1 EXHIBIT 99.2 PEOPLES FINANCIAL CORPORATION STOCK ORDER FORM NOTE: Please read the Stock Order Form Instructions and Guide on the back as you complete this form. DEADLINE: The Subscription Offering will terminate at 4:30 p.m., Eastern Time, on ________, 1996, unless extended. The Community Offering may terminate at any time after Peoples Federal Savings and Loan Association of Massillon ("Peoples Federal") has received orders for at least 1,719,250 common shares, but not later than _____, 1996, unless extended. Completed Stock Order Forms, together with the required payment or withdrawal authorization, may be delivered to Peoples Federal or may be mailed to the Post Office Box indicated on the enclosed business reply envelope and MUST BE RECEIVED BY PEOPLES FEDERAL BY THE APPLICABLE TERMINATION DATE. - --------------------------------------------------------------------------------------------------------------------------------- (1) NUMBER OF SHARES Purchase Price (2) Total Payment Due ----------------------------------- ---------------------------------------- x $10.00 ----------------------------------- ---------------------------------------- The minimum number of shares that may be subscribed for is 25 shares and the maximum is 1% of the shares sold, 17,192 shares at the maximum of the Valuation Range, as adjusted, except for purchases by the Peoples Financial Corporation Employee Stock Ownership Plan. The maximum purchase limit is subject to change. See the Stock Order Form Instructions and Guide on the back. - --------------------------------------------------------------------------------------------------------------------------------- METHOD OF PAYMENT IMPORTANT SUBSCRIPTION OFFERING INFORMATION (3) -- Enclosed is a check bank draft or money order made -- payable to Peoples Federal Savings and Loan Association of Massillon in the amount of: -------------- Cash can be used only if presented in $ person at Peoples Federal's offices. -------------- (4) -- The undersigned authorizes withdrawal from the -- following account(s) at the Bank. PLEASE CONTACT THE CONVERSION INFORMATION CENTER IF YOU WISH TO USE YOUR IRA FOR A STOCK PURCHASE. Account Number Amount - ---------------------------------------------------------------- | | $ |------------------------------|-------------------------------- | | $ |------------------------------|-------------------------------- | | $ - -------------------------------|-------------------------------- Total Withdrawal Account | $ --------------------------------- There is no penalty for early withdrawals from certificates of deposit used for stock payment. (5)a -- Check here if you were a depositor of Peoples -- Federal on one of the qualifying dates. Enter information below for all deposit accounts that you had at Peoples Federal on September 30, 1994 (the Eligibility Record Date), March 31, 1996 (the Supplemental Eligibility Record Date), and/or _______________, 1996 (the Voting Record Date). (5)b -- Check here if you were a borrower of Peoples Federal on _______, 1996 -- (the Voting Record Date). Enter information below for all loan accounts that you had at Peoples Federal on _____, 1996 (the Voting Record Date). Account Title Deposit Loan Account (Names on Accounts) Account Account Number - ---------------------------------------------------------------- | | |---------------------------------------------------|----------- | | |---------------------------------------------------|----------- | | |---------------------------------------------------|----------- | | |---------------------------------------------------|----------- | | |---------------------------------------------------|----------- | | - ---------------------------------------------------------------- IMPORTANT COMMUNITY OFFERING INFORMATION (6) -- Check here if you are a resident of Stark County, -- Ohio. STOCK REGISTRATION (See Stock Ownership Guide on the back) (7) Form of Stock Ownership: --Individual --Joint tenants with right of --Tenants in common --Uniform Transfer to Minors -- --survivorship -- -- --Fiduciary (i.e., trust, --Corporation or partnership --Other _____________________________________ --estate, etc.) -- -- - ----------------------------------------------------------------------------------------------------------------------------------- (8) Name(s) in which your stock is to be registered (Please Print Clearly) Social Security No. or Tax ID No. - ----------------------------------------------------------------------------------------------------------------------------------- Names(s) continued - ----------------------------------------------------------------------------------------------------------------------------------- Street Address City County State Zip Code - ----------------------------------------------------------------------------------------------------------------------------------- ---------------------------------- ----------------------------------- Daytime Phone Evening Phone ( ) ( ) ---------------------------------- ----------------------------------- NASD AFFILIATION (9) Check here if you are a member of the National Association of Securities Dealers, Inc. ("NASD"), a person associated with a NASD member, a member of the immediate family of any such person who contributes to your support, directly or indirectly, or the holder of an account in which a NASD member or person associated with a NASD member has a beneficial interest. To comply with conditions under which an exemption from the NASD's Interpretation With Respect to Free-Riding and Withholding is available, you agree, if you have checked the NASD Affiliation box, (i) not to sell, transfer or hypothecate the stock for a period of three months following issuance, and (ii) to report this subscription in writing to the applicable NASD member within one day of payment therefor. ACKNOWLEDGMENT (10) I acknowledge receipt of a Prospectus dated ____________, 1996. I understand that this Stock Order Form will be accepted in accordance with, and subject to, the terms and conditions of the Plan of Conversion (the "Plan") of Peoples Federal described in the accompanying Prospectus and that, except as otherwise set forth in the Prospectus, this Stock Order Form may not be modified, withdrawn or cancelled after receipt by Peoples Federal without Peoples Federal's consent. If authorization to withdraw from deposit accounts at Peoples Federal has been given as payment for shares, the amount authorized for withdrawal shall not otherwise be available for withdrawal by the undersigned. Under penalty of perjury, I certify that (1) the Social Security or Tax ID number and the information provided in this Stock Order Form are true, correct and complete, and (2) that I am not subject to back-up withholding. (Note: You must cross out item (2), above, if you have been notified by the Internal Revenue Service that you are subject to backup withholding because of underreporting interest or dividends on your tax return.) I also certify that this stock order is for my account only and there is no agreement or understanding regarding any further sale or transfer of these shares. I understand that federal regulations prohibit any persons from transferring, or entering into any agreement directly or indirectly to transfer, the legal or beneficial ownership of conversion subscription rights or the underlying securities to the account of another