1.8           4.2            --
 Proceeds from issuance of stock    . . . . . . . . . . . . . . . . . . .               177.0            --          96.4
 Proceeds from funded debt  . . . . . . . . . . . . . . . . . . . . . . .               148.2         170.0         170.0
 Payments of funded debt  . . . . . . . . . . . . . . . . . . . . . . . .              (240.2)       (170.9)       (170.8)
 Dividends paid to shareholders   . . . . . . . . . . . . . . . . . . . .               (23.1)        (20.8)        (17.0)
 Acquisition of treasury shares   . . . . . . . . . . . . . . . . . . . .               (12.2)       (105.9)       (107.3)
                                                                                 ------------   -----------   ----------- 
      Net cash provided by (used in) financing activities . . . . . . . .                51.5        (123.4)        (28.7)
                                                                                 ------------   -----------   ----------- 
 Increase (decrease) in cash  . . . . . . . . . . . . . . . . . . . . . .               (14.2)          3.7            .5
 Cash, Beginning of year  . . . . . . . . . . . . . . . . . . . . . . . .                22.9          19.2          18.7
                                                                                 ------------   -----------   -----------
 Cash, End of year  . . . . . . . . . . . . . . . . . . . . . . . . . . .        $        8.7   $      22.9   $      19.2
                                                                                 ============   ===========   ===========

<FN>
 See notes to consolidated financial statements.






The Progressive Corporation and Subsidiaries
   38
NOTES          TO           CONSOLIDATED          FINANCIAL          STATEMENTS

December 31, 1993, 1992 and 1991



1.  REPORTING AND ACCOUNTING POLICIES

BASIS OF CONSOLIDATION AND REPORTING  The accompanying consolidated financial
 statements include the accounts of The Progressive Corporation and
 subsidiaries (the Company), all of which are wholly owned. All significant
 intercompany accounts and transactions are eliminated in consolidation. The
 Company's investments in subsidiaries exceeded their underlying book value at
 dates of acquisition by $4.0 million. In the opinion of management, there is
 no present indication of diminished value; however, in accordance with
 generally accepted accounting principles, $2.4 million of that amount is being
 amortized over 25 years.
INVESTMENTS  Held-to-maturity: fixed maturity securities are securities which
 the Company has the positive intent and ability to hold to maturity. These
 securities are reported at amortized cost with the difference between the
 original cost and redemption value of these securities earned over the lives
 of the respective issues and included in investment income.
Available-for-sale: fixed maturity securities are securities held for
 indefinite periods of time, and may be used as a part of the Company's
 asset/liability strategy or sold in response to changes in interest rates,
 anticipated prepayments, risk/reward characteristics, liquidity needs or other
 similar economic factors. These securities are carried at market value with
 the corresponding unrealized appreciation or depreciation, net of deferred
 income taxes, reflected in shareholders' equity.
Available-for-sale: equity securities include common stocks and nonredeemable
 preferred stocks and are reported at quoted market values. Changes in the
 market values of these securities, net of deferred income taxes, are reflected
 directly as unrealized appreciation or depreciation in shareholders' equity.
Trading securities are securities bought and held principally for the purpose
 of selling them in the near term and are reported at market value. Changes in
 market value are reflected in earnings. The Company has no trading securities
 as of December 31, 1993.
Short-term investments include certificates of deposit, commercial paper and
 other securities maturing within one year and are reported at amortized cost,
 which approximates market.
Financial instruments with off-balance-sheet risk are used in normal investment
 activities and include commitments to extend credit and various forward,
 future and interest rate swap positions. Risk is individually evaluated for
 each position. The difference between the cost and market value of these
 instruments is included in "net realized gains (losses) on security sales"
 when realized.
Realized gains and losses on sales of securities are computed based on the
 first-in first-out method.  
PROPERTY AND EQUIPMENT  Property and equipment is recorded at cost. 
 Depreciation is provided over the estimated useful lives for assets using 
 accelerated methods.
As of December 31, 1993, the Company had contractual commitments related to the
 construction of its new corporate office complex totalling $69.4 million, of
 which $50.5 million had been paid through 1993. Capitalized interest costs
 were $2.7 million in 1993 and $.3 million in 1992.
INSURANCE PREMIUMS AND RECEIVABLES  Insurance premiums written are earned
 primarily on a pro rata basis over the period of risk. For products where more
 than 50 percent cancellations are anticipated, premiums written and earned are
 reduced, though cancellations have not yet occurred.
The Company provides insurance and related services to individuals, lenders and
 motor carriers throughout the United States and in Canada, and offers a
 variety of payment plans to meet individual customer needs. Generally,
 premiums are collected in advance of providing risk coverage, minimizing the
 Company's exposure to credit risk.
Prior to the second quarter 1992, the Company established a reserve for
 potential premium refunds under provisions of California Proposition 103; this
 reserve reduced premiums written and earned $10.2 million in 1992 and $49.7
 million in 1991.
LOSS AND LOSS ADJUSTMENT EXPENSE RESERVES  Loss reserves represent the estimated
 liability on claims reported to the Company, plus reserves for losses incurred
 but not yet reported. Loss adjustment expense reserves represent the estimated
 expenses required to settle these claims and losses. These estimates are
 reported net of amounts recoverable from salvage and subrogation. The methods
 of making estimates and establishing these reserves are reviewed regularly,
 and resulting adjustments are reflected in income currently. A supplemental
 loss reserve provides 98 percent statistical confidence that reserves are
 adequate. The supplemental reserve was $73.1 million (net of $17.6 million of
 reinsurance recoverables) at both December 31, 1993 and 1992. See Management's
 Discussion and Analysis for further discussion.
REINSURANCE  The Company's reinsurance transactions are primarily attributable
 to premiums written under state-mandated involuntary plans for commercial
 vehicles (Commercial Auto Insurance Plans-CAIP), for which the Company retains
 no indemnity risk. The remaining reinsurance arises from the Company seeking
 to reduce its loss exposure in its non-auto businesses. Prepaid reinsurance
 premiums are recognized on a pro rata basis over the period of risk.
EARNINGS PER SHARE  Net income is reduced by Preferred Share dividends earned
 during the period for both the primary and fully diluted earnings per share
 calculations. Primary earnings per share are computed using the weighted
 number of Common Shares and equivalents, including stock options, assumed
 outstanding during the period. For 1992 and prior, fully diluted earnings per
 share assumed the conversion of the convertible debt instrument and the
 effects of related interest expense and income taxes.



The Progressive Corporation and Subsidiaries
   39
                                                                         38 - 39



DEFERRED ACQUISITION COSTS  Deferred acquisition costs include commissions,
 premium taxes and other costs incurred in connection with writing business.
 These costs are deferred and amortized over the period in which the related
 premiums are earned. The Company considers anticipated investment income in
 determining the recoverability of these costs.
In 1993, the Company early adopted Statement of Position 93-7, "Reporting on
 Advertising Costs," which provides guidance on financial reporting of
 advertising costs. Included in "other assets" for 1993 are $1.6 million of
 direct-response advertising costs, which are capitalized and amortized over
 the estimated period of the benefits. Direct-response advertising costs
 consist primarily of direct mail expenses and are amortized over a two- to
 four-year period.
SERVICE REVENUES AND EXPENSES  Service revenues are earned on a pro rata basis
 over the term of the related policies; acquisition expenses are deferred and
 amortized over the period in which the related revenues are earned.
SUPPLEMENTAL CASH FLOW INFORMATION  Cash includes only bank demand deposits. The
 Company paid Federal income taxes of $91.0 million, $4.0 million and $30.4
 million in 1993, 1992 and 1991, respectively. Total interest paid was $38.3
 million for 1993, $44.2 million for 1992 and $47.2 million for 1991. In 1992,
 the $75.0 million Floating Rate Convertible Subordinated Debenture due 2008
 was converted into 9.0 million Common Shares.
The Company effected a 3-for-1 stock split in the form of a dividend to
 shareholders on December 8, 1992. The Company reflected the issuance of the
 additional Common Shares by transferring $38.5 million from retained earnings
 to the common stock account. All per share, average equivalent share amounts
 and stock prices were adjusted to give effect to the split. Treasury shares
 were not split.
RECLASSIFICATIONS  Certain amounts in the financial statements for prior periods
 were reclassified to conform with the 1993 presentation.

2.  INVESTMENTS

As of December 31, 1993, the Company elected to early adopt Statement of
 Financial Accounting Standards (SFAS) 115 "Accounting for Certain Investments
 in Debt and Equity Securities." For 1993, the adoption of SFAS 115 did not
 have any effect on the Company's results of operations or financial position.

