1


                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                      ------------------------------------


                                    FORM 10-Q


                   QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1999        COMMISSION FILE NO. 2-28596


                       NATIONWIDE LIFE INSURANCE COMPANY
             (Exact name of registrant as specified in its charter)



                                                                         
                              OHIO                                                       31-4156830
 (State or other jurisdiction of incorporation or organization)             (I.R.S. Employer Identification No.)



                              ONE NATIONWIDE PLAZA
                              COLUMBUS, OHIO 43215
                                 (614) 249-7111
               (Address, including zip code, and telephone number,
        including area code, of Registrant's principal executive offices)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
  the preceding 12 months (or for such shorter period that the registrant was
     required to file such reports) and (2) has been subject to the filing
                  requirements for at least the past 90 days.

                                    YES  X  NO 
                                        ---    ---

   All voting stock was held by affiliates of the Registrant on May 1, 1999.

COMMON STOCK (par value $1 per share) - 3,814,779 shares issued and outstanding 
as of May 1, 1999
(Title of Class)


                THE REGISTRANT MEETS THE CONDITIONS SET FORTH IN
                GENERAL INSTRUCTION H(1)(a) AND (b) OF FORM 10-Q
                   AND IS THEREFORE FILING THIS FORM WITH THE
                           REDUCED DISCLOSURE FORMAT.



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               NATIONWIDE LIFE INSURANCE COMPANY AND SUBSIDIARIES

                                    FORM 10-Q


                                      INDEX




PART I       FINANCIAL INFORMATION
                                                                                                                  
             Item 1      Unaudited Consolidated Financial Statements                                                     3

             Item 2      Management's Narrative Analysis of the Results of Operations                                   10

             Item 3      Quantitative and Qualitative Disclosures About Market Risk                                     19

PART II      OTHER INFORMATION

             Item 1      Legal Proceedings                                                                              19

             Item 2      Changes in Securities                                                                          20

             Item 3      Defaults Upon Senior Securities                                                                20

             Item 4      Submission of Matters to a Vote of Security Holders                                            20

             Item 5      Other Information                                                                              20

             Item 6      Exhibits and Reports on Form 8-K                                                               20

SIGNATURE                                                                                                               21








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                         PART I - FINANCIAL INFORMATION

ITEM 1 UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

               NATIONWIDE LIFE INSURANCE COMPANY AND SUBSIDIARIES
       (a wholly owned subsidiary of Nationwide Financial Services, Inc.)
                        Consolidated Statements of Income
                                   (Unaudited)
                                  (in millions)




                                                                 THREE MONTHS ENDED
                                                                      MARCH 31,
                                                              -------------------------
                                                                1999             1998
                                                              --------         --------
                                                                              
REVENUES
  Policy charges                                              $  206.2         $  159.0
  Life insurance premiums                                         53.5             53.2
  Net investment income                                          363.3            364.5
  Realized (losses) gains on investments                          (5.4)            16.6
  Other                                                           19.5             14.3
                                                              --------         --------
                                                                 637.1            607.6
                                                              --------         --------

BENEFITS AND EXPENSES
  Interest credited to policyholder account balances             263.8            261.9
  Other benefits and claims                                       50.5             46.3
  Policyholder dividends on participating policies                10.1             10.8
  Amortization of deferred policy acquisition costs               60.7             47.7
  Other operating expenses                                       104.3            102.1
                                                              --------         --------
                                                                 489.4            468.8
                                                              --------         --------

    Income before federal income tax expense                     147.7            138.8
  Federal income tax expense                                      48.5             47.7
                                                              --------         --------
    Net income                                                $   99.2         $   91.1
                                                              ========         ========






See accompanying notes to unaudited consolidated financial statements.


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               NATIONWIDE LIFE INSURANCE COMPANY AND SUBSIDIARIES
       (a wholly owned subsidiary of Nationwide Financial Services, Inc.)
                           Consolidated Balance Sheets
                     (in millions, except per share amounts)




                                                                                     (UNAUDITED)
                                                                                      MARCH 31,         DECEMBER 31,
ASSETS                                                                                  1999               1998
                                                                                     -----------        ------------
                                                                                                          
Investments:
   Securities available-for-sale, at fair value:
      Fixed maturity securities (cost $13,721.1 in 1999; $13,721.3 in 1998)          $  14,093.5        $  14,245.1
      Equity securities (cost $104.8 in 1999; $110.4 in 1998)                              124.2              127.2
   Mortgage loans on real estate, net                                                    5,364.6            5,328.4
   Real estate, net                                                                        244.3              243.6
   Policy loans                                                                            478.9              464.3
   Other long-term investments                                                              65.1               44.0
   Short-term investments                                                                  330.3              289.1
                                                                                     -----------        -----------
                                                                                        20,700.9           20,741.7
                                                                                     -----------        -----------

Cash                                                                                        21.3                3.4
Accrued investment income                                                                  229.9              218.7
Deferred policy acquisition costs                                                        2,143.3            2,022.2
Other assets                                                                               467.0              420.3
Assets held in separate accounts                                                        53,469.9           50,935.8
                                                                                     -----------        -----------
                                                                                     $  77,032.3        $  74,342.1
                                                                                     ===========        ===========