person, and that Peoples Federal will pursue any and all legal and equitable remedies in the event it becomes aware of the transfer of subscription rights and will not honor orders which it reasonably believes involve such transfer. I ACKNOWLEDGE THAT THE COMMON SHARES ARE NOT SAVINGS OR DEPOSIT ACCOUNTS AND ARE NOT INSURED BY THE SAVINGS ASSOCIATION INSURANCE FUND, THE BANK INSURANCE FUND, THE FEDERAL DEPOSIT INSURANCE CORPORATION, OR ANY OTHER GOVERNMENT AGENCY. TO BE VALID, THE STOCK ORDER FORM MUST BE SIGNED AND DATED BELOW AND ON THE FORM OF CERTIFICATION ON THE BACK. Signature(s) - ------------------------------------------------------------------------------------------------------------------------------------ (11) Signature Date Signature Date - ------------------------------------------------------------------------------------------------------------------------------------ FOR OFFICE USE ONLY - ------------------------------------ ------------------------------- Date Received ____ / ____ / ____ Category ________________ CONVERSION CENTER - ------------------------------------ Order # _____________________ Deposit ________________ PEOPLES FEDERAL SAVINGS AND LOAN ASSOCIATION OF MASSILLON Batch # _____________________ Date Input ____ / ____ / ____ 211 LINCOLN WAY EAST - ------------------------------------ ------------------------------- MASSILLON, OHIO 44646 2 PEOPLES FINANCIAL CORPORATION - -------------------------------------------------------------------------------- SUBSCRIPTION AND COMMUNITY OFFERING STOCK ORDER FORM INSTRUCTIONS AND GUIDE - -------------------------------------------------------------------------------- - -------------------------------------- STOCK OWNERSHIP GUIDE - -------------------------------------- INDIVIDUAL Include the first name, middle initial and last name of the shareholder. Avoid the use of two initials. Please omit words that do not affect ownership rights, such as "Mrs.", "Mr.", "Dr.", "special account", "single person", etc. JOINT TENANTS WITH RIGHT OF SURVIVORSHIP Joint tenants with right of survivorship may be specified to identify two or more owners. When stock is held by joint tenants with right of survivorship, ownership is intended to pass automatically to the surviving joint tenant(s) upon the death of any joint tenant. All parties must agree to the transfer or sale of shares held by joint tenants. TENANTS IN COMMON Tenants in common may also be specified to identify two or more owners. When stock is held by tenants in common, upon the death of one co-tenant ownership of the stock will be held by the surviving co-tenant(s) and by the heirs of the deceased co-tenant. All parties must agree to the transfer or sale of shares held by tenants in common. UNIFORM TRANSFER TO MINORS Stock may be held in the name of a custodian for a minor under the Uniform Transfer to Minors Act of each state. There may be only one custodian and one minor designated on a stock certificate. The standard abbreviation for Custodian is "CUST" while the Uniform Transfer to Minors Act is "Unif Tran Min Act." Standard U.S. Postal Service state abbreviation should be used to describe the appropriate state. For example, stock held by John Doe as custodian for Susan Doe under the Ohio Uniform Transfer to Minors Act will be abbreviated John Doe, CUST Susan Doe Unif Tran Min Act, OH. Use the minor's Social Security number. FIDUCIARIES Information provided with respect to stock to be held in a fiduciary capacity must contain the following: * The name(s) of the fiduciary. If an individual, list the first name, middle initial and last name. If a corporation, list the full corporate title (name). If an individual and a corporation, list the corporation's title before the individual. * The fiduciary capacity, such as administrator, executor, personal representative, conservator, trustee, committee, etc. * A copy and description of the document governing the fiduciary relationship, such as living trust agreement or court order. Without documentation establishing a fiduciary relationship, your shares may not be registered in a fiduciary capacity. * The date of the document governing the relationship, except that the date of a trust created by a will need not be included in the description. * The name of the maker, donor or testator and the name of the beneficiary. An example of fiduciary ownership of stock in the case of a trust is: John Doe, Trustee Under Agreement Dated 10-1-87 for Susan Doe. You may mail your completed Stock Order Form in the envelope that has been provided, or you may deliver your Stock Order Form to either office of Peoples Federal. If you are purchasing in the Subscription Offering, your Stock Order Form, properly completed, and payment in full (or withdrawal authorization), of the Purchase Price must be received by Peoples Federal no later than 4:30 p.m., Eastern Time, on ___________, 1996. The Community Offering is also expected to terminate on that date. However, the Community Offering may terminate as late as __________, 1996, unless extended. Stock Order Forms shall be deemed received only upon actual receipt at the office of Peoples Federal. If you need further assistance, please call the Conversion Information Center at (330) 832-7108. We will be pleased to help you with the completion of your Stock Order Form or answer any questions you may have. - ------------------------------ ITEM INSTRUCTIONS - ------------------------------ ITEMS 1 AND 2 Fill in the number of shares that you wish to purchase and the total payment due. The amount due is determined by multiplying the number of shares purchased by the purchase price of $10.00 per share. The minimum purchase is 25 shares. The maximum purchase by any person (other than the Peoples Financial Corporation Employee Stock Ownership Plan), is 1% of the shares sold, or 17,192 shares at the maximum of the Valuation Range, as adjusted, and together with associates or groups acting in concert, it is 2% of the shares sold, or 34,385 shares of the maximum of the Valuation Range, as adjusted. The Board of Directors of Peoples Federal and Peoples Financial Corporation have the right to decrease or increase the maximum purchase limitation prior to the consummation of the conversion. Peoples Federal and Peoples Financial Corporation reserve the right to reject any order received in the Community Offering in whole or in part. ITEM 3 Payment for shares may be made in cash (only if delivered by you in person) or by check, bank draft or money order made payable to Peoples Federal Savings and Loan Association of Massillon. Your funds will earn interest at Peoples Federal's passbook rate until the conversion is completed or terminated. DO NOT MAIL CASH TO PURCHASE STOCK! Please check this box if your method of payment is by check, bank draft or money order. ITEM 4 If you pay for your shares by a withdrawal from a deposit account at Peoples Federal, insert the account number(s) and the amount of your withdrawal authorization for each account. The total amount withdrawn should equal the amount of your purchase. There will be no penalty assessed for early withdrawals from certificate accounts used for purchases of Common Shares. This form of payment may not be used if your account is an Individual Retirement Account. Please contact the Conversion Information Center for information regarding purchases from an Individual Retirement Account. ITEM 5 