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                                  EXHIBIT 4(c)
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                  Form of Non-Qualified Stock Option Agreement
                      with Qualified Retirement provisions


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                      NON-QUALIFIED STOCK OPTION AGREEMENT
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         This Agreement (the "Agreement") is made as of the ______ day of
___________________, between The Progressive Corporation, an Ohio corporation
(the "Company"), and [NAME] (the "Optionee"). The Company hereby grants Optionee
an option (the "Option") to purchase [TOTAL SHARES] Common Shares, $1.00 par
value, (the "Common Shares") of the Company for a per share purchase price of
$________ (the "Option Price"). The Option has been granted pursuant to The
Progressive Corporation 1995 Incentive Plan (the "Plan") and shall include and
be subject to all provisions of the Plan, which are hereby incorporated herein
by reference, and shall be subject to the following provisions of this
Agreement:

1.       TERM. The Option shall become exercisable on _______________ (the
         "Vesting Date") and may be exercised, in whole or in part, at any time
         thereafter until ______________ (the "Expiration Date"), on which date
         the Option shall expire and no longer be exercisable.

2.       METHOD OF EXERCISE. Subject to Section 1 above, the Option shall be
         exercisable from time to time by written notice (in form approved or
         furnished by the Company) to the Committee which shall:

         (a)      state that the Option is thereby being exercised, the number
                  of Common Shares with respect to which the Option is being
                  exercised, each person in whose name any certificates for the
                  Common Shares should be registered and his or her address and
                  social security number;

         (b)      be signed by the person or persons entitled to exercise the
                  Option and, if the Option is being exercised by anyone other
                  than the Optionee, be accompanied by proof satisfactory to
                  counsel for the Company of the right of such person or persons
                  to exercise the Option under the Plan and all applicable laws
                  and regulations; and

         (c)      be accompanied by such representations, warranties and
                  agreements, in form and substance satisfactory to counsel for
                  the Company, with respect to the investment intent of such
                  person or persons exercising the Option as the Company may
                  request.

3.       PAYMENT OF PRICE. Upon exercise of the Option, the Company shall
         deliver a certificate or certificates for the Common Shares purchased
         thereunder to the specified person or persons at the specified time
         upon receipt of the full purchase price for such Common Shares: (a) by
         certified or bank cashier's check, or (b) by any other method of
         payment or combination thereof authorized by the Plan.

4.       TRANSFERABILITY. The Option shall not be transferable by the Optionee
         other than by will or by the laws of descent and distribution. Subject
         to the following sentence, during the lifetime of the Optionee, the
         Option shall be exercisable (subject to any other applicable
         restrictions on exercise) only by the Optionee for his or her own
         account. Upon the death or disability of the Optionee, the Option shall
         be exercisable (subject to any other applicable restrictions on
         exercise) only by the Optionee's estate (acting through its fiduciary)
         or by the Optionee's duly authorized legal representative, during the
         period and to the extent authorized in the Plan.

5.       TERMINATION OF EMPLOYMENT. If the employment of the Optionee by the
         Company (or any of its Subsidiaries or Affiliates) terminates:

         (a)      due to involuntary termination without Cause or due to
                  retirement (with the employer's approval, but subject to
                  Section 5(e) below), the Option may be exercised to the extent
                  exercisable at the date of such termination, during the lesser
                  of (i) two months after such date, or (ii) the balance of the
                  Option's term;

         (b)      due to death or disability, the provisions of Section 5(b)(6) 
                  or 5(b)(7) of the Plan, as applicable, shall apply;


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         (c)      due to resignation by the Optionee (other than by reason of a
                  Qualified Retirement, as provided at Section 5(e) below), the
                  Optionee may exercise the Option, to the extent of the lesser
                  of (A) the number of Common Shares as to which the Option is
                  exercisable on the date the Optionee ceases to be an employee
                  or (B) the number of Common Shares as to which the Option was
                  exercisable ninety days prior to such date, reduced by any
                  Common Shares acquired by exercise of the Option within such
                  ninety day period, at any time within two (2) months after the
                  date that the Optionee ceases to be an employee (but in no
                  event after expiration of the original term of the Option) and
                  the Option shall not be or become exercisable as to any
                  additional Common Shares after the date that the Optionee
                  ceases to be an employee;

