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                                 EXHIBIT NO. 10
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                      THE PROGRESSIVE CORPORATION DIRECTORS

                          DEFERRAL PLAN (AMENDMENT AND

                        RESTATEMENT), AS FURTHER AMENDED

                               ON OCTOBER 25, 1996



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                          THE PROGRESSIVE CORPORATION
                             DIRECTORS DEFERRAL PLAN

                           (Amendment and Restatement)


1.     PURPOSES OF THE PLAN.

                  The purposes of this Plan are to attract and retain qualified
         Directors and to provide incentives to these Directors through the
         ability to defer their receipt of Director Fees and by providing
         Directors with the opportunity to participate in the Company's growth.

2.     DEFINITIONS.

                  (a) "Board" means the Board of Directors of the Company.

                  (b) "Common Shares" means units equivalent in value and
       dividend rights to Common Shares, $1.00 par value, of the Company.

                  (c) "Company" means The Progressive Corporation.

                  (d) "Deferred Account" means the account established by the
       Company for each Director who elects to defer the Fees payable to him as
       a Director.

                  (e) "Director" means any director of the Company who is not an
       employee of the Company.

                  (f) "Election Agreement" means the written election to defer
       Director Fees signed by the Director and in the form provided by the
       Chief Financial Officer of the Company.


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                  (g) "Fees" means the fees payable to a Director by reason of
       his serving on the Board either (i) as a retainer (without regard to
       attendance at meetings) or (ii) on a per meeting basis. "Retainer Fees"
       means those Fees which are payable to a Director by reason of his serving
       on the Board as a retainer (without regard to attendance at meetings),
       and "Meeting Fees" means those Fees which are payable to a Director by
       reason of his attendance at meetings of the Board or any committee
       thereof.

                  (h) "Market Price" means the average of the high and low price
       at which a share of the Company's Common Stock, $1.00 par value, is
       traded on the NYSE on a given date.

                  (i) "Member" means any Director who has at any time deferred
       the receipt of Director Fees in accordance with this Plan.

                  (j) "Plan" means The Progressive Corporation Directors
       Deferral Plan.

                  (k) "Term" means the duration of the term for which a Director
       is elected.

                  (l) "Year" means the calendar year.

                  (m) Whenever appropriate, words used herein in the singular
       may be read as the plural and the plural may be read as the singular.

                  (n) Masculine pronouns used herein shall be deemed to refer to
       both women and men.

3.     ELECTION TO DEFER DIRECTOR FEES.

                  (a) ELIGIBILITY.

                  A Director may elect to defer receipt of all or a portion of
       his Fees for any Year in accordance with Paragraph 3(b) hereof.


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                  (b) TIME OF ELECTION.

                  A Director desiring to defer all or a portion of his Fees for
       the upcoming Year must submit an Election Agreement to the Chief
       Financial Officer of the Company no later than the last day of the Year
       prior to the Year for which the election is to be effective.

                  Any Director who was not a Director during the previous Year
       may make an election to defer all or a portion of the Fees for the Year
       in which the Director is elected to the Board by delivering an Election
       Agreement to the Chief Financial Officer of the Company within thirty
       (30) days of such election to the Board. A Director fulfilling the above
       requirements shall be considered a "Member" for purposes of this Plan.

                  (c) DURATION AND NATURE OF ELECTION.

                  Subject to the following sentence, a Member's election to
       defer Fees shall continue in effect from Year to Year unless modified or
       revoked by the Member through written notice to the Chief Financial
       Officer of the Company prior to the beginning of the Year for which the
       revocation or modification is to apply. Modifications or revocations
       shall not apply retroactively, and once a Member has made, or is deemed
       to have made, an election to defer all or a portion of his Fees for a
       given Year, such election may not be modified or revoked.


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4.       THE AMOUNT AND DATE OF DEFERRAL.

                  The Election Agreement of the Member shall indicate the amount
         of Fees to be deferred and the date to which the Fees are to be
         deferred. The deferral of Retainer Fees shall be subject to Paragraph 7
         hereof; the deferral of Meeting Fees shall be to the earlier of (1) the
         date selected by the Member in an Election Agreement, which date shall
         not be earlier than six months and one day after the date on which such
         Fees are credited to the Member's Deferred Account or (2) the date of
         the death of the Member. Subject to the preceding sentence, a Member
         may (i) select a lump-sum distribution or a series of distributions or
         installments and (ii) choose the date on which the lump sum shall be
         paid or the installments shall commence. The installments may not be
         more frequent than quarterly and may not consist of more than forty
         (40) quarterly or ten (10) annual installments. All payments will be
         made on the first business day of a calendar quarter. In the case of
         the death of the Member, distribution of the deferred Fees shall be
         made in accordance with Paragraph 8.

5.       DEFERRAL ACCOUNTS.
       
                  (a) ACCOUNTS.

