1
                                                                Exhibit 10
 
 
                           THE J. M. SMUCKER COMPANY
 
                   1998 EQUITY AND PERFORMANCE INCENTIVE PLAN
 
     1. PURPOSE. The purpose of the 1998 Equity and Performance Incentive Plan
is to attract and retain consultants, officers and other key employees for The
J. M. Smucker Company, an Ohio corporation, and its Subsidiaries and to provide
to such persons incentives and rewards for superior performance.
 
     2. DEFINITIONS. As used in this Plan,
 
     "Appreciation Right" means a right granted pursuant to Section 5 of this
Plan, and shall include both Tandem Appreciation Rights and Free-Standing
Appreciation Rights.
 
     "Base Price" means the price to be used as the basis for determining the
Spread upon the exercise of a Free-Standing Appreciation Right and a Tandem
Appreciation Right.
 
     "Board" means the Board of Directors of the Company and, to the extent of
any delegation by the Board to a committee (or subcommittee thereof) pursuant to
Section 15 of this Plan, such committee (or subcommittee).
 
     "Change in Control" shall have the meaning provided in Section 11 of this
Plan.
 
     "Class A Common Shares" means Class A Common Shares, without par value, of
the Company or any security into which such Common Shares may be changed by
reason of any transaction or event of the type referred to in Section 10 of this
Plan.
 
     "Class B Common Shares" means Class B Common Shares, without par value, of
the Company or any security into which such Common Shares may be changed by
reason of any transaction or event of the type referred to in Section 10 of this
Plan.
 
     "Common Shares" means Class A Common Shares, Class B Common Shares or both.
 
     "Code" means the Internal Revenue Code of 1986, as amended from time to
time.
 
     "Company" means The J. M. Smucker Company, an Ohio corporation.
 
     "Covered Employee" means a Participant who is, or is determined by the
Board to be likely to become, a "covered employee" within the meaning of Section
162(m) of the Code (or any successor provision).
 
     "Date of Grant" means the date specified by the Board on which a grant of
Option Rights, Appreciation Rights, Performance Shares or Performance Units or a
grant or sale of Restricted Shares or Deferred Shares shall become effective
(which date shall not be earlier than the date on which the Board takes action
with respect thereto).
 
     "Deferral Period" means the period of time during which Deferred Shares are
subject to deferral limitations under Section 7 of this Plan.
 
     "Deferred Shares" means an award made pursuant to Section 7 of this Plan of
the right to receive Common Shares at the end of a specified Deferral Period.
 
     "Director" means a member of the Board of Directors of the Company.
 
     "Exchange Act" means the Securities Exchange Act of 1934, as amended, and
the rules and regulations thereunder, as such law, rules and regulations may be
amended from time to time.
 
     "Free-Standing Appreciation Right" means an Appreciation Right granted
pursuant to Section 5 of this Plan that is not granted in tandem with an Option
Right.
 
     "Incentive Stock Options" means Option Rights that are intended to qualify
as "incentive stock options" under Section 422 of the Code or any successor
provision.
 
                                      1
   2
 
     "Management Objectives" means the measurable performance objective or
objectives established pursuant to this Plan for Participants who have received
grants of Performance Shares or Performance Units or, when so determined by the
Board, Option Rights, Appreciation Rights, Restricted Shares and dividend
credits pursuant to this Plan. Management Objectives may be described in terms
of Company-wide objectives or objectives that are related to the performance of
the individual Participant or of the Subsidiary, division, department, region or
function within the Company or Subsidiary in which the Participant is employed.
The Management Objectives may be made relative to the performance of other
corporations. The Management Objectives applicable to any award to a Covered
Employee that is intended to comply with Section 162(m) of the Code shall be
based on specified levels of or growth in one or more of the following criteria:
 
    1.   cash flow/net assets ratio;
    2.   debt/capital ratio;
    3.   return on total capital;
    4.   return on equity;
    5.   return on assets;
    6.   earnings per share;
    7.   revenue;
    8.   total return to shareholders; and
    9.   margin performance.
 