The components of pretax investment income at December 31 were:



    (millions)                                                                1993            1992            1991
                                                                                                
 Held-to-maturity:   fixed maturities   . . . . . . . . . .              $    17.4       $    23.2       $    92.2
 Available-for-sale: fixed maturities   . . . . . . . . . .                   88.7            82.4              --
                     equity securities  . . . . . . . . . .                   19.8            23.4            21.4
 Short-term investments   . . . . . . . . . . . . . . . . .                    8.6            10.0            31.2
                                                                     --------------  --------------  --------------
   Investment income  . . . . . . . . . . . . . . . . . . .                  134.5           139.0           144.8

 Gross realized gains:
   Held-to-maturity: fixed maturities . . . . . . . . . . .                    1.0              .5            16.2
   Available-for-sale: fixed maturities . . . . . . . . . .                   20.9            14.9              --
                       equity securities  . . . . . . . . .                  102.3             4.5             8.8
   Short-term investments . . . . . . . . . . . . . . . . .                     --              --              .1
 Gross realized losses:
   Held-to-maturity: fixed maturities . . . . . . . . . . .                     --              --            (1.0)
   Available-for-sale: fixed maturities . . . . . . . . . .                   (4.6)           (4.2)             --
                       equity securities  . . . . . . . . .                  (11.7)           (1.2)          (16.7)
                                                                     --------------  --------------  --------------
    Net realized gains on security sales  . . . . . . . . .                  107.9            14.5             7.4
                                                                     --------------  --------------  --------------
                                                                         $   242.4       $   153.5       $   152.2
                                                                     ==============  ==============  ==============


Changes in unrealized gains (losses) on fixed maturities and equity securities 
were:



    (millions)                                                                1993            1992            1991
                                                                                                
 Unrealized gains (losses):
   Held-to-maturity: fixed maturities . . . . . . . . . . .              $    (2.5)      $   (28.3)      $    35.6
                                                                     ==============  ==============  ==============
   Available-for-sale: fixed maturities . . . . . . . . . .              $     1.6       $    29.1       $      --
                       equity securities  . . . . . . . . .                  (67.6)           56.9            74.2
   Deferred income taxes  . . . . . . . . . . . . . . . . .                   22.0           (29.2)          (25.2)
                                                                     --------------  --------------  --------------
                                                                         $   (44.0)      $    56.8       $    49.0
                                                                     ==============  ==============  ==============

   40
 The composition of the investment portfolio at December 31 was:


                                                                                        GROSS         GROSS
                                                                                   UNREALIZED    UNREALIZED        MARKET
    (millions)                                                           COST           GAINS        LOSSES         VALUE
                                                                                                    
1993
 Held-to-maturity:
  State and local government obligations  . . . . . . . .           $   309.1     $      19.8     $    (1.5)    $   327.4

 Available-for-sale:
  U.S. government obligations   . . . . . . . . . . . . .                20.5              .3            --          20.8
  State and local government obligations  . . . . . . . .               819.8            18.2          (2.3)        835.7
  Foreign government obligations  . . . . . . . . . . . .                31.8             3.8          (1.8)         33.8
  Corporate debt securities   . . . . . . . . . . . . . .               107.5             5.4           (.2)        112.7
  Asset-backed securities   . . . . . . . . . . . . . . .               732.8             8.3          (4.9)        736.2
  Other debt securities   . . . . . . . . . . . . . . . .                49.5             4.7           (.8)         53.4
                                                                 -------------   -------------   ------------  -----------
                                                                      1,761.9            40.7         (10.0)      1,792.6
  Equity securities   . . . . . . . . . . . . . . . . . .               433.2            21.1           (.4)        453.9
 Short-term investments . . . . . . . . . . . . . . . . .               230.8              .5            --         231.3
                                                                 -------------   -------------   ------------  -----------
                                                                    $ 2,735.0     $      82.1     $   (11.9)    $ 2,805.2
                                                                 =============   =============   ============  ===========
1992
 Held-to-maturity:  . . . . . . . . . . . . . . . . . . .
  State and local government obligations  . . . . . . . .           $   250.4     $      21.2     $     (.4)    $   271.2

 Available-for-sale:
  U.S. government obligations   . . . . . . . . . . . . .                56.0              .8           (.1)         56.7
  State and local government obligations  . . . . . . . .               350.8            15.8           (.1)        366.5
  Foreign government obligations  . . . . . . . . . . . .                31.7              .8           (.1)         32.4
  Corporate debt securities   . . . . . . . . . . . . . .                88.4             2.3           (.2)         90.5
  Asset-backed securities   . . . . . . . . . . . . . . .               840.9            11.0           (.7)        851.2
  Other debt securities   . . . . . . . . . . . . . . . .                40.2              .2           (.6)         39.8
                                                                 -------------   -------------   ------------  -----------
                                                                      1,408.0            30.9          (1.8)      1,437.1
  Equity securities   . . . . . . . . . . . . . . . . . .               310.3            93.0          (4.7)        398.6
 Short-term investments . . . . . . . . . . . . . . . . .               300.0              .5            --         300.5
                                                                 -------------   -------------   ------------  -----------
                                                                    $ 2,268.7     $     145.6     $    (6.9)    $ 2,407.4
                                                                 =============   =============   ============  ===========



The composition of fixed maturities by maturity at December 31, 1993 was:



  (millions)                                                               HELD-TO-MATURITY              AVAILABLE-FOR-SALE

                                                                                       MARKET                         MARKET 
                                                                         COST           VALUE           COST           VALUE 
                                                                      
                                                                                                       
 Less than one year . . . . . . . . . . . . . . . . . . .           $    42.7       $    43.0      $   464.6       $   477.2
 One to five years  . . . . . . . . . . . . . . . . . . .               213.4           223.1        1,057.5         1,070.0
 Five to ten years  . . . . . . . . . . . . . . . . . . .                24.3            26.1          185.3           188.6
 More than ten years  . . . . . . . . . . . . . . . . . .                28.7            35.2           54.5            56.8
                                                                 -------------   -------------   ------------    ------------
 Total fixed maturities . . . . . . . . . . . . . . . . .           $   309.1       $   327.4      $ 1,761.9       $ 1,792.6
                                                                 =============   =============   ============    ============
<FN>
Securities which do not have a single maturity date are reported at average maturity.



At December 31, 1993, bonds in the principal amount of $51.9 million were on
 deposit with various regulatory agencies to meet statutory requirements.
As of December 31, 1993 and 1992, the Company had committed $46.0 million in
 uncollateralized lines and letters of credits, of which $0 and $1.7 million,
 respectively, were outstanding and subject to credit risk as of December 31,
 1993 and 1992. In addition, as of December 31, 1993 and 1992, the Company had
 forward and future positions with contract values of $901.2 million and $375.9
 million, respectively, offset by short forward, future or interest rate swap
 positions (market values of $3.5 million and $1.7 million, respectively), and
 unmatched short foreign currency positions as of December 31, 1993 with
 contract values of $80.9 million (market values of $1.9 million); net cash
 requirements are limited to changes in market values which may vary based upon
 changes in interest rates and other factors.
   41
                                                                         40 - 41



3.  REINSURANCE

In 1993, the Company adopted SFAS 113, "Accounting and Reporting for
 Reinsurance of Short-Duration and Long-Duration Contracts."SFAS 113 requires
 amounts related to ceded reinsurance to be shown gross on the financial
 statements. Prior practice allowed ceding enterprises to report insurance
 activities net of the effects of reinsurance. The implementation of SFAS 113
 has resulted in the Company reporting ceded unearned premium reserves as
 "prepaid reinsurance premiums" on the balance sheet and reporting ceded unpaid
 losses and amounts recoverable on paid losses as "reinsurance recoverables."
 The balance sheet has been restated for the prior period. SFAS 113 also
 provides risk transfer criteria and prescribes the accounting and reporting
 standards for reinsurance contracts. The Company reviewed all contracts and
 determined that there was no impact to its results of operations.
Reinsurance contracts do not relieve the Company from its obligations to
 policyholders. Failure of reinsurers to honor their obligations could result
 in losses to the Company. See Management's Discussion and Analysis for further
 discussion. The Company evaluates the financial condition of its reinsurers
 and monitors concentrations of credit risk to minimize its exposure to
 significant losses from reinsurer insolvencies. As of December 31, 1993, 69
 percent of the "prepaid reinsurance premiums" and 75 percent of the
 "reinsurance recoverables" relate to CAIP, for which the Company retains no
 indemnity risk.


The effect of reinsurance on premiums written and earned as of December 31 is
as follows:



    (millions)                                             1993                    1992                    1991

                                                    WRITTEN       EARNED      WRITTEN       EARNED      WRITTEN       EARNED
                                                                                                  
 Direct premiums  . . . . . . . . . . . . .        $1,966.4     $1,808.8     $1,636.8     $1,619.4     $1,536.8     $1,486.3
 Assumed  . . . . . . . . . . . . . . . . .             9.2          9.7          4.3          1.9           .1           .2
 Ceded  . . . . . . . . . . . . . . . . . .          (156.4)      (149.8)      (189.9)      (195.2)      (212.3)      (199.6)
                                                 -----------  -----------  -----------  -----------  -----------  ----------- 
 Net premiums   . . . . . . . . . . . . . .        $1,819.2     $1,668.7     $1,451.2     $1,426.1     $1,324.6     $1,286.9
                                                 ===========  ===========  ===========  ===========  ===========  =========== 

<FN>
Losses and loss adjustment expenses are net of reinsurance ceded of $138.8 million in 1993, $196.7 million in 1992 and $155.3 
 million in 1991.


