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                           EXHIBIT NO. 10(C)
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                   FORM OF NON-QUALIFIED STOCK OPTION

                    AGREEMENT UNDER THE PROGRESSIVE

                    CORPORATION 1989 INCENTIVE PLAN

                           (MULTIPLE AWARDS)



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                  NON-QUALIFIED STOCK OPTION AGREEMENT
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         This Agreement (the "Agreement") is made as of the _______ day
of __________________, 19_____, between The Progressive Corporation, an
Ohio corporation (the "Company"), and [NAME] (the "Optionee"). The
Company hereby grants Optionee an option (the "Option") to purchase
<TOTAL_SHARES> Common Shares, $1.00 par value, (the "Common Shares") of
the Company for a per share purchase price of $____________ (the "Option
Price"). The Option has been granted pursuant to The Progressive
Corporation 1989 Incentive Plan (as amended and restated) (the "Plan")
and shall include and be subject to all provisions of the Plan, which
are hereby incorporated herein by reference, and shall be subject to the
following provisions of this Agreement:

         1.     TERM. The Option shall become exercisable as follows:

                      ___________ Common Shares may be purchased on or
                      after _______________ and until _______________,
                      at which date the right to purchase such Common
                      Shares shall expire.

                      ___________ Common Shares may be purchased on or
                      after _______________ and until _______________,
                      at which date the right to purchase such Common
                      Shares shall expire.

                      ___________ Common Shares may be purchased on or
                      after _______________ and until _______________,
                      at which date the right to purchase such Common
                      Shares shall expire.

                The dates set forth above on or after which the Option,
                or any part thereof, may be exercised and specified
                numbers of Common Shares may be purchased hereunder are
                referred to herein as "Vesting Dates" and the dates set
                forth above as of which such stock purchase rights
                expire are referred to herein as "Expiration Dates."

         2.     Method of Exercise. Subject to Section 1 above, the
                Option shall be exercisable from time to time by written
                notice (in form approved or furnished by the Company) to
                the Committee which shall:

                (a)      state that the Option is thereby being
                         exercised, the number of Common Shares with
                         respect to which the Option is being exercised,
                         each person in whose name any certificates for
                         the Common Shares should be registered and his
                         or her address and social security number;

                (b)      be signed by the person or persons entitled to
                         exercise the Option and, if the Option is being
                         exercised by anyone other than the Optionee, be
                         accompanied by proof satisfactory to counsel
                         for the Company of the right of such person or
                         persons to exercise the Option under the Plan
                         and all applicable laws and regulations; and




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                (c)      be accompanied by such representations,
                         warranties and agreements, in form and
                         substance satisfactory to counsel for the
                         Company, with respect to the investment intent
                         of such person or persons exercising the Option
                         as the Company may request.

         3.     PAYMENT OF PRICE. Upon exercise of the Option, the
                Company shall deliver a certificate or certificates for
                the Common Shares purchased thereunder to the specified
                person or persons at the specified time upon receipt of
                the full purchase price for such Common Shares: (a) by
                certified or bank cashier's check, or (b) by any other
                method of payment or combination thereof authorized by
                the Plan.


         4.     TRANSFERABILITY. The Option shall not be transferable by
                the Optionee other than by will or by the laws of
                descent and distribution. Subject to the following
                sentence, during the lifetime of the Optionee, the
                Option shall be exercisable (subject to any other
                applicable restrictions on exercise) only by the
                Optionee for his or her own account. Upon the death or
                disability of the Optionee, the Option shall be
                exercisable (subject to any other applicable
                restrictions on exercise) only by the Optionee's estate
                (acting through its fiduciary) or by the Optionee's duly
                authorized legal representative, during the period and
                to the extent authorized in the Plan.

         5.     TERMINATION OF EMPLOYMENT. If the employment of the
                Optionee by the Company (or any of its Subsidiaries or
                Affiliates) terminates:

                (a)     due to involuntary termination without cause or
                        due to retirement (with the employer's approval,
                        but subject to Section 5(e) below), the Option
                        may be exercised to the extent exercisable at
                        the date of such termination, during the lesser
                        of (i) two months after such date , or (ii) the
                        balance of the Option's term;

                (b)     due to death or disability, the provisions of
                        Section 5(b)(6) or 5(b)(7) of the Plan, as
                        applicable, shall apply;