     If the Committee determines that a change in the business, operations,
corporate structure or capital structure of the Company, or the manner in which
it conducts its business, or other events or circumstances render the Management
Objectives unsuitable, the Committee may in its discretion modify such
Management Objectives or the related minimum acceptable level of achievement, in
whole or in part, as the Committee deems appropriate and equitable, except in
the case of a Covered Employee where such action would result in the loss of the
otherwise available exemption of the award under Section 162(m) of the Code. In
such case, the Committee shall not make any modification of the Management
Objectives or minimum acceptable level of achievement.
 
     "Market Value per Share" means, as of any particular date, (i) the closing
sale price per Common Share as reported on The New York Stock Exchange, on the
Date of Grant, or if there are no sales on such day, on the next preceding
trading day during which a sale occurred, or (ii) if clause (i) does not apply,
the fair market value of the Common Shares as determined by the Board.
 
     "Optionee" means the optionee named in an agreement evidencing an
outstanding Option Right.
 
     "Option Price" means the purchase price payable on exercise of an Option
Right.
 
     "Option Right" means the right to purchase Common Shares upon exercise of
an option granted pursuant to Section 4 of this Plan.
 
     "Participant" means a person who is selected by the Board to receive
benefits under this Plan and who is at the time a consultant, an officer, or
other key employee of the Company or any one or more of its Subsidiaries, or who
has agreed to commence serving in any of such capacities within 90 days of the
Date of Grant.
 
     "Performance Period" means, in respect of a Performance Share or
Performance Unit, a period of time established pursuant to Section 8 of this
Plan within which the Management Objectives relating to such Performance Share
or Performance Unit are to be achieved.
 
     "Performance Share" means a bookkeeping entry that records the equivalent
of one Common Share awarded pursuant to Section 8 of this Plan.
 
                                      2
   3
 
     "Performance Unit" means a bookkeeping entry that records a unit equivalent
to $1.00 awarded pursuant to Section 8 of this Plan.
 
     "Plan" means The J. M. Smucker Company 1998 Equity and Performance
Incentive Plan.
 
     "Restricted Shares" means Common Shares granted or sold pursuant to Section
6 of this Plan as to which neither the substantial risk of forfeiture nor the
prohibition on transfers referred to in such Section 6 has expired.
 
     "Rule 16b-3" means Rule 16b-3 under the Exchange Act (or any successor rule
to the same effect) as in effect from time to time.
 
     "Spread" means the excess of the Market Value per Share on the date when an
Appreciation Right is exercised, or on the date when Option Rights are
surrendered in payment of the Option Price of other Option Rights, over the
Option Price or Base Price provided for in the related Option Right or
Free-Standing Appreciation Right, respectively.
 
     "Subsidiary" means a corporation, company or other entity (i) more than 50
percent of whose outstanding shares or securities (representing the right to
vote for the election of directors or other managing authority) are, or (ii)
which does not have outstanding shares or securities (as may be the case in a
partnership, joint venture or unincorporated association), but more than 50
percent of whose ownership interest representing the right generally to make
decisions for such other entity is, now or hereafter, owned or controlled,
directly or indirectly, by the Company except that for purposes of determining
whether any person may be a Participant for purposes of any grant of Incentive
Stock Options, "Subsidiary" means any corporation in which at the time the
Company owns or controls, directly or indirectly, more than 50 percent of the
total combined voting power represented by all classes of stock issued by such
corporation.
 
     "Tandem Appreciation Right" means an Appreciation Right granted pursuant to
Section 5 of this Plan that is granted in tandem with an Option Right.
 
     "Voting Power" means at any time, the total votes relating to the
then-outstanding securities entitled to vote generally in the election of
Directors.
 
     3. SHARES AVAILABLE UNDER THE PLAN. (a) Subject to adjustment as provided
in Section 3(b) and Section 10 of this Plan, the number of Class A Common Shares
and Class B Common Shares that may be issued or transferred (i) upon the
exercise of Option Rights or Appreciation Rights, (ii) as Restricted Shares and
released from substantial risks of forfeiture thereof, (iii) as Deferred Shares,
(iv) in payment of Performance Shares or Performance Units that have been earned
or (v) in payment of dividend equivalents paid with respect to awards made under
the Plan shall not exceed in the aggregate 700,000 Class A Common Shares and
700,000 Class B Common Shares(1), plus any shares described in Section 3(b).
Such shares may be shares of original issuance or treasury shares or a
combination of the foregoing.
 