4.  FEDERAL INCOME TAXES

The provision for Federal income taxes in the accompanying consolidated
 statements of income differs from the statutory rates as follows:



    (millions)                                                 1993                    1992                     1991

                                                                                                       
 Income before Federal income taxes   . . .        $   373.1                 $  178.7                   $  32.9
                                                 ===========               ===========               ===========              
 Tax at statutory rate  . . . . . . . . . .        $  130.6           35%    $   60.8           34%     $  11.2           34%
 Tax effect of--
   Exempt interest income . . . . . . . . .           (15.4)          (4)       (12.9)          (7)       (16.5)         (50)
   Dividends received deduction . . . . . .            (4.3)          (1)        (6.4)          (4)        (8.9)         (27)
   Deferred tax asset write-down  . . . . .              --           --           --           --         14.2           43
   Other items, net . . . . . . . . . . . .            (5.1)          (2)        (2.4)          (1)          --           --
                                                 -----------  -----------  -----------  -----------  -----------  ----------- 
                                                   $  105.8           28%    $   39.1           22%     $    --           --%
                                                 ===========  ===========  ===========  ===========  ===========  =========== 



The current portion of the Federal income tax provision was $90.3 million in
 1993, $8.2 million in 1992 and $20.5 million in 1991. For tax purposes, the
 alternative minimum tax (AMT) credit carryover was $0 and $13.3 million at
 December 31, 1993 and 1992, respectively. Due to strong underwriting earnings
 in the current year, the entire AMT credit carryover was used in 1993.
   42
Deferred Federal income taxes reflect the impact for financial statement
 reporting purposes of "temporary differences" between the financial statement
 carrying amounts and tax bases of assets and liabilities. At December 31, 1993
 and 1992, the components of the net deferred tax asset were as follows:



    (millions)
                                                                                                     1993          1992
                                                                                                        
 Deferred tax assets:
   Unearned premium reserve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         $    48.1     $    36.1
   Non-deductible accruals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              25.4          23.1
   AMT credit carryover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                --          13.3
   Capitalized expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               2.1           4.3
   Loss discounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               5.2           5.3
   Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                --           4.5
 Deferred tax liabilities:
   Deferred acquisition costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             (43.6)        (34.4)
   Unrealized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             (18.0)        (40.0)
   Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              (5.5)           --
                                                                                              ------------  ------------
 Net deferred tax asset   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         $    13.7     $    12.2
                                                                                              ============  ============



Deferred Federal income taxes include noninterest bearing special estimated tax
 deposits made pursuant to Section 847 of the Internal Revenue Code of $40.5
 million, $36.5 million and $33.7 million at December 31, 1993, 1992 and 1991,
 respectively.
The Omnibus Budget Reconciliation Act of 1993 increased the maximum tax rate
 for corporations from 34 percent to 35 percent, effective for tax years
 beginning after December 31, 1992. As a result of this change in rate, the
 Company was able to write up the value of its deferred tax asset. The effect
 of this write-up was to increase net deferred tax assets which increased net
 income by $2.1 million, or $.03 per share, in 1993.
The $14.2 million write-down of the deferred tax asset in 1991 was required
 under SFAS 96, "Accounting for Income Taxes," because, based on facts at
 December 31, 1991, the Company could not demonstrate absolute assurance that
 the benefit of AMT credit carryover for financial statement purposes would be
 realized in the future. Effective January 1, 1992, the Company adopted SFAS 
 109, "Accounting for Income Taxes," which changed the method of accounting for
 income taxes. Under SFAS 109, the Company was able to demonstrate that the
 benefit of deferred tax assets was fully realizable. The cumulative effect of
 adopting SFAS 109 was to restore deferred tax assets and increased net income
 $14.2 million, or $.20 per share, in 1992.  
As of December 31, 1993, the Company included in "Federal income taxes" $6.4 
 million of foreign tax credit carryover. Of this amount, $1.9 million, $2.8 
 million and $1.7 million will expire at the end of 1996, 1997 and 1998, 
 respectively, unless previously used.


5.    DEBT

During 1993, the maximum amount of bank borrowings outstanding was $170.0
 million, and the daily average amount outstanding was $3.4 million, at an
 average annual interest rate of 5.3 percent.

Funded debt at December 31 consisted of:



    (millions)                                                                                       1993          1992

                                                                                                        
 Revolving credit agreements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         $      --     $    50.0
 Credit facilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                --         120.0
 7% Notes   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             148.2            --
 8 3/4% Debentures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                --          69.7
 8 3/4% Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              28.8          28.6
 10% Notes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             149.3         149.3
 10 1/8% Subordinated Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             149.2         149.1
 Other funded debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               1.6           1.8
                                                                                              ------------  ------------
                                                                                                $   477.1     $   568.5
                                                                                              ============  ============



Funded debt includes amounts the Company has borrowed and contributed to the
 capital of its insurance subsidiaries or borrowed for other long-term
 purposes.
In May 1990, the Company entered into a revolving credit arrangement with
 National City Bank, which is reviewed by the bank annually. Under this
 agreement, the Company had the right to borrow up to $50.0 million. In
 February 1994, the Company reduced this revolving credit arrangement to $20.0
 million. See Note 12-Subsequent Events. By selecting from available credit
 options, the Company may elect to pay interest at rates related
   43
                                                                         42 - 43



 to the London interbank offered rate, the bank's base rate or at a money
 market rate. A commitment fee is payable on any unused portion of the
 committed amount at the rate of .125 percent per annum. At December 31, 1993,
 the Company had no borrowings under this arrangement; at December 31, 1992,
 $50.0 million was outstanding.
In May 1990, the Company also entered into a four-year credit facility with
 Morgan Guaranty Trust Company of New York under which the Company had the
 right to borrow up to $75.0 million. By selecting from available credit
 options, the Company could have elected to pay interest at rates related to
 the London interbank offered rate, the bank's CD rate, a base lending rate or
 a quoted rate. A commitment fee was payable on any unused portion of the
 committed facility at the rate of .15 percent per annum. At December 31, 1993
 and 1992, the Company had no borrowings under this agreement. In February
 1994, the Company terminated this credit facility. See Note 12--Subsequent
 Events.
In October 1989, the Company entered into a five-year credit facility agreement
 with a group of banks under which the Company secured the right to borrow up
 to $235.0 million and request an additional $235.0 million. By selecting from
 available credit options, the Company could have elected to pay interest at
 rates related to the London interbank offered rate or the greater of the agent
 bank's base lending rate or a rate based on the Federal funds' rate. A
 commitment fee was payable on any unused portion of the committed facility at
 the rate of .125 percent per annum. The agreement provided for a utilization
 fee not to exceed .10 percent on the average amount of outstanding borrowings.
 At December 31, 1993, no borrowings were outstanding under this arrangement;
 at December 31, 1992, $120.0 million was outstanding. In February 1994, the
 Company terminated this agreement. See Note 12--Subsequent Events.
In October 1993, the Company sold $150.0 million of noncallable 7% Notes due
 2013 with interest payable semiannually. The fair value of these Notes was
 $145.3 million at December 31, 1993.
In February 1987, the Company sold $100.0 million, $70.0 million after the May
 1989 debt exchange, of 8 3/4% Debentures due 2017 with interest payable
 semiannually. In December 1993, the Company redeemed the entire $70.0 million
 principal amount of these Debentures. The Company redeemed the Debentures at
 105.425 percent of the principal amount, plus accrued interest, with the
 proceeds of the sale of certain securities in its investment portfolios. A
 $4.0 million charge on debt extinguishment was recorded as a "non-recurring
 item." The fair value of this debt was $69.2 million at December 31, 1992.
In May 1989, the Company issued $30.0 million of 8 3/4% Notes due 1999 in
 exchange for $30.0 million of the 8 3/4% Debentures due 2017. These Notes are
 noncallable and interest is payable semiannually. The fair value of these
 Notes was $33.7 million and $31.8 million at December 31, 1993 and 1992,
 respectively.
In December 1988, the Company sold $150.0 million of 10% Notes due 2000 and
 $150.0 million of 10 1/8% Subordinated Notes due 2000.  All such Notes are
 noncallable. Interest is payable semiannually on both issues. The fair values
 of the 10% Notes and 10 1/8% Subordinated Notes were $180.6 million and $181.2
 million, respectively, at December 31, 1993 and $170.4 million and $169.1
 million, respectively, at December 31, 1992.
As of December 31, 1993, the Company is in compliance with its financial debt
 covenants. The most restrictive financial covenant, which appeared under the
 recently terminated credit facilities, provided that senior indebtedness could
 not exceed 200 percent of long-term capital.
In January 1994, the Company sold $200.0 million of its 6.60% Notes due 2004.
 See Note 12--Subsequent Events. 
Aggregate principal payments on funded debt outstanding at December 31, 1993 
 are $.4 million for 1994, 1995 and 1996, $.3 million for 1997, $.1 million for
 1998 and $480.0 million thereafter.

6.   LITIGATION

The Company, or its subsidiaries, are named as defendant in various lawsuits
 generally relating to their business. Numerous legal actions arise from claims
 made under insurance policies issued by the subsidiaries or in connection with
 previous reinsurance agreements. These actions were considered by the Company
 in establishing its loss reserves. The Company believes that the ultimate
 disposition of these and other pending lawsuits will not materially impact the
 Company's operations or financial position.

7.   STATUTORY FINANCIAL INFORMATION

At December 31, 1993, $91.5 million of consolidated statutory policyholders'
 surplus represents net admitted assets of the Company's insurance subsidiaries
 that are not transferable in the form of dividends, loans or advances to the
 Company. Generally, the net admitted assets of insurance subsidiaries
 available for transfer to the Company are restricted by state law and are
 limited to those net admitted assets, as determined in accordance with
 statutory accounting principles, which exceed minimum statutory capital
 requirements.
During 1993, the insurance subsidiaries paid aggregate cash dividends of $131.3
 million, and one subsidiary returned $32.9 million of previously contributed
 capital to the Company. Based on the dividend laws currently in effect, the
 insurance subsidiaries may pay aggregate dividends of $117.1 million in 1994
 without prior approval from regulatory authorities. These limitations may
 change during 1994, which could affect the dividends permitted to be paid
 without prior approval. Statutory policyholders' surplus was $703.6 million
 and $658.3 million at December 31, 1993 and 1992, respectively. Statutory net
 income was $188.6 million, $61.7 million and $76.8 million for the years ended
 December 31, 1993, 1992 and 1991, respectively.

