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As filed with the Securities and Exchange Commission on April 15, 1997

                                                                Registration No.

- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           The Securities Act of 1933

                           THE PROGRESSIVE CORPORATION
             (Exact name of registrant as specified in its charter)

               OHIO                                  34-0963169
  (State or other jurisdiction of       (I.R.S. Employer Identification Number)
   incorporation or organization)

              6300 Wilson Mills Road, Mayfield Village, Ohio 44143
               (Address of Principal Executive Offices) (Zip Code)

                 THE PROGRESSIVE CORPORATION 1995 INCENTIVE PLAN
                            (Full title of the plan)

                          David M. Schneider, Secretary
                           The Progressive Corporation
                             6300 Wilson Mills Road
                          Mayfield Village, Ohio 44143
                     (Name and address of agent for service)

                                 (216) 461-5000
          (Telephone number, including area code, of agent for service)

                         CALCULATION OF REGISTRATION FEE



- ----------------------- -------------------- ----------------------- ----------------------- --------------------
                                             Proposed maximum        Proposed maximum
Title of Securities     Amount to be         offering price per      aggregate offering      Amount of
to be registered        registered(1)        share(2)                price(2)                registration fee
- ----------------------- -------------------- ----------------------- ----------------------- --------------------

                                                                                        
Common Shares, $1.00    5,000,000            $63.75                  $318,750,000            $96,590.91
par value
- ----------------------- -------------------- ----------------------- ----------------------- --------------------
<FN>
 1. Pursuant to Rule 416(a), the amount of securities registered under this
Registration Statement shall include an indeterminate number of additional
Common Shares that may become issuable as a result of stock splits, stock
dividends or similar transactions pursuant to the anti-dilution provisions of
the Plan.

 2 The registration fee has been calculated pursuant to Rules 457(c) and (h)
based on the average of the high and low prices of such Common Shares reported
in the consolidated reporting system on April 9, 1997.



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                                     PART II

                           INFORMATION REQUIRED IN THE
                             REGISTRATION STATEMENT

Item 3.  INCORPORATION OF DOCUMENTS BY REFERENCE
- -------  ---------------------------------------

         The following documents filed with the Securities and Exchange
Commission (the "Commission") by the Registrant are incorporated into this
Registration Statement by reference:

  (1)    The Registrant's Annual Report on Form 10-K for the fiscal year ended
         December 31, 1996;

  (2)    All other reports filed by the Registrant pursuant to Section 13(a) or
         15(d) of the Securities Exchange Act of 1934 (the "1934 Act") since the
         end of the fiscal year covered by the report referred to in (1) above;
         and

  (3)    The description of the Common Shares contained in the Registrant's
         Registration Statement filed on Form 10 under the 1934 Act on file with
         the Commission and any amendment or report filed for the purpose of
         updating such description.

         All documents filed by the Registrant pursuant to Sections 13(a),
13(c), 14 and 15(d) of the 1934 Act subsequent to the date of this Registration
Statement and prior to the filing of a post-effective amendment which indicates
that all securities offered hereunder have been sold, or which de-registers all
securities then remaining unsold, shall be deemed to be incorporated by
reference in this Registration Statement and to be a part hereof from the date
of filing of such documents.

Item 6.   INDEMNIFICATION OF DIRECTORS AND OFFICERS
- -------   -----------------------------------------

         Article VI of the Code of Regulations of the Registrant provides for
indemnification of any director, officer or employee in certain instances, as
permitted under Section 1701.13(E) of the Ohio Revised Code, against any
expenses, judgments, decrees, fines, penalties or amounts paid in settlement in
connection with the defense of any action, suit or proceeding, criminal or
civil, to which he was, is or may be a party by reason of his status as such
director, officer or employee.

         A director, officer or employee is only entitled to indemnification if
he is successful on the merits or otherwise in the defense of any such action,
suit or proceeding or if a determination is made pursuant to Article VI of the
Registrant's Code of Regulations (i) by the directors of the Registrant acting
at a meeting at which a quorum consisting of directors who neither were nor are
parties to or threatened with any such action, suit or proceeding is present, or
(ii) by the shareholders of the Registrant at a meeting held for such purpose by
the affirmative vote of the holders of shares entitling them to exercise a
majority of the voting power of the Registrant on such proposal or without a
meeting by the written consent of the holders of shares entitling them to
exercise two-thirds of the voting power on such proposal, that such director,
officer or employee (a) was not, and has not been adjudicated to have been,
negligent or guilty of misconduct in the performance of his duty to the
Registrant, (b) acted in good faith and in a manner he reasonably believed to be
in the best interest of the Registrant and (c) in any matter the subject of a
criminal action, suit or proceeding, had no reasonable cause to believe that his
conduct was unlawful.

