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                          THE PROGRESSIVE CORPORATION
                           1994 EXECUTIVE BONUS PLAN
                           --------------------------

1.  The Progressive Corporation and its subsidiaries ("Progressive") have
    designed an executive compensation program consisting of three components:
    salary, annual bonus and equity-based incentives in the form of
    non-qualified stock options.  These components have been structured to
    reflect the market for executive compensation and to promote both the
    achievement of corporate goals and performance that is in the long-term
    interests of shareholders.  The annual bonus component is performance-based
    and focuses on current results.

2.  The 1994 Executive Bonus Plan (the "Plan") shall be administered by or
    under the direction of the Executive Compensation Committee (the
    "Committee") of the Board of Directors.  Executive officers of Progressive
    may be selected by the Committee to participate in the Plan for one or more
    Plan years.  Plan years shall coincide with Progressive's fiscal years.

3.  The following executive officers have initially been selected for
    participation in the Plan: Charles B. Chokel, Peter B. Lewis, Bruce W. 
    Marlow,  Michael C. Murr, David M. Schneider and Tiona M. Thompson (the
    "participants"); provided that the participation of Messrs. Chokel, Lewis,
    Marlow and Murr (the "senior participants") in the Plan shall be subject 
    to shareholder approval in accordance with the requirements of Section 
    162(m) of the Internal Revenue Code, as amended (the "Code"), and the
    rules and regulations promulgated thereunder.

4.  Subject to the following sentence, the amount of the annual bonus earned by
    any participant under the Plan ("Annual Bonus") will be determined by
    application of the following formula:

           Annual Bonus = Paid Salary x Target Percentage x Performance Factor

    The Annual Bonus payable to any participant with respect to any Plan year
    may not exceed $2,000,000.00.

5.  The salary of each Plan participant shall be as established by the
    Committee prior to commencement of the Plan year (or prior to April 1, 1994
    with respect to the
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    1994 Plan year), and will be determined through market analysis based on 
    data reported in published national compensation surveys.



6.  The Target Percentages for the participants in the Plan are as follows:

    
    Participant                   Position                 Target Percentage
    -----------                   --------                 -----------------
                                                             
    Charles B. Chokel        Chief Financial Officer                80%
    Peter B. Lewis           Chief Executive Officer               100%
    Bruce W. Marlow          Chief Operating Officer                80%
    Michael C. Murr          Chief Investment Officer              167%
    David M. Schneider       Chief Legal Officer                    50%
    Tiona M. Thompson        Chief Human Resources Officer          50%
<FN>
    Target Percentages may be changed from year to year by the Committee.


7.  The Performance Factor
    ----------------------
    A.    General
          -------
          The Performance Factor shall be determined by the performance
          results achieved with respect to one or more of the following
          components:  Core Business Gainsharing, Return on Average
          Equity ("ROE") and Investment Performance, as described below
          (the "Bonus Components").  An appropriate combination of Bonus
          Components will be designated for each participant, and the
          designated Bonus Components will be weighted, based on such
          participant's assigned responsibilities.



          The combination of Bonus Components designated for each of the 
          participants, and the relative weighting of those Components, are as 
          follows:

                                                                      
        +---------------+---------------------+-----------------+-----------------+
        |               |      Core Business  |     ROE         |     Investment  |
        | Participant   |      Gainsharing    |     Component   |     Performance |
        |               |      Component      |                 |     Component   |
        +---------------+---------------------+-----------------+-----------------+
        | Chokel        |      60%            |      30%        |     10%         |
        +---------------+---------------------+-----------------+-----------------+
        | Lewis         |      50%            |      30%        |     20%         |
        +---------------+---------------------+-----------------+-----------------+
        | Marlow        |      80%            |      20%        |     0%          |
        +---------------+---------------------+-----------------+-----------------+
        | Murr          |      0%             |      50%        |     50%         |
        +---------------+---------------------+-----------------+-----------------+
        | Schneider     |      70%            |      30%        |     0%          |
        +---------------+---------------------+-----------------+-----------------+
        | Thompson      |      80%            |      20%        |     0%          |
        +---------------+---------------------+-----------------+-----------------+




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                 The relative weighting of the Bonus Components may vary among
                 Plan participants and may be changed from year to year by the
                 Committee.