8.   LEASE COMMITMENTS

The Company has operating lease commitments with terms greater than one year
 for equipment and office space, some with options to renew at the end of the
 lease periods. The minimum rental commitments under all such noncancelable
 leases at December 31, 1993 are as follows (in millions): 1994--$20.2;
 1995--$14.5; 1996--$8.8; 1997--$2.6; 1998--$.7; and thereafter--$.1. Total 
 rental expense incurred by the Company for 1993, 1992 and 1991 was $31.3 
 million, $35.4 million and $33.4 million, respectively.
   44
9.   EMPLOYEE BENEFIT PLANS

RETIREMENT PLANS  In 1990, the Company adopted a defined contribution pension
 plan covering employees hired after December 31, 1988, who meet requirements
 as to age and length of service. The Company's funding policy was to
 contribute 1.3 percent of each eligible employee's compensation up to the
 Social Security wage base. Company contributions were $.7 million in 1993, $.5
 million in 1992 and $.3 million in 1991. Effective January 1, 1994, the plan
 was amended to include all employees who meet requirements as to age and
 length of service. Under the amended plan, contributions vary from one percent
 to five percent of compensation up to the Social Security wage base, based on
 years of eligible service.
The Company has a defined benefit pension plan which covered employees hired
 before January 1, 1989 who met requirements as to age and length of service.
 This plan was curtailed on December 31, 1993, and the Company recognized a
 $1.5 million gain. The benefits accruals, based on years of service and the
 employee's career average compensation up to the Social Security tax base,
 were frozen as of December 31, 1993. The Company's funding policy is to
 contribute annually the maximum amount that can be deducted for Federal income
 tax purposes.


The following table sets forth the defined benefit plan information as of
 December 31:



  (millions)                                                                           1993              1992              1991
                                                                                                            
 Actuarial present value of benefit obligations:
  Vested benefit obligation   . . . . . . . . . . . . . . . . . . . . . .         $    15.8         $     9.2        $      5.5
                                                                                  =========         =========        ==========
  Accumulated benefit obligation  . . . . . . . . . . . . . . . . . . . .         $    16.8         $    12.3        $      8.8
                                                                                  =========         =========        ==========
  Projected benefit obligation for service
   rendered to date . . . . . . . . . . . . . . . . . . . . . . . . . . .         $    16.8         $    16.6        $     12.3
 Plan assets at fair value, primarily government
   and corporate taxable bonds  . . . . . . . . . . . . . . . . . . . . .              17.9              13.6              16.4
 Plan assets net of projected benefit obligation  . . . . . . . . . . . .               1.1              (3.0)              4.1
 Unrecognized actuarial gains   . . . . . . . . . . . . . . . . . . . . .              (1.9)             (3.6)             (8.8)
 Unrecognized prior service cost  . . . . . . . . . . . . . . . . . . . .                --                .7                .8
 Unrecognized transition asset at January 1, 1987,
   recognized over 21 years . . . . . . . . . . . . . . . . . . . . . . .               (.3)              (.3)              (.4)
                                                                                  ---------         ---------        ----------
 Pension liability recognized in the
   consolidated balance sheets  . . . . . . . . . . . . . . . . . . . . .         $    (1.1)        $    (6.2)       $     (4.3)
                                                                                  =========         =========        ==========
 Net pension cost included the following components:
  Service cost-benefits earned during the period  . . . . . . . . . . . .         $     1.9         $     2.5        $      2.1
  Interest cost on projected benefit obligation   . . . . . . . . . . . .               1.2               1.1                .9
  Actual return on plan assets  . . . . . . . . . . . . . . . . . . . . .              (1.2)             (1.3)             (2.2)
  Net amortization and deferral   . . . . . . . . . . . . . . . . . . . .               (.5)              (.4)               .2
                                                                                  ---------         ---------        ----------
  Net periodic pension cost   . . . . . . . . . . . . . . . . . . . . . .         $     1.4         $     1.9        $      1.0
                                                                                  =========         =========        ==========



The weighted average discount rate used in determining the actuarial present
 value of the projected benefit obligation was 7.0 percent for 1993, 8.0
 percent for 1992 and 9.0 percent for 1991. The expected long-term rate of
 return on assets was 8.0 percent for 1993 and 1992 and 9.0 percent for 1991.
 The rate of increase in future compensation levels was 8.0 percent in 1992 and
 1991.
POSTEMPLOYMENT BENEFITS  The Company provides various postemployment benefits to
 former or inactive employees, their beneficiaries and covered dependents.
 Postemployment benefits include salary continuation and disability-related
 benefits including workers' compensation and continuation of health care
 benefits. In 1993, the Company early adopted SFAS 112, "Accounting for
 Postemployment Benefits," and recognized its obligation of $.9 million at
 December 31, 1993. The Company's policy is to fund annually the maximum amount
 of its obligation that can be deducted for Federal income tax purposes.
POSTRETIREMENT BENEFITS  The Company provides postretirement health and life
 benefits to all employees who met requirements as to age and length of service
 at December 31, 1988. The Company recognized its obligation of $.4 million at
 December 31, 1993 and 1992 and $1.4 million at December 31, 1991. The
 Company's policy is to fund annually the maximum amount of its obligation that
 can be deducted for Federal income tax purposes. Contributions are intended to
 provide not only for benefits attributed to services to date, but also for
 those expected to be earned in the future.
LONG-TERM SAVINGS PLAN  The Company has a Long-Term Savings Plan (LTSP) under
 which the Company matches, into Company stock purchase accounts, a maximum of
 3.0 percent of an employee's eligible salary or wages contributed to the LTSP.
 Company contributions were $3.8 million in 1993, $3.6 million in 1992 and $3.7
 million in 1991.
   45
                                                                         44 - 45



INCENTIVE COMPENSATION PLANS  Under the Company's 1985 Restricted Stock Plan,
 key employees were awarded Common Shares which vested over future employment
 periods. An amount equal to the market value of the shares at the date of
 grant was charged to income over the vesting period. During 1993, the
 remaining 297,419 shares under this plan vested. No awards may be granted
 under this plan after December 31, 1993.
The Company's 1989 Incentive Plan provides for the granting of stock options
 and other stock-based awards to key employees of the Company. The 6,500,000
 Common Shares authorized under the Incentive Plan have been registered.
 Outside of the Incentive Plan, the Company registered 1,425,000 Common Shares
 relating to stock options granted to key employees of the Company. The
 nonqualified stock options granted are for periods up to ten years, become
 exercisable at various dates not earlier than six months after the date of
 grant, and remain exercisable for specified periods thereafter. All options
 were granted at the fair market value at the date of grant.


A summary of all stock option activity (adjusted for the December 1992 3-for-1
 stock split) during the three years ended December 31, follows:



                                           1993                               1992                                1991

                                 NUMBER OF        OPTION PRICES    NUMBER OF        OPTION PRICES    NUMBER OF        OPTION PRICES
OPTIONS OUTSTANDING                 SHARES            PER SHARE       SHARES            PER SHARE       SHARES            PER SHARE
                                                                                                
Beginning of year . . . . . .    4,123,003    $ 7.666 to 19.833    3,301,176    $ 7.666 to 19.833    2,744,976    $ 7.666 to 18.291
 Add (deduct):                                                                                                   
 Granted  . . . . . . . . . .      693,325     29.625              1,581,750     15.458 to 18.833      767,100     14.458 to 20.208
 Exercised  . . . . . . . . .      (96,443)     9.250 to 19.666     (531,497)     7.666 to 18.291           --                   --
 Cancelled  . . . . . . . . .     (230,998)     9.125 to 29.625     (228,426)     9.125 to 19.375     (210,900)     9.250 to 20.208
                                -----------  -------------------  -----------  -------------------  -----------  -------------------
End of year . . . . . . . . .    4,488,887    $ 7.666 to 29.625    4,123,003    $ 7.666 to 19.833    3,301,176    $ 7.666 to 19.833
                                ===========  ===================  ===========  ===================  ===========  ===================
Exercisable, end of year. . .      934,592    $ 7.666 to 19.833      759,238    $ 7.666 to 19.666      788,997    $ 7.666 to 18.291
                                ===========  ===================  ===========  ===================  ===========  ===================
Available, end of year. . . .    2,808,173                         1,270,500                         2,623,824
                                ===========                       ===========                       =========== 
                       

The amounts charged to income for incentive compensation plans, including a
 cash bonus program for key members of management and a gainsharing payment to
 all other employees, were $24.7 million in 1993, $12.0 million in 1992 and
 $4.7 million in 1991.

10.  RELATED PARTY TRANSACTIONS

In April 1988, the Company sold to Alfred Lerner, then Chairman of the
 Company's Board of Directors, a $75.0 million Floating Rate Convertible
 Subordinated Debenture due 2008 (convertible debenture). On December 16, 1992,
 the convertible debenture was converted into 9,000,000 Common Shares. On the
 same date, Mr. Lerner sold, in an underwritten public offering, 5,175,000 of
 the Common Shares received upon such conversion. In 1993, Mr. Lerner sold the
 remaining 3,825,000 shares. The public offering was completed pursuant to the
 terms of the registration rights provisions of the convertible debenture,
 under which the Company paid $5.1 million in underwriting and other expenses
 of the offering, which were charged directly to shareholders' equity. In
 addition, Mr. Lerner ended his employment agreement with the Company, and the
 Company paid him $10.0 million. Prior to the conversion, the Company incurred
 interest expense on the convertible debenture of $4.5 million in 1992 and $6.5
 million in 1991.
As of June 30, 1992, the Company exercised its right to terminate the
 Investment Management Agreement with Progressive Partners Limited Partnership
 (Progressive Partners) as part of its strategy to compete more effectively by
 lowering costs. Mr. Lerner had a 50 percent interest in Progressive Partners.
 Upon such termination, the Company paid Progressive Partners a one-time
 termination fee, and an additional incentive fee for the period ended June 30,
 1992, in the aggregate amount of $54.6 million, determined according to a
 formula contained in the Investment Management Agreement. Progressive
 Partners' investment staff became employed by a wholly-owned subsidiary of the
 Company and continues to provide the Company with investment and capital
 management services.  Prior to the termination of the Agreement, the Company
 incurred investment management service fees to Progressive Partners of $10.5
 million for 1992 and $19.1 million for 1991.
In January 1991, the Company purchased 4,851,000 shares (adjusted for the
 2-for-1 stock split paid February 12, 1993), or 4.9 percent, of MBNA
 Corporation in connection with its initial public offering. At the time of the
 transaction, Mr. Lerner was Chairman of the Board and Chief Executive Officer
 of MBNA Corporation and owned 10 percent of its common stock. During 1993, the
 Company sold its entire holding of MBNA Corporation, recognizing realized
 gains of $74.3 million.
   46
                                                                         46 - 47



11.  SEGMENT INFORMATION

The operating segments of the Company and subsidiaries are classified into
 Insurance and Service. Expense allocations are based on assumptions and
 estimates; stated segment operating results would change if different methods
 were applied. The Company does not allocate assets to segments.


