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FOR IMMEDIATE RELEASE                                                 EXHIBIT 99

                        RUBBERMAID ANNOUNCES DIVIDEND

        WOOSTER, OH, June 25, 1996 -- Rubbermaid Incorporated (NYSE:RBD)
today announced that its board of directors declared a quarterly cash dividend
of 14 cents per common share payable on September 3 to shareholders of record
August 9.

        In further action, the board also adopted a new Rubbermaid
shareholders' rights plan to replace the previous plan which expired June 24,
1996. The new plan, like the previous plan, is intended to provide certain
rights to Rubbermaid shareholders should the Company become the target of
coercive or unfair takeover tactics. Its adoption is not in response to any
known effort to acquire control of the Company.

        Under the plan, one right will be issued for each outstanding
Rubbermaid Common Share. Each of the new rights will entitle the registered
holder, upon occurrence of certain events, to purchase from Rubbermaid one
Rubbermaid Common Share at a price of $125.00 per share. If any person or group
acquires 15 percent or more of the outstanding Rubbermaid Common Shares, or a
person or group owning 10 percent or more of the outstanding Common Shares
engages in certain self-dealing transactions with Rubbermaid, the rights --
except those held by that person or group -- will instead become exercisable
for Rubbermaid Common Shares having a market value at such time equal to twice
the exercise price of a Right.

        The new rights are redeemable under certain circumstances at $.01 per
right and will expire, unless earlier redeemed, on June 25, 2006. Full details
of the plan are described in a mailing to all Rubbermaid shareholders.
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        Rubbermaid Announces Dividend
        Page 2
        June 25, 1996

        Rubbermaid Incorporated, headquartered in Wooster, Ohio, is a
multi-national company which manufactures and markets plastic and rubber
products, including housewares, recreational, commercial and institutional
products; traditional office and computer furniture and accessories; health
care products; and Little Tikes toys and juvenile products.

                                    # # #


        Analysts' contact:     
                               
        William H. Pfund       
        330/264-6464, Ext. 2477
                               
                               
        Media contact:         
                               
        Lorrie Paul Crum       
        330/264-6464, Ext. 2970