     (b) The number of shares available in Section 3(a) above shall be adjusted
to account for shares relating to awards that expire, are forfeited or are
transferred, surrendered or relinquished upon the payment of any Option Price by
the transfer to the Company of Common Shares or upon satisfaction of any
withholding amount. Upon payment in cash of the benefit provided by any award
granted under this Plan, any shares that were covered by that award shall again
be available for issue or transfer hereunder.
 
     (c) Notwithstanding anything in this Section 3, or elsewhere in this Plan,
to the contrary and subject to adjustment as provided in Section 10 of this
Plan, (i) the aggregate number of Common Shares actually issued or transferred
by the Company upon the exercise of Incentive Stock Options shall not exceed
700,000 Class A Common Shares and 700,000 Class B Common Shares;
 
- ---------------
 
(1) Neither figure is to exceed 5% of the shares of the class outstanding on the
    record date for voting at the meeting at which the Plan is to be presented.

                                       3
   4
 
(ii) no Participant shall be granted Option Rights and Appreciation Rights, in
the aggregate, for more than 600,000 Common Shares during any period of 3 years;
(iii) the number of shares issued as Restricted Shares and Deferred Shares shall
not in the aggregate exceed 225,000 Class A Common Shares and 225,000 Class B
Common Shares.
 
     (d) Notwithstanding any other provision of this Plan to the contrary, in no
event shall any Participant in any calendar year receive an award of Performance
Shares or Performance Units having an aggregate maximum value as of their
respective Dates of Grant in excess of $1,000,000.
 
     4. OPTION RIGHTS. The Board may, from time to time and upon such terms and
conditions as it may determine, authorize the granting to Participants of
options to purchase Common Shares. Each such grant may utilize any or all of the
authorizations, and shall be subject to all of the requirements contained in the
following provisions:
 
          (a) Each grant shall specify the number and class of Common Shares to
     which it pertains subject to the limitations set forth in Section 3 of this
     plan.
 
          (b) Each grant shall specify an Option Price per share, which may not
     be less than the Market Value per Share on the Date of Grant.
 
          (c) Each grant shall specify whether the Option Price shall be payable
     (i) in cash or by check acceptable to the Company, (ii) by the actual or
     constructive transfer to the Company of Common Shares owned by the Optionee
     for at least 6 months (or other consideration authorized pursuant to
     Section 4(d)) having a value at the time of exercise equal to the total
     Option Price, or (iii) by a combination of such methods of payment.
 
          (d) The Board may determine, at or after the Date of Grant, that
     payment of the Option Price of any Option Right (other than an Incentive
     Stock Option) may also be made in whole or in part in the form of
     Restricted Shares or other Common Shares that are forfeitable or subject to
     restrictions on transfer, Deferred Shares, Performance Shares (based, in
     each case, on the Market Value per Share on the date of exercise), other
     Option Rights (based on the Spread on the date of exercise) or Performance
     Units. Unless otherwise determined by the Board at or after the Date of
     Grant, whenever any Option Price is paid in whole or in part by means of
     any of the forms of consideration specified in this Section 4(d), the
     Common Shares received upon the exercise of the Option Rights shall be
     subject to such risks of forfeiture or restrictions on transfer as may
     correspond to any that apply to the consideration surrendered, but only to
     the extent, determined with respect to the consideration surrendered, of
     (i) the number of shares or Performance Shares, (ii) the Spread of any
     unexercisable portion of Option Rights, or (iii) the stated value of
     Performance Units.
 
          (e) Any grant may provide for deferred payment of the Option Price
     from the proceeds of sale through a bank or broker on a date satisfactory
     to the Company of some or all of the shares to which such exercise relates.
 
          (f) Successive grants may be made to the same Participant whether or
     not any Option Rights previously granted to such Participant remain
     unexercised.
 
          (g) Each grant shall specify the period or periods of continuous
     service by the Optionee with the Company or any Subsidiary that is
     necessary before the Option Rights or installments thereof will become
     exercisable and may provide for the earlier exercise of such Option Rights
     in the event of a Change in Control.
 
          (h) Any grant of Option Rights may specify Management Objectives that
     must be achieved as a condition to the exercise of such rights.
 
          (i) Option Rights granted under this Plan may be (i) options,
     including, without limitation, Incentive Stock Options, that are intended
     to qualify under particular provisions of the Code, (ii) options that are
     not intended so to qualify, or (iii) combinations of the foregoing.
 