For the years ended December 31,

    (millions)                                  1993                          1992                          1991

                                                        PRETAX                         PRETAX                         PRETAX
                                       REVENUES   PROFIT (LOSS)      REVENUES    PROFIT (LOSS)      REVENUES    PROFIT (LOSS)
                                                                                                 
 Insurance operations . . .           $ 1,668.7     $   177 .8      $ 1,426.1       $    49.6      $ 1,286.9       $   (46.9)
 Service operations   . . .                43.7           6 .8           53.3            (4.3)          54.0            (2.1)
                                   -------------  -------------   ------------    ------------   ------------    ------------ 
   Total operations . . . .             1,712.4         184 .6        1,479.4            45.3        1,340.9           (49.0)
 Proposition 103
    reserve reduction . . .                  --             --          106.0           106.0             --              --
 Investment income  . . . .               242.4         242 .4          153.5           153.5          152.2           152.2
 Interest expense and
    other costs   . . . . .                  --          (53.9)            --          (126.1)            --           (70.3)
                                   -------------  -------------   ------------    ------------   ------------    ------------ 
   Total  . . . . . . . . .           $ 1,954.8     $   373 .1      $ 1,738.9       $   178.7      $ 1,493.1       $    32.9
                                   =============  =============   ============    ============   ============    ============ 


12.  SUBSEQUENT EVENTS

On January 12, 1994, the Company sold $200.0 million of its 6.60% Notes due
 2004 in an underwritten public offering. The Notes were priced to yield 6.62
 percent. The Notes are noncallable, and interest is payable semiannually.
Effective February 1, 1994, the Company cancelled its $75.0 million credit
 facility with Morgan Guaranty Trust Company of New York and reduced its
 revolving credit arrangement with National City Bank to $20.0 million from
 $50.0 million. Effective February 10, 1994, the Company cancelled the
 remaining $185.0 million under the credit facility agreement with a group of
 banks. Since the first half of 1993, the Company raised over $500 million
 through the sale of its debt and equity securities in the public market and,
 therefore, is not currently in need of these credit facilities.
   47
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

The consolidated financial statements and the related notes on pages 34 through
  46, together with the supplemental information on pages 50 through 55, should
  be read in conjunction with the following discussion of our consolidated
  financial condition and results of operations.

FINANCIAL CONDITION The Progressive Corporation is a holding company and does
  not have any revenue producing operations of its own. It receives cash
  through borrowings, equity sales, subsidiary dividends and other
  transactions, and may use the proceeds to contribute to the capital of its
  insurance subsidiaries in order to support premium growth, to repurchase its
  Common Shares and other outstanding securities, to redeem debt, and for other
  business purposes. In 1993, the Company sold 4,950,000 Common Shares for net
  proceeds of $177.0 million, $150.0 million of its 7% Notes due 2013 and filed
  a shelf registration for $200.0 million of its debt securities (in January
  1994, the Company sold $200.0 million of its 6.60% Notes due 2004 under the
  shelf registration statement). During 1993, the Company repurchased .4
  million of its Serial Preferred Shares, Series A, for a cost of $9.8 million,
  repaid $170.0 million borrowed under its credit facilities and redeemed the
  entire $70.0 million of its 8 1/4 % Debentures.
During the three-year period ended December 31, 1993, the Company also sold
  4,000,000 Serial Preferred Shares, Series A, for net proceeds of $96.4
  million, repurchased 4.4 million Common and Serial Preferred Shares at a
  total cost of $225.4 million, and decreased its aggregate borrowings $167.3
  million. During the same period, The Progressive Corporation received $393.3
  million from its insurance subsidiaries, net of capital contributions made to
  these subsidiaries. The regulatory restrictions on subsidiary dividends are
  described in Note 7 to the financial statements.
The Company has substantial capital resources and is unaware of any trends,
  events or circumstances that are reasonably likely to affect its capital
  resources in a material way. The Company also has available a $20.0 million
  revolving credit agreement. The Company believes it has sufficient borrowing
  capacity and other capital resources to support current and anticipated
  growth.
The Company's insurance operations create liquidity by collecting and investing
  premiums written from new and renewal business in advance of paying claims.
  For the three years ended December 31, 1993, operations generated a positive
  cash flow of $664.7 million, and cash flow is expected to be positive in both
  the short-term and reasonably foreseeable future. The Company's substantial
  investment portfolio is highly liquid, consisting almost entirely of readily
  marketable securities. The Company does not expect any material changes in
  its cash requirements and is not aware of any trends, events or uncertainties
  that are reasonably likely to have a material effect on its liquidity.
Total capital expenditures for the three years ended December 31, 1993,
  aggregated $122.6 million. In spring 1992, construction began on the
  Company's new corporate office complex in Mayfield Village, Ohio, and in
  December 1993, the Company began occupying a portion of this complex.
  Construction is expected to be completed in 1994. The new facility will
  consist of approximately 520,000 square feet of space and will replace office
  space held under expiring leases in a number of locations in the Cleveland
  area. The cost of the project is currently estimated at $74.8 million, and is
  being funded through operating cash flows. As of December 31, 1993, $50.5
  million of the project's cost had been paid.
In June 1992, the Company reached an agreement with the California Department
  of Insurance to refund approximately $50 million of premiums (including
  interest) on business written between November 8, 1988 and November 7, 1989
  to approximately 260,000 policyholders, thereby settling all rollback and
  refund exposure since Proposition 103 was adopted in November 1988. As a
  result, the Proposition 103 premium refund and rollback reserve was reduced
  by $106.0 million.
During the second quarter 1992, the Company changed its financial arrangement
  with Progressive Partners Limited Partnership (Progressive Partners), its
  investment manager, as part of its strategy to compete more effectively for
  private passenger auto insurance by lowering costs. Under the new
  arrangement, Progressive Partners' people, now employed by a wholly-owned
  Progressive subsidiary, continue to provide the Company with investment and
  capital management. The transaction involved paying Progressive Partners a
  one-time fee for terminating the investment management contract, and an
  additional incentive fee for the period ended June 30, 1992, in the aggregate
  amount of $54.6 million. This transaction reduced the Company's costs for
  investment and capital management.
In December 1992, Mr. Alfred Lerner, then Chairman of the Company, converted
  his $75.0 million Floating Rate Convertible Subordinated Debenture due 2008
  into 9,000,000 Common Shares and sold 5,175,000 of those Common Shares in an
  underwritten public offering. The public offering was completed pursuant to
  the registration rights provisions of the convertible debenture, under which
  the Company paid $5.1 million in underwriting and other expenses of the
  offering. These expenses were charged directly to shareholders' equity in
  accordance with generally accepted accounting principles. On the
   48
  same date, Mr. Lerner agreed to a termination of his employment agreement
  with the Company, and, in connection with these transactions, the Company
  paid Mr. Lerner $10.0 million.
The Company invests in fixed maturity, short-term and equity securities. The
  Company's investment strategy recognizes its need to maintain capital
  adequate to support its insurance operations. Therefore, the Company
  evaluates the risk/reward trade-offs of investment opportunities, measuring
  their effects on stability, diversity, overall quality and liquidity of the
  investment portfolio. The majority of the portfolio at December 31, 1993, was
  in short-term and intermediate-term, investment-grade fixed-income
  securities. Fixed maturity securities which are held-to-maturity and
  short-term securities are reported at amortized cost; amortized cost of
  short-term securities approximates market. Available-for-sale securities are
  held for indefinite periods of time and include fixed maturities and equity
  securities. The available-for-sale securities are reported at market value
  with the changes in market value, net of deferred income taxes, reported
  directly in shareholders' equity as unrealized appreciation or depreciation.
  As of December 31, 1993, the mark-to-market net gains in the Company's
  available-for-sale portfolio were $51.4 million ($33.5 million, net of
  deferred income taxes), compared to $117.4 million ($77.5 million, net of
  taxes). The weighted average fully taxable equivalent yield of the portfolio
  was 8.7 percent, 8.6 percent and 9.4 percent as of December 31, 1993, 1992
  and 1991, respectively. (See Note 2--Investments, for a more detailed
  breakdown of the investment portfolio.)
As of December 31, 1993, the Company held $122.5 million of Collateralized
  Mortgage Obligations (CMOs), compared to $189.8 million last year. CMOs held
  by the Company are highly liquid with readily available quotes, and, at
  December 31, 1993, have an average life of 1.6 years. Eighty-nine percent of
  the CMOs held by the Company are rated AAA by Moody's and Standard & Poor's.
  As of December 31, 1993, the Company's total CMO portfolio had an unrealized
  loss of $3.7 million, compared to an unrealized gain of $.5 million last
  year.
Investments in the Company's portfolio have varying degrees of risk. Equity
  securities generally have greater risks than the non-equity portion of the
  portfolio since these securities are subordinate to the rights of debt
  holders and other creditors of the issuer. As of December 31, 1993, the
  mark-to-market net gains in the Company's equity portfolio were $20.7 million
  ($13.5 million, net of taxes), compared to $88.3 million ($58.3 million, net
  of taxes). The Company continually evaluates the creditworthiness of each
  issuer for all securities held in its portfolio. Changes in market value are
  evaluated to determine the extent to which such changes are attributable to:
  (i) interest rates, (ii) market-related factors other than interest rates,
  and (iii) financial conditions, business prospects and other fundamental
  factors specific to the issuer. It is the Company's general policy to dispose
  of securities when the Company determines that the issuer is unable to
  reverse its deteriorating financial condition and the prospects for its
  business within a reasonable period of time. In less severe circumstances,
  the Company may decide to dispose of a portion of its holdings in a specific
  issuer when the risk profile of the investment becomes greater than its
  tolerance for such risk.