a. Please check this box if you are a depositor of Peoples Federal. If you were a depositor on September 30, 1994 (the Eligibility Record Date), March 31, 1996 (the Supplemental Eligibility Record Date), or __________, 1996 (the Voting Record Date), you must list the full title and account numbers of all accounts you had at these dates in order to insure proper identification of your subscription rights. b. Please check this box if you are a borrower from Peoples Federal. If you were a borrower from Peoples Federal on __________, 1996 (the Voting Record Date), you must list the name of all borrowers on your loan accounts and the loan account number for all loan accounts that you had at such date in order to insure proper identification of your subscription rights. ITEM 6 Please check the box if you are a resident of Stark County, Ohio. ITEMS 7 AND 8 The stock transfer industry has developed a uniform system of shareholder registrations that we will use in the issuance of your common shares. Please complete items 7 and 8 as fully and accurately as possible, and be certain to supply your Social Security number or tax identification number and your daytime and evening telephone number(s). If you have any questions or concerns regarding the registration of your shares, please consult your legal advisor. Ownership must be registered in one of the ways described under "Stock Ownership Guide." ITEM 9 Please check this box if you are a member of the NASD or if this item otherwise applies to you. ITEMS 10 AND 11 Please sign and date the Stock Order Form where indicated. Review the Stock Order Form carefully before you sign, including the acknowledgment. Normally, one signature is required. An additional signature is required only when payment is to be made by withdrawal from a deposit account that requires multiple signatures to withdraw funds. If you have any questions, or if you would like assistance in completing your Stock Order Form, you may call the Conversion Information Center. The Conversion Information Center phone number is (330) 832-7108. The Conversion Information Center is open between the hours of ____ a.m. and ____ p.m., Monday through Friday. A VALID ORDER MUST BE SIGNED AND DATED BELOW AND ON THE FRONT OF THIS FORM. - -------------------------------------------------------------------------------- FORM OF CERTIFICATION I ACKNOWLEDGE THAT THIS SECURITY IS NOT A DEPOSIT OR AN ACCOUNT AND IS NOT FEDERALLY INSURED AND IS NOT GUARANTEED BY PEOPLES FEDERAL SAVINGS AND LOAN ASSOCIATION OF MASSILLON, PEOPLES FINANCIAL CORPORATION OR THE FEDERAL GOVERNMENT. If anyone asserts that this security is federally insured or guaranteed, or is as safe as an insured deposit, I should call the Office of Thrift Supervision Regional Director for the Central Region, Ronald N. Karr at (312) 917-5000. I further certify that, before purchasing the Common Shares, I received a Prospectus dated __________, 1996. The Prospectus that I received contains disclosure concerning the nature of the security being offered and describes on pages __ through __ of the Prospectus the risks involved in the investment, including: 1. Low Return on Assets and Low Return on Equity; 2. Interest Rate Risk; 3. Risk of Increasing Proportion of Nonresidential Real Estate Loans; 4. Limited Market for the Common Shares; 5. Possible Inadequacy of Allowance for Loan Losses; 6. Legislation and Regulations Which May Adversely Affect Peoples Federal's Earnings; 7. Controlling Influence of Management and Anti-Takeover Provisions Which May Discourage Sales of Common Shares for Premium Prices; 8. Possible Adverse Effects if Preferred Shares are Issued; 9. Risk of Delayed Offering; 10. Dilutive Effect of Increase in Valuation Range; and 11. Dilutive Effects of Purchases by the ESOP and the RRP. For a discussion of each of these items, see "RISK FACTORS" in the Prospectus dated __________, 1996. Signature(s): _____________________________ Date:______________________________ _____________________________ Date:______________________________ - -------------------------------------------------------------------------------- 3 - -------------------------------------------------------------------------------- This announcement is neither an offer to sell nor a solicitation of an offer to buy these securities. The offer is made only by the prospectus. These shares have not been approved or disapproved by the Securities and Exchange Commission, the Office of Thrift Supervision or the Federal Deposit Insurance Corporation, nor has such commission, office or corporation passed upon the accuracy or adequacy of the prospectus. Any representation to the contrary is unlawful. NEW ISSUE _______________, 1996 1,495,000 SHARES These shares are being offered pursuant to a Plan of Conversion whereby PEOPLES FEDERAL SAVINGS AND LOAN ASSOCIATION OF MASSILLON Massillon, Ohio, will convert from a federal mutual savings and loan association to a federal capital stock savings and loan association and become a wholly owned subsidiary of PEOPLES FINANCIAL CORPORATION COMMON SHARES --------------- PRICE $10.00 PER SHARE --------------- TRIDENT SECURITIES, INC. For a copy of the prospectus, call (330) 832-7108. Copies of the prospectus may be obtained in any state in which this announcement is circulated from Trident Securities, Inc., or such other brokers and dealers as may legally offer these securities in such state. THE COMMON SHARES WILL NOT BE INSURED BY THE FDIC OR ANY OTHER GOVERNMENT AGENCY. - -------------------------------------------------------------------------------- 4 Advertisement (B) - -------------------------------------------------------------------------------- PEOPLES FEDERAL SAVINGS AND LOAN ASSOCIATION OF MASSILLON ____________, 1996, IS THE DEADLINE TO ORDER COMMON SHARES OF PEOPLES FINANCIAL CORPORATION Customers of Peoples Federal Savings and Loan Association and members of the general public have the opportunity to invest in Peoples Federal by subscribing for common stock in its proposed holding company PEOPLES FINANCIAL CORPORATION A prospectus relating to these securities is available at our office or by calling our Conversion Center at (330) 832-7108. This announcement is neither an offer to sell nor a solicitation of an offer to buy the common shares of Peoples Financial Corporation. The offer is made only by the prospectus. The common shares are not deposits or savings accounts and will not be insured by the Federal Deposit Insurance Corporation or any other government agency. Copies of the prospectus may be obtained in any state in which this announcement is circulated from Trident Securities, Inc., or such other brokers and dealers as may legally offer these securities in such state. - -------------------------------------------------------------------------------- 5 QUESTIONS AND ANSWERS REGARDING THE PLAN OF CONVERSION On October 16, 1995, the Board of Directors of Peoples Federal Savings and Loan Association of Massillon ("Peoples Federal" or the "Association") unanimously adopted the Plan of Conversion, pursuant to which Peoples Federal will convert from a federally-chartered mutual savings and loan association to a federally-chartered stock savings and loan association and simultaneously become a wholly-owned subsidiary of Peoples Financial Corporation ("PFC"), an Ohio corporation organized by the Association to own all of the outstanding common shares of Peoples