1
                                                                    EXHIBIT 10.1

                                                   M/I SCHOTTENSTEIN HOMES, INC.
                                                 PERFORMANCE-BASED BONUS PROGRAM
                                                        EXECUTIVE VICE PRESIDENT
                                                         REVISED JANUARY 1, 1995


BONUS CRITERIA:

The Executive Vice President is eligible to receive up to three times his
December 31 base salary as per the following criteria:

         1.       If the  pre-tax  income of the  Company is at least  
                  $10,000,000  a  graduating  cents per dollar amount will be 
                  awarded as indicated on ATTACHMENT A.

         2.       If the actual pre-tax net income of the Company is at least
                  50% of Budgeted Net Income and the Corporation achieves at
                  least a 92% affirmative response to Question Number 16 on the
                  Customer Questionnaire, the Executive Vice President will
                  receive 17% of his December 31 base salary, increasing
                  proportionally for each increase in customer affirmative
                  responses over 92%, to a maximum of 25% of December 31 base
                  salary at a 100% "yes" response level.

PAYMENT:

The bonus is 50% payable at the end of January and 50% payable prior to March 15
of the following year the bonus is earned. The individual must be employed in
this capacity with the Company on the date the bonuses are distributed to
receive a bonus. However, in the event of a promotion or transfer, the bonus
amount will be allocated to time employed in each position. No amounts are
considered due or payable in the event the employment relationship with the
Company is terminated.

THE COMPANY RESERVES THE RIGHT TO REVISE THIS PROGRAM AS IT CONSIDERS NECESSARY.


ACKNOWLEDGED:


- ------------------------------------------  -----------------
NAME                                        DATE
   2
ATTACHMENT A - EXECUTIVE VICE PRESIDENT

                 Actual Net Income Results Over $10,000,000


========================================================================================
   Incremental
   Net Income         0.00%        1.00%       1.50%       2.00%       2.50%      3.00%
========================================================================================
                                                               
  $10,000,000       $0.0010       $0.0015     $0.0030     $0.0045     $0.0060    $0.0075
- ----------------------------------------------------------------------------------------
  $11,000,000       $0.0025       $0.0030     $0.0045     $0.0060     $0.0075    $0.0090
- ----------------------------------------------------------------------------------------
  $12,000,000       $0.0040       $0.0045     $0.0060     $0.0075     $0.0090    $0.0105
- ----------------------------------------------------------------------------------------
  $13,000,000       $0.0055       $0.0060     $0.0075     $0.0090     $0.0105    $0.0120
- ----------------------------------------------------------------------------------------
  $14,000,000       $0.0070       $0.0075     $0.0090     $0.0105     $0.0120    $0.0135
- ----------------------------------------------------------------------------------------
  $15,000,000       $0.0085       $0.0090     $0.0105     $0.0120     $0.0135    $0.0150
- ----------------------------------------------------------------------------------------
  $16,000,000       $0.0100       $0.0105     $0.0120     $0.0135     $0.0150    $0.0165
- ----------------------------------------------------------------------------------------
  $17,000,000       $0.0115       $0.0120     $0.0135     $0.0150     $0.0165    $0.0180
- ----------------------------------------------------------------------------------------
  $18,000,000       $0.0500       $0.0505     $0.0520     $0.0535     $0.0550    $0.0565
- ----------------------------------------------------------------------------------------
  $19,000,000       $0.0700       $0.0705     $0.0720     $0.0735     $0.0750    $0.0765
- ----------------------------------------------------------------------------------------

========================================================================================
  Incremental
  Net Income         3.50%       4.00%       4.50%       5.00%      5.50%
========================================================================================
  $10,000,000       $0.0090     $0.0105     $0.0120     $0.0135    $0.0150
- ----------------------------------------------------------------------------------------
  $11,000,000       $0.0105     $0.0120     $0.0135     $0.0150    $0.0165
- ----------------------------------------------------------------------------------------
  $12,000,000       $0.0120     $0.0135     $0.0150     $0.0165    $0.0180
- ----------------------------------------------------------------------------------------
  $13,000,000       $0.0135     $0.0150     $0.0165     $0.0180    $0.0195
- ----------------------------------------------------------------------------------------
  $14,000,000       $0.0150     $0.0165     $0.0180     $0.0195    $0.0210
- ----------------------------------------------------------------------------------------
  $15,000,000       $0.0165     $0.0180     $0.0195     $0.0210    $0.0225
- ----------------------------------------------------------------------------------------
  $16,000,000       $0.0180     $0.0195     $0.0210     $0.0225    $0.0240
- ----------------------------------------------------------------------------------------
  $17,000,000       $0.0195     $0.0210     $0.0225     $0.0240    $0.0255
- ----------------------------------------------------------------------------------------
  $18,000,000       $0.0580     $0.0595     $0.0610     $0.0625    $0.0640
- ----------------------------------------------------------------------------------------
  $19,000,000       $0.0780     $0.0795     $0.0810     $0.0825    $0.0840
- ----------------------------------------------------------------------------------------

========================================================================================
  Incremental
  Net Income         6.00%         6.50%       7.00%       7.50%       8.00%
========================================================================================
  $10,000,000       $0.0165       $0.0180     $0.0195     $0.0210     $0.0225
- ----------------------------------------------------------------------------------------
  $11,000,000       $0.0180       $0.0195     $0.0210     $0.0225     $0.0240
- ----------------------------------------------------------------------------------------
  $12,000,000       $0.0195       $0.0210     $0.0225     $0.0240     $0.0255
- ----------------------------------------------------------------------------------------
  $13,000,000       $0.0210       $0.0225     $0.0240     $0.0255     $0.0270
- ----------------------------------------------------------------------------------------
  $14,000,000       $0.0225       $0.0240     $0.0255     $0.0270     $0.0285
- ----------------------------------------------------------------------------------------
  $15,000,000       $0.0240       $0.0255     $0.0270     $0.0285     $0.0300
- ----------------------------------------------------------------------------------------
  $16,000,000       $0.0255       $0.0270     $0.0285     $0.0300     $0.0315
- ----------------------------------------------------------------------------------------
  $17,000,000       $0.0270       $0.0285     $0.0300     $0.0315     $0.0330
- ----------------------------------------------------------------------------------------
  $18,000,000       $0.0655       $0.0670     $0.0685     $0.0700     $0.0715
- ----------------------------------------------------------------------------------------
  $19,000,000       $0.0855       $0.0870     $0.0885     $0.0900     $0.0915
- ----------------------------------------------------------------------------------------