                 Actual performance results achieved for any Plan year, as used
                 to calculate the performance score achieved for each of the
                 applicable Bonus Components, shall be as certified by the
                 Committee prior to payment of the Annual Bonus.

                 For purposes of computing the amount of the Annual Bonus, the
                 performance score achieved for each of the designated Bonus
                 Components will be multiplied by the applicable weighting
                 factor to produce a Weighted Component Score.  The sum of the
                 Weighted Component Scores equals the Performance Factor.  The
                 Performance Factor can vary from 0 to 2.0, based on actual
                 performance versus the pre-established objectives.

         B.      Core Business Gainsharing Component
                 -----------------------------------
                 The Core Business Gainsharing Component consists of the
                 following factors:

                 (i)      Profitability and Growth Factor
                          -------------------------------
                          The Profitability and Growth Factor measures overall
                          operating performance of Progressive's core personal
                          and commercial automobile insurance business ("Core
                          Business") for the Plan year in respect of which an
                          Annual Bonus is to be paid.  For purposes of
                          computing a score for this Factor, results will be
                          measured by the Gainsharing Matrix, as established by
                          the Committee for the Plan year, which assigns a
                          performance score to various combinations of
                          profitability and growth outcomes.  For this Factor,
                          profitability is measured by the GAAP combined ratio
                          and growth is measured by the year-to-year change in
                          market share.  Change in market share is measured in
                          terms of net written premium, based on industry data
                          (which may be estimated), as reported by A.M. Best
                          Company, Inc. in BEST WEEK, or any successor
                          publication, upon conclusion of the Plan year for
                          which the Annual Bonus is to be paid.  The
                          Profitability and Growth Factor is weighted 70% in
                          computing the Core Business Gainsharing Score.





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                 (ii)     Cost Structure Improvement Factor
                          ---------------------------------
                          The Cost Structure Improvement Factor measures
                          success in achieving cost structure improvement for
                          the Core Business.  Results are reflected in a Cost
                          Structure Improvement Score.  For purposes of
                          computing the Cost Structure Improvement Score, cost
                          structure improvement is measured by comparing the
                          sum of the GAAP Underwriting Expense Ratio
                          ("Underwriting Expense Ratio") and Loss Adjustment
                          Expense Ratio ("LAE Ratio") achieved in the Core
                          Business for the Plan year (collectively, "Actual
                          Expense Ratio") against the defined expense
                          objectives for that year, as established by the
                          Committee ("Target Expense Ratio").  For 1994 and
                          thereafter until otherwise directed by the Committee,
                          the Target Expense Ratio shall be 34, based on a
                          target LAE Ratio of 10 and a target Underwriting
                          Expense Ratio of 24.  The Cost Structure Improvement
                          Factor is weighted 30% in computing the Core Business
                          Gainsharing Score.

                          The Cost Structure Improvement Score will be computed
                          in accordance with the following formula:

             Cost Structure        [Target Expense Ratio-Actual Expense Ratio]
             Improvement     =  1+ -------------------------------------------
             Score                                    4
                                         

                 Expense targets and the relative weighting of the above
                 Factors may be changed from year to year by the Committee.

         C.      Return on Average Equity Component
                 ----------------------------------
                 This Component is based on Progressive's Return on Average
                 Equity ("ROE") for the Plan year.  The ROE will be calculated
                 for each month of the Plan year and such monthly results will
                 be averaged to determine the ROE for the Plan year.  For
                 purposes of this Plan, ROE shall be calculated as follows:

                 ROE =     net income - Preferred Share dividends      
                        -------------------------------------------
                            average common shareholders' equity





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                 In determining the ROE Performance Score, actual performance will be compared to a scale which excludes the 
                 effect of inflation, in accordance with the following scoring table:

                                                                                     
                                           +----------------------------+------------------+
                                           | ROE (excluding effect of   |  ROE Performance |
                                           | inflation, as reflected in |  Score           |
                                           | the CPI)                   |                  |
                                           +----------------------------+------------------+
                                           | 11% or lower               |  0.0             |
                                           +----------------------------+------------------+
                                           | 12%                        |  0.3             |
                                           +----------------------------+------------------+
                                           | 13%                        |  0.5             |
                                           +----------------------------+------------------+
                                           | 14%                        |  0.7             |
                                           +----------------------------+------------------+
                                           | 15%                        |  1.0             |
                                           +----------------------------+------------------+
                                           | 16%                        |  1.1             |
                                           +----------------------------+------------------+
                                           | 17%                        |  1.2             |
                                           +----------------------------+------------------+
                                           | 18%                        |  1.3             |
                                           +----------------------------+------------------+
                                           | 19%                        |  1.4             |
                                           +----------------------------+------------------+
                                           | 20%                        |  1.5             |
                                           +----------------------------+------------------+
                                           | 21%                        |  1.6             |
                                           +----------------------------+------------------+
                                           | 22%                        |  1.7             |
                                           +----------------------------+------------------+
                                           | 23%                        |  1.8             |
                                           +----------------------------+------------------+
                                           | 24%                        |  1.9             |
                                           +----------------------------+------------------+
                                           | 25% or higher              |  2.0             |
                                           +----------------------------+------------------+



                 To achieve a given ROE Performance Score for any Plan year,
                 Progressive's ROE for that year must equal or exceed the
                 required ROE level set forth in the above scoring table,
                 without rounding, and ROE Performance Scores will not be
                 derived from or subject to an interpolative or similar
                 process.

                 For purposes of this Plan, CPI shall mean the Consumer Price
                 Index for All Urban Consumers (CPI-U) for the U.S. City
                 Average for All Items (1982-1984 equals 100) or such other
                 index as the Committee may designate prior to the applicable
                 Plan year.





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         D.      Investment Performance Component
                 --------------------------------
                 The Investment Performance Component compares investment
                 performance against targets ("Benchmarks") established for the
                 individual segments of Progressive's investment portfolio.
                 Investments are marked to market in order to calculate total
                 return, which is then compared against the designated
                 Benchmarks to produce a Performance Score for each segment of
                 the portfolio.  The Performance Scores for the several
                 segments are weighted, based on the actual amounts invested in
                 each segment (valued monthly), and the weighted Performance
                 Scores for the several segments are then combined to produce
                 the Investment Performance Score.  Investment expense is not
                 included in determining investment performance vs. benchmark.



                 The Portfolio Segments and Benchmark measures are as follows:
                                                     

               +-------------------------------------+--------------------------------------------+
               | Portfolio Segment                   |   Investment Benchmark                     |
               +-------------------------------------+--------------------------------------------+
               | Equities                            |   S&P 500 including dividends              |
               +-------------------------------------+--------------------------------------------+
               | High Yield Investments              |   70% of the average of Merrill Lynch      |
               |                                     |   High Yield Index and Merrill Lynch       |
               |                                     |   Bankruptcy Index                         |
               +-------------------------------------+--------------------------------------------+
               | Short Term Fixed Income             |   3 Year Treasury Securities + 75 basis    |
               |                                     |   points, tax equivalent basis             |
               +-------------------------------------+--------------------------------------------+




                 The scoring table for comparing Investment Performance against the 
                 designated Benchmarks is as follows:

                                                    
                           +-----------------------+----------------+
                           | Investment            |   Investment   |
                           | Performance           |   Performance  |
                           | Versus                |   Score        |
                           | Benchmark             |                |
                           | (weighted)            |                |
                           +-----------------------+----------------+
                           | below 90%             |   0.00         |
                           +-----------------------+----------------+
                           | 90 - 94.99%           |   0.75         |
                           +-----------------------+----------------+
                           | 95 - 99.99%           |   0.90         |
                           +-----------------------+----------------+
                           | 100% and above        |   1.00         |
                           +-----------------------+----------------+






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         To achieve a given Investment Performance Score for any Plan year,
         Investment Performance results must equal or exceed the required
         performance level indicated in the above scoring table, without
         rounding, and Investment Performance Scores will not be derived from
         or subject to an interpolative or similar process.