RESULTS OF OPERATIONS Direct premiums written increased 20 percent to $1,966.4
  million in 1993, compared to $1,636.8 million in 1992 and $1,536.8 million in
  1991. These amounts include premiums written under state-mandated involuntary
  Commercial Auto Insurance Plans (CAIP), for which the Company retains no
  indemnity risk, of $98.0 million in 1993, $142.2 million in 1992 and $180.0
  million in 1991. The Company provides policy and claim processing services to
  28 state CAIPs, compared to 26 in 1992 and 25 in 1991; the size of the CAIP
  market continues to decrease. Net premiums written increased 25 percent to
  $1,819.2 million, compared to $1,451.2 million in 1992 and $1,324.6 million
  in 1991. Premiums earned, which are a function of the amount of premiums
  written in the current and prior periods, increased 17 percent in 1993,
  compared to 11 percent in 1992 and 8 percent in 1991. In 1989, the Company
  established a reserve for potential premium rollbacks and refunds under
  provisions of Proposition 103 and added to the reserve in subsequent years;
  the reserve reduced premiums written and earned $10.2 million and $49.7
  million in 1992 and 1991, respectively. In 1992, the Company settled its
  financial responsibility under California Proposition 103 and reduced its
  reserve as described above.
In 1993, the Company's Core business' net premiums written grew 25 percent,
  driven by an increase in unit sales. The Company anticipates continued growth
  in its Core business in 1994; however, it has begun to price so underwriting
  margins move down to four percent. As a result, in the short run, operating
  earnings may not increase in proportion to volume growth.
Claim costs, the Company's most significant expense, represent actual payments
  made and changes in estimated future payments to be made to or on behalf of
  its policyholders, including expenses required to settle claims and losses.
  These costs include a loss estimate for future assignments and assessments,
  based on current business, under state-mandated involuntary automobile
  programs.  Claims costs are influenced by inflation and loss severity and
  frequency, the impact of which is mitigated by adequate pricing.  Increases
  in the rate of inflation increase loss payments which are made after premiums
  are collected. Accordingly, anticipated rates of inflation are taken into
  account when the Company establishes premium rates and loss reserves. Claim
  costs, expressed as a percentage of premiums earned, were 62 percent in 1993,
  compared to 65 percent in 1992 and 67 percent in 1991. The personnel
  reductions in late 1991 and early 1992, along with other cost-cutting
  measures and the favorable run-off of the Transportation business, reduced
  the Company's losses and loss adjustment expenses.
Policy acquisition and other underwriting expenses as a percentage of premiums
  earned were 28 percent in 1993, compared to 31 percent in 1992 and 37 percent
  in 1991. The decrease re-
   49
  flects the cost-cutting measures discussed above, as well as process 
  improvements, changed workflows and lower commission programs.
Service revenues were $43.7 million in 1993, compared to $53.3 million in 1992
  and $54.0 million in 1991; the decrease in revenues is in conjunction with
  the decrease in CAIP premiums written. Service businesses generated a pretax
  operating profit of $6.8 million in 1993, compared to a pretax loss of $4.3
  million in 1992 and a pretax loss of $2.1 million in 1991. During 1992, we
  increased loss adjustment expense reserves $6.2 million.
Recurring investment income (interest and dividends) decreased 3 percent to
  $134.5 million in 1993, 4 percent to $139.0 million in 1992 and 5 percent to
  $144.8 million in 1991, primarily due to lower prevailing interest rates. Net
  realized gains on security sales were $107.9 million in 1993, $14.5 million
  in 1992 and $7.4 million in 1991. A significant portion of the 1993 realized
  gains resulted from the sale of certain equity securities held in the
  Company's investment portfolio.
President Clinton signed the Omnibus Budget Reconciliation Act of 1993, which,
  among other items, increased the statutory tax rate to 35 percent. Effective
  January 1, 1992, the Company adopted SFAS 109 and was able to demonstrate
  that the benefit of deferred tax assets was fully realizable. The cumulative
  effect of adopting SFAS 109 increased net income $14.2 million, or $.20 per
  share.  In 1991, the deferred tax asset write-down, as required under SFAS
  96, was included in the Federal income tax provision.

ENVIRONMENTAL AND PRODUCT LIABILITY EXPOSURES  Because the Company has been
  primarily an insurer of motor vehicles, it has limited exposure for
  environmental, product and general liability claims. The Company has
  established reserves for these exposures, in amounts which it believes to be
  adequate based on information currently known by it and, in addition, has a
  supplemental reserve that is in an amount substantially in excess of the
  potential exposure for such claims. The Company does not believe that these
  claims will have a material impact on the Company's liquidity, results of
  operations or financial condition.
However, the ultimate costs of the environmental and product liability claims
  are inherently difficult to project due to numerous uncertainties, including
  causation and policy coverage issues, the possible uncollectability of
  related reinsurance and third party indemnity arrangements, unsettled and
  sometimes conflicting case law, difficulties in determining the scope of any
  contamination or injury and the nature and cost of the appropriate remedial
  action and the number and financial condition of responsible parties and
  their insurers, among other factors.
Most of the Company's exposure for such claims results from Progressive's
  acquisition in 1985 of American Star Insurance Company, since renamed
  National Continental Insurance Company. When American Star was acquired, the
  seller agreed to administer all claims asserted under policies previously
  written by American Star and to pay all losses incurred under such policies,
  including those covered by reinsurance then in place on some of the policies.
  The seller encountered major financial difficulties as a result of losses in
  Hurricane Andrew and, despite having paid all losses and adjusted all claims
  on the old business since 1985, has contested its obligation to administer
  these claims and to pay the losses not being paid by some of the reinsurers.
  The dispute has been submitted to arbitration and is scheduled to be heard by
  an arbitration panel during the second quarter. If it is determined that the
  seller is responsible for all of these losses, the amounts could be material
  to it. According to a recent study by independent actuaries for the seller,
  aggregate reserves on this business are about $19.2 million. Of that amount,
  about $6.3 million is being contested in the arbitration, $7.8 million is the
  admitted obligation of the seller and the balance is the responsibility of
  reinsurance sources that are paying their obligations.
The Company will continue to monitor these exposures, adjust the related
  reserves appropriately as additional information becomes known and disclose
  any material developments.
   50

TEN           YEAR           SUMMARY     --      FINANCIAL           HIGHLIGHTS



Not covered by report of independent accountants

                                                                   (millions-except per share amounts and number of people employed)


                                                                                                   1993           1992
                                                                                                         
INSURANCE COMPANIES' SELECTED FINANCIAL INFORMATION
   AND OPERATING STATISTICS-STATUTORY BASIS

 Reserves:
   Loss and loss adjustment expense . . . . . . . . . . . . . . . . . . . . . . . . .          $1,053.7        $  994.7
   Unearned premiums  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             688.9           538.5

 Policyholders' surplus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             703.6           658.3

 Ratios:
   Net premiums written to policyholders' surplus   . . . . . . . . . . . . . . . . .               2.6             2.2

   Loss and loss adjustment expense reserves to policyholders' surplus  . . . . . . .               1.5             1.5

   Loss and loss adjustment expense . . . . . . . . . . . . . . . . . . . . . . . . .              62.6            68.3
   Underwriting expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              25.4            29.8 
                                                                                               ---------       ---------
   Statutory combined ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              88.0            98.1


SELECTED CONSOLIDATED FINANCIAL INFORMATION-GAAP BASIS

 Total revenues   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          $1,954.8        $1,738.9

 Total assets1  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           4,011.3         3,440.9

 Total shareholders' equity   . . . . . . . . . . . . . . . . . . . . . . . . . . . .             997.9           629.0

 Common Shares outstanding  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              72.1            67.1

 Book value per Common Share  . . . . . . . . . . . . . . . . . . . . . . . . . . . .          $  12.62        $   7.94

 Return on average shareholders' equity2  . . . . . . . . . . . . . . . . . . . . . .              36.0%           34.7%

 Funded debt outstanding  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          $  477.1        $  568.5

 Ratio of funded debt to capital  . . . . . . . . . . . . . . . . . . . . . . . . . .                32%             47%

 GAAP underwriting margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              10.7             3.5

 Number of people employed  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             6,101           5,591


<FN>
1 Pursuant to SFAS 113, amounts for 1990 through 1992 were restated. (See Note 3--Reinsurance)

2 Net income minus preferred share dividends divided by average common shareholders' equity.

  All share and per share amounts were adjusted for stock splits.