Federal. This brochure is provided to answer general questions you might have about the Conversion. Following the Conversion, Peoples Federal will continue to provide financial services to its depositors, borrowers and other customers as it has in the past and will operate with its existing management and employees. The Conversion will not affect the terms, balances, interest rates or existing federal insurance coverage on Peoples Federal's deposits or the terms or conditions of any loans to existing borrowers under their individual contract arrangements with Peoples Federal. For complete information regarding the conversion, see the Prospectus and the Proxy Statement. Copies of each of the Prospectus and the Proxy Statement may be obtained by calling the Conversion Center at (330) 832-7108. THIS INFORMATION DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY PEOPLES FINANCIAL CORPORATION COMMON SHARES. OFFERS TO BUY OR TO SELL MAY BE MADE ONLY BY THE PROSPECTUS. PLEASE READ THE PROSPECTUS PRIOR TO MAKING AN INVESTMENT DECISION. THE COMMON SHARES OF PEOPLES FINANCIAL CORPORATION BEING OFFERED IN THE SUBSCRIPTION AND COMMUNITY OFFERINGS ARE NOT SAVINGS OR DEPOSIT ACCOUNTS AND ARE NOT INSURED BY THE SAVINGS ASSOCIATION INSURANCE FUND OF THE FEDERAL DEPOSIT INSURANCE CORPORATION OR ANY OTHER GOVERNMENT AGENCY. 6 PEOPLES FINANCIAL CORPORATION, THE PROPOSED HOLDING COMPANY FOR PEOPLES FEDERAL SAVINGS AND LOAN ASSOCIATION OF MASSILLON Questions and Answers Regarding the Subscription and Community Offerings MUTUAL TO STOCK CONVERSION -------------------------- 1. Q. WHAT IS A "CONVERSION"? A. A conversion is a change in the legal form of organization. Peoples Federal currently operates as a federally chartered mutual savings and loan association with no stockholders. Through the Conversion, Peoples Federal will become a federally chartered stock savings and loan association, and the common shares of its holding company, Peoples Financial Corporation (the "Company"), will be held by shareholders who purchase common shares as part of the Conversion. 2. Q. WHY IS PEOPLES FEDERAL CONVERTING? A. Peoples Federal, as a mutual savings and loan association, does not have stockholders and has no authority to issue capital stock. By converting to the stock form of organization, the Association will be structured in the form used by commercial banks, most business entities and a growing number of savings institutions. The Conversion will be important to the future growth and performance of the Association by providing a larger capital base from which the Association may operate, improve the Association's ability to attract and retain qualified employees through stock based employee benefit plans and, if desired, enhance Peoples Federal's ability to diversify into other financial services and related activities. The Board of Directors and management of Peoples Federal believe that the stock form of organization is preferable to the mutual form of organization for a financial institution. The Board and management recognize the decline in the number of mutual thrifts from over 12,500 mutual institutions in 1929 to just over 1,000 mutual thrifts today. Peoples Federal believes that converting to the stock form of organization will allow Peoples Federal to more effectively compete with local community banks, thrifts and statewide and regional banks, which are in stock form. Peoples Federal believes that by combining its existing quality service and products with a local ownership base, the Association's customers and community members who become shareholders will be inclined to do more business with Peoples Federal. 3. Q. WHAT EFFECT WILL THE CONVERSION HAVE ON DEPOSIT ACCOUNTS AND LOANS? A. Terms and balances of accounts in Peoples Federal and interest rates paid on such accounts will not be affected by the Conversion. Insurable accounts will continue to be insured by the Federal Deposit Insurance Corporation ("FDIC") up 7 to the maximum amount permitted by law. The Conversion also will not affect the terms or conditions of any loans to existing borrowers or the rights and obligations of these borrowers under their individual contractual arrangements with Peoples Federal. 4. Q. WILL THE CONVERSION CAUSE ANY CHANGES IN PEOPLES FEDERAL'S PERSONNEL? A. No. Both before and after the Conversion, Peoples Federal's business of accepting deposits, making loans and providing financial services will continue without interruption with the same Board of Directors, management and staff. 5. Q. WHAT APPROVALS MUST BE RECEIVED BEFORE THE CONVERSION BECOMES EFFECTIVE? A. First, the Board of Directors of Peoples Federal must adopt the Plan of Conversion; this was approved unanimously on October 16, 1995. Second, the Office of Thrift Supervision and the Securities and Exchange Commission must approve the applications required to effect the Conversion. These approvals have been obtained. Third, the Plan of Conversion must be approved by a majority of all votes eligible to be cast by Peoples Federal's voting members. A Special Meeting of voting members will be held on ____________, 1996, to consider and vote upon the Plan of Conversion. THE HOLDING COMPANY ------------------- 6. Q. WHAT IS A HOLDING COMPANY? A. A holding company is a company that owns other companies. Concurrent with the consummation of the Conversion, Peoples Federal will become a subsidiary of Peoples Financial Corporation, a unitary savings and loan holding company organized by Peoples Federal to own all of the outstanding stock of Peoples Federal. 7. Q. IF I DECIDE TO SUBSCRIBE FOR COMMON SHARES IN THIS OFFERING, WILL I OWN STOCK IN THE COMPANY OR PEOPLES FEDERAL? A. You will own common shares of Peoples Financial Corporation. As a holding company, however, the Company will own all of the outstanding capital stock of Peoples Federal. 8. Q. WHY DID THE BOARD OF DIRECTORS FORM THE HOLDING COMPANY? A. The Board of Directors believes that the conversion of Peoples Federal and the formation of the holding company will result in a stronger financial institution with the additional flexibility to diversify the Association's business activities through existing or newly-formed subsidiaries or through acquisition or merger, although there are no current arrangements or understandings with respect to such diversification or with respect to such acquisitions or mergers. The holding 8 company will also be able to use stock-related incentive programs to attract and retain executive and other personnel for itself and its subsidiaries. ABOUT BECOMING A SHAREHOLDER ---------------------------- 9. Q. WHAT ARE THE SUBSCRIPTION AND COMMUNITY OFFERINGS? A. Under the Plan of Conversion adopted by Peoples Federal, the Company is offering common shares in the Subscription Offering to Eligible Account Holders, the ESOP, Supplemental Eligible Account Holders and certain other depositors and borrowers. Shares which are not subscribed for in the Subscription Offering, if any, are being offered to the general public in a Community Offering with preference given to natural persons who are residents of the Association's local community. 10. Q. MUST I PAY A COMMISSION TO BUY COMMON SHARES IN CONJUNCTION WITH THE SUBSCRIPTION AND COMMUNITY OFFERINGS? A. No. You will not pay a commission to buy the shares if the shares are purchased in the Subscription Offering or the Community Offering. 