LIABILITIES AND SHAREHOLDER'S EQUITY
Future policy benefits and claims                                                    $  19,900.7        $  19,767.1
Other liabilities                                                                          877.8              866.1
Liabilities related to separate accounts                                                53,469.9           50,935.8
                                                                                     -----------        -----------
                                                                                        74,248.4           71,569.0
                                                                                     -----------        -----------

Shareholder's equity:
  Capital shares, $1 par value.  Authorized 5.0 million shares, issued and
    outstanding 3.8 million shares                                                           3.8                3.8
  Additional paid-in capital                                                               914.7              914.7
  Retained earnings                                                                      1,667.4            1,579.0
  Accumulated other comprehensive income                                                   198.0              275.6
                                                                                     -----------        -----------
                                                                                         2,783.9            2,773.1
                                                                                     -----------        -----------
                                                                                     $  77,032.3        $  74,342.1
                                                                                     ===========        ===========








See accompanying notes to unaudited consolidated financial statements.


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               NATIONWIDE LIFE INSURANCE COMPANY AND SUBSIDIARIES
       (a wholly owned subsidiary of Nationwide Financial Services, Inc.)
                 Consolidated Statements of Shareholder's Equity
                                   (Unaudited)
                   Three Months Ended March 31, 1999 and 1998
                                  (in millions)




                                                                                                      ACCUMULATED
                                                                   ADDITIONAL                            OTHER             TOTAL
                                                     COMMON         PAID-IN          RETAINED        COMPREHENSIVE     SHAREHOLDER'S
                                                      STOCK         CAPITAL          EARNINGS           INCOME            EQUITY
                                                      -----         -------          --------           ------            ------
                                                                                                               
BALANCE, JANUARY 1, 1998                             $   3.8       $  914.7         $  1,312.3        $  247.1         $  2,477.9

Comprehensive income:
  Net income                                            --             --                 91.1            --                 91.1
  Net unrealized losses on securities available-
    for-sale arising during the period                  --             --                 --             (11.1)             (11.1)
                                                                                                                       ----------
Total comprehensive income                                                                                                   80.0
                                                                                                                       ----------

                                                     -------       --------         ----------        --------         ----------
BALANCE, MARCH 31, 1998                              $   3.8       $  914.7         $  1,403.4        $  236.0         $  2,557.9
                                                     =======       ========         ==========        ========         ==========



BALANCE, JANUARY 1, 1999                             $   3.8       $  914.7         $  1,579.0        $  275.6         $  2,773.1

Comprehensive income:
  Net income                                            --             --                 99.2            --                 99.2
  Net unrealized losses on securities available-
     for-sale arising during the period                 --             --                 --             (77.6)             (77.6)
                                                                                                                       ----------
Total comprehensive income                                                                                                   21.6
                                                                                                                       ----------
Dividends to shareholder                                                                 (10.8)                             (10.8)
                                                     -------       --------         ----------        --------         ----------
BALANCE, MARCH 31, 1999                              $   3.8       $  914.7         $  1,667.4        $  198.0         $  2,783.9
                                                     =======       ========         ==========        ========         ==========








See accompanying notes to unaudited consolidated financial statements.


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               NATIONWIDE LIFE INSURANCE COMPANY AND SUBSIDIARIES
       (a wholly owned subsidiary of Nationwide Financial Services, Inc.)
                      Consolidated Statements of Cash Flows
                                   (Unaudited)
                   Three Months Ended March 31, 1999 and 1998
                                  (in millions)




                                                                                               1999             1998
                                                                                             --------         --------
                                                                                                             
  CASH FLOWS FROM OPERATING ACTIVITIES
  Net income                                                                                 $   99.2         $   91.1
  Adjustments to reconcile net income to net cash provided by operating activities:
    Interest credited to policyholder account balances                                          263.8            261.9
    Capitalization of deferred policy acquisition costs                                        (152.3)          (131.2)
    Amortization of deferred policy acquisition costs                                            60.7             47.7
    Amortization and depreciation                                                                 2.5             (2.9)
    Realized losses (gains) on investments, net                                                   5.4            (16.6)
    Increase in accrued investment income                                                       (11.2)           (13.5)
    (Increase) decrease in other assets                                                         (49.9)            32.7
    Increase (decrease) in policy liabilities                                                     7.0            (97.7)
    Increase in other liabilities                                                                53.5             58.6
    Other, net                                                                                   (2.1)            (3.0)
                                                                                             --------         --------
      Net cash provided by operating activities                                                 276.6            227.1
                                                                                             --------         --------

  CASH FLOWS FROM INVESTING ACTIVITIES
  Proceeds from maturity of securities available-for-sale                                       524.1            442.1
  Proceeds from sale of securities available-for-sale                                           143.2            224.4
  Proceeds from repayments of mortgage loans on real estate                                      89.5            241.0
  Proceeds from sale of real estate                                                              --               30.3
  Proceeds from repayments of policy loans and sale of other invested assets                      4.7             10.0
  Cost of securities available-for-sale acquired                                               (662.6)          (852.1)
  Cost of mortgage loans on real estate acquired                                               (125.3)          (241.7)
  Cost of real estate acquired                                                                   (0.7)            (0.2)
  Short-term investments, net                                                                   (41.2)          (136.6)
  Other, net                                                                                    (39.8)           (14.9)
                                                                                             --------         --------
      Net cash used in investing activities                                                    (108.1)          (297.7)
                                                                                             --------         --------