The Progressive Corporation and Subsidiaries
                                                50
   51










         1991           1990           1989           1988           1987           1986           1985           1984
                                                                                          




    $   901.7      $   827.4      $   787.7      $   685.5      $   496.1      $   342.0       $  226.6        $ 153.3
        513.6          474.1          467.6          505.0          446.8          323.9          219.4          141.1

        676.7          636.7          578.1          495.0          452.0          312.0          230.1          118.9


          2.0            1.9            2.0            2.6            2.5            2.5            2.3            2.6

          1.3            1.3            1.4            1.4            1.1            1.1            1.0            1.3

         65.7           62.1           65.9           62.9           58.3           61.0           65.6           65.0
         33.5           31.1           31.4           33.2           35.8           34.3           33.6           37.4
    ----------     ----------     ----------     ----------     ----------     ----------      ---------       --------
         99.2           93.2           97.3           96.1           94.1           95.3           99.2          102.4




    $ 1,493.1      $ 1,376.2      $ 1,392.7      $ 1,355.8      $ 1,066.2      $   749.4       $  507.1        $ 303.3

      3,317.2        2,912.4        2,643.7        2,316.3        1,782.5        1,259.2          810.8          538.1

        465.7          408.5          435.2          417.2          395.0          311.4          118.4           74.8

         63.3           69.3           76.2           80.7           86.1           84.0           65.1           65.1

    $    5.83      $    5.89      $    5.71      $    5.17      $    4.59      $    3.71       $   1.82        $  1.15

          6.7%          21.5%          17.4%          25.9%          24.7%          26.9%          36.9%          18.0%

    $   644.0      $   644.4      $   645.9      $   479.2      $   216.9      $   100.8       $  158.7        $ 102.4

           58%            61%            60%            53%            35%            24%            57%            58%

         (3.7)           1.0           (1.2)           2.9            5.6            4.3            0.0           (2.4)

        6,918          6,370          6,049          5,854          5,879          4,711          3,266          2,243















                                                51
   52

TEN     YEAR     SUMMARY    --    GAAP     CONSOLIDATED     OPERATING    RESULTS



Not covered by report of independent accountants


                                                                                    (millions-except per share amounts)

                                                                                                   1993           1992
                                                                                                        
Direct premiums written:
 Personal lines   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          $1,548.9       $1,214.6
 Commercial lines   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             417.5          422.2
                                                                                              ----------     ----------
Total direct premiums written . . . . . . . . . . . . . . . . . . . . . . . . . . . .           1,966.4        1,636.8
 Reinsurance assumed  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               9.2            4.3
 Reinsurance ceded  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .            (156.4)        (189.9)
                                                                                              ----------     ----------
Net premiums written  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           1,819.2        1,451.2
 Net change in unearned premiums reserve1   . . . . . . . . . . . . . . . . . . . . .            (150.5)         (25.1)
                                                                                              ----------     ----------
Premiums earned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           1,668.7        1,426.1
                                                                                              ----------     ----------
Expenses:
 Losses and loss adjustment expenses  . . . . . . . . . . . . . . . . . . . . . . . .           1,028.0          930.9
 Policy acquisition costs   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             311.6          304.1
 Other underwriting expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . .             151.3          141.5
                                                                                              ----------     ----------
Total underwriting expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           1,490.9        1,376.5
                                                                                              ----------     ----------
Underwriting profit (loss) before taxes . . . . . . . . . . . . . . . . . . . . . . .             177.8           49.6
Provision (benefit) for Federal income taxes  . . . . . . . . . . . . . . . . . . . .              62.2           16.9
                                                                                              ----------     ----------
Underwriting profit (loss) after taxes  . . . . . . . . . . . . . . . . . . . . . . .             115.6           32.7
Service operations profit (loss) after taxes  . . . . . . . . . . . . . . . . . . . .               4.4           (2.8)
                                                                                              ----------     ----------
                                                                                                  120.0           29.9
Investment income after taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .             107.1          110.4
Net realized gains (losses) on security sales after taxes . . . . . . . . . . . . . .              70.1            9.6
Interest expense after taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . .             (25.8)         (29.4)
Proposition 103 reserve reduction after taxes . . . . . . . . . . . . . . . . . . . .                --           70.0
Non-recurring items after taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .              (2.6)         (42.6)
Other income (expense) after taxes 2  . . . . . . . . . . . . . . . . . . . . . . . .              (1.5)          (8.3)
                                                                                              ----------     ----------
Income before Federal tax adjustments
   and cumulative effect of accounting change . . . . . . . . . . . . . . . . . . . .             267.3          139.6
Federal tax adjustments 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                --             --
Cumulative effect of accounting change 4  . . . . . . . . . . . . . . . . . . . . . .                --           14.2
                                                                                              ----------     ----------
Net income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          $  267.3       $  153.8
                                                                                              ==========     ==========
Per share
 Net income   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          $   3.58       $   2.05
 Dividends  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              .200           .191
Average equivalent shares
 Primary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              71.8           62.3
 Fully diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              72.0           71.9
Common Share Price Range
 High   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          $ 46 1/8       $ 29 3/8
 Low  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .            26 5/8         14 3/4


<FN>
1 Amount represents change in unearned premiums reserve less change in prepaid reinsurance premiums.

2 Reflects investment expenses after taxes and other tax adjustments.

3 1991 reflects a deferred tax asset write-down; 1990 reflects a fresh start tax benefit; and 1985 reflects benefits from capital
  loss carry forwards.

4 1992 reflects adoption of SFAS 109, "Accounting for Income Taxes," and 1987 reflects adoption of SFAS 96, "Accounting for Income
  Taxes."

  All share and per share amounts were adjusted for stock splits.






The Progressive Corporation and Subsidiaries
   53
                                                                         52 - 53





         1991           1990           1989           1988           1987           1986           1985           1984
                                                                                         

    $ 1,047.4      $   876.0      $   800.1      $   817.0      $   690.2       $  526.2       $  396.4       $  264.1
        489.4          482.8          487.0          521.0          488.0          303.9          145.0           47.1
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------
      1,536.8        1,358.8        1,287.1        1,338.0        1,178.2          830.1          541.4          311.2
           .1             .1            7.2            9.4           19.5            9.2            1.6             .1
       (212.3)        (162.6)        (134.0)         (72.4)         (81.2)         (58.4)         (20.1)          (2.8)
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------
      1,324.6        1,196.3        1,160.3        1,275.0        1,116.5          780.9          522.9          308.5
        (37.7)          (5.1)          36.2          (59.6)        (122.1)        (103.7)         (78.1)         (35.0)
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------
      1,286.9        1,191.2        1,196.5        1,215.4          994.4          677.2          444.8          273.5
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------

        858.0          762.9          799.3          752.0          571.9          406.6          288.4          176.2
        313.7          292.7          296.7          321.3          292.6          190.2          130.1           82.5
        162.1          123.7          114.9          106.6           74.4           51.8           26.4           21.4
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------
      1,333.8        1,179.3        1,210.9        1,179.9          938.9          648.6          444.9          280.1
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------
        (46.9)          11.9          (14.4)          35.5           55.5           28.6            (.1)          (6.6)
        (15.9)           4.0           (2.9)          10.0           12.2           13.1            (.7)          (3.8)
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------
        (31.0)           7.9          (11.5)          25.5           43.3           15.5             .6           (2.8)
         (1.4)           2.8            2.5           (1.3)          (1.0)            --             --             --
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------
        (32.4)          10.7           (9.0)          24.2           42.3           15.5             .6           (2.8)
        121.1          126.4          135.3           91.3           59.3           49.4           35.9           20.9
          4.9           (8.4)           (.4)          12.3           (1.9)           5.1            5.4           (2.3)
        (31.6)         (32.0)         (32.5)         (10.5)          (6.5)          (3.3)          (4.8)          (3.3)
           --             --             --             --             --             --             --             -- 
           --             --             --             --             --             --             --             --
        (14.9)         (13.2)         (15.4)          (9.2)          (3.4)          (2.0)          (1.7)           1.4
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------

         47.1           83.5           78.0          108.1           89.8           64.7           35.4           13.9
        (14.2)           9.9             --             --             --             --             .2             --
           --             --             --             --            3.7             --             --             --
   -----------    -----------    -----------    -----------    -----------     ----------     ----------     ----------
    $    32.9      $    93.4      $    78.0      $   108.1      $    93.5       $   64.7       $   35.6       $   13.9
   ===========    ===========    ===========    ===========    ===========     ==========     ==========     ==========

    $     .41      $    1.19      $     .94      $    1.23      $    1.08       $    .77       $    .52       $    .21
         .172           .160           .147           .133           .077           .019           .017           .016

         66.6           72.9           79.8           84.0           86.7           85.5           70.5           65.1
         75.6           82.5           89.1           90.9           86.7           85.5           70.5           65.1

    $  20 5/8      $  18 3/4      $  14 1/2      $  10 3/4      $  11 7/8       $ 12 7/8       $  7           $  3 3/4
       15             11              7 1/2          7 1/4          8 1/2          6 3/4          3 3/8          3

   54
                                                                         54 - 55


LOSS                            RESERVES                                


Not covered by report of independent accountants
                                                                                               GAAP COMBINED RATIO

                                                                                                           ADJUSTED TO
                                        YEAR-END           CURRENT            % YEAR-END                       REFLECT
                                         RESERVE          ESTIMATE        RESERVE AMOUNT                          LOSS
                                          AMOUNT1         OF TOTAL             UNPAID AT           AS          RESERVE
YEAR                                  (MILLIONS)        REDUNDANCY2    DECEMBER 31, 1993     REPORTED      DEVELOPMENT
                                                                                                  
1993  . . . . . . . . . . . . .           $1,349                NA                   100%        89.3               NA
1992  . . . . . . . . . . . . .            1,274                6%                    52         96.5             96.4
1991  . . . . . . . . . . . . .            1,077                 7                    29        103.7            104.4
1990  . . . . . . . . . . . . .              858                 8                    18         99.0             99.1
1989  . . . . . . . . . . . . .              750                 9                    13        101.2             99.7
1988  . . . . . . . . . . . . .              654                 7                     6         97.1             99.0
1987  . . . . . . . . . . . . .              475                15                     3         94.4             93.0


<FN>
The chart represents what the underwriting results for prior years would have been if year-end reserves were as subsequent payments
and current reserves now suggest. For example, the 96.5 GAAP combined ratio as reported for 1992 was negatively impacted 0.1 points
because reserve redundancy which existed at December 31, 1991 increased by $1.8 million during 1992.