11. Q. HOW MANY SHARES OF PEOPLES FINANCIAL CORPORATION WILL BE ISSUED IN THE CONVERSION? A. It is currently expected that between 1,105,000 shares and 1,495,000 common shares will be sold at a price of $10.00 per share. Under certain circumstances, the number of shares may be increased to 1,719,250. 12. Q. HOW WAS THE PRICE DETERMINED? A. The aggregate price of the common shares was determined by Keller & Co., Inc., an independent appraisal firm specializing in the thrift industry, and was approved by the Office of Thrift Supervision. 13. Q. WHO IS ENTITLED TO BUY COMMON SHARES IN THE CONVERSION? A. The shares of Peoples Financial Corporation to be issued in the Conversion are being offered in the Subscription Offering in the following order of priority to: (i) depositors with $50.00 or more on deposit at the Association as of September 30, 1994 ("Eligible Account Holders"), (ii) the Peoples Financial Corporation Employee Stock Ownership Plan (the "ESOP"), (iii) depositors with $50.00 or more on deposit at the Association as of March 31, 1996 ("Supplemental Eligible Account Holders"), and (iv) depositors of the Association as of ________, 1996 ("Voting Record Date") and borrowers of the Association as of the Voting Record Date whose loans were outstanding as of April 25, 1996, which continue to be outstanding on ____________. Subject to the prior rights of holders of subscription rights, common shares not subscribed for in the Subscription Offering are being offered in the Community Offering to certain members of the general public, with preference given to natural persons residing in Stark County, Ohio. 9 14. Q. ARE THE SUBSCRIPTION RIGHTS TRANSFERABLE? A. No. Subscription rights granted to Peoples Federal's Eligible Account Holders, Supplemental Eligible Account Holders and Other Members in the Conversion are not transferable. Persons violating such prohibition, directly or indirectly, may lose their right to purchase shares in the Conversion and be subject to other possible sanctions. IT IS THE RESPONSIBILITY OF EACH SUBSCRIBER QUALIFYING AS AN ELIGIBLE ACCOUNT HOLDER, SUPPLEMENTAL ELIGIBLE ACCOUNT HOLDER OR OTHER MEMBER TO LIST COMPLETELY ALL ACCOUNT NUMBERS FOR QUALIFYING SAVINGS ACCOUNTS OR LOANS AS OF THE QUALIFYING DATE ON THE STOCK ORDER FORM. 15. Q. WHAT ARE THE MINIMUM AND MAXIMUM NUMBERS OF SHARES THAT I CAN PURCHASE IN THE CONVERSION? A. The minimum number of shares is 25. The maximum number of shares that may be purchased in the Conversion by any accountholder or by any person in the Community Offering together with Associates and persons acting in concert is one percent of the total number of shares sold in the Conversion, which limit could be as high as 17,192 if the 1,719,250 shares are sold. The overall limit for accountholders together with Associates and persons acting in concert is two percent of the total number of shares sold in the Conversion. If more than 1,719,250 shares are sold, subscribers will be permitted to increase, decrease or rescind their orders. 16. Q. ARE THE BOARD OF DIRECTORS AND MANAGEMENT OF PEOPLES FEDERAL SUBSCRIBING FOR A SIGNIFICANT NUMBER OF SHARES IN THE COMPANY? A. Directors and executive officers of the Association are expected to subscribe for 95,500 shares, or $955,000. The purchase price paid by directors and executive officers will be the same $10.00 per share price as that paid by all other persons who order shares in the Subscription and Community Offerings. 17. Q. HOW DO I SUBSCRIBE FOR SHARES? A. To subscribe for common shares in the Subscription Offering, you should mail or deliver a stock order form together with full payment (or appropriate instructions for withdrawal from permitted deposit accounts as described below) to Peoples Federal in the postage-paid envelope provided, so that the stock order form and payment or withdrawal authorization instructions are received prior to the close of the Subscription Offering, which will terminate at 4:30 p.m., Eastern Time, on _________, 1996, unless extended. Payment for shares may be made in cash (if made in person) or by check or money order. Subscribers who have deposit accounts with Peoples Federal may include instructions on the stock order form requesting withdrawal from such deposit account(s) to purchase shares of Peoples Financial Corporation. Withdrawals from certificates of deposit may be made without incurring an early withdrawal penalty. If shares remain available for sale after the expiration of the Subscription Offering, they will be offered in the Community Offering, which will begin as soon as practicable after the end of the 10 Subscription Offering. Persons who wish to order shares in the Community Offering should return their stock order forms as soon as possible after the Community Offering begins because it may terminate at any time after it begins. Members of the general public should contact the Conversion Center at (330) 832-7108 for additional information. 18. Q. MAY I USE FUNDS IN A RETIREMENT ACCOUNT TO PURCHASE SHARES? A. Yes. If you are interested in using funds held in your retirement account at Peoples Federal, the Conversion Center can assist you in transferring those funds to a self-directed IRA, if necessary, and directing the trustee to subscribe for the shares. This process may be done without an early withdrawal penalty and generally without a negative tax consequence to your retirement account. Due to the additional paperwork involved, IRA transfers must be completed by ________________. For additional information, call the Conversion Center at (330) 832-7108. 19. Q. WILL I RECEIVE INTEREST ON FUNDS I SUBMIT FOR A SHARE PURCHASE? A. Yes. Peoples Federal will pay interest at its passbook rate from the date the funds are received until completion of the Conversion or termination of the Conversion. All funds authorized for withdrawal from deposit accounts with Peoples Federal will continue to earn interest at the contractual rate until the date of the completion of the Conversion. 20. Q. MAY I OBTAIN A LOAN FROM PEOPLES FEDERAL TO PAY FOR SHARES PURCHASED IN THE CONVERSION? A. No. Federal regulations prohibit Peoples Federal from making loans for this purpose. However, federal regulations do not prohibit you from obtaining a loan for another source for the purpose of purchasing shares in the Conversion. 21. Q. IF I BUY SHARES IN THE CONVERSION, HOW WOULD I GO ABOUT BUYING ADDITIONAL SHARES OR SELLING SHARES IN THE AFTERMARKET? A. Peoples Financial Corporation, as a newly organized company, has never issued capital stock, and consequently there is no established market for its common shares at this time. Peoples Financial Corporation has received approval to have the common shares quoted on The Nasdaq SmallCap Market, under the symbol "PFFC," subject to certain conditions; however, no assurance can be given that a listing will be obtained or that an active and liquid trading market for the shares will develop. 22. Q. WHAT IS THE COMPANY'S DIVIDEND POLICY? A. The declaration and payment of dividends will be subject to the discretion of the Board of Directors of the Company, to the earnings and financial condition of the Company and to general economic conditions. In an effort to manage its capital, the Board of Directors may determine that it is prudent to pay regular cash dividends, special cash dividends or both. No assurance can be given that any 11 dividend will be declared, what the amount will be or whether, if declared, the dividends will continue in the future. 