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                                                                      EXHIBIT 23


                       CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in the registration statement of
Bancinsurance Corporation's 1984 Stock Option Plan and the 1994 Stock Option
Plan on Form S-8 of our report dated February 26, 1999, on our audits of the
consolidated financial statements of Bancinsurance Corporation as of December
31, 1998 and 1997 and for the years ended December 31 1998, 1997 and 1996 which
report is incorporated by reference in this Annual Report on Form 10-K and our
report on the financial statement schedules of Bancinsurance Corporation as of
December 31, 1998 and 1997 and for the years ended December 31, 1998, 1997 and
1996, included in this Annual Report on Form 10-K.


/s/PricewaterhouseCoopers LLP


Columbus, Ohio
February 26, 1999