1 Pursuant to SFAS 113, amounts for 1990 through 1992 were restated. (See Note 3-Reinsurance.)

2 The percentage will change as claims unpaid at December 31, 1993 are ultimately settled or the reserves adjusted.

NA = Not applicable




DIRECT                           PREMIUMS                                WRITTEN

Not covered by report of independent accountants
                                                                                                                          (millions)

                          1993                   1992                     1991                     1990                  1989
                                                                                                
Florida         $   265.6      13.5%    $  195.3       11.9%     $  173.9        11.3%    $  169.3       12.5%   $  160.4      12.5%
Ohio                175.9       8.9        140.7        8.6         137.1         8.9        116.8        8.6        92.9       7.2
New York            170.4       8.7        156.8        9.6         132.1         8.6        105.2        7.7        79.9       6.2
Texas               146.6       7.4        117.0        7.2          96.2         6.3         64.4        4.7        46.9       3.7
Georgia             120.0       6.1        114.6        7.0         122.9         8.0        106.4        7.8        93.3       7.2
Pennsylvania        113.0       5.8         70.1        4.3          52.8         3.4         53.0        3.9        43.8       3.4
California           80.2       4.1         90.6        5.5         156.1        10.2        177.8       13.1       262.5      20.4
All Other           894.7      45.5        751.7       45.9         665.7        43.3        565.9       41.7       507.4      39.4
                ---------     -----     --------      -----      --------       -----     --------      -----    --------     -----
 Total          $ 1,966.4     100.0%    $1,636.8      100.0%     $1,536.8       100.0%    $1,358.8      100.0%   $1,287.1     100.0%
                =========     =====     ========      =====      ========       =====     ========      =====    ========     =====



The Progressive Corporation and Subsidiaries
   55

QUARTERLY       FINANCIAL         AND          COMMON        SHARE          DATA


Not covered by report of independent accountants

                                                                                                (millions--except per share amounts)

                                        NET INCOME          OPERATING INCOME2

                        OPERATING                   PER                    PER          HIGH-LOW       DIVIDENDS    STOCK PRICE
YEAR          QUARTER    REVENUES      TOTAL     SHARE1      TOTAL3      SHARE1           PRICE4       PER SHARE   APPRECIATION5
                                                                                                     
1993  . . . . . . . 1     $ 382.8     $ 51.6      $ .71      $ 39.9     $  .54       $ 36 1/8-26 5/8       $.050                   
                    2       423.3       79.7       1.11        54.5        .75         36 1/4-27 1/2        .050                   
                    3       442.8       82.6       1.09        54.7        .71         44 1/4-31 3/4        .050                   
                    4       463.5       53.4        .68        49.3        .63         46 1/8-38 3/8        .050                   
                          -------     ------      -----      ------     ------       ---------------       -----            ----
                          1,712.4      267.3       3.58       197.3       2.61         46 1/8-26 5/8        .200            39.8%  
                          =======     ======      =====      ======     ======       ===============       =====            ====
                                                                                                                                   
1992  . . . . . . . 1       346.4       36.1        .47(6)     18.0        .22         18 7/8-14 3/4        .047                   
                    2       365.7       40.1        .53        32.4        .41         19    -15 5/8        .047                   
                    3       373.7       44.7        .62        42.0        .58         22    -18 7/8        .047                   
                    4       393.6       32.9        .45(7)     37.4        .51         29 3/8-21 3/8        .050                   
                          -------     ------      -----      ------     ------       ---------------       -----            ----
                          1,479.4      153.8       2.05       129.8       1.72         29 3/8-14 3/4        .191            63.3%  
                          =======     ======      =====      ======     ======       ===============       =====            ====
                                                                                                                                   
1991  . . . . . . . 1       318.3       25.7        .34        35.5        .47         20 1/4-15 3/8        .043                   
                    2       338.6        9.7        .13        18.6        .24         20 5/8-17 3/8        .043                   
                    3       349.3       11.2        .13        25.8        .33         18 3/4-15 1/2        .043                   
                    4       334.7      (13.7)      (.25)(8)     5.2        .04         18    -15            .043                   
                          -------     ------      -----      ------     ------       ---------------       -----            ----
                          1,340.9       32.9        .41        85.1       1.19         20 5/8-15            .172             6.4%  
                          =======     ======      =====      ======     ======       ===============       =====            ====

<FN>
All per share amounts and stock prices were adjusted for the December 8, 1992, 3-for-1 stock split.

1 Presented on a fully diluted basis. For 1993 and 1992, the sum does not equal the total because the average equivalent shares 
  differ in the periods. For 1991, the sum of the quarterly earnings per share does not equal the total because fourth quarter 
  earnings per share were antidilutive and, therefore, reported on a primary basis.

2 Represents net income less realized gains and losses and one-time non-operating items.

3 For 1993, the sum of the quarterly operating income does not equal the total due to the retroactive impact of the Omnibus Budget 
  Reconciliation Act of 1993.

4 Prices as reported on the New York Stock Exchange.

5 Represents annual rate of return on Progressive Common Shares, including quarterly dividend reinvestment.

6 For the first quarter 1992, income before cumulative effect of accounting change was $21.9 million, or $.28 per share.

7 Adjustments which adversely impacted earnings during the fourth quarter 1992 were the payment to Alfred Lerner (see Note 
  10-Related Party Transactions for further discussion) and reserve adjustments based on routine actuarial analysis completed 
  during the quarter.

8 Adjustments which adversely impacted earnings during the fourth quarter 1991  were an additional write-down of a deferred tax 
  asset due to the Company's inability to realize this asset under the provisions of SFAS 96, an accrual for severance costs as 
  part of the program finalized during the fourth quarter to further align staffing with declining California volume and to 
  streamline other operations, and reserve adjustments based on routine actuarial analysis completed during the period.


The Progressive Corporation and Subsidiaries
   56
DIRECTORS

Milton N. Allen1,2,3
Director,
Various Corporations

B. Charles Ames
Partner,
Clayton, Dubilier & Rice, Inc.
(management consulting)

Stephen R. Hardis1,2
Vice Chairman, Chief
 Financial and Administrative
 Officer,
Eaton Corporation
(manufacturing)

Peter B. Lewis2
Chairman of the Board,
 President and Chief
 Executive Officer

Norman S. Matthews3
Consultant,
Formerly President,
Federated Department
 Stores, Inc.
(retailing)

Donald B. Shackelford1,3
Chairman,
State Savings Bank
(savings and loan)

Dr. Paul B. Sigler1
Professor, Yale University and
Investigator,
Howard Hughes Medical
 Institute
(education)

1 Audit Committee member

2 Executive Committee member

3 Executive Compensation Committee member


CORPORATE OFFICERS

Peter B. Lewis, Chairman,
 President and Chief
 Executive Officer
David M. Schneider, Secretary
Daniel R. Lewis, Treasurer

CORPORATE SUPPORT TEAM

Charles B. Chokel
Peter B. Lewis
Bruce W. Marlow
Michael C. Murr
David M. Schneider
Tiona M. Thompson

DIVISION PRESIDENTS, PRODUCT AND PROCESS LEADERS

Alan R. Bauer
William P. Cadden
G. Edward Combs
Jeffrey J. Dailey
Allan W. Ditchfield
W. Thomas Forrester
Steven B. Gellen
William H. Graves
Michael J. Hanerty
Stephen G. Klug
Moira A. Lardakis
Daniel R. Lewis
Robert E. Mathe
Robert J. McMillan
Glenn M. Renwick
Andrew W. Rogacki
David L. Roush
Gregory J. Trapp
Robert T. Williams

ANNUAL MEETING

The Annual Meeting of Shareholders will be held at the offices of The
Progressive Corporation, 6671 Beta Drive, Mayfield Village, Ohio 44143 on April
22, 1994, at 10:00 a.m. There were 4,859 shareholders of record on December 31,
1993.

PRINCIPAL OFFICE

The principal office of The Progressive Corporation is at 6300 Wilson Mills
Road, Mayfield Village, Ohio 44143.

TRANSFER AGENT AND REGISTRAR

If you have questions about a specific stock ownership account, write or call:
Corporate Trust Customer Service, National City Bank, 1900 East Ninth Street,
Cleveland, Ohio 44114.  Phone: (216) 575-2498 or (800) 622-6757

COUNSEL

Baker & Hostetler, Cleveland, Ohio

COMMON AND PREFERRED SHARES

The Progressive Corporation's Common Shares (symbol PGR) and Series A Preferred
Shares (symbol PGRPrA) are traded on the New York Stock Exchange. Dividends are
customarily paid on the last day of each quarter.

INTERIM REPORT DISTRIBUTION

The Progressive Corporation has discontinued its practice of automatically
mailing quarterly reports to shareholders whose shares are registered in the
name of a bank, broker or nominee. Any such shareholder wishing to receive
copies of the Company's quarterly shareholder reports may annually send a
letter requesting the reports to The Progressive Corporation, Investor
Relations, 6300 Wilson Mills Road, Box E61, Mayfield Village, Ohio 44143. All
requests must be received by April 15 of the year for which such reports are
requested.