8.       The Annual Bonus for any Plan year shall be paid to participants in
         two installments. The first installment, in an amount equal to 90% of
         the Annual Bonus, determined in accordance with the formula set forth
         in Paragraph 4 above, will be paid as soon as practicable after the
         Committee has certified performance results for the Plan year, but no
         later than March 31 of the immediately following year.  The second
         installment, in an amount equal to 10% of the Annual Bonus, will be
         paid to participants on the September 30 immediately following the end
         of the Plan year for which such Annual Bonus is to be paid.  The
         provisions of this Paragraph shall be subject to Paragraph 9 hereof.

9.       Unless otherwise determined by the Committee, in order to be entitled
         to receive any installment of the Annual Bonus for any Plan year, the
         participant must be employed by Progressive on the date designated for
         payment thereof.  Annual Bonus payments made to participants will be
         net of any federal, state and local taxes required to be withheld.

10.      The right to any of the Annual Bonuses hereunder shall not be
         transferred, assigned or encumbered by any participant.  Nothing
         herein shall prevent any participant's interest hereunder from being
         subject to involuntary attachment, levy or other legal process.

11.      The Plan shall be administered by or under the direction of the
         Committee.  The Committee shall have the authority to adopt, alter and
         repeal such rules, guidelines, procedures and practices governing the
         Plan as it shall, from time to time, in its sole discretion deem
         advisable.

         The Committee shall have full authority to determine the manner in
         which the Plan will operate, to interpret the provisions of the Plan
         and to make all determinations thereunder.  All such interpretations
         and determinations shall be final and binding on Progressive, all Plan
         participants and all other parties.  No such interpretation or
         determination shall be relied on as a precedent for any similar action
         or decision.

         As it applies to the senior participants, the Plan shall be 
         administered, by the Committee in accordance with the requirements of 
         Section 162(m) of the Code.





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12.      The Plan may be terminated, amended or revised, in whole or in part,
         at any time and from time to time by the Committee, in its sole
         discretion; provided that the Committee may not increase the amount of
         compensation payable hereunder to any participant above the amount
         that would otherwise be payable upon attainment of the applicable
         performance goals, or accelerate the payment of any portion of the
         Annual Bonus due to any senior participant under the Plan without 
         discounting the amount of such payment in accordance with Section 
         162(m) of the Code, and further provided that any amendment or 
         revision of the Plan required to be approved by shareholders pursuant 
         to Section 162(m) of the Code shall not be effective as to any of the
         senior participants until approved by Progressive's shareholders in
         accordance with the requirements of Section 162(m).

13.      The Plan will be unfunded and all payments due under the Plan shall be
         made from Progressive's general assets.

14.      Nothing in the Plan shall be construed as conferring upon any person
         the right to remain a participant in the Plan or to remain employed by
         Progressive, nor shall the Plan limit Progressive's right to
         discipline or discharge any of its officers or employees or change
         their job duties or compensation.

15.      Progressive shall have the unrestricted right to set off against or
         recover out of any bonuses or other sums owed to any participant under
         the Plan any amounts owed by such participant to Progressive.

16.      This Plan supersedes all prior plans, agreements, understandings and
         arrangements regarding bonuses or other cash incentive compensation
         payable or due to any participant from Progressive.  Without limiting
         the generality of the foregoing, this Plan supersedes and replaces The
         Progressive Corporation Management Bonus Plan, as heretofore in effect
         (the "Prior Plan"), which is and shall be deemed to be terminated as
         of December 31, 1993 (the "Termination Date"); provided, that any
         bonuses or other sums earned under the Prior Plan prior to the
         Termination Date shall be unaffected by such termination and shall be
         paid to the appropriate participants when and as provided thereunder.

17.      This Plan is adopted, and subject to the provisions of Paragraph 3
         hereof is to be effective, as of January 1, 1994. Subject to the 
         provisions of Paragraph 3, this Plan shall be effective for 1994 and 
         for each year thereafter unless and until terminated by the Committee.

18.      This Plan shall be interpreted and construed in accordance with the
         laws of the State of Ohio.





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