23. Q. WILL THE FDIC INSURE THE SHARES OF THE COMPANY? A. No. The shares of Peoples Financial Corporation are not savings deposits or savings accounts and are not insured by the FDIC or any other government agency. 24. Q. IF I SUBSCRIBE FOR SHARES AND LATER CHANGE MY MIND, WILL I BE ABLE TO GET A REFUND? A. No. Your order cannot be canceled or withdrawn once it has been received by Peoples Financial Corporation without the consent of Peoples Financial Corporation. ABOUT VOTING "FOR" THE PLAN OF CONVERSION ----------------------------------------- 25. Q. AM I ELIGIBLE TO VOTE AT THE SPECIAL MEETING OF MEMBERS TO BE HELD TO CONSIDER THE PLAN OF CONVERSION? A. You are eligible to vote at the Special Meeting of Members to be held on ___________, 1996, if you were a member of Peoples Federal at the close of business on the record date for the Special Meeting (________, 1996) and continue as such until the Special Meeting. If you were a member on the Record Date, you should have received a proxy statement and a proxy card with which to vote. 26. Q. HOW MANY VOTES DO I HAVE? A. Each account holder is entitled to one vote for each $100, or fraction thereof, on deposit in such account(s). Each borrower member is entitled to cast one vote in addition to the number of votes, if any, he or she is entitled to cast as an account holder. No member may cast more than 1,000 votes. 27. Q. IF I VOTE "AGAINST" THE PLAN OF CONVERSION AND IT IS APPROVED, WILL I BE PROHIBITED FROM SUBSCRIBING FOR COMMON SHARES DURING THE SUBSCRIPTION OFFERING? A. No. Voting against the Plan of Conversion in no way restricts you from purchasing Peoples Financial Corporation common shares in the Subscription Offering. 28. Q. DID THE BOARD OF DIRECTORS OF PEOPLES FEDERAL UNANIMOUSLY ADOPT THE CONVERSION? A. Yes. Peoples Federal's Board of Directors unanimously adopted the Plan of Conversion and urges that all members vote "FOR" approval of such Plan. 29. Q. WHAT HAPPENS IF PEOPLES FEDERAL DOES NOT GET ENOUGH VOTES TO APPROVE THE PLAN OF CONVERSION? 12 A. The Conversion would not take place, and Peoples Federal would remain a mutual savings institution. 30. Q. AS A QUALIFYING DEPOSITOR OR BORROWER OF PEOPLES FEDERAL, AM I REQUIRED TO VOTE? A. No. However, failure to return your proxy card or otherwise vote will have the same effect as a vote against the Plan of Conversion. 31. Q. WHAT IS A PROXY CARD? A. A proxy card gives you the ability to vote without attending the Special Meeting in person. You may attend the meeting and vote, even if you have returned your proxy card, if you choose to do so. However, if you are unable to attend, you still are represented by proxy. Previously executed proxies will not be used to vote for approval of the Plan of Conversion, even if the respective members do not execute another proxy or attend the Special Meeting and vote in person. 32. Q. HOW CAN I GET FURTHER INFORMATION CONCERNING THE CONVERSION? A. You may call the Conversion Center at (330) 832-7108 for further information or to request a copy of the Prospectus, a stock order form, a proxy statement or a proxy card. THIS INFORMATION DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY PEOPLES FINANCIAL CORPORATION COMMON SHARES. SUCH OFFERS AND SOLICITATIONS MAY BE MADE ONLY BY MEANS OF THE PROSPECTUS. COPIES OF THE PROSPECTUS MAY BE OBTAINED BY CALLING THE CONVERSION CENTER AT (330) 832-7108. THE COMMON SHARES OF PEOPLES FINANCIAL CORPORATION BEING OFFERED ARE NOT SAVINGS OR DEPOSIT ACCOUNTS AND ARE NOT INSURED BY THE SAVINGS ASSOCIATION INSURANCE FUND OF THE FEDERAL DEPOSIT INSURANCE CORPORATION OR ANY OTHER GOVERNMENT AGENCY. 13 PROPOSED MANAGEMENT AND DIRECTOR PURCHASES Shares of Name Common Stock Amount($) - ---- ------------ --------- Victor C. Baker 8,000 $ 80,000 James P. Bordner 5,000 $ 50,000 Vincent G. Matecheck 7,500 $ 75,000 Thomas E. Shelt 19,000 $190,000 Vince E. Stephan 10,000 $100,000 Paul von Gunten 26,000 $260,000 William P. Hart 5,000 $ 50,000 Linda L. Fowler 10,500 $105,000 James R. Rinehart 2,500 $ 25,000 Cindy A. Wagner 2,000 $ 20,000 ------- -------- Total 95,500 $950,000 ====== ======== 14 Peoples Federal Letterhead __________, 1996 Dear Individual Retirement Account Participant: As you know, Peoples Federal Savings and Loan Association of Massillon is in the process of converting from a federally chartered mutual savings and loan association to a federally chartered stock savings and loan association and has formed Peoples Financial Corporation to own all of the stock of Peoples Federal (the "Conversion"). Through the Conversion, certain current and former depositors and borrowers of Peoples Federal have the opportunity to purchase common shares of Peoples Financial Corporation in a Subscription Offering. Peoples Financial Corporation currently is offering up to 1,495,000 shares, subject to adjustment, of Peoples Financial Corporation at a price of $10.00 per share. As the holder of an individual retirement account ("IRA") at Peoples Federal, you have an opportunity to become a shareholder in Peoples Financial Corporation using funds being held in your IRA. If you desire to purchase common shares of Peoples Financial Corporation through your IRA, Peoples Federal can assist you in self-directing those funds. This process can be done without an early withdrawal penalty and generally without a negative tax consequence to your retirement account. If you are interested in receiving more information on self-directing our IRA, please contact our Conversion Center at (330) 832-7108. Because it may take several days to process the necessary IRA forms, a response is requested by _________, 1996, to accommodate your interest. Sincerely, Paul von Gunten President This letter is neither an offer to sell nor a solicitation of an offer to buy Peoples Financial Corporation common shares. The offer is made only by the Prospectus, which was recently mailed to you. THE COMMON SHARES OF PEOPLES FINANCIAL CORPORATION ARE NOT DEPOSITS AND WILL NOT BE INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION OR ANY OTHER GOVERNMENT AGENCY. 15 C. POSTER OR COUNTER CARD "TAKE STOCK IN OUR FUTURE" "STOCK OFFERING MATERIALS AVAILABLE HERE" Peoples Federal Savings and Loan Association of Massillon 16 Statement Stuffer -------------------------------------- STOCK OFFERING ENDS ___________, 1996 -------------------------------------- 17 The Directors, Officers & Employees of Peoples Federal Savings and Loan Association of Massillon cordially invite you to attend a brief presentation regarding the offering of common shares of Peoples Financial Corporation. Please join us at Place Address on Date at Time for hors d'oeuvres R.S.V.P. (330) 832-7108 18 (Introductory Letter) (Peoples Federal Letterhead) __________, 1996 Name Address City, State, Zip Dear _________________: You may have read recently in the newspaper that Peoples Federal Savings and Loan Association of Massillon will soon be converting from mutual to stock form. This conversion is the biggest step in the history of Peoples Federal in that it allows customers, community members, employees and directors the opportunity to subscribe for common shares of our proposed holding company - Peoples Financial Corporation. I have enclosed a Prospectus and a stock order form which will allow you to subscribe for shares and possibly become a shareholder of Peoples Financial Corporation should you so desire. In addition, we will be holding several presentations for friends of Peoples Federal in order to review the Conversion and the merits of becoming a shareholder of Peoples Financial Corporation. You will receive an invitation shortly. I hope that if you have any questions you will feel free to call me or Peoples Federal's Conversion Center at (330) 832-7108. I look forward to seeing you at our presentation. Sincerely, Director The common shares offered in the Conversion are not savings accounts or deposits and will not be insured by the Federal Deposit Insurance Corporation or any other government agency. This is not an offer to sell or a solicitation of an offer to buy shares. The offer will be made only by the Prospectus. There shall be no sale of shares in any state in which any offer, solicitation of an offer or sale of shares would be unlawful. 