                                       4
   5
 
          (j) The Board may, at or after the Date of Grant of any Option Rights
     (other than Incentive Stock Options), provide for the payment of dividend
     equivalents to the Optionee on either a current or deferred or contingent
     basis or may provide that such equivalents shall be credited against the
     Option Price.
 
          (k) The exercise of an Option Right shall result in the cancellation
     on a share-for-share basis of any Tandem Appreciation Right authorized
     under Section 5 of this Plan.
 
          (l) No Option Right shall be exercisable more than 10 years from the
     Date of Grant.
 
          (m) Each grant of Option Rights shall be evidenced by an agreement
     executed on behalf of the Company by an officer and delivered to the
     Optionee and containing such terms and provisions, consistent with this
     Plan, as the Board may approve.
 
     5. APPRECIATION RIGHTS. (a) The Board may authorize the granting (i) to any
Optionee, of Tandem Appreciation Rights in respect of Option Rights granted
hereunder, and (ii) to any Participant, of Free-Standing Appreciation Rights. A
Tandem Appreciation Right shall be a right of the Optionee, exercisable by
surrender of the related Option Right, to receive from the Company an amount
determined by the Board, which shall be expressed as a percentage of the Spread
(not exceeding 100 percent) at the time of exercise. Tandem Appreciation Rights
may be granted at any time prior to the exercise or termination of the related
Option Rights; provided, however, that a Tandem Appreciation Right awarded in
relation to an Incentive Stock Option must be granted concurrently with such
Incentive Stock Option. A Free-Standing Appreciation Right shall be a right of
the Participant to receive from the Company an amount determined by the Board,
which shall be expressed as a percentage of the Spread (not exceeding 100
percent) at the time of exercise.
 
     (b) Each grant of Appreciation Rights may utilize any or all of the
authorizations, and shall be subject to all of the requirements, contained in
the following provisions:
 
          (i) Any grant may specify that the amount payable on exercise of an
     Appreciation Right may be paid by the Company in cash, in Common Shares or
     in any combination thereof and may either grant to the Participant or
     retain in the Board the right to elect among those alternatives.
 
          (ii) Any grant may specify that the amount payable on exercise of an
     Appreciation Right may not exceed a maximum specified by the Board at the
     Date of Grant.
 
          (iii) Any grant may specify waiting periods before exercise and
     permissible exercise dates or periods.
 
          (iv) Any grant may specify that such Appreciation Right may be
     exercised only in the event of, or earlier in the event of, a Change in
     Control.
 
          (v) Any grant may provide for the payment to the Participant of
     dividend equivalents thereon in cash or Common Shares on a current,
     deferred or contingent basis.
 
          (vi) Any grant of Appreciation Rights may specify Management
     Objectives that must be achieved as a condition of the exercise of such
     Rights.
 
          (vii) Each grant of Appreciation Rights shall be evidenced by an
     agreement executed on behalf of the Company by an officer and delivered to
     and accepted by the Participant, which agreement shall describe such
     Appreciation Rights, identify the related Option Rights (if applicable),
     state that such Appreciation Rights are subject to all the terms and
     conditions of this Plan, and contain such other terms and provisions,
     consistent with this Plan, as the Board may approve.
 
     (c) Any grant of Tandem Appreciation Rights shall provide that such Rights
may be exercised only at a time when the related Option Right is also
exercisable and at a time when the Spread is positive, and by surrender of the
related Option Right for cancellation.
 
                                      5
   6
 
     (d) Regarding Free-standing Appreciation Rights only:
 
          (i) Each grant shall specify in respect of each Free-standing
     Appreciation Right a Base Price, which shall be equal to or greater or less
     than the Market Value per Share on the Date of Grant;
 
          (ii) Successive grants may be made to the same Participant regardless
     of whether any Free-standing Appreciation Rights previously granted to the
     Participant remain unexercised; and
 
          (iii) No Free-standing Appreciation Right granted under this Plan may
     be exercised more than 10 years from the Date of Grant.
 
     6. RESTRICTED SHARES. The Board may also authorize the grant or sale of
Restricted Shares to Participants. Each such grant or sale may utilize any or
all of the authorizations, and shall be subject to all of the requirements,
contained in the following provisions:
 
          (a) Each such grant or sale shall constitute an immediate transfer of
     the ownership of Common Shares to the Participant in consideration of the
     performance of services, entitling such Participant to voting, dividend and
     other ownership rights, but subject to the substantial risk of forfeiture
     and restrictions on transfer hereinafter referred to.
 