                  The Company shall establish and preserve one or more accounts
         for each Member. A Member shall designate on the Election Agreement
         whether to have the account valued on the basis of the Common Shares of
         the Company in accordance with Paragraph 5(b) hereof or on the basis of
         cash in accordance with Paragraph 5(c) hereof. A Member may defer a
         portion of his Fees into each type of account. The Company may
         establish separate accounts for a Member to properly account for
         amounts deferred under the two alternatives or during different years.
         An account valued on the basis of the Company's 


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         Common Shares shall be known as a "Stock Account" and an account
         valued on the basis of cash shall be known as a "Cash Account." 
         Amounts held in a Stock Account may not be transferred to a Cash
         Account and vice versa.

                  (b) STOCK ACCOUNT.

                  There shall be credited to a Member's Stock Account, on the
         last day of each quarter, the number of Common Shares (whole or
         fractional, rounded to the nearest thousandth of a share) equal to the
         quotient obtained by dividing (i) the sum of the Fees he elects to
         defer to his Stock Account which otherwise would have been paid to him
         during the quarter and the dividends payable during such quarter on the
         Common Shares held in his Stock Account on the first day of such
         quarter, by (ii) the Market Price of the Common Shares on the last
         business day of such quarter.

                  (c) CASH ACCOUNT.

                  If a Member elects to have a portion of his Fees deferred into
         a Cash Account, there will be credited to his Cash Account, on the last
         day of each quarter, an amount equal to the sum of (i) the Fees he
         elects to defer to his Cash Account which otherwise would have been
         paid to him during the quarter and (ii) interest on the balance in the
         Cash Account on the first day of such quarter at a rate based on the
         rate of interest offered by National City Bank, Cleveland, Ohio, on the
         last business day of such quarter on new three-month certificates of
         deposit.



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                  (d) CLAIMS OF GENERAL CREDITORS.

                  All compensation deferred and amounts credited to the Cash and
         Stock Accounts under this Plan shall remain a part of the general
         assets of the Company. Accordingly, the compensation deferred under
         this Plan is subject to the claims of the Company's general creditors.

6.       PAYMENT OF ACCOUNTS.

                  The accounts established and maintained for each Member shall
         be distributed in a lump sum or installments. The selection of the
         distribution date(s) and the method of distribution are to be indicated
         on the Election Agreement to be submitted by the Member. The election
         as to the method of and time for payment of the amount of an account
         relating to Fees deferred for a particular Year may not be altered with
         respect to that particular Year once the election has been made.
         Changes in the method of and time for payment of the amount of an
         account may be effected for future Years by notifying the Chief
         Financial Officer in writing prior to the beginning of the Year for
         which the modification is to apply in accordance with Paragraph 3
         above.

                  With respect to all distributions to be made under the Plan,
         the following rules shall apply:

                  (i) All distributions, whether from a Stock Account or a Cash
         Account, shall be paid in cash subject to withholding or deduction by
         the Company of any taxes, contributions, payments and assessments which
         the Company is now or may hereafter be required or authorized by law to
         withhold or deduct from distributions;


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                  (ii) The amount of the distribution from the Stock Account
         shall be valued based on the Market Price of the Company's Common
         Shares, $1.00 par value, on the last business day of the calendar
         quarter immediately preceding the distribution date; and

                  (iii) The amount of the distribution from the Cash Account
         shall be valued based on the value of the Cash Account on the last
         business day of the calendar quarter immediately preceding the
         distribution date.

                  In the event a Member elects to receive installment payments,
         the following rules shall apply:

                  (i) The balance of the Stock Account shall be credited,
         pursuant to Paragraph 5(b) above, with additional Common Shares upon
         the payment of dividends until the Stock Account is completely
         distributed;

                  (ii) The balance of the Cash Account shall be credited,
         pursuant to Paragraph 5(c) above, with interest quarterly until the
         Cash Account is completely distributed; and

                  (iii) The amount of each installment shall be determined by
         dividing the value of the Stock Account, the Cash Account, or both, by
         the number of installments remaining to be paid to the Member.

7.       MINIMUM DEFERRAL.
 
                  Retainer Fees shall be deferred as provided in this Paragraph
         7. Absent the filing by a Director of an Election Agreement deferring
         into a Stock Account all Retainer Fees which are payable to such
         Director until a date which is on or after the Retainer Fee Minimum
         Deferral Date (as herein defined), the Director shall be deemed to have
         filed an election deferring such Fees until the Retainer Fee Minimum
         Deferral Date, electing to have such Fees deposited to a Stock Account
         and indicating that such Fees shall be 



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         distributed in a lump sum on the first day of the calendar quarter
         immediately following the Retainer Fee Minimum Deferral Date. For
         purposes hereof, the Retainer Fee Minimum Deferral Date shall be the
         later of (a) the date which is six (6) months and one day after the
         date upon which the Retainer Fees are credited to a Stock Account or
         (b) the date of the expiration of the Director's then current Term.