         The expenses of each director, officer or employee incurred in
defending any such action, suit or proceeding may be paid by the Registrant as
they are incurred in advance of the final disposition of such action, suit or
proceeding, as authorized by the Board of Directors in the specific case, upon
receipt of an undertaking by the director, officer or employee to repay such
expenses if it shall ultimately be determined that he is not entitled to be
indemnified by the Registrant.

         Additionally, Section 1701.13(E)(5)(a) of the Ohio Revised Code
provides that, unless prohibited by specific reference in a corporation's
articles of incorporation or code of regulations, a corporation shall pay a

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director's expenses, including attorney's fees, as such expenses are incurred,
in defending an action, suit or proceeding brought against him in such capacity,
whether such action, suit or proceeding is brought by a third party or by or in
the right of the corporation; provided the director delivers to the corporation
an undertaking to (a) repay such amount if it is proved by clear and convincing
evidence in a court of competent jurisdiction that his action or failure to act
was undertaken with deliberate intent to injure the corporation or with reckless
disregard for the best interests of the corporation and (b) reasonably cooperate
with the corporation in such action, suit or proceeding.

         Section 1701.13(E)(7) of the Ohio Revised Code provides that a
corporation may purchase insurance or furnish similar protection for any
director, officer or employee against any liability asserted against him in any
such capacity, whether or not the corporation would have power to indemnify him
under Ohio law. Such insurance may be purchased from or maintained with a person
in which the Registrant has a financial interest.

         The Registrant maintains directors and officers reimbursement and
liability insurance in the amount of $20,000,000 pursuant to a policy issued by
a wholly-owned subsidiary of the Registrant. The risks covered by such policy
include certain liabilities under the securities laws.

Item 8.  EXHIBITS
         --------

4(a)     The Progressive Corporation 1995 Incentive Plan (incorporated by
         reference to the Registrant's Annual Report on Form 10-K for the year
         ended December 31, 1994, as filed with the Commission on March 28,
         1995; see Exhibit 10(L) therein)

4(b)     Form of Non-Qualified Stock Option Agreement

4(c)     Form of Non-Qualified Stock Option Agreement with Qualified Retirement
         provisions

4(d)     Amended Articles of Incorporation, as amended, of the Registrant
         (incorporated by reference to the Registrant's Quarterly Report on Form
         10-Q for the quarter ended March 31, 1993, as filed with the Commission
         on April 23, 1993; see Exhibit 3 therein)

4(e)     Code of Regulations of the Registrant (incorporated by reference to the
         Registrant's Annual Report on Form 10-K for the year ended December 31,
         1996, as filed with the Commission on March 31, 1997; see Exhibit 3(B)
         therein)

5        Opinion of Baker & Hostetler LLP

23(a)    Consent of Coopers & Lybrand L.L.P., Independent Accountants

23(b)    Consent of Baker & Hostetler LLP (included in Exhibit 5)

24(a)    Powers of Attorney

24(b)    Resolutions of the Board of Directors of the Registrant as to Power of
         Attorney, certified by Secretary of the Registrant

Item 9.  UNDERTAKINGS
         ------------

         A.  The undersigned Registrant hereby undertakes:

                  (1) To file, during any period in which offers or sales are
being made, a post-effective amendment to this Registration Statement:

                           (i) to include any prospectus required by Section 
                           10(a)(3) of the Securities Act of 1933;

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                           (ii) to reflect in the prospectus any facts or events
                           arising after the effective date of the Registration
                           Statement (or the most recent post-effective
                           amendment thereof) which, individually or in the
                           aggregate, represent a fundamental change in the
                           information set forth in the Registration Statement.
                           Notwithstanding the foregoing, any increase or
                           decrease in volume of securities offered (if the
                           total dollar value of securities offered would not
                           exceed that which was registered) and any deviation
                           from the low or high end of the estimated maximum
                           offering range may be reflected in the form of
                           prospectus filed with the Commission pursuant to Rule
                           424(b) if, in the aggregate, the changes in volume
                           and price represent no more than a 20% change in the
                           maximum aggregate offering price set forth in the
                           "Calculation of Registration Fee" table in the
                           effective registration statement; and

                           (iii) to include any material information with
                           respect to the plan of distribution not previously
                           disclosed in the Registration Statement or any
                           material change to such information in the
                           Registration Statement; provided, however, that
                           paragraphs (i) and (ii) do not apply if the
                           information required to be included in a
                           post-effective amendment by those paragraphs is
                           contained in periodic reports filed with or furnished
                           to the Commission by the Registrant pursuant to
                           Section 13 or Section 15(d) of the Securities
                           Exchange Act of 1934 that are incorporated by
                           reference in the Registration Statement.