  CASH FLOWS FROM FINANCING ACTIVITIES
  Cash dividends paid                                                                           (13.5)            --
  Increase in investment product and universal life insurance product
    account balances                                                                            756.8            621.2
  Decrease in investment product and universal life insurance product
    account balances                                                                           (893.9)          (694.3)
                                                                                             --------         --------
      Net cash used in financing activities                                                    (150.6)           (73.1)
                                                                                             --------         --------

  Net increase (decrease) in cash                                                                17.9           (143.7)

  Cash, beginning of period                                                                       3.4            175.6
                                                                                             --------         --------
  Cash, end of period                                                                        $   21.3         $   31.9
                                                                                             ========         ========







See accompanying notes to unaudited consolidated financial statements.


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               NATIONWIDE LIFE INSURANCE COMPANY AND SUBSIDIARIES
       (a wholly owned subsidiary of Nationwide Financial Services, Inc.)


              Notes to Unaudited Consolidated Financial Statements
                        Three Months Ended March 31, 1999


(1)      Basis of Presentation

         The accompanying unaudited consolidated financial statements of
         Nationwide Life Insurance Company and subsidiaries (NLIC or
         collectively the Company) have been prepared in accordance with
         generally accepted accounting principles, which differ from statutory
         accounting practices prescribed or permitted by regulatory authorities,
         for interim financial information and with the instructions to Form
         10-Q and Article 10 of Regulation S-X. Accordingly, they do not include
         all information and footnotes required by generally accepted accounting
         principles for complete financial statements. The financial information
         included herein reflects all adjustments (all of which are normal and
         recurring in nature) which are, in the opinion of management, necessary
         for a fair presentation of financial position and results of
         operations. Operating results for all periods presented are not
         necessarily indicative of the results that may be expected for the full
         year. All significant intercompany balances and transactions have been
         eliminated. The accompanying unaudited consolidated financial
         statements should be read in conjunction with the audited consolidated
         financial statements and related notes for the year ended December 31,
         1998 included in the Company's annual report on Form 10-K.

(2)      Accounting Pronouncements

         In March 1998, The American Institute of Certified Public Accountant's
         Accounting Standards Executive Committee issued Statement of Position
         (SOP) 98-1, "Accounting for the Costs of Computer Software Developed or
         Obtained for Internal Use." The SOP, which has been adopted
         prospectively as of January 1, 1999, requires the capitalization of
         certain costs incurred in connection with developing or obtaining
         internal use software. Prior to the adoption of SOP 98-1, the Company
         expensed internal use software related costs as incurred. The effect of
         adopting the SOP was to increase net income for the quarter ended March
         31, 1999 by $0.9 million.

         In June 1998, the FASB issued Statement No. 133, "Accounting for
         Derivative Instruments and Hedging Activities" (FAS 133). FAS 133
         establishes accounting and reporting standards for derivative
         instruments and for hedging activities. Contracts that contain embedded
         derivatives, such as certain insurance contracts, are also addressed by
         the Statement. FAS 133 requires that an entity recognize all
         derivatives as either assets or liabilities in the statement of
         financial position and measure those instruments at fair value. The
         Statement is effective for fiscal years beginning after June 15, 1999.
         It may be implemented earlier provided adoption occurs as of the
         beginning of any fiscal quarter after issuance. The Company plans to
         adopt this Statement in first quarter 2000 and is currently evaluating
         the impact on results of operations and financial condition.









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               NATIONWIDE LIFE INSURANCE COMPANY AND SUBSIDIARIES
       (a wholly owned subsidiary of Nationwide Financial Services, Inc.)
         Notes to Unaudited Consolidated Financial Statements, Continued

(3)      Comprehensive Income

         Comprehensive Income includes net income as well as certain items that
         are reported directly within a separate component of shareholder's
         equity that bypass net income. Currently, the Company's only component
         of Other Comprehensive Income is unrealized gains (losses) on
         securities available-for-sale. The related before and after federal tax
         amounts are as follows:



                                                                            THREE MONTHS ENDED
           (in millions)                                                         MARCH 31,
           ---------------------------------------------------------------------------------------
                                                                           1999             1998
                                                                         --------         -------
                                                                                    
           Unrealized losses on securities available-for-
              Sale arising during the period:
                Gross                                                    $ (154.4)        $ (22.9)
                Adjustment to deferred policy acquisition costs              29.6             7.8
                Related federal tax benefit                                  41.7             5.9
                                                                         --------         -------
                     Net                                                    (83.1)           (9.2)
                                                                         --------         -------
           
           Reclassification adjustment for net losses (gains)
              On securities available-for-sale realized during
              the period:
                Gross                                                         8.5            (2.9)
                Related federal tax (benefit) expense                        (3.0)            1.0
                                                                         --------         -------
                     Net                                                      5.5            (1.9)
                                                                         --------         -------
           
           Total Other Comprehensive Income                              $  (77.6)        $ (11.1)
                                                                         ========         =======


(4)      Segment Disclosures

         The Company uses differences in products as the basis for defining its
         reportable segments. The Company reports three product segments:
         Variable Annuities, Fixed Annuities and Life Insurance.