19 (Thank You Letter) (Peoples Federal Letterhead) _______________, 1996 Name Address City, State, Zip Dear __________________: On behalf of the Board of Directors and management of Peoples Federal Savings and Loan Association of Massillon, I would like to thank you for attending our recent presentation regarding the offering of common shares of Peoples Financial Corporation. We are enthusiastic about the offering and look forward to completing the Subscription Offering on _________, 1996. I hope that you will join me in being a shareholder, and once again thank you for your interest. Sincerely, Paul von Gunten President The common shares offered in the conversion are not savings accounts or deposits and will not be insured by the Federal Deposit Insurance Corporation or any other government agency. This is not an offer to sell or a solicitation of an offer to buy shares. The offer will be made only by the Prospectus. There shall be no sale of shares in any state in which any offer, solicitation of an offer or sale of shares would be unlawful. 20 (Sorry You Were Unable to Attend) (Peoples Federal Letterhead) _________________, 1996 Name Address City, State, Zip Dear __________________: I am sorry you were unable to attend our recent presentation regarding Peoples Federal's mutual-to-stock conversion. The Board of Directors and management as a group are investing approximately $955,000 of our own funds in Peoples Financial Corporation. We are enthusiastic about the offering and look forward to completing the Subscription Offering on _________, 1996. We have established a Conversion Center to answer any questions regarding the offering. Should you require any assistance between now and _____________, I encourage you either to stop by or call our Conversion Center at (330) 832-7108. I hope you will join me in becoming a shareholder of Peoples Financial Corporation. Sincerely, Paul von Gunten President The common shares offered in the conversion are not savings accounts or deposits and will not be insured by the Federal Deposit Insurance Corporation or any other government agency. This is not an offer to sell or a solicitation of an offer to buy shares. The offer will be made only by the Prospectus. There shall be no sale of shares in any state in which any offer, solicitation of an offer or sale of shares would be unlawful. 21 (Final Reminder Letter) (Peoples Federal Letterhead) ______________, 1996 Name Address City, State, Zip Dear ______________________: Just a quick note to remind you that the deadline is quickly approaching for purchasing shares in Peoples Financial Corporation, the proposed holding company for Peoples Federal Savings and Loan Association of Massillon. I hope you will join me in becoming a shareholder in what will be Ohio's newest publicly owned financial institution holding company. The deadline for subscribing for shares in the Subscription Offering is _____________, 1996. If you have any questions, I hope you will call our Conversion Center in Massillon at (330) 832-7108. Once again, I look forward to having you join me as a shareholder of Peoples Financial Corporation. Sincerely, Paul von Gunten President The common shares offered in the conversion are not savings accounts or deposits and will not be insured by the Federal Deposit Insurance Corporation or any other government agency. This is not an offer to sell or a solicitation of an offer to buy shares. The offer will be made only by the Prospectus. There shall be no sale of shares in any state in which any offer, solicitation of an offer or sale of shares would be unlawful. 22 - -------------------------------------------------------------------------------- P R O X Y R E M I N D E R PEOPLES FEDERAL SAVINGS AND LOAN ASSOCIATION OF MASSILLON YOUR VOTE ON OUR MUTUAL-TO-STOCK CONVERSION PLAN HAS NOT BEEN RECEIVED. YOUR VOTE IS VERY IMPORTANT, PARTICULARLY SINCE FAILURE TO VOTE IS EQUIVALENT TO VOTING AGAINST THE PLAN. VOTING FOR THE CONVERSION WILL NOT AFFECT THE INSURANCE OF YOUR ACCOUNTS. DEPOSIT ACCOUNTS WILL CONTINUE TO BE FEDERALLY INSURED UP TO APPLICABLE LIMITS. YOU MAY PURCHASE COMMON SHARES IF YOU WISH, BUT VOTING DOES NOT OBLIGATE YOU TO BUY COMMON SHARES. PLEASE ACT PROMPTLY! SIGN THE ENCLOSED PROXY CARD AND MAIL, OR DELIVER, THE PROXY CARD TO PEOPLES FEDERAL TODAY. PLEASE VOTE ALL PROXY CARDS RECEIVED. WE RECOMMEND THAT YOU VOTE TO APPROVE THE PLAN OF CONVERSION. THANK YOU. THE BOARD OF DIRECTORS AND MANAGEMENT OF PEOPLES FEDERAL SAVINGS AND LOAN ASSOCIATION OF MASSILLON - -------------------------------------------------------------------------------- IF YOU RECENTLY MAILED THE PROXY, PLEASE ACCEPT OUR THANKS AND DISREGARD THIS REQUEST. FOR FURTHER INFORMATION CALL (330) 832-7108. 23 ___________, 1996 To Members and Friends of Peoples Federal Savings and Loan Association of Massillon: Trident Securities, Inc., a member of the National Association of Securities Dealers, Inc., is assisting Peoples Federal Savings and Loan Association of Massillon in its conversion to a capital stock savings association and the concurrent offering of common shares by Peoples Financial Corporation (the "Company"), an Ohio corporation recently formed for the purpose of acquiring all of the stock of Peoples Federal Savings and Loan Association of Massillon. At the request of Peoples Federal Savings and Loan Association of Massillon, we are enclosing materials explaining the conversion process and your right to subscribe for common shares of the Company. Please read the enclosed offering materials carefully. If you have any questions, please call our Conversion Center at (330) 832-7108. Sincerely, TRIDENT SECURITIES, INC. THE COMMON SHARES OF PEOPLES FINANCIAL CORPORATION OFFERED IN CONNECTION WITH THE CONVERSION ARE NOT SAVINGS ACCOUNTS OR SAVINGS DEPOSITS AND ARE NOT INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION, THE SAVINGS ASSOCIATION INSURANCE FUND OR ANY OTHER GOVERNMENT AGENCY. THIS IS NOT AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY COMMON SHARES OF PEOPLES FINANCIAL CORPORATION. THE OFFER WILL BE MADE ONLY BY THE PROSPECTUS. 