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                                                                   EXHIBIT 10(D)



                          THE PROGRESSIVE CORPORATION
                           1995 EXECUTIVE BONUS PLAN

1.       The Progressive Corporation and its subsidiaries ("Progressive") have
         designed an executive compensation program consisting of three
         components: salary, annual bonus and equity-based incentives in the
         form of non-qualified stock options. These components have been
         structured to reflect the market for executive compensation and to
         promote both the achievement of corporate goals and performance that is
         in the long-term interests of shareholders. The annual bonus component
         is performance-based and focuses on current results.

2.       The 1995 Executive Bonus Plan (the "Plan") shall be administered by or
         under the direction of the Executive Compensation Committee (the
         "Committee") of the Board of Directors. Executive officers of
         Progressive may be selected by the Committee to participate in the Plan
         for one or more Plan years. Plan years shall coincide with
         Progressive's fiscal years.

3.       The following executive officers have initially been selected for
         participation in the Plan: Charles B. Chokel, Peter B. Lewis, Bruce W.
         Marlow, Michael C. Murr, David M. Schneider and Tiona M. Thompson (the
         "participants").

4.       Subject to the following sentence, the amount of the annual bonus
         earned by any participant under the Plan ("Annual Bonus") will be
         determined by application of the following formula:

                  Annual Bonus = Paid Salary x Target Percentage x Performance 
                  Factor

         The Annual Bonus payable to any participant with respect to any Plan
         year may not exceed $2,000,000.00.

5.       The salary rate of each Plan participant for any Plan year shall be as
         established by the Committee no later than ninety (90) days after
         commencement of such Plan year. For purposes of the Plan, "salary" and
         "Paid Salary" shall include regular, vacation, sick, holiday and
         funeral pay received by the participant for work or services performed
         by the participant as an officer or employee of Progressive and the
         earnings replacement component of any worker's compensation award, but
         shall not include any (a) short-term or long-term disability payments,
         (b) lump sum merit adjustments or (c) discretionary bonus payments made
         to the participant.

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6.       The Target Percentages for the participants in the Plan are as follows:




         Participant                      Position                 Target Percentage
         ------------------     -----------------------------      -----------------
                                                                   
         Charles B. Chokel      Chief Financial Officer                   80%
         Peter B. Lewis         Chief Executive Officer                  100%
         Bruce W. Marlow        Chief Operating Officer                  100%
         Michael C. Murr        Chief Investment Officer                 167%
         David M. Schneider     Chief Legal Officer                       60%
         Tiona M. Thompson      Chief Human Resources Officer             60%


         Target Percentages may be changed from year to year by the Committee.

7.       The Performance Factor

         A.       General

                  The Performance Factor shall be determined by the performance
                  results achieved with respect to one or more of the following
                  components: Core Business Gainsharing, Return on Average
                  Equity ("ROE") and Investment Performance, as described below
                  (the "Bonus Components"). An appropriate combination of Bonus
                  Components will be designated for each participant, and the
                  designated Bonus Components will be weighted, based on such
                  participant's assigned responsibilities.

                  The combination of Bonus Components designated for each of the
                  participants, and the relative weighting of those Components,
                  are as follows:




- ------------------------------------------------------------------------------------
                           Core Business            ROE                  Investment
 Participant               Gainsharing              Component            Performance
                           Component                                     Component
- ------------------------------------------------------------------------------------
                                                                
Chokel                     70%                      30%                  0%
- ------------------------------------------------------------------------------------
Lewis                      50%                      30%                  20%
- ------------------------------------------------------------------------------------
Marlow                     80%                      20%                  0%
- ------------------------------------------------------------------------------------
Murr                       0%                       50%                  50%
- ------------------------------------------------------------------------------------
Schneider                  70%                      30%                  0%
- ------------------------------------------------------------------------------------
Thompson                   80%                      20%                  0%
- ------------------------------------------------------------------------------------



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                  The relative weighting of the Bonus Components may vary among
                  Plan participants and may be changed from year to year by the
                  Committee.

                  Actual performance results achieved for any Plan year, as used
                  to calculate the performance score achieved for each of the
                  applicable Bonus Components, shall be as certified by the
                  Committee prior to payment of the Annual Bonus.

                  For purposes of computing the amount of the Annual Bonus, the
                  performance score achieved for each of the designated Bonus
                  Components will be multiplied by the applicable weighting
                  factor to produce a Weighted Component Score. The sum of the
                  Weighted Component Scores equals the Performance Factor. The
                  Performance Factor can vary from 0 to 2.0, based on actual
                  performance versus the pre-established objectives.

         B.       Core Business Gainsharing Component

                  The Core Business Gainsharing Component consists of the
                  following factors:

                  (i)      Profitability and Growth Factor

                           The Profitability and Growth Factor measures overall
                           operating performance of Progressive's core personal
                           and commercial automobile insurance business ("Core
                           Business") for the Plan year in respect of which an
                           Annual Bonus is to be paid. For purposes of computing
                           a score for this Factor, results will be measured by
                           the Gainsharing Matrix, as established by the
                           Committee for the Plan year, which assigns a
                           performance score to various combinations of
                           profitability and growth outcomes. For this Factor,
                           profitability is measured by the GAAP combined ratio
                           and growth is measured by year-to-year change in
                           market share. Change in market share is measured in
                           terms of net written premium, based on industry data
                           (which may be estimated), as reported by A.M. Best
                           Company, Inc. in Best Week, or any successor
                           publication, upon conclusion of the Plan year for
                           which the Annual Bonus is to be paid. The
                           Profitability and Growth Factor is weighted 70% in
                           computing the Core Business Gainsharing Score.