         The Variable Annuities segment consists of annuity contracts that
         provide the customer with the opportunity to invest in mutual funds
         managed by independent investment managers and the Company, with
         investment returns accumulating on a tax-deferred basis. The Company's
         variable annuity products consist almost entirely of flexible premium
         deferred variable annuity contracts.

         The Fixed Annuities segment consists of annuity contracts that generate
         a return for the customer at a specified interest rate, fixed for a
         prescribed period, with returns accumulating on a tax-deferred basis.
         Such contracts consist of single premium deferred annuities, flexible
         premium deferred annuities and single premium immediate annuities. The
         Fixed Annuities segment includes the fixed option under variable
         annuity contracts.






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               NATIONWIDE LIFE INSURANCE COMPANY AND SUBSIDIARIES
       (a wholly owned subsidiary of Nationwide Financial Services, Inc.)
         Notes to Unaudited Consolidated Financial Statements, Continued

         The Life Insurance segment consists of insurance products, including
         variable universal life insurance and corporate-owned life insurance
         products, that provide a death benefit and may also allow the customer
         to build cash value on a tax-deferred basis.

         In addition to the product segments, the Company reports corporate
         revenues and expenses, investments and related investment income
         supporting capital not specifically allocated to its product segments,
         revenues and expenses of its investment adviser subsidiary, revenues
         and expenses related to group annuity contracts sold to Nationwide
         Insurance Enterprise employee and agent benefit plans and all realized
         gains and losses on investments in a Corporate and Other segment.

         During first quarter 1999 the Company revised the allocation of net
         investment income among its Life Insurance and Corporate and Other
         segments. Also, certain amounts previously reported as other income
         were reclassified to operating expense. Amounts reported for prior
         periods have been restated to reflect these changes.

         The following table summarizes the financial results of the Company's
         business segments for the three months ended March 31, 1999 and 1998.



                                                  VARIABLE            FIXED             LIFE           CORPORATE
         (in millions)                           ANNUITIES          ANNUITIES         INSURANCE        AND OTHER            TOTAL
         ------------------------------------   -----------        -----------        ----------       ----------       -----------
                                                                                                                 
         1999
         Operating revenue (1)                  $     143.5        $     287.6        $    151.1       $     60.3       $     642.5
         Benefits and expenses                         77.3              244.8             122.0             45.3             489.4
                                                -----------        -----------        ----------       ----------       -----------
           Operating income before federal
             Income tax                                66.2               42.8              29.1             15.0             153.1
         Realized losses on investments                --                 --                --               (5.4)             (5.4)
                                                -----------        -----------        ----------       ----------       -----------
         Consolidated income before
           Federal income tax                   $      66.2        $      42.8        $     29.1       $      9.6       $     147.7
                                                ===========        ===========        ==========       ==========       ===========

         Assets as of period end                $  50,132.3        $  15,396.4        $  5,527.9       $  5,975.7       $  77,032.3
                                                ===========        ===========        ==========       ==========       ===========

         1998
         Operating revenue (1)                  $     114.3        $     289.3        $    127.2       $     60.2       $     591.0
         Benefits and expenses                         65.0              244.3             107.1             52.4             468.8
                                                -----------        -----------        ----------       ----------       -----------
           Operating income (loss) before
             Federal income tax                        49.3               45.0              20.1              7.8             122.2
         Realized gains on investments                 --                 --                --               16.6              16.6
                                                -----------        -----------        ----------       ----------       -----------
         Consolidated income before
            Federal income tax                  $      49.3        $      45.0        $     20.1       $     24.4       $     138.8
                                                ===========        ===========        ==========       ==========       ===========

         Assets as of period end                $  40,742.8        $  14,514.0        $  4,228.6       $  6,132.1       $  65,617.5
                                                ===========        ===========        ==========       ==========       ===========


         ----------
         (1)      Excludes realized gains and losses on investments.

(5)      Contingencies

         On October 29, 1998, the Company was named in a lawsuit filed in Ohio
         state court related to the sale of deferred annuity products for use as
         investments in tax-deferred contributory retirement plans (Mercedes
         Castillo v. Nationwide Financial Services, Inc., Nationwide Life
         Insurance Company and Nationwide Life and Annuity Insurance Company).
         The plaintiff in such lawsuit seeks to represent a national class of
         the Company's customers and seeks unspecified compensatory and punitive
         damages. The Company is currently evaluating this lawsuit, which has
         not been certified as a class. The Company intends to defend this
         lawsuit vigorously.






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ITEM 2   MANAGEMENT'S NARRATIVE ANALYSIS OF THE RESULTS OF OPERATIONS

         INTRODUCTION

         The following analysis of unaudited consolidated results of operations
         of the Company should be read in conjunction with the unaudited
         consolidated financial statements and related notes included elsewhere
         herein.