         (d)      due to termination for Cause, the Option and all rights to
                  purchase Common Shares thereunder shall immediately terminate;
                  and

         (e)      due to a Qualified Retirement (as defined below), the
                  following provisions shall apply (subject in all cases to
                  Section 5(e)(v) hereof):

                  (i)      if the Option has vested and is exercisable as of the
                           Qualified Retirement Date (as defined below), the
                           Option shall not terminate upon the retirement of the
                           Optionee, and, to the extent that it has not been
                           previously exercised, may be exercised by the
                           Optionee, in whole or in part, at any time between
                           the Qualified Retirement Date and the Expiration
                           Date;

                  (ii)     subject to Section 5(e)(iii) hereof, if the Option is
                           not vested and exercisable as of the Qualified
                           Retirement Date, the Option shall not terminate in
                           its entirety upon the retirement of the Optionee;
                           instead, the Option (A) shall remain in effect with
                           respect to fifty percent (50%) of the Common Shares
                           which are subject to the Option as of the Qualified
                           Retirement Date and, as to such Common Shares, shall
                           vest and become exercisable on the Vesting Date and
                           may be exercised by the Optionee, in whole or in
                           part, at any time between the Vesting Date and the
                           Expiration Date, and (B) shall terminate, effective
                           as of the Qualified Retirement Date, with respect to
                           the remaining fifty percent (50%) of the Common
                           Shares that are subject to the Option as of the
                           Qualified Retirement Date;

                  (iii)    notwithstanding Section 5(e)(ii) above, if the Option
                           is not vested and exercisable as of the Qualified
                           Retirement Date, but has a Vesting Date which is no
                           later than four (4) months after the Qualified
                           Retirement Date, then, notwithstanding the Optionee's
                           retirement, the full Option (or, if the Option is
                           subject to installment vesting, that portion thereof
                           which is scheduled to vest on such Vesting Date)
                           shall remain in effect, shall vest on such Vesting
                           Date and may be exercised by the Optionee, in whole
                           or in part, at any time between such Vesting Date and
                           the Expiration Date;

                  (iv)     if the Optionee dies after the date of his or her
                           retirement and has not exercised the Option, in whole
                           or in part, prior to his or her death, the Optionee's
                           estate shall have the right to exercise the Option as
                           to (A) all Common Shares, if any, as to which the
                           Option has vested and is exercisable as of the date
                           of the Optionee's death, plus (B) the additional
                           Common Shares, if any, as to which the Option would
                           have become exercisable within one (1) year from the
                           date of the Optionee's death pursuant to Section
                           5(e)(ii) and/or (iii) hereof, as applicable, but for
                           the death of the Optionee, at any time during the one
                           (1) year period beginning on the date of the
                           Optionee's death (or such other period as the
                           Committee may specify), and the balance of the Option
                           shall terminate as of the date of the Optionee's
                           death;

                  (v)      if the Committee determines that the Optionee is or
                           has engaged in any Disqualifying Activity (as defined
                           below), then (1) to the extent that the Option has
                           vested and is exercisable as of the Disqualification
                           Date (as defined below), the Optionee shall have the
                           right to exercise the Option during the lesser of two
                           months from the Disqualification Date or the balance
                           of the Option's term and (2) to the extent that the
                           Option is not vested and exercisable as of the



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                           Disqualification Date, the Option shall terminate as
                           of such date. Any determination by the Committee,
                           which may act upon the recommendation of the Chief
                           Executive Officer or other senior officer of the
                           Company, that the Optionee is or has engaged in any
                           Disqualifying Activity, and as to the
                           Disqualification Date, shall be final and conclusive.