          (b) Each such grant or sale may be made without additional
     consideration or in consideration of a payment by such Participant that is
     less than Market Value per Share at the Date of Grant.
 
          (c) Each such grant or sale shall provide that the Restricted Shares
     covered by such grant or sale shall be subject to a "substantial risk of
     forfeiture" within the meaning of Section 83 of the Code for a period of
     not less than 3 years to be determined by the Board at the Date of Grant
     and may provide for the earlier lapse of such substantial risk of
     forfeiture in the event of a Change in Control.
 
          (d) Each such grant or sale shall provide that during the period for
     which such substantial risk of forfeiture is to continue, the
     transferability of the Restricted Shares shall be prohibited or restricted
     in the manner and to the extent prescribed by the Board at the Date of
     Grant (which restrictions may include, without limitation, rights of
     repurchase or first refusal in the Company or provisions subjecting the
     Restricted Shares to a continuing substantial risk of forfeiture in the
     hands of any transferee).
 
          (e) Any grant of Restricted Shares may specify Management Objectives
     that, if achieved, will result in termination or early termination of the
     restrictions applicable to such shares. Each grant may specify in respect
     of such Management Objectives a minimum acceptable level of achievement and
     may set forth a formula for determining the number of Restricted Shares on
     which restrictions will terminate if performance is at or above the minimum
     level, but falls short of full achievement of the specified Management
     Objectives.
 
          (f) Any such grant or sale of Restricted Shares may require that any
     or all dividends or other distributions paid thereon during the period of
     such restrictions be automatically deferred and reinvested in additional
     Restricted Shares, which may be Subject to the same restrictions as the
     underlying award.
 
          (g) Each grant or sale of Restricted Shares shall be evidenced by an
     agreement executed on behalf of the Company by any officer and delivered to
     and accepted by the Participant and shall contain such terms and
     provisions, consistent with this Plan, as the Board may approve. The Board
     may require that certificates representing Restricted Shares shall be held
     in custody by the Company until all restrictions thereon shall have lapsed,
     together with a stock power or powers executed by the Participant in whose
     name such certificates are registered, endorsed in blank and covering such
     Shares. Such Shares shall bear an appropriate legend indicating the nature
     of the restrictions provided for in this Section.
 
                                      6
   7
 
     7. DEFERRED SHARES. The Board may also authorize the granting or sale of
Deferred Shares to Participants. Each such grant or sale may utilize any or all
of the authorizations, and shall be subject to all of the requirements contained
in the following provisions:
 
          (a) Each such grant or sale shall constitute the agreement by the
     Company to deliver Common Shares to the Participant in the future in
     consideration of the performance of services, but subject to the
     fulfillment of such conditions during the Deferral Period as the Board may
     specify.
 
          (b) Each such grant or sale may be made without additional
     consideration or in consideration of a payment by such Participant that is
     less than the Market Value per Share at the Date of Grant.
 
          (c) Each such grant or sale shall be subject to a Deferral Period of
     not less than 1 year, as determined by the Board at the Date of Grant, and
     may provide for the earlier lapse or other modification of such Deferral
     Period in the event of a Change in Control.
 
          (d) During the Deferral Period, the Participant shall have no right to
     transfer any rights under his or her award and shall have no rights of
     ownership in the Deferred Shares and shall have no right to vote them, but
     the Board may, at or after the Date of Grant, authorize the payment of
     dividend equivalents on such Shares on either a current or deferred or
     contingent basis, either in cash or in additional Common Shares.
 
          (e) Each grant or sale of Deferred Shares shall be evidenced by an
     agreement executed on behalf of the Company by any officer and delivered to
     and accepted by the Participant and shall contain such terms and
     provisions, consistent with this Plan, as the Board may approve.
 
     8. PERFORMANCE SHARES AND PERFORMANCE UNITS. The Board may also authorize
the granting of Performance Shares and Performance Units that will become
payable to a Participant upon achievement of specified Management Objectives.
Each such grant may utilize any or all of the authorizations, and shall be
subject to all of the requirements, contained in the following provisions:
 
          (a) Each grant shall specify the number of Performance Shares or
     Performance Units to which it pertains, which number may be subject to
     adjustment to reflect changes in compensation or other factors; provided,
     however, that no such adjustment shall be made in the case of a Covered
     Employee where such action would result in the loss of the otherwise
     available exemption of the award under Section 162(m) of the Code.
 