24 (Peoples Federal Letterhead) ______________, 1996 Dear Valued Customer: Peoples Federal Savings and Loan Association of Massillon is pleased to announce that we have received regulatory approval to proceed with our plan to convert to a federally chartered stock savings and loan association (the "Conversion"), conditioned upon receipt of approval by Peoples Federal's members, among other things. This Conversion is the most significant event in the history of Peoples Federal in that it allows customers, community members, directors and employees an opportunity to own shares of Peoples Financial Corporation, the proposed holding company of Peoples Federal. Since 1892, Peoples Federal has successfully operated as a mutual company. We want to assure you that the Conversion will not affect the terms, balances, interest rates or existing FDIC insurance coverage on deposits at Peoples Federal, or the terms or conditions of any loans to existing borrowers under their individual contract arrangements with Peoples Federal. Let us also assure you that the Conversion will not result in any changes in the management, personnel or Board of Directors of Peoples Federal. A special meeting of the members of Peoples Federal will be held on _______, 1996, at ________, Eastern Time, at 211 Lincoln Way East, Massillon, Ohio, to consider and vote upon Peoples Federal's Plan of Conversion. Enclosed is a proxy card. Your Board of Directors solicits your vote "FOR" Peoples Federal's Plan of Conversion. A vote in favor of the Plan of Conversion does not obligate you to purchase common shares. If you do not plan to attend the special meeting, please sign and return your proxy card promptly; your vote is important to us. As one of our valued members, you have the opportunity to invest in Peoples Federal's future by purchasing common shares of Peoples Financial Corporation during the Subscription Offering, without paying a sales commission. If you decide to exercise your subscription rights to purchase shares, you must return a properly completed stock order from together with full payment for the subscribed shares so that it is received by Peoples Federal not later than ____________, Eastern Time, on ______________, 1996. We also have enclosed a Prospectus and a Proxy Statement which fully describe Peoples Federal and its management, Board of Directors and financial condition. Please review these materials carefully before you vote or invest. For your convenience, we have established a Conversion Center. If you have any questions, please call the Conversion Center at (330) 832-7108. We look forward to continuing to provide quality financial services to you in the future. Sincerely, Paul von Gunten President This does not constitute an offer to sell, or the solicitation of an offer to buy, shares of Peoples Financial Corporation offered in the Conversion, nor does it constitute the solicitation of a proxy in connection with the Conversion. Such offers and solicitations of proxies are made only by means of the Prospectus and the Proxy Statement. There shall be no sale of shares in any state in which any offer, solicitation of an offer or sale of shares would be unlawful. THE STOCK IS NOT A DEPOSIT OR ACCOUNT AND IS NOT FEDERALLY INSURED OR GUARANTEED. 25 (Peoples Federal Letterhead) _________________, 1996 Dear Interested Investor: Peoples Federal Savings and Loan Association of Massillon is pleased to announce that we have received regulatory approval to proceed with our plan to convert to a federally chartered stock savings and loan association (the "Conversion"), conditioned upon receipt of approval by Peoples Federal's members, among other things. This Conversion is the most significant event in the history of Peoples Federal in that it allows customers, community members, directors and employees an opportunity to own stock in Peoples Financial Corporation, the proposed holding company for Peoples Federal. Since 1892, Peoples Federal has successfully operated as a mutual company. We want to assure you that the Conversion will not result in any changes in the management, the personnel or the Board of Directors of Peoples Federal. Enclosed is a Prospectus which fully describes Peoples Federal and its management, Board of Directors and financial condition. Please review it carefully before you make an investment decision. If you decide to invest, please return to Peoples Federal a properly completed stock order form together with full payment for shares at your earliest convenience. For your convenience, we have established a Conversion Center. If you have any questions, please call the Conversion Center at (330) 832-7108. Sincerely, Paul von Gunten President Enclosures This does not constitute an offer to sell, or the solicitation of an offer to buy, shares of Peoples Financial Corporation offered in the Conversion. Such offers are made only by means of the Prospectus. There shall be no sale of shares in any state in which any offer, solicitation of an offer or sale of shares would unlawful. THE COMMON SHARES ARE NOT A DEPOSIT OR ACCOUNT AND ARE NOT FEDERALLY INSURED OR GUARANTEED. 26 (Peoples Federal Letterhead) _______________, 1996 Dear Friend: Peoples Federal Savings and Loan Association of Massillon is pleased to announce that we have received regulatory approval to proceed with our plan to convert to a federally chartered stock savings and loan association (the "Conversion"), conditioned upon receipt of approval by Peoples Federal's members, among other things. This Conversion is the most significant event in the history of Peoples Federal in that it allows customers, community members, directors and employees an opportunity to own common shares of Peoples Financial Corporation, the proposed holding company for Peoples Federal. Since 1892, Peoples Federal has successfully operated as a mutual company. We want to assure you that the Conversion will not affect the terms, balances, interest rates or existing FDIC insurance coverage on deposits at Peoples Federal, or the terms or conditions of any loans to existing borrowers under their individual contract arrangements with Peoples Federal. Let us also assure you that the Conversion will not result in any changes in the management, the personnel or the Board of Directors of Peoples Federal. Our records indicate that you were a depositor of Peoples Federal on September 30, 1994. Therefore, under applicable law, you are entitled to subscribe for common shares in Peoples Federal's Subscription Offering. Orders submitted by you and others in the Subscription Offering are contingent upon the current members' approval of the Plan of Conversion at a special meeting of members to be held on _______________, 1996, and upon receipt of all required regulatory approvals. If you decide to exercise your subscription rights to purchase shares, you must return a properly completed stock order form together with full payment for the subscribed shares so that it is received at Peoples Federal not later than 4:30 p.m., Eastern Time, on __________, 1996. Enclosed is a Prospectus which fully describes Peoples Federal and its management, Board of Directors and financial condition. Please review it carefully before you invest. For your convenience, we have established a Conversion Center. If you have any questions, please call the Conversion Center at (330) 832-7108. Sincerely, Paul von Gunten President Enclosures This does not constitute an offer to sell, or the solicitation of an offer to buy, shares of Peoples Financial Corporation offered in the Conversion. Such offers are made only by means of the Prospectus. There shall be no sale of shares in any state in which any offer, solicitation of an offer or sale of shares would be unlawful. THE COMMON SHARES ARE NOT A DEPOSIT OR ACCOUNT AND ARE NOT FEDERALLY INSURED OR GUARANTEED.