                  (vi)     As used in this Section 5(e), the following terms are
                           defined as follows:

                           (A)      QUALIFIED RETIREMENT - any termination of
                                    the Optionee's employment with the Company
                                    or its Subsidiaries for any reason (other
                                    than death, Disability or an involuntary
                                    termination for Cause) if, at or immediately
                                    prior to the date of such termination, the
                                    Optionee satisfies both of the following
                                    conditions:

                                    (1)     the Optionee shall be 55 years of 
                                            age or older; and

                                    (2)     the sum of the Optionee's age and 
                                            completed years of service as an
                                            employee of the Company or its 
                                            Subsidiaries (disregarding 
                                            fractions, in both cases) shall 
                                            total 70 or more.

                           (B)      QUALIFIED RETIREMENT DATE - the date as of
                                    which the Optionee's employment with the
                                    Company or its Subsidiaries shall terminate
                                    pursuant to a Qualified Retirement.

                           (C)      DISQUALIFYING ACTIVITY - means and includes
                                    each of the following acts or activities:

                                    (1)     directly or indirectly serving as a
                                            principal, shareholder, partner,
                                            director, officer, employee or agent
                                            of, or as a consultant, advisor or
                                            in any other capacity to, any
                                            business or entity which competes
                                            with the Company or its Subsidiaries
                                            in any business or activity then
                                            conducted by the Company or its
                                            Subsidiaries to an extent deemed
                                            material by the Committee; or

                                    (2)     any disclosure by the Optionee, or
                                            any use by the Optionee for his or
                                            her own benefit or for the benefit
                                            of any other person or entity (other
                                            than the Company or its
                                            Subsidiaries), of any confidential
                                            information or trade secret of the
                                            Company or its Subsidiaries to an
                                            extent deemed material by the
                                            Committee; or

                                    (3)     any material violation of any of the
                                            provisions of the Company's Code of
                                            Conduct or any agreement between the
                                            Optionee and the Company; or

                                    (4)     making any other disclosure or
                                            taking any other action which is
                                            determined by the Committee to be
                                            materially detrimental to the
                                            business, prospects or reputation of
                                            the Company or its Subsidiaries. The
                                            ownership of less than 2% of the
                                            outstanding voting shares of a
                                            publicly traded corporation which
                                            competes with the Company or its
                                            Subsidiaries shall not constitute a
                                            Disqualifying Activity.

                           (D)      DISQUALIFICATION DATE - the date of any
                                    determination by the Committee that the
                                    Optionee is or has engaged in any
                                    Disqualifying Activity.

6.       RESTRICTIONS ON EXERCISE. The Option is subject to all restrictions set
         forth in this Agreement or in the Plan. As a condition to any exercise
         of the Option, the Company may require the Optionee or his successor to
         make any representation and warranty to comply with any applicable law
         or regulation or to confirm any factual matters requested by counsel
         for the Company.


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7.       TAXES. The Optionee hereby agrees that he or she shall pay to the
         Company, in cash, any federal, state and local taxes of any kind
         required by law to be withheld with respect to the Option granted to
         him or her hereunder or the exercise thereof. If the Optionee does not
         make such payment to the Company, the Company shall have the right to
         deduct from any payment of any kind otherwise due to the Optionee from
         the Company (or from any Subsidiary or Affiliate of the Company), any
         federal, state and local taxes of any kind required by law to be
         withheld with respect to the Option, the exercise thereof or the Common
         Shares to be purchased by the Optionee under this Agreement. The Option
         shall not be treated as an incentive stock option under Section 422 or
         any successor Section thereto of the Internal Revenue Code of 1986, as
         amended.

8.       DEFINITIONS. Unless otherwise defined in this Agreement, capitalized
         terms will have the same meanings given them in the Plan.

                                            THE PROGRESSIVE CORPORATION

Date of Grant:                              By:
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                                            Title:
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                             ACCEPTANCE OF AGREEMENT
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The Optionee hereby: (a) acknowledges receiving a copy of the Plan Description
dated _______________________ (the "Plan Description") relating to the Plan, and
represents that he or she is familiar with all of the material provisions of the
Plan, as set forth in the Plan Description; (b) accepts this Agreement and the
Option granted to him or her under this Agreement subject to all provisions of
the Plan and this Agreement; and (c) agrees to accept as binding, conclusive and
final all decisions or interpretations of the Committee relating to the Plan,
this Agreement or the Option granted hereunder.

Optionee:
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Date:
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