         Management's discussion and analysis contains certain forward-looking
         statements within the meaning of the Private Securities Litigation
         Reform Act of 1995 with respect to the results of operations and
         businesses of the Company. These forward-looking statements involve
         certain risks and uncertainties. Factors that may cause actual results
         to differ materially from those contemplated or projected, forecast,
         estimated or budgeted in such forward looking statements include, among
         others, the following possibilities: (i) Nationwide Corporation's
         control of the Company through its beneficial ownership of
         approximately 97.8% of the combined voting power of all the outstanding
         common stock and approximately 81.5% of the economic interest in the
         Company; (ii) the Company's primary reliance, as a holding company, on
         dividends from its subsidiaries to meet debt payment obligations and
         the applicable regulatory restrictions on the ability of the Company's
         subsidiaries to pay such dividends; (iii) the potential impact on the
         Company's reported net income that could result from the adoption of
         certain accounting standards issued by the FASB; (iv) tax law changes
         impacting the tax treatment of life insurance and investment products;
         (v) heightened competition, including specifically the intensification
         of price competition, the entry of new competitors and the development
         of new products by new and existing competitors; (vi) adverse state and
         federal legislation and regulation, including limitations on premium
         levels, increases in minimum capital and reserves, and other financial
         viability requirements; (vii) failure to expand distribution channels
         in order to obtain new customers or failure to retain existing
         customers; (viii) inability to carry out marketing and sales plans,
         including, among others, changes to certain products and acceptance of
         the revised products in the market; (ix) changes in interest rates and
         the capital markets causing a reduction of investment income or asset
         fees, reduction in the value of the Company's investment portfolio or a
         reduction in the demand for the Company's products; (x) general
         economic and business conditions which are less favorable than
         expected; (xi) unanticipated changes in industry trends and ratings
         assigned by nationally recognized statistical rating organizations or
         A.M. Best Company, Inc.; (xii) inaccuracies in assumptions regarding
         future persistency, mortality, morbidity and interest rates used in
         calculating reserve amounts and (xiii) failure of the Company or its
         significant business partners and vendors to identify and correct all
         non-Year 2000 compliant systems or to develop and execute adequate
         contingency plans.






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         RESULTS OF OPERATIONS

         In addition to net income, the Company reports net operating income,
         which excludes realized investment gains and losses. Net operating
         income is commonly used in the insurance industry as a measure of
         on-going earnings performance.

         The following table reconciles the Company's reported net income to net
         operating income.



                                                                          THREE MONTHS ENDED
                                                                                MARCH 31,
                                                                       -------------------------
         (in millions)                                                  1999               1998
         ---------------------------------------------------------     -------           -------
                                                                                   
         Net income                                                    $  99.2           $  91.1
         Realized losses (gains) on investments, net of tax                3.5             (10.8)
                                                                       -------           -------
           Net operating income                                        $ 102.7           $  80.3
                                                                       =======           =======



         Revenues

         Total revenues for the first quarter of 1999, excluding realized gains
         and losses on investments, increased to $642.5 million compared to
         $591.0 million for the same period in 1998. Increases in policy charges
         and other income contributed to revenue growth, while net investment
         income and life insurance premiums were relatively unchanged.

         Policy charges include asset fees, which are primarily earned from
         separate account assets generated from sales of variable annuities and
         variable life insurance products; cost of insurance charges earned on
         universal life insurance products; administration fees, which include
         fees charged per contract on a variety of the Company's products and
         premium loads on universal life insurance products; and surrender fees,
         which are charged as a percentage of premiums withdrawn during a
         specified period of annuity and certain life insurance contracts.
         Policy charges for the first quarter of 1999 and 1998 were as follows:



                                                                          THREE MONTHS ENDED
                                                                                MARCH 31,
                                                                       -------------------------
         (in millions)                                                  1999               1998
         ---------------------------------------------------------     -------           -------
                                                                                   
         Asset fees                                                    $ 140.4           $ 113.2
         Cost of insurance charges                                        25.9              19.3
         Administrative fees                                              25.8              16.9
         Surrender fees                                                   14.1               9.6
                                                                       -------           -------
            Total policy charges                                       $ 206.2           $ 159.0
                                                                       =======           =======


         The growth in asset fees reflects a 23% increase in total separate
         account assets which reached $53.47 billion as of March 31, 1999
         compared to $43.33 billion a year ago. Steady growth in sales of
         variable annuity and variable life insurance products as well as market
         appreciation have contributed significantly to the increase in separate
         account assets.







                                       11
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         Cost of insurance charges are assessed as a percentage of the net
         amount at risk on universal life insurance policies. The net amount at
         risk is equal to a policy's death benefit minus the related
         policyholder account value. The increase in cost of insurance charges
         is due primarily to growth in the net amount at risk related to
         individual variable universal life insurance reflecting expanded
         distribution and increased customer demand for variable life products.
         The net amount at risk related to individual variable universal life
         insurance grew to $15.99 billion as of March 31, 1999 compared to
         $11.38 billion a year ago.

         The growth in administrative fees is attributable to a significant
         increase in premiums on individual variable life policies and certain
         corporate-owned life policies where the Company collects a premium
         load. Nearly all of the increase in surrender charges is attributable
         to policyholder withdrawals in the Variable Annuities segment, and
         reflects the overall increase in variable annuity policy reserves.

