<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FOR THE GOODYEAR TIRE AND
RUBBER COMPANY AND SUBSIDIARIES EXTRACTED FROM THE CONSOLIDATED STATEMENT OF
INCOME AND THE CONSOLIDATED BALANCE SHEET AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                             259
<SECURITIES>                                         0
<RECEIVABLES>                                    1,783
<ALLOWANCES>                                        50
<INVENTORY>                                      1,835
<CURRENT-ASSETS>                                 4,164
<PP&E>                                           9,234
<DEPRECIATION>                                   5,084
<TOTAL-ASSETS>                                   9,917
<CURRENT-LIABILITIES>                            3,251
<BONDS>                                            845
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           157
<OTHER-SE>                                       3,239
<TOTAL-LIABILITY-AND-EQUITY>                     9,917
<SALES>                                         13,155
<TOTAL-REVENUES>                                13,155
<CGS>                                           10,046
<TOTAL-COSTS>                                   10,046
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 120
<INCOME-PRETAX>                                    800
<INCOME-TAX>                                       241
<INCOME-CONTINUING>                                559
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       559
<EPS-PRIMARY>                                     3.58
<EPS-DILUTED>                                     3.53
<FN>
This schedule shall not be deemed filed for purposes of Section 11 of the
Securities Act of 1933 or Section 18 of the Securities Exchange Act of 1934.
</FN>