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                  (ii) Cost Structure Improvement Factor

                       The Cost Structure Improvement Factor measures success in
                       achieving cost structure improvement for the Core
                       Business. Results are reflected in a Cost Structure
                       Improvement Score. For purposes of computing the Cost
                       Structure Improvement Score, cost structure improvement
                       is measured by comparing the sum of the GAAP Underwriting
                       Expense Ratio ("Underwriting Expense Ratio") and Loss
                       Adjustment Expense Ratio ("LAE Ratio") achieved in the
                       Core Business for the Plan year (collectively, "Actual
                       Expense Ratio") against the defined expense objectives
                       for that year, as established by the Committee ("Target
                       Expense Ratio"). For 1995 and thereafter unless and until
                       otherwise directed by the Committee, the Target Expense
                       Ratio shall be 33, based on a target LAE Ratio of 10 and
                       a target Underwriting Expense Ratio of 23. The Cost
                       Structure Improvement Factor is weighted 30% in computing
                       the Core Business Gainsharing Score.

                       The Cost Structure Improvement Score will be computed
                       in accordance with the following formula:

                       Cost Structure
                       Improvement=1+[Target Expense Ratio-Actual Expense Ratio]
                       Score
                                      -----------------------------------------
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                  Expense targets and the relative weighting of the above
                  Factors may be changed from year to year by the Committee.

         C.       Return on Average Equity Component

                  This Component is based on Progressive's Return on Average
                  Equity ("ROE") for the Plan year. The ROE will be calculated
                  for each month of the Plan year and such monthly results will
                  be averaged to determine the ROE for the Plan year. For
                  purposes of this Plan, ROE shall be calculated as follows:

                  ROE =     net income - Preferred Share dividends
                            --------------------------------------
                             average common shareholders' equity


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In determining the ROE Performance Score, actual performance will be compared
to a scale which excludes the effect of inflation, in accordance with the
following scoring table:
        



- --------------------------------------------------
ROE (excluding                     ROE Performance
effect of inflation, as            Score
reflected in the CPI)
- --------------------------------------------------
                                
11% or lower                       0.0
- --------------------------------------------------
12%                                0.3
- --------------------------------------------------
13%                                0.5
- --------------------------------------------------
14%                                0.7
- --------------------------------------------------
15%                                1.0
- --------------------------------------------------
16%                                1.1
- --------------------------------------------------
17%                                1.2
- --------------------------------------------------
18%                                1.3
- --------------------------------------------------
19%                                1.4
- --------------------------------------------------
20%                                1.5
- --------------------------------------------------
21%                                1.6
- --------------------------------------------------
22%                                1.7
- --------------------------------------------------
23%                                1.8
- --------------------------------------------------
24%                                1.9
- --------------------------------------------------
25% or higher                      2.0
==================================================


To achieve a given ROE Performance Score for any Plan year, Progressive's ROE
for that year must equal or exceed the required ROE level set forth in the
above scoring table, without rounding, and ROE Performance Scores will not be
derived from or subject to an interpolative or similar process.
        
For purposes of this Plan, CPI shall mean the Consumer Price Index for all
Urban Consumers (CPI-U) for the U.S. City Average for All Items (1982-1984
equals 100) or such other index as the Committee shall designate prior to the
applicable Plan year.
        

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D.  Investment Performance Component

       The Investment Performance Component compares investment performance
       against targets ("Benchmarks") established for the individual segments
       of Progressive's investment portfolio. Investments are marked to market
       in order to calculate total return, which is then compared against the
       designated Benchmarks to produce a Performance Score for each segment of
       the portfolio. The Performance Scores for the several segments are
       weighted, based on the actual amounts invested in each segment (valued
       monthly), and the weighted Performance Scores for the several segments
       are then combined to produce the Investment Performance Score.
       Investment expense is not included in determining investment performance
       vs. benchmark.
        
       The Portfolio Segments and Benchmark measures are as follows:

        ---------------------------------------------------------------
        Portfolio Segment         Investment Benchmark
        ---------------------------------------------------------------
        Equities                  S&P 500 including dividends
        ---------------------------------------------------------------
        High Yield Investments    70% of the average of Merrill Lynch        
                                  High Yield Index and Merrill Lynch
                                  Bankruptcy Index
        ---------------------------------------------------------------
        Short Term Fixed Income   3 Year Treasury Securities + 75 basis
                                  points, tax equivalent basis
        ---------------------------------------------------------------


       The scoring table for comparing Investment Performance against the
       designated  Benchmarks is as follows:
        
          
          

          -----------------------------------------
          Investment                    Investment
          Performance                   Performance
          Versus                        Score
          Benchmark
          (weighted)
          -----------------------------------------
                                     
          below 90%                     0.00
          -----------------------------------------
          90 - 94.99%                   0.75
          -----------------------------------------
          95 - 99.99%                   0.90
          -----------------------------------------
          100% and above                1.00
          -----------------------------------------
          


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         To achieve a given Investment Performance Score for any Plan year,
         Investment Performance results must equal or exceed the required
         performance level indicated in the above scoring table, without
         rounding, and Investment Performance Scores will not be derived from or
         subject to an interpolative or similar process.