         The Company does not consider realized gains and losses on investments
         to be recurring components of earnings. The Company makes decisions
         concerning the sale of invested assets based on a variety of market,
         business, tax and other factors. Net realized (losses) gains on
         investments were $(5.4) million and $16.6 million for the first quarter
         of 1999 and 1998, respectively. The first quarter 1999 net realized
         losses on investments include a $9.2 million loss on a single fixed
         maturity security.

         Other income includes fees earned by the Company's investment
         management subsidiary. The growth in other income reflects a $2.86
         billion increase in this subsidiary's assets under management compared
         to a year ago.

         Benefits and Expenses

         Total benefits and expenses were $489.4 million in first quarter 1999,
         a 4% increase over first quarter 1998. The increase is due mainly to
         growth in amortization of deferred acquisition costs (DAC). Interest
         credited, other policyholder benefits and other operating expenses were
         relatively flat compared to the year ago first quarter.

         The growth in the Variable Annuities segment business and related
         revenues is the primary reason for the increase in amortization of
         deferred policy acquisition costs (DAC) which totaled $60.7 million and
         $47.7 million in the first quarter of 1999 and 1998, respectively.

         Federal income tax expense was $48.5 million and $47.7 million for the
         first quarter of 1999 and 1998, respectively. These amounts represent
         effective tax rates of 32.8% for the first quarter of 1999 and 34.4% in
         1998.

         Year 2000

         The Company has developed and implemented a plan to address issues
         related to the Year 2000. The problem relates to many existing computer
         systems using only two digits to identify a year in a date field. These
         systems were designed and developed without considering the impact of
         the upcoming change in the century. If not corrected, many computer
         systems could fail or create erroneous results when processing
         information dated after December 31, 1999. Like many organizations, the
         Company is required to renovate or replace many computer systems so
         that the systems will function properly after December 31, 1999.

         The Company has completed an inventory and assessment of all computer
         systems and has implemented a plan to renovate or replace all
         applications that were identified as not Year 2000 compliant. The
         Company has renovated all applications that required renovation.
         Testing of the renovated programs included running each application in
         a Year 2000 environment and was completed as planned during 1998. For
         applications being replaced, the Company had all replacement systems in
         place and functioning as planned by year-end 1998. The shareholder
         services system that supports mutual fund products was fully deployed
         during the first quarter 1999. Conversions of existing traditional life
         policies to the new compliant system will continue through second
         quarter 1999.

         The Company has completed an inventory and assessment of all vendor
         products and has tested and certified that each vendor product is Year
         2000 compliant. Any vendor products that could not be certified as Year
         2000 compliant were replaced or eliminated in 1998.


                                       12
   13


         The Company's facilities in Columbus, Ohio have been inventoried,
         assessed, and tested as being Year 2000 compliant. Systems supporting
         the Company's infrastructure such as telecommunications, voice and
         networks were renovated and will be brought into compliance before the
         end of the second quarter 1999.

         The Company has also addressed issues associated with the exchange of
         electronic data with external organizations. The Company has completed
         an inventory and assessment of all business partners utilizing
         electronic interfaces with the Company and processes have been put in
         place to allow the Company to accept data regardless of the format.

         In addition to resolving internal Year 2000 readiness issues, the
         Company is surveying significant external organizations (business
         partners) to assess if they will be Year 2000 compliant and be in a
         position to do business in the Year 2000 and beyond. Specifically, the
         Company has contacted mutual fund organizations that provide funds for
         the Company's variable annuity and life products and wholesale
         producers to determine when they will be Year 2000 compliant. The
         results are currently being gathered and analyzed.

         In addition to the contingency plans developed for electronic
         interfaces between the Company and its business partners, contingency
         plans were also developed for wholesale producers who may not become
         compliant before the end of 1999. Additional contingency plans will be
         developed for mutual fund organizations during the second quarter 1999.
         The Company has identified external risk scenarios, prioritized those
         risks and is now in the process of developing contingency plans to
         minimize the impact to the Company, customers and producers.
         Contingency plan efforts are expected to be completed by the end of the
         third quarter 1999.

         Operating expenses in 1998 and 1997 include approximately $44.7 million
         and $45.4 million, respectively, for technology projects, including
         costs related to Year 2000. The Company anticipates spending less than
         $5 million on Year 2000 activities in 1999, and spent $2.4 million
         during first quarter 1999. Management does not anticipate that the
         completion of Year 2000 renovation and replacement activities will
         result in a reduction in operating expenses. Rather, personnel and
         resources currently allocated to Year 2000 issues will be assigned to
         other technology-related projects.

         Recently Issued Accounting Standards

         See note 2 to the unaudited consolidated financial statements for a
         discussion of recently issued accounting standards.

         Statutory Premiums and Deposits

         The Company sells its products through a broad distribution network
         comprised of wholesale and retail distribution channels. Wholesale
         distributors are unaffiliated entities that sell the Company's products
         to their own customer base and include independent broker/dealers,
         national and regional brokerage firms, pension plan administrators and
         financial institutions. Retail distributors are representatives of the
         Company who market products directly to a customer base identified by
         the Company and include exclusive sales representatives and Nationwide
         Insurance Enterprise insurance agents.