                (c)     due to resignation by the Optionee (other than
                        by reason of a Qualified Retirement, as provided
                        at Section 5(e) below), the Optionee may
                        exercise the Option, to the extent of the lesser
                        of (A) the number of Common Shares as to which
                        the Option is exercisable on the date the
                        Optionee ceases to be an employee or (B) the
                        number of Common Shares as to which the Option
                        was exercisable ninety days prior to such date,
                        reduced by any Common Shares acquired by
                        exercise of the Option within such ninety day
                        period, at any time within two (2) months after
                        the date that the Optionee ceases to be an
                        employee (but in no event after expiration of
                        the original term of the Option) and the Option
                        shall not be or become exercisable as to any
                        additional Common Shares after the date that the
                        Optionee ceases to be an employee;

                (d)     due to termination for cause, the Option and all
                        rights to purchase Common Shares thereunder
                        shall immediately terminate; and

                (e)     due to a Qualified Retirement (as defined
                        below), the following provisions shall apply
                        (subject in all cases to Section 5(e)(v)
                        hereof):
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                        (i)      if and to the extent that any Option
                                 Installment (as defined below) has
                                 vested and is exercisable as of the
                                 Qualified Retirement Date (as defined
                                 below), such Option Installment shall
                                 not terminate upon the retirement of
                                 the Optionee, but may be exercised by
                                 the Optionee, in whole or in part, at
                                 any time between the Qualified
                                 Retirement Date and the Expiration Date
                                 applicable thereto;

                        (ii)     subject to Section 5(e)(iii) hereof, if
                                 and to the extent that any Option
                                 Installment is not vested and
                                 exercisable as of the Qualified
                                 Retirement Date, such Option
                                 Installment (A) shall remain in effect
                                 with respect to fifty percent (50%) of
                                 the Common Shares covered thereby and,
                                 as to such Common Shares, shall vest
                                 and become exercisable on the Vesting
                                 Date applicable thereto and may be
                                 exercised by the Optionee, in whole or
                                 in part, at any time between the
                                 Vesting Date and Expiration Date
                                 applicable thereto, and (B) shall
                                 terminate, effective as of the
                                 Qualified Retirement Date, with respect
                                 to the remaining fifty percent (50%) of
                                 the Common Shares covered by such
                                 Option Installment;

                        (iii)    notwithstanding Section 5(e)(ii) above,
                                 if and to the extent that any Option
                                 Installment is not vested and
                                 exercisable as of the Qualified
                                 Retirement Date, but has a Vesting Date
                                 which is no later than four (4) months
                                 after the Qualified Retirement Date,
                                 then, notwithstanding the Optionee's
                                 retirement, the Option Installment
                                 which is scheduled to vest on such
                                 Vesting Date shall remain in effect,
                                 shall vest on such Vesting Date and may
                                 be exercised by the Optionee, in whole
                                 or in part, at any time between such
                                 Vesting Date and the applicable
                                 Expiration Date;

                        (iv)     if the Optionee dies after the date of
                                 his or her retirement and has not
                                 exercised the Option, in whole or in
                                 part, prior to his or her death, the
                                 Optionee's estate shall have the right
                                 to exercise the Option as to (A) all
                                 Common Shares, if any, as to which the
                                 Option has vested and is exercisable as
                                 of the date of the Optionee's death,
                                 plus (B) the additional Common Shares,
                                 if any, as to which the Option would
                                 have become exercisable within one (1)
                                 year from the date of the Optionee's
                                 death pursuant to Sections 5 (e)(ii)
                                 and/or (iii) hereof, as applicable, but
                                 for the death of the Optionee, at any
                                 time during the one (1) year period
                                 beginning on the date of the Optionee's
                                 death (or such other period as the
                                 Committee may specify), and the balance
                                 of the Option shall terminate as of the
                                 date of the Optionee's death;




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                        (v)      if the Committee determines that the
                                 Optionee is or has engaged in any
                                 Disqualifying Activity (as defined
                                 below), then (1) to the extent that the
                                 Option has vested and is exercisable as
                                 of the Disqualification Date (as
                                 defined below), the Optionee shall have
                                 the right to exercise the Option during
                                 the lesser of two months from the
                                 Disqualification Date or the balance of
                                 the Option's term and (2) to the extent
                                 that the Option is not vested and
                                 exercisable as of the Disqualification
                                 Date, the Option shall terminate as of
                                 such date. Any determination by the
                                 Committee, which may act upon the
                                 recommendation of the Chief Executive
                                 Officer or other senior officer of the
                                 Company, that the Optionee is or has
                                 engaged in any Disqualifying Activity,
                                 and as to the Disqualification Date,
                                 shall be final and conclusive.

