<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE 
CONSOLIDATED BALANCE SHEET AS OF DECEMBER 31, 1996 AND THE CONSOLIDATED
STATEMENT OF INCOME FOR THE YEAR THEN ENDED OF M/I SCHOTTENSTEIN HOMES, INC.
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           6,761
<SECURITIES>                                         0
<RECEIVABLES>                                   34,447
<ALLOWANCES>                                         0
<INVENTORY>                                    238,919
<CURRENT-ASSETS>                               280,127
<PP&E>                                           8,303
<DEPRECIATION>                                   6,668
<TOTAL-ASSETS>                                 305,359
<CURRENT-LIABILITIES>                           67,695
<BONDS>                                             45
<COMMON>                                            88
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<OTHER-SE>                                     112,231
<TOTAL-LIABILITY-AND-EQUITY>                   305,359
<SALES>                                        569,895
<TOTAL-REVENUES>                               577,192
<CGS>                                          468,089
<TOTAL-COSTS>                                  468,089
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              13,103
<INCOME-PRETAX>                                 23,077
<INCOME-TAX>                                     8,967
<INCOME-CONTINUING>                             14,110
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                (1,287)
<CHANGES>                                            0
<NET-INCOME>                                    12,823
<EPS-PRIMARY>                                     1.46
<EPS-DILUTED>                                     1.46