                                       13
   14


         Statutory premiums and deposits by distribution channel for the first
         quarter of 1999 and 1998 are summarized as follows:



                                                                      1999                                1998
                                                         -----------------------------        --------------------------
         (in millions)                                     AMOUNT                 %             AMOUNT              %
         ---------------------------------------------   ----------             -----         ----------          -----
                                                                                                        
         WHOLESALE CHANNELS
          Independent broker/dealers                     $    862.9              25.3%        $    875.4           29.1%
          National and regional brokerage firms               111.4               3.3               86.0            2.9
          Financial institutions                              520.2              15.2              449.3           15.0
          Pension plan administrators                         927.3              27.2              734.1           24.4
          Life specialists                                    186.8               5.5               89.9            3.0
                                                         ----------             -----         ----------          -----
            Total wholesale channels                        2,608.6              76.5            2,234.7           74.4
                                                         ----------             -----         ----------          -----
         RETAIL CHANNELS
          Exclusive retail sales representatives              592.3              17.3              586.0           19.5
          Nationwide agents                                   211.5               6.2              183.1            6.1
                                                         ----------             -----         ----------          -----
            Total retail channels                             803.8              23.5              769.1           25.6
                                                         ----------             -----         ----------          -----
         Total external premiums and deposits               3,412.4             100.0%           3,003.8          100.0%
                                                         ==========             =====         ==========          =====
         Nationwide Insurance Enterprise employee
          and agent benefit plans                              66.4                                 59.8
                                                         ----------                           ----------
         Total statutory premiums and deposits           $  3,478.8                           $  3,063.6
                                                         ==========                           ==========



         Excluding Nationwide Insurance Enterprise benefit plan sales, the
         Company achieved sales growth of 14% in the first quarter of 1999
         compared to the first quarter of 1998.

         The Company's flagship products are marketed under The BEST of
         AMERICA(R) brand, and include individual and group variable annuities
         and variable life insurance. The BEST of AMERICA(R) products allow
         customers to choose from among investment options managed by premier
         mutual fund managers. The Company has also developed private label
         variable and fixed annuity products in conjunction with other financial
         services providers which allow those providers to sell products to
         their own customer bases under their own brand name.

         The Company also markets group deferred compensation retirement plans
         to employees of state and local governments for use under Internal
         Revenue Code (IRC) Section 457. The Company utilizes its sponsorship by
         the National Association of Counties and The United States Conference
         of Mayors when marketing IRC Section 457 products. In addition, the
         Company utilizes an exclusive arrangement with the National Education
         Association (NEA) to market tax-qualified annuities under IRC 403(b) to
         NEA members. Variable annuities developed for the NEA members are sold
         under the NEA Valuebuilder brand.





                                       14
   15


         External statutory premiums and deposits by product for the first
         quarter of 1999 and 1998 are summarized as follows.



         (in millions)                                       1999              1998
         ---------------------------------------------    ----------        ----------
                                                                            
         The BEST of AMERICA(R) products:
           Individual variable annuities                  $  1,136.8        $ 1,120.0
           Group variable annuities                            901.8            702.1
           Variable universal life insurance                    90.5             67.5
         Private label annuities                               304.4            235.2
         IRC Section 457 annuities                             530.9            548.7
         The NEA Valuebuilder annuities                         37.0             37.3
         Traditional/Universal life insurance                   60.0             59.3
         Bank-owned life insurance                              86.6             75.2
         Corporate-owned life insurance                        100.1             14.7
         Other                                                 164.3            143.8
                                                          ----------        ---------
                                                          $  3,412.4        $ 3,003.8
                                                          ==========        =========



         BUSINESS SEGMENTS

         The Company reports three product segments: Variable Annuities, Fixed
         Annuities and Life Insurance. In addition, the Company reports certain
         other revenue and expenses in a Corporate and Other segment. All
         information set forth below relating to the Variable Annuities segment
         excludes the fixed option under variable annuity contracts. Such
         information is included in the Fixed Annuities segment.

         The following table summarizes operating income before federal income
         tax expense for the Company's business segments for the first quarter
         of 1999 and 1998.



                                                               THREE MONTHS ENDED
                                                                    MARCH 31,
                                                          ----------------------------
         (in millions)                                       1999              1998
         ---------------------------------------------    ----------        ----------
                                                                            
          Variable Annuities                              $     66.2        $    49.3
          Fixed Annuities                                       42.8             45.0
          Life Insurance                                        29.1             20.1
          Corporate and Other                                   15.0              7.8
                                                          ----------        ---------
                                                          $    153.1        $   122.2
                                                          ==========        =========



         Variable Annuities

         The Variable Annuities segment consists of annuity contracts that
         provide the customer with the opportunity to invest in mutual funds
         managed by independent investment managers and the Company, with
         investment returns accumulating on a tax-deferred basis. The Company's
         variable annuity products consist almost entirely of flexible premium
         deferred variable annuity contracts.





                                       15
   16


         The following table summarizes certain selected financial data for the
         Variable Annuities segment for the periods indicated.