          (b) The Performance Period with respect to each Performance Share or
     Performance Unit shall be such period of time (not less than 3 years),
     commencing with the Date of Grant as shall be determined by the Board at
     the time of grant which may be subject to earlier lapse or other
     modification in the event of a Change in Control as set forth in the
     agreement specified in Section 8(g).
 
          (c) Any grant of Performance Shares or Performance Units shall specify
     Management Objectives which, if achieved, will result in payment or early
     payment of the award, and each grant may specify in respect of such
     specified Management Objectives a minimum acceptable level of achievement
     and shall set forth a formula for determining the number of Performance
     Shares or Performance Units that will be earned if performance is at or
     above the minimum level, but falls short of full achievement of the
     specified Management Objectives. The grant of Performance Shares or
     Performance Units shall specify that, before the Performance Shares or
     Performance Units shall be earned and paid, the Board must certify that the
     Management Objectives have been satisfied.
 
          (d) Each grant shall specify the time and manner of payment of
     Performance Shares or Performance Units that have been earned. Any grant
     may specify that the amount payable with respect thereto may be paid by the
     Company in cash, in Common Shares or in any combination thereof and may 
     either grant to the Participant or retain in the Board the right to elect 
     among those alternatives.
 
                                       7
   8
 
 
          (e) Any grant of Performance Shares may specify that the amount
     payable with respect thereto may not exceed a maximum specified by the
     Board at the Date of Grant. Any grant of Performance Units may specify that
     the amount payable or the number of Common Shares issued with respect
     thereto may not exceed maximums specified by the Board at the Date of
     Grant.
 
          (f) The Board may, at or after the Date of Grant of Performance
     Shares, provide for the payment of dividend equivalents to the holder
     thereof on either a current or deferred or contingent basis, either in cash
     or in additional Common Shares.
 
          (g) Each grant of Performance Shares or Performance Units shall be
     evidenced by an agreement executed on behalf of the Company by any officer
     and delivered to and accepted by the Participant, which agreement shall
     state that such Performance Shares or Performance Units are subject to all
     the terms and conditions of this Plan, and contain such other terms and
     provisions, consistent with this Plan, as the Board may approve.
 
     9. TRANSFERABILITY. (a) Except as otherwise determined by the Board, no
Option Right, Appreciation Right or other derivative security granted under the
Plan shall be transferable by a Participant other than by will or the laws of
descent and distribution. Except as otherwise determined by the Board, Option
Rights and Appreciation Rights shall be exercisable during the Optionee's
lifetime only by him or her or by his or her guardian or legal representative.
 
     (b) The Board may specify at the Date of Grant that part or all of the
Common Shares that are (i) to be issued or transferred by the Company upon the
exercise of Option Rights or Appreciation Rights, upon the termination of the
Deferral Period applicable to Deferred Shares or upon payment under any grant of
Performance Shares or Performance Units or (ii) no longer subject to the
substantial risk of forfeiture and restrictions on transfer referred to in
Section 6 of this Plan, shall be subject to further restrictions on transfer.
 
     10. ADJUSTMENTS. The Board may make or provide for such adjustments in the
numbers of Common Shares covered by outstanding Option Rights, Appreciation
Rights, Deferred Shares, and Performance Shares granted hereunder, in the prices
per share applicable to such Option Rights and Appreciation Rights and in the
kind of shares covered thereby, as the Board, in its sole discretion, exercised
in good faith, may determine is equitably required to prevent dilution or
enlargement of the rights of Participants or Optionees that otherwise would
result from (a) any stock dividend, stock split, combination of shares,
recapitalization or other change in the capital structure of the Company, or (b)
any merger, consolidation, spin-off, split-off, spin-out, split-up,
reorganization, partial or complete liquidation or other distribution of assets,
issuance of rights or warrants to purchase securities, or (c) any other
corporate transaction or event having an effect similar to any of the foregoing.
Moreover, in the event of any such transaction or event, the Board, in its
discretion, may provide in substitution for any or all outstanding awards under
this Plan such alternative consideration as it, in good faith, may determine to
be equitable in the circumstances and may require in connection therewith the
surrender of all awards so replaced. The Board may also make or provide for such
adjustments in the numbers of shares specified in Section 3 of this Plan as the
Board in its sole discretion, exercised in good faith, may determine is
appropriate to reflect any transaction or event described in this Section 10;
provided, however, that any such adjustment to the number specified in Section
3(c)(i) shall be made only if and to the extent that such adjustment would not
cause any Option intended to qualify as an Incentive Stock Option to fail so to
qualify.
 
