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                                                                    Exhibit 4(a)

                            THE E. W. SCRIPPS COMPANY
                 1994 NON-EMPLOYEE DIRECTORS' STOCK OPTION PLAN

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1.     PURPOSE.
       --------

       The Plan shall be known as The E. W. Scripps Company 1994 Non-Employee
       Directors' Stock Option Plan. The purpose of The E. W. Scripps Company
       1994 Non-Employee Directors' Stock Option Plan (hereinafter referred to
       as the "Plan") is to strengthen the alignment of interests between
       non-employee directors (hereinafter referred to as "Participants") and
       the shareholders of The E. W. Scripps Company (hereinafter referred to as
       the "Company") through the increased ownership of the Company's Class A
       Common Shares.

       The Plan shall be subject to approval by the holders of the Company's
       Common Voting Shares at the Company's 1995 annual meeting of shareholders
       and the amendment to this Plan is subject to shareholder approval at the
       Company's 1997 annual meeting of shareholders.

2.     LIMITATION ON NUMBER OF SHARES FOR THE PLAN.
       --------------------------------------------

       The total number of Class A Common Shares of the Company that may be made
       subject to options awarded under the Plan shall be 100,000.

3.     LIMITATION ON AMENDMENTS TO THE PLAN.
       -------------------------------------

       The Plan may not be amended more than once every six months, other than
       to comport with changes in the Internal Revenue Code of 1986, as amended
       (the "Code"), the Employee Retirement Income Security Act, as amended, or
       the rules under either of the foregoing acts.

4.     PARTICIPATION.
       --------------

       For purposes of this Plan, a director shall be defined as any director
       who is not an officer or employee of the Company, or a beneficiary of The
       Edward W. Scripps Trust, or a trustee of The Edward W. Scripps Trust.

5.     NONQUALIFIED OPTIONS.
       ---------------------

       Directors shall receive an option for 10,000 Class A Common Shares at the
       time of their initial election. At the implementation of the amendment to
       this Plan, effective May 12, 1997, each director, as defined by section 4
       of this Plan, in office on May 9, 1997 shall receive an option for 1,900
       Class A Common Shares.

       All options granted under the Plan shall be subject to the following
       terms and conditions.

       A.     Price.
              ------

              The price per share deliverable upon the exercise of each option
              ("exercise price") shall be equal to 100% of the Fair Market Value
              of the shares on the date the option is granted.

              The Fair Market Value of a Class A Common Share of the Company
              shall mean, with respect to the date in question, the average of
              the highest and lowest officially-quoted selling prices on the New
              York Stock Exchange.

       B.     Cash Exercise.
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              Options may be exercised in whole or in part upon payment of the
              exercise price of the shares to be acquired. Payment shall be made
              in cash or by means of Class A Common Shares previously acquired
              by the Participant or a combination of cash and Class A Common
              Shares. The Fair Market Value of Class A Common Shares tendered on
              exercise of options shall be determined on the date of exercise.


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       C.     Cashless Exercise.
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              Options may be exercised in whole or in part upon delivery to the
              Secretary of the Company of an irrevocable written notice of
              exercise. The date on which such notice is received by the
              Secretary shall be the date of exercise of the option, provided
              that within five business days of the delivery of such notice the
              funds to pay for exercise of the option are delivered to the
              Company by a broker acting on behalf of the optionee either in
              connection with the sale of the shares underlying the option or in
              connection with the making of a margin loan to the optionee to
              enable payment of the exercise price of the option. In connection
              with the foregoing, the Company will provide a copy of the notice
              of exercise of the option to the aforesaid broker upon receipt by
              the Secretary of such notice and will deliver to such broker,
              within five business days of the delivery of such notice to the
              Company, a certificate or certificates (as requested by the
              broker) representing the number of shares underlying the option
              that have been sold by such broker for the optionee.

       D.     Terms of Options.
              ----------------

              The initial stock option award effective on December 9, 1994 shall
              be exercisable on December 9, 1995. All other stock option awards
              shall be exercisable on the first anniversary of the director's
              award.

              The term of each option shall be ten years from the date it is
              granted. Shares may be purchased in whole or in part at any time
              after the option becomes exercisable, subject to a minimum
              exercise of 100 shares.