8.       DEATH OF MEMBER.

                  A Member may, in the Election Agreement described in Paragraph
         3 above, provide that, in the event of his death prior to the date or
         dates on which his account balance is distributable, the account
         balance shall be distributed to his estate or designated beneficiary in
         a single distribution or in the installments contemplated by Paragraph
         6 above. This election shall be made at the time of the election
         contemplated by Paragraph 3 above. If no such election is made, the
         account balance shall be distributed to the estate of the deceased
         Member in a single distribution six months after the Member's death.

9.       VALUATION OF ACCOUNTS.

                  Each account shall be valued as of the last day of each
         calendar quarter until payment of the account in full to the Member in
         accordance with Paragraph 6. Each Member shall receive a statement of
         his accounts not less than annually.

10.      CAPITAL CHANGES.

                  In the event of any change in the number of outstanding Common
         Shares, $1.00 par value, of the Company by reason of any stock dividend
         or split, recapitalization, merger, consolidation, spin-off,
         reorganization, combination or exchange of shares or a similar
         corporate change, the Board shall determine, in its sole discretion,
         the extent to which such change equitably requires an adjustment in the
         number of Common Shares 



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         held in the Stock Accounts and such adjustment shall be made by the
         Company and shall be conclusive and binding on all Members of the Plan.

11.      DEFERRED VESTING OF COMMON SHARES.
 
                  Retainer Fees credited to a Member's Stock Account (whether as
         a result of filing an election under Paragraph 3(b) or a deemed
         election under Paragraph 7) shall not vest upon their being credited to
         the Member's Stock Account, but shall become vested only upon the
         expiration of the Term of such Director to which the Fees relate or
         upon such Director's earlier death, resignation due to disability or
         removal without cause. If a Director ceases to be a Director for any
         reason other than death, resignation due to disability or removal
         without cause, the Director shall forfeit all Retainer Fees credited to
         his Stock Account during his unexpired Term, along with any dividends
         attributable thereto, and the Member's Stock Account shall be reduced
         accordingly.

12.      ADMINISTRATION.

                  This Plan shall be administered by the Board or by an
         appropriate Committee of Directors selected by the Board. The Board or
         the appropriate Committee shall have the sole right and authority to
         interpret and construe the provisions of this Plan, and its decisions
         on any matter or dispute arising under the Plan shall be binding and
         conclusive upon the Members. If a Member is part of the Board or
         Committee that administers this Plan, he shall not participate in any
         deliberations or actions of the Board or such Committee relating
         exclusively to his membership or participation in this Plan.


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13.      TERMINATION OR MODIFICATION OF PLAN.

                  This Plan may be terminated, modified, or amended at the sole
         discretion of the Board. If this Plan is terminated, the remaining
         Deferred Account balances will be distributed pursuant to the terms of
         this Plan and no additional deferrals will be permitted.

14.      NON-ALIENATION.

                  The amounts credited to any accounts maintained under the Plan
         may not be pledged, assigned, or transferred by the Director for whom
         such account is maintained or by any other individual, and any
         purported pledge, assignment, or transfer shall be void and
         unenforceable.

15.      CLAIMS OF OTHER PERSONS.

                  The provisions of the Plan shall in no event be construed as
         giving any person, firm or corporation any legal or equitable right as
         against the Company or any subsidiary, or the officers, employees, or
         directors of the Company or any subsidiary, except any such rights as
         are specifically provided for in the Plan or are hereafter created in
         accordance with the terms and provisions of the Plan.

16.      SEVERABILITY.

                  The invalidity and unenforceability of any particular
         provision of the Plan shall not affect any other provision hereof, and
         the Plan shall be construed in all respects as if such invalid or
         unenforceable provisions were omitted herefrom.

17.      GOVERNING LAW.

                  The provisions of the Plan shall be governed by and construed
         in accordance with the laws of the State of Ohio.


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                                 AMENDMENT NO. 1
                                       TO
                           THE PROGRESSIVE CORPORATION
                             DIRECTORS DEFERRAL PLAN
                           (AMENDMENT AND RESTATEMENT)


         The Progressive Corporation Directors Deferral Plan (Amendment and
Restatement) (the "Plan") is hereby amended as follows:

1.       Section 2(g) of the Plan is hereby amended to read as follows:

                  (g) "Fees" means the fees payable to a Director by reason of
                  his or her serving on the Board and includes both "Retainer
                  Fees" and "Meeting and Service Fees." "Retainer Fees" means
                  those Fees which are payable to a Director by reason of his or
                  her serving on the Board (without regard to attendance at
                  meetings). "Meeting and Service Fees" means those Fees which
                  are payable to a Director (i) by reason of his or her
                  attendance at meetings of the Board or any committee thereof,
                  or (ii) for participation in meetings of the Company's
                  management, or other Board-related activities, for which such
                  Director is entitled to receive compensation, as determined in
                  the sole discretion of the Chairman of the Board.

2.       All references to "Meeting Fees" contained in the Plan are hereby 
         amended to read "Meeting and Service Fees."

The foregoing amendments will be effective as of October 25, 1996, and will be
applicable to all Plan years beginning on or after January 1, 1997.




                                                /s/ David M. Schneider
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                                                David M. Schneider
                                                Secretary