8.       The Annual Bonus for any Plan year shall be paid to participants in two
         installments. The first installment, in an amount equal to 90% of the
         Annual Bonus, determined in accordance with the formula set forth in
         Paragraph 4 above, will be paid as soon as practicable after the
         Committee has certified performance results for the Plan year, but no
         later than March 31 of the immediately following year. The second
         installment, in an amount equal to 10% of the Annual Bonus, will be
         paid to participants on the September 30 immediately following the end
         of the Plan year for which such Annual Bonus is to be paid. The
         provisions of this Paragraph shall be subject to Paragraph 9 hereof.

         Any Plan participant who is then eligible to participate in The
         Progressive Corporation Executive Deferred Compensation Plan ("Deferral
         Plan") may elect to defer all or a portion of the Annual Bonus
         otherwise payable under this Plan, subject to and in accordance with
         the terms of the Deferral Plan.

9.       Unless otherwise determined by the Committee, in order to be entitled
         to receive any installment of the Annual Bonus for any Plan year, the
         participant must be employed by Progressive on the date designated for
         payment thereof. Annual Bonus payments made to participants will be net
         of any legally required deductions for federal, state and local taxes
         and other items.

10.      The right to any of the Annual Bonuses hereunder shall not be
         transferred, assigned or encumbered by any participant. Nothing herein
         shall prevent any participant's interest hereunder from being subject
         to involuntary attachment, levy or other legal process.

11.      The Plan shall be administered by or under the direction of the
         Committee. The Committee shall have the authority to adopt, alter and
         repeal such rules, guidelines, procedures and practices governing the
         Plan as it shall, from time to time, in its sole discretion deem
         advisable.

         The Committee shall have full authority to determine the manner in
         which the Plan will operate, to interpret the provisions of the Plan
         and to make all determinations thereunder. All such interpretations and
         determinations shall be final and binding on Progressive, all Plan
         participants and all other parties. No such interpretation or
         determination shall be relied on as a precedent for any similar action
         or decision.


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         The Plan shall be administered by the Committee in accordance with the
         requirements of Section 162(m) of the Internal Revenue Code, as
         amended, and the rules and regulations promulgated thereunder (the
         "Code").

12.      The Plan shall be subject to approval by the holders of Progressive's
         Common Shares, $1.00 par value ("shareholders") in accordance with the
         requirements of Section 162(m) of the Code.

13.      The Plan may be terminated, amended or revised, in whole or in part, at
         any time and from time to time by the Committee, in its sole
         discretion; provided that the Committee may not increase the amount of
         compensation payable hereunder to any participant above the amount that
         would otherwise be payable upon attainment of the applicable
         performance goals, or accelerate the payment of any portion of the
         Annual Bonus due to any participant under the Plan without discounting
         the amount of such payment in accordance with Section 162(m) of the
         Code, and further provided that any amendment or revision of the Plan
         required to be approved by shareholders pursuant to Section 162(m) of
         the Code shall not be effective until approved by Progressive's
         shareholders in accordance with the requirements of Section 162(m).

14.      The Plan will be unfunded and all payments due under the Plan shall be 
         made from Progressive's general assets.

15.      Nothing in the Plan shall be construed as conferring upon any person
         the right to remain a participant in the Plan or to remain employed by
         Progressive, nor shall the Plan limit Progressive's right to discipline
         or discharge any of its officers or employees or change their job
         duties or compensation.

16.      Progressive shall have the unrestricted right to set off against or
         recover out of any bonuses or other sums owed to any participant under
         the Plan any amounts owed by such participant to Progressive.

17.      This Plan supersedes all prior plans, agreements, understandings and
         arrangements regarding bonuses or other cash incentive compensation
         payable or due to any participant from Progressive. Without limiting
         the generality of the foregoing, this Plan supersedes and replaces The
         Progressive Corporation 1994 Executive Bonus Plan, as heretofore in
         effect (the "Prior Plan"), which is and shall be deemed to be
         terminated as of December 31, 1994 (the "Termination Date"); provided,
         that any bonuses or other sums earned under the Prior Plan prior to the
         Termination Date shall be unaffected by such termination and shall be
         paid to the appropriate participants when and as provided thereunder.


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18.      This Plan is adopted and, subject to the provisions of Paragraph 12
         hereof, is to be effective, as of January 1, 1995. Subject to the
         provisions of Paragraph 12, this Plan shall be effective for 1995 and
         for each year thereafter unless and until terminated by the Committee.

19.      This Plan shall be interpreted and construed in accordance with the
         laws of the State of Ohio.


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