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                                                                   EXHIBIT 10(B)



                          THE PROGRESSIVE CORPORATION
                             1995 GAINSHARING PLAN


1.       The Progressive Corporation and its subsidiaries ("Progressive" or the
         "Company") have adopted The Progressive Corporation 1995 Gainsharing
         Plan (the "Plan") as part of their overall compensation program. The
         objective of the compensation program is to pay competitive base
         salaries and for gainsharing to bring total cash compensation to the
         top of the market when Core Business and Division performance meets
         expectations. Participants will have the opportunity to earn cash
         compensation in excess of the top of the market when Core Business and
         Division performance exceeds expectations.

2.       Plan participants for each Plan year shall be selected by the Executive
         Compensation Committee (the "Committee") of the Board of Directors of
         The Progressive Corporation from those officers and regular employees
         of Progressive who are assigned primarily to the Core Business or a
         corporate support function as of December 1 of that Plan year. The
         gainsharing opportunity, if any, for those executive officers who
         participate in The Progressive Corporation 1995 Executive Bonus Plan
         will be provided by and be a component of that plan. The Plan shall be
         administered by or under the direction of the Committee.

3.       Annual Gainsharing Payments under the Plan will be determined by
         application of the following formula:

         Annual Gainsharing Payment = Paid Earnings x Target Percentage x
         Performance Factor

4.       Paid Earnings for any Plan year means the following items paid to a
         participant during the Plan year: (a) regular, vacation, sick, holiday,
         funeral and overtime pay, (b) lump sum merit adjustments based on
         performance and (c) retroactive payments of any of the foregoing items
         relating to the same Plan year.

         For purposes of the Plan, Paid Earnings shall not include any
         short-term or long-term disability payments made to the participant or
         the earnings replacement component of any worker's compensation award.

5.       Target Percentages vary by position. Target Percentages for Plan
         participants typically are as follows:




                                POSITION                          TARGET %
         -----------------------------------------------------------------
                                                                
         Division Presidents, Product Leaders and Corporate
         Support Team Members                                       60%
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         Community Managers                                         50%
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         Senior Product Managers (PM's) and Senior Division
         Claims Managers                                            35%
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         Division DRG Members, Function Heads and PM's              25%
         -----------------------------------------------------------------



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                                POSITION                          TARGET %
         -----------------------------------------------------------------
                                                                 
         Regional Claims Managers, Finance Managers, and
         Group Managers                                             13%
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         Senior Professionals and Managers                          10%
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         Professionals and Supervisors (e.g. CSR's, Claims Reps,
         etc.)                                                       8%
         -----------------------------------------------------------------



         Target Percentages may be changed with the approval of the Chief
         Operating Officer, Chief Human Resources Officer and the relevant
         process leader or product leader. Target Percentages also may be
         changed from year to year.

6.       The Performance Factor

         A.       General

                  The Performance Factor shall consist of a Profitability and
                  Growth Component and a Cost Structure Improvement Component,
                  as described below (the "Performance Components"). The
                  Performance Components will be weighted to reflect the nature
                  of the individual participant's assigned responsibilities. The
                  weighting factors may differ among participants and may be
                  changed from year to year by or under the direction of the
                  Committee.

         B.       Profitability and Growth Component

                  The Profitability and Growth Component measures overall
                  operating performance of Progressive's core personal and
                  commercial automobile insurance business ("Core Business"), as
                  a whole, and the assigned Division or Product (if applicable),
                  for the Plan year in respect of which an annual Gainsharing
                  Payment is to be made. For purposes of computing a score for
                  this Component, operating performance results are measured by
                  the Gainsharing Matrix, as established by or under the
                  direction of the Committee for the Plan year, which assigns a
                  Profitability and Growth Score to various combinations of
                  profitability (as measured by the GAAP combined ratio) and
                  growth (based on year-to-year change in market share)
                  outcomes. Market share is determined in terms of direct
                  written premium. For the Core Business as a whole, the market
                  means all personal auto premium and all commercial auto
                  premium in the United States, plus personal auto premium in
                  Ontario, Canada. For Personal Lines Divisions, the market
                  means personal auto premium in active states. All market
                  information shall be as published by A.M. Best Company, Inc.,
                  or other sources selected by the Committee.