6.     WITHHOLDING OF TAXES.
       ---------------------

       The Company may require, as a condition to any grant under the Plan or to
       the delivery of certificates for shares issued hereunder, that the
       grantee pay to the Company, in cash, any federal, state or local taxes of
       any kind required by law to be withheld with respect to any grant or any
       delivery of shares. The Committee, in its sole discretion, may permit
       participants to pay such taxes through the withholding of shares
       otherwise deliverable to such participant in connection with such grant
       or the delivery to the Company of shares otherwise acquired by the
       Participant. The Fair Market Value of Class A Common Shares withheld by
       the Company or tendered to the Company for the satisfaction of tax
       withholding obligations under this section shall be determined on the
       date such shares are withheld or tendered. The Company, to the extent
       permitted or required by law, shall have the right to deduct from any
       payment of any kind otherwise due to a grantee any federal, state or
       local taxes of any kind required by law to be withheld with respect to
       any grant or to the delivery of shares under the Plan, or to retain or
       sell without notice a sufficient number of the shares to be issued to
       such grantee to cover any such taxes, provided that the Company shall not
       sell any such shares if such sale would be considered a sale by such
       grantee for purposes of Section 16 of the Securities Exchange Act of 1934
       (the "Exchange Act").

7.     WRITTEN AGREEMENT.
       -----------------

       Each director to whom a grant is made under the Plan shall enter into a
       written agreement with the Company that shall contain such provisions,
       consistent with the provisions of the Plan, as may be established by the
       Company.

8.     TRANSFERABILITY.
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       No option granted under the Plan shall be transferable by a director
       otherwise than by will or the laws of descent and distribution or
       pursuant to a qualified domestic relations order as defined by the Code
       or Title I of the Employee Retirement Income Security Act, or the rules
       thereunder. An option may be exercised only by the optionee or grantee
       thereof or his guardian or legal representative.

9.     ADJUSTMENTS.
       ------------

       In the event of a reorganization, recapitalization, stock split, stock
       dividend, combination of shares, merger, consolidation, distribution of
       assets, or any other change in the corporate structure or shares of the
       Company, the Company shall make such adjustments as it deems appropriate
       in the number and kind of shares reserved for issuance under the Plan, in
       the number and kind of shares covered by options granted under the Plan,
       and in the exercise price of outstanding options. In the event of any
       merger, consolidation

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       or other reorganization in which the Company is not the surviving or
       continuing corporation, all stock option awards that were granted
       hereunder and that are outstanding on the date of such event shall be
       assumed by the surviving or continuing corporation.

10.    LISTING AND REGISTRATION.
       -------------------------

       If the Company determines that the listing, registration, or
       qualification upon any securities exchange or under any law of shares
       subject to any option granted under the Plan is necessary or desirable as
       a condition of, or in connection with, the granting of same or the issue
       or purchase of shares thereunder, no such option may be exercised in
       whole or in part, or no shares issued unless such listing, registration
       or qualification is effected free of any conditions not acceptable to the
       Company.

11.    DURATION OF PLAN.
       -----------------

       This Plan shall become effective as of December 9, 1994 subject to
       approval before December 1, 1995 by the affirmative vote of the holders
       of a majority of the Common Voting Shares of the Company present, or
       represented, and entitled to vote at a meeting duly held. All options
       awarded prior to approval of the Plan by such shareholders may not be
       exercised until such approval is obtained and shall be canceled and
       forfeited in the event such approval is not obtained. This Plan will
       terminate on December 8, 2004 but no such termination shall affect the
       prior rights under this Plan of the Company or of any Participant who has
       received an option hereunder.

12.    ADDITIONAL PROVISIONS.
       ----------------------

       A Participant may elect to (i) have shares withheld from a grant or an
       award made under the Plan or tender shares to the Company in order to
       satisfy the tax withholding consequences of a grant or an award made
       under the Plan, only during the period beginning on the third business
       day following the date on which the Company releases the financial
       information specified in 17 C.F.R. Section 240.16b-3 (e) (1) (ii) and
       ending on the twelfth business day following such date.

       Notwithstanding the foregoing, a Participant may elect to have shares
       withheld on exercise of an option granted under the Plan in order to
       satisfy tax withholding consequences thereof by providing the Company
       with a written election to so withhold at least six months in advance of
       the withholding of shares otherwise issuable upon exercise of such 
       option.

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