                                                                     THREE MONTHS ENDED
                                                                          MARCH 31,
                                                                 ----------------------------
         (in millions)                                              1999              1998
         ----------------------------------------------------    ----------        ----------
                                                                                   
         INCOME STATEMENT DATA
         Revenues                                                $    143.5        $   114.3
         Benefits and expenses                                         77.3             65.0
                                                                 ----------        ---------
         Operating income before federal income tax              $     66.2        $    49.3
                                                                 ==========        =========

         OTHER DATA
         Statutory premiums and deposits (1)                     $  2,457.8        $ 2,289.0
         Policy reserves as of period end                        $ 48,840.8        $39,666.7
         Pre-tax operating income to average policy reserves           0.56%            0.54%


         ----------
         (1)  Statutory data have been derived from the Quarterly Statements of
              the Company's life insurance subsidiaries, as filed with insurance
              regulatory authorities and prepared in accordance with statutory
              accounting practices.

         Variable annuity segment results reflect substantially increased asset
         fee revenue partially offset by increases in DAC amortization and other
         operating expenses. Asset fees increased to $135.6 million in the first
         quarter of 1999, up 24% from $109.5 million in the same period a year
         ago. The increase in asset fees is due to continued growth in variable
         annuity policy reserve levels resulting from strong variable annuity
         sales and market appreciation on investments underlying reserves.

         Variable annuity policy reserves grew $2.42 billion during the first
         quarter of 1999 reaching $48.84 billion as of March 31, 1999 and have
         increased 23% compared to a year ago. Variable annuity sales increased
         7% for the first quarter 1999, reaching $2.46 billion compared to $2.29
         billion in the year ago quarter. Compared to fourth quarter 1998,
         variable annuity sales increased 20%. Sales of 401(k) plans and private
         label variable annuities led sales growth in first quarter 1999,
         posting increases of 28% and 29%, respectively, compared to first
         quarter 1998.

         Favorable equity market conditions during the first quarter of 1999
         also contributed significantly to the growth in variable annuity policy
         reserves. Variable annuity policy reserves reflect market appreciation
         of $1.28 billion during the first three months of 1999. Over the past
         twelve months, variable annuity policy reserves have increased $4.27
         billion as a result of market appreciation.

         Amortization of DAC increased 34% to $35.4 million in first quarter
         1999 compared to $26.4 million in first quarter 1998. Operating
         expenses were $41.6 million in first quarter 1999, an increase of 11%
         over first quarter 1998. The growth in DAC amortization and operating
         expenses reflect the overall growth in the variable annuity business.

         Fixed Annuities

         The Fixed Annuities segment consists of annuity contracts that generate
         a return for the customer at a specified interest rate, fixed for a
         prescribed period, with returns accumulating on a tax-deferred basis.
         Such contracts consist of single premium deferred annuities, flexible
         premium deferred annuities and single premium immediate annuities. The
         Fixed Annuities segment includes the fixed option under variable
         annuity contracts.



                                       16
   17




         The following table summarizes certain selected financial data for the
         Fixed Annuities segment for the periods indicated.



                                                                         THREE MONTHS ENDED
                                                                              MARCH 31,
                                                                 ---------------------------------
         (in millions)                                               1999                1998
         ----------------------------------------------------    ------------         ------------
                                                                                      
         INCOME STATEMENT DATA                                      
         Revenues:
           Net investment income                                 $      275.3         $      277.2
           Other                                                         12.3                 12.1
                                                                 ------------         ------------
                                                                        287.6                289.3
                                                                 ------------         ------------
         Benefits and expenses:
           Interest credited to policyholder account balances           202.2                205.9
           Other benefits and expenses                                   42.6                 38.4
                                                                 ------------         ------------
                                                                        244.8                244.3
                                                                 ------------         ------------
         Operating income before federal income tax              $       42.8         $       45.0
                                                                 ============         ============
         
         OTHER DATA
         Statutory premiums and deposits (1)                     $      617.4         $      498.1
         Policy reserves as of period end                        $   15,065.2         $   14,229.1
         Pre-tax operating income to average policy reserves             1.14%                1.27%


         ----------
         (1)  Statutory data have been derived from the Quarterly Statements of
              the Company's life insurance subsidiaries, as filed with insurance
              regulatory authorities and prepared in accordance with statutory
              accounting practices.

         Fixed annuity segment results reflect a slight increase in interest
         spread income attributable to growth in fixed annuity policy reserves
         offset by lower interest margins. Interest spread is the differential
         between net investment income and interest credited to policyholder
         account balances. Interest spreads vary depending on crediting rates
         offered by competitors, performance of the investment portfolio,
         changes in market interest rates and other factors. The following table
         depicts the interest spreads on general account policy reserves in the
         Fixed Annuities segment.



                                                                         THREE MONTHS ENDED
                                                                              MARCH 31,
                                                                 ---------------------------------
                                                                     1999                1998
                                                                 ------------         ------------
                                                                                      
         Net investment income                                           7.62%                8.01%
         Interest credited                                               5.60                 5.95
                                                                 ------------         ------------
                                                                         2.02%                2.06%
                                                                 ============         ============


         The Company experienced an increase in mortgage loan and bond
         prepayment fees in the first quarter of 1999 and such income accounted
         for approximately 15 basis points of the interest spread compared to 9
         basis points in first quarter 1998. The Company anticipates interest
         spreads over the next several quarters to be 190 to 195 basis points,
         excluding the impact of mortgage loan and bond prepayment income.

         Fixed annuity policy reserves increased to $15.07 billion as of March
         