                        (vi)     As used in this Section 5(e), the
                                 following terms are defined as follows:

                        (A)      QUALIFIED RETIREMENT - any termination
                                 of the Optionee's employment with the
                                 Company or its Subsidiaries for any
                                 reason (other than death, Disability or
                                 an involuntary termination for Cause)
                                 if, at or immediately prior to the date
                                 of such termination, the Optionee
                                 satisfies both of the following
                                 conditions:

                                 (1)      the Optionee shall be 55 years
                                          of age or older; and

                                 (2)      the sum of the Optionee's age
                                          and completed years of service
                                          as an employee of the Company
                                          or its Subsidiaries
                                          (disregarding fractions, in
                                          both cases) shall total 70 or
                                          more.

                        (B)      QUALIFIED RETIREMENT DATE - the date as
                                 of which the Optionee's employment with
                                 the Company or its Subsidiaries shall
                                 terminate pursuant to a Qualified
                                 Retirement.


                        (C)      DISQUALIFYING ACTIVITY - means and
                                 includes each of the following acts or
                                 activities:

                                 (1)      directly or indirectly serving
                                          as a principal, shareholder,
                                          partner, director, officer,
                                          employee or agent of, or as a
                                          consultant, advisor or in any
                                          other capacity to, any
                                          business or entity which
                                          competes with the Company or
                                          its Subsidiaries in any
                                          business or activity then
                                          conducted by the Company or
                                          its Subsidiaries to an extent
                                          deemed material by the
                                          Committee; or




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                                 (2)      any disclosure by the
                                          Optionee, or any use by the
                                          Optionee for his or her own
                                          benefit or for the benefit of
                                          any other person or entity
                                          (other than the Company or its
                                          Subsidiaries), of any
                                          confidential information or
                                          trade secret of the Company or
                                          its Subsidiaries to an extent
                                          deemed material by the
                                          Committee; or

                                 (3)      any material violation of any of the 
                                          provisions of the Company's Code of 
                                          Conduct or any agreement between the
                                          Optionee and the Company; or

                                 (4)      making any other disclosure or
                                          taking any other action which
                                          is determined by the Committee
                                          to be materially detrimental
                                          to the business, prospects or
                                          reputation of the Company or
                                          its Subsidiaries.


                                 The ownership of less than 2% of the
                                 outstanding voting shares of a publicly
                                 traded corporation which competes with
                                 the Company or its Subsidiaries shall
                                 not constitute a Disqualifying
                                 Activity.

                        (D)      DISQUALIFICATION DATE - the date of any
                                 determination by the Committee that the
                                 Optionee is or has engaged in any
                                 Disqualifying Activity.


                        (E)      OPTION INSTALLMENT - if the Option
                                 consists of multiple awards, each with
                                 a separate Vesting Date and Expiration
                                 Date, any one of such awards.

         6.       RESTRICTIONS ON EXERCISE. The Option is subject to all
                  restrictions set forth in this Agreement or in the
                  Plan. As a condition to any exercise of the Option,
                  the Company may require the Optionee or his successor
                  to make any representation and warranty to comply with
                  any applicable law or regulation or to confirm any
                  factual matters requested by counsel for the Company.

         7.       TAXES. The Optionee hereby agrees that he or
                  she shall pay to the Company, in cash, any federal,
                  state and local taxes of any kind required by law to
                  be withheld with respect to the Option granted to him
                  or her hereunder or the exercise thereof. If the
                  Optionee does not make such payment to the Company,
                  the Company shall have the right to deduct from any
                  payment of any kind otherwise due to the Optionee from
                  the Company (or from any Subsidiary or Affiliate of
                  the Company), any federal, state and local taxes of
                  any kind required by law to be t withheld with respect
                  to the Option, the exercise thereof or the Common
                  Shares to be purchased by the Optionee under this
                  Agreement. The Option shall not be treated as an
                  incentive stock option under Section 422 or any
                  successor Section thereto of the Internal Revenue Code
                  of 1986, as amended.
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         8.       DEFINITIONS. Unless otherwise defined in this
                  Agreement, capitalized terms will have the same
                  meanings given them in the Plan.

                                        THE PROGRESSIVE CORPORATION

DATE OF GRANT:            _________, 19____           BY:
                  _______________________________________
                                 TITLE:
                  _______________________________________



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                        ACCEPTANCE OF AGREEMENT
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        The Optionee hereby: (a) acknowledges receiving a copy of the
Plan Description dated _______________ (the "Plan Description") relating
to the Plan, and represents that he or she is familiar with all of the
material provisions of the Plan, as set forth in the Plan Description;
(b) accepts this Agreement and the Option granted to him or her under
this Agreement subject to all provisions of the Plan and this Agreement;
and (c) agrees to accept as binding, conclusive and final all decisions
or interpretations of the Committee relating to the Plan, this Agreement
or the Option granted hereunder.


                        Optionee:
_________________________________________


                        Date:          ______________________________, 19____