<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AS OF MARCH 31, 1997 AND THE CONSOLIDATED STATEMENT
OF INCOME FOR THE THREE MONTHS ENDED MARCH 31, 1997 OF M/I SCHOTTENSTEIN HOMES,
INC. AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                           7,474
<SECURITIES>                                         0
<RECEIVABLES>                                   15,754
<ALLOWANCES>                                         0
<INVENTORY>                                    271,803
<CURRENT-ASSETS>                               295,031
<PP&E>                                          11,527
<DEPRECIATION>                                   3,460
<TOTAL-ASSETS>                                 322,424
<CURRENT-LIABILITIES>                           65,733
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                            88
<OTHER-SE>                                     110,033
<TOTAL-LIABILITY-AND-EQUITY>                   322,424
<SALES>                                        103,282
<TOTAL-REVENUES>                               105,829
<CGS>                                           84,073
<TOTAL-COSTS>                                   84,073
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               2,362
<INCOME-PRETAX>                                  5,067
<INCOME-TAX>                                     2,015
<INCOME-CONTINUING>                              3,052
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,052
<EPS-PRIMARY>                                     0.35
<EPS-DILUTED>                                     0.35