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         C.       Cost Structure Improvement Component

                  The Cost Structure Improvement Component measures success in
                  achieving cost structure improvement for the Core Business,
                  as a whole, and for the assigned Division, if any. Results
                  are reflected in a Cost Structure Improvement Score. For
                  purposes of computing the Cost Structure Improvement Score,
                  cost structure improvement is measured by comparing the sum
                  of the GAAP Underwriting Expense Ratio ("Underwriting Expense
                  Ratio") and Loss Adjustment Expense Ratio ("LAE Ratio")
                  achieved for the Plan year (collectively, "Actual Expense
                  Ratio") against defined expense objectives for that year, as
                  established by or under the direction of the Committee
                  ("Target Expense Ratio"). The Target Expense Ratio, including
                  its individual components, may vary by Division and/or for
                  the Core Business as a whole, and may be changed from year to
                  year. For 1995, and for each Plan year thereafter until
                  otherwise determined by the Committee, the Target Expense
                  Ratio for the Core Business, as a whole, shall be 33,
                  including a target LAE Ratio of 10 and a target Underwriting
                  Expense Ratio of 23.
        
                  The Cost Structure Improvement Score will be computed in
                  accordance with the following formula:

                  Cost Structure
                  Improvement = 1+ [Target Expense Ratio-Actual Expense Ratio]
                  Score             ----------------------------------------- 
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         D.       Component Weighting

                  Performance Components are weighted by Core Business and
                  Division or Product, as applicable. The weighting factors may
                  differ among participants and may be changed from year to
                  year. For participants in the Core Business, the typical
                  weighting shall be as follows:



                                            -------------------------------------------
                                                              Weighting
                  ---------------------------------------------------------------------
                  Performance               Profitability       Cost
                  Factor                    and Growth          Structure         Total
                  ---------------------------------------------------------------------
                                                                         
                  Core Business Results     35%                 15%               50%
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                  Division Results          35%                 15%               50%
                  ---------------------------------------------------------------------
                  Total                     70%                 30%               100%
                  ---------------------------------------------------------------------



                  There will typically be no Division Component for participants
                  assigned to a corporate support function (such as Finance,
                  Human Resources, Law and Information Services) and others who
                  are not assigned primarily to a Division. Individualized
                  programs may be developed if and to the extent


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                  deemed appropriate by the Company's Chief Executive Officer
                  ("CEO") or Chief Operating Officer ("COO").

                  The Performance Score for each Performance Component is
                  multiplied by the assigned weighting factor to produce a
                  Weighted Performance Score. The sum of the Weighted
                  Performance Scores equals the Performance Factor. The final
                  Performance Factor can vary from 0 to 2.0, based on actual
                  performance versus pre-established objectives. In some cases,
                  the performance score for a Performance Component may be above
                  2.0 or below 0. The individual scores (positive and negative,
                  above 2.0 and below 0) are not adjusted, but go directly into
                  the calculation of the Performance Factor, which is capped at
                  0 and 2.0.

7.A.     Subject to Paragraph 8 below, no later than December 31 of each Plan
         year, each participant with a Target Percentage of 8% or 10% will
         receive an initial payment in respect of his or her Gainsharing Payment
         for such Plan year equal to 80% of an amount calculated on the basis of
         Paid Earnings for the first 11 months of the Plan year, performance
         data through such 11 month period (estimated, if necessary) and one
         month of forecasted operating results. No later than February 15 of the
         following year, each such participant shall receive the balance of his
         or her Gainsharing Payment, if any, for such Plan year, based on his or
         her Paid Earnings for the entire Plan year and performance data for the
         Plan year, including the Company's best estimate of Core Business
         market share growth.