                                       8
   9
 
     11. CHANGE IN CONTROL. For purposes of this Plan, except as may be
otherwise prescribed by the Board in an agreement evidencing a grant or award
made under the Plan, a "Change in Control" shall have occurred if at any time
any of the following events shall have occurred:
 
          (a) A filing pursuant to any federal or state law in connection with
     any tender offer for shares of the Company (other than a tender offer by
     the Company);
 
          (b) The occurrence of or the signing of any agreement for a merger,
     consolidation, combination (as defined in Section 1701.01(Q), Ohio Revised
     Code), or majority share acquisition (as defined in Section 1701.01(R),
     Ohio Revised Code) involving the Company and as a result of which the
     holders of shares of the Company prior to the transaction become, or will
     become, by reason of the transaction, the holders of such number of shares
     of the surviving or acquiring corporation as entitle them to exercise less
     than one-third of the voting power of such corporation in the election of
     directors;
 
          (c) The signing of any agreement for the sale of all or substantially
     all of the assets of the Company;
 
          (d) The adoption of any resolution of reorganization or dissolution of
     the Company by the shareholders;
 
          (e) The occurrence of any other event or series of events, which, in
     the opinion of the Board of Directors, will, or is likely to, if carried
     out, result in a change of control of the Company;
 
          (f) If during any period of two consecutive years, individuals who at
     the beginning of such period constitute the Directors of the Company cease
     for any reason to constitute a majority thereof (unless the election, or
     the nomination for election by the Company's shareholders, of each Director
     of the Company first elected during such period was approved by a vote of
     at least two-thirds of the Directors then still in office who were
     Directors of the Company at the beginning of any such period); or
 
          (g) The acquisition by any person (including a group within the
     meaning of Sections 13(d)(3) or 14(d)(2) of the Exchange Act other than the
     Company (or any of its Subsidiaries) of beneficial ownership (within the
     meaning of Rule 13d-3 promulgated under the Exchange Act) of 20% or more of
     the combined voting power of the Company's then outstanding voting
     securities, unless such acquisition is approved by the vote of at least
     two-thirds of the Directors of the Company then in office.
 
     12. FRACTIONAL SHARES. The Company shall not be required to issue any
fractional Common Shares pursuant to this Plan. The Board may provide for the
elimination of fractions or for the settlement of fractions in cash.
 
     13. WITHHOLDING TAXES. To the extent that the Company is required to
withhold federal, state, local or foreign taxes in connection with any payment
made or benefit realized by a Participant or other person under this Plan, and
the amounts available to the Company for such withholding are insufficient, it
shall be a condition to the receipt of such payment or the realization of such
benefit that the Participant or such other person make arrangements satisfactory
to the Company for payment of the balance of such taxes required to be withheld,
which arrangements (in the discretion of the Board) may include relinquishment
of a portion of such benefit. The Company and a Participant or such other person
may also make similar arrangements with respect to the payment of any taxes with
respect to which withholding is not required.
 
     14. FOREIGN EMPLOYEES. In order to facilitate the making of any grant or
combination of grants under this Plan, the Board may provide for such special
terms for awards to Participants who are foreign nationals or who are employed
by the Company or any Subsidiary outside of the United States of America as the
Board may consider necessary or appropriate to accommodate differences in local
law, tax policy or custom. Moreover, the Board may approve such supplements to
or amendments, restatements or alternative versions of this Plan as it may
                                       9
   10

consider necessary or appropriate for such purposes, without thereby affecting 
the terms of this Plan as in effect for any other purpose, and the Secretary or
other appropriate officer of the Company may certify any such document as
having been approved and adopted in the same manner as this Plan. No such
special terms, supplements, amendments or restatements, however, shall include
any provisions that are inconsistent with the terms of this Plan as then in
effect unless this Plan could have been amended to eliminate such inconsistency
without further approval by the shareholders of the Company.
 