                  (2) That, for the purpose of determining any liability under
the Securities Act of 1933, each such post-effective amendment shall be deemed
to be a new registration statement relating to the securities offered therein,
and the offering of such securities at that time shall be deemed to be the
initial bona fide offering thereof.

                  (3) To remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at the
termination of the offering.

         B. The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
Registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of an
employee benefit plan's annual report pursuant to Section 15(d) of the
Securities Exchange Act of 1934) that is incorporated by reference in the
Registration Statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         C. Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the Registrant pursuant to the foregoing provisions, or otherwise,
the Registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

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                                   SIGNATURES

         THE REGISTRANT. Pursuant to the requirements of the Securities Act of
1933, the Registrant certifies that it has reasonable grounds to believe that it
meets all of the requirements for filing on Form S-8 and has duly caused this
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in Mayfield Village, Ohio, on April 15, 1997.

                                              THE PROGRESSIVE CORPORATION

                                              By   /s/David M. Schneider
                                                  -----------------------------
                                                  David M. Schneider, Secretary

         Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed below by the following persons in the
capacities indicated on April 15, 1997.

  Signature                                    Title
  ---------                                    -----

  Peter B. Lewis*                     Chairman, President, Director and
  --------------                      Principal Executive Officer
  Peter B. Lewis                      

  Charles B. Chokel*                  Treasurer and Principal Financial Officer
  ------------------
  Charles B. Chokel

  Jeffrey W. Basch*                   Principal Accounting Officer
  -----------------
  Jeffrey W. Basch

  Milton N. Allen*                    Director
  ----------------
  Milton N. Allen

  B. Charles Ames*                    Director
  ----------------
  B. Charles Ames

  Charles A. Davis*                   Director
  -----------------
  Charles A. Davis

  Stephen R. Hardis*                  Director
  ------------------
  Stephen R. Hardis

  Janet Hill*                         Director
  -----------
  Janet Hill

  Norman S. Matthews*                 Director
  -------------------
  Norman S. Matthews


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  Donald B. Shackelford*              Director
  ----------------------
  Donald B. Shackelford

  Paul B. Sigler*                     Director
  ---------------
  Paul B. Sigler

* David M. Schneider, by signing his name hereto, does sign this document on
behalf of the persons indicated above pursuant to powers of attorney duly
executed by such persons and filed as an exhibit to this Registration Statement.

   /s/David M. Schneider
  -----------------------
  David M. Schneider
  Attorney-in-fact

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                                  EXHIBIT INDEX
                                  ------------- 

  EXHIBIT                             DESCRIPTION
  -------                             -----------
    4(a)                  The Progressive Corporation 1995
                          Incentive Plan (incorporated by reference to the
                          Registrant's Annual Report on Form 10-K for the year
                          ended December 31, 1994, as filed with the Commission
                          on March 28, 1995; see Exhibit 10(L) therein)

    4(b)                  Form of Non-Qualified Stock Option
                          Agreement

    4(c)                  Form of Non-Qualified Stock Option
                          Agreement with Qualified Retirement
                          provisions

    4(d)                  Amended Articles of Incorporation, as
                          amended, of the Registrant (incorporated
                          by reference to the Registrant's
                          Quarterly Report on Form 10-Q for the
                          quarter ended March 31, 1993, as filed
                          with the Commission on April 23, 1993;
                          see Exhibit 3 therein)

    4(e)                  Code of Regulations of the Registrant (incorporated by
                          reference to the Registrant's Annual Report on Form
                          10-K for the year ended December 31, 1996, as filed
                          with the Commission on March 31, 1997; see Exhibit
                          3(B) therein)

      5                   Opinion of Baker & Hostetler LLP

    23(a)                 Consent of Coopers & Lybrand L.L.P.,
                          Independent Accountants

    23(b)                 Consent of Baker & Hostetler LLP
                          (included in Exhibit 5)

    24(a)                 Powers of Attorney

    24(b)                 Resolutions of the Board of Directors of
                          the Registrant as to Power of Attorney,
                          certified by Secretary of the Registrant