  B.     Subject to Paragraph 8 below, no later than February 15 of the year
         immediately following the Plan year for which a Gainsharing Payment is
         to be made, each participant with a Target Percentage of 13% or greater
         will receive a payment in respect of his or her Gainsharing Payment for
         such Plan year in an amount equal to 90% of his or her estimated
         Gainsharing Payment for such year ("Estimated Payment"), calculated on
         the basis of Paid Earnings for the entire Plan year and actual
         performance data for such Plan year, including the Company's best
         estimate of Core Business market share growth for the Plan year. The
         balance of the Gainsharing Payment for such Plan year, if any, will be
         made to each such participant no later than the following September 30
         or, if later, within thirty (30) days following the Company's receipt
         of all market share information necessary to compute final Gainsharing
         Payment amounts for such Plan year. Each participant who is employed by
         the Company as of the date of the final Gainsharing Payment
         determination and who has a Target Percentage of 13% or greater is
         required to return to the Company no later than thirty (30) days
         following receipt of written notice from the Company the amount, if
         any, by which the Estimated Payment made to such participant for such
         Plan year exceeds the actual Gainsharing Payment to which such
         participant is entitled. If any such participant fails to return such
         excess payment when and as required, the Company shall have the right
         to setoff such obligation against any other sum then or thereafter owed
         by the Company to such participant, whether under this Plan or
         otherwise.


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8.       Unless otherwise determined by the Committee or as provided at
         Paragraph 10 hereof, in order to be entitled to receive any portion of
         an annual Gainsharing Payment for any Plan year, the participant must
         be employed by Progressive on the payment date for such portion of the
         annual Gainsharing Payment. Gainsharing Payments will be net of any
         legally required deductions for federal, state and local taxes and
         other items.

9.       The right to any annual Gainsharing Payment hereunder shall not be
         transferred, assigned or encumbered by any participant. Nothing herein
         shall prevent any participant's interest hereunder from being subject
         to involuntary attachment, levy or other legal process.

10.      The Plan shall be administered by or under the direction of the
         Committee. The Committee shall have the authority to adopt, alter and
         repeal such rules, guidelines, procedures and practices governing the
         Plan as it shall, from time to time, in its sole discretion, deem
         advisable.

         The Committee shall have full authority to determine the manner in
         which the Plan will operate, to interpret the provisions of the Plan
         and to make all determinations hereunder. All such interpretations and
         determinations shall be final and binding on Progressive, all Plan
         participants and all other parties. No such interpretation or
         determination shall be relied on as a precedent for any similar action
         or decision.

         All of the authority of the Committee hereunder (including, without
         limitation, the authority to administer the Plan, select the persons to
         participate herein, interpret the provisions thereof, waive any of the
         requirements specified herein and make determinations hereunder and to
         establish, change or modify Performance Components and their respective
         weighting factors, performance targets and Target Percentages) may be
         exercised by the CEO or the COO.

11.      The Plan may be terminated, amended or revised, in whole or in part, at
         any time and from time to time by the Committee, in its sole
         discretion.

12.      The Plan will be unfunded and all payments due under the Plan shall be 
         made from Progressive's general assets.

13.      Nothing in the Plan shall be construed as conferring upon any person
         the right to remain a participant in the Plan or to remain employed by
         Progressive, nor shall the Plan limit Progressive's right to discipline
         or discharge any of its officers or employees or change their job
         duties or compensation.

14.      Progressive shall have the unrestricted right to set off against or
         recover out of any annual Gainsharing Payment or other sums owed to any
         participant under the Plan any amounts owed by such participant to
         Progressive.

15.      This Plan supersedes all prior plans, agreements, understandings and 
         arrangements regarding bonuses or other cash incentive compensation
         payable by or due from Progressive. Without limiting the generality of
         the foregoing, this


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         Plan supersedes and replaces The Progressive Corporation 1994
         Gainsharing Plan, as heretofore in effect (the "Prior Plan"), which is
         and shall be deemed to be terminated as of December 31, 1994 (the
         "Termination Date"); provided, that any bonuses or other sums earned
         under the Prior Plan prior to the Termination Date shall be unaffected
         by such termination and shall be paid to the appropriate participants
         when and as provided thereunder.

16.      This Plan is adopted, and is to be effective, as of January 1, 1995.
         This Plan shall be effective for 1995 and for each calendar year
         thereafter unless and until terminated by the Committee.

17.      This Plan shall be interpreted and construed in accordance with the 
         laws of the State of Ohio.


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