     15. ADMINISTRATION OF THE PLAN. (a) This Plan shall be administered by the
Board, which may from time to time delegate all or any part of its authority
under this Plan to a committee of the Board (or subcommittee thereof) consisting
of not less than three Non-Employee Directors appointed by the Board. A majority
of the committee (or subcommittee) shall constitute a quorum, and the action of
the members of the committee (or subcommittee) present at any meeting at which a
quorum is present, or acts unanimously approved in writing, shall be the acts of
the committee (or subcommittee). To the extent of any such delegation,
references in this Plan to the Board shall be deemed to be references to any
such committee or subcommittee.
 
     (b) The interpretation and construction by the Board of any provision of
this Plan or of any agreement, notification or document evidencing the grant of
Option Rights, Appreciation Rights, Restricted Shares, Deferred Shares,
Performance Shares or Performance Units and any determination by the Board
pursuant to any provision of this Plan or of any such agreement, notification or
document shall be final and conclusive. No member of the Board shall be liable
for any such action or determination made in good faith.
 
     16. AMENDMENTS, ETC. (a) The Board may at any time and from time to time
amend the Plan in whole or in part; provided, however, that any amendment which
must be approved by the shareholders of the Company in order to comply with
applicable law or a specific rule of the New York Stock Exchange if the Common
Shares are not traded on the New York Stock Exchange, the principal national
securities exchange upon which the Common Shares are traded or quoted, shall not
be effective unless and until such approval has been obtained. Presentation of
this Plan or any amendment hereof for shareholder approval shall not be
construed to limit the Company's authority to offer similar or dissimilar
benefits under other plans without shareholder approval.
 
     (b) The Board shall not, without the further approval of the shareholders
of the Company, authorize the amendment of any outstanding Option Right to
reduce the Option Price. Furthermore, no Option Right shall be canceled and
replaced with awards having a lower Option Price without further approval of the
shareholders of the Company. This Section 17(b) is intended to prohibit the
repricing of "underwater" Option Rights and shall not be construed to prohibit
the adjustments provided for in Section 10 of this Plan.
 
     (c) The Board also may permit Participants to elect to defer the issuance
of Common Shares or the settlement of awards in cash under the Plan pursuant to
such rules, procedures or programs as it may establish for purposes of this
Plan. The Board also may provide that deferred issuances and settlements include
the payment or crediting of dividend equivalents or interest on the deferral
amounts.
 
     (d) The Board may condition the grant of any award or combination of awards
authorized under this Plan on the surrender or deferral by the Participant of
his or her right to receive a cash bonus or other compensation otherwise payable
by the Company or a Subsidiary to the Participant.
 
     (e) In case of termination of employment by reason of death, disability or
normal or early retirement, or in the case of hardship or other special
circumstances, of a Participant who holds an Option Right or Appreciation Right
not immediately exercisable in full, or any Restricted Shares as to which the
substantial risk of forfeiture or the prohibition or restriction on transfer has
not lapsed, or any Deferred Shares as to which the Deferral Period has not been
completed, or any Performance Shares or Performance Units which have not been
 
                                      10
   11

fully earned, or who holds Common Shares subject to any transfer restriction 
imposed pursuant to Section 9(b) of this Plan, the Board may, in its sole 
discretion, accelerate the time at which such Option Right or Appreciation 
Right may be exercised or the time at which such substantial risk of forfeiture
or prohibition or restriction on transfer will lapse or the time when such 
Deferral Period will end or the time at which such Performance Shares or 
Performance Units will be deemed to have been fully earned or the time when 
such transfer restriction will terminate or may waive any other limitation or 
requirement under any such award.
 
     (f) This Plan shall not confer upon any Participant any right with respect
to continuance of employment or other service with the Company or any
Subsidiary, nor shall it interfere in any way with any right the Company or any
Subsidiary would otherwise have to terminate such Participant's employment or
other service at any time.
 
     (g) To the extent that any provision of this Plan would prevent any Option
Right that was intended to qualify as an Incentive Stock Option from qualifying
as such, that provision shall be null and void with respect to such Option
Right. Such provision, however, shall remain in effect for other Option Rights
and there shall be no further effect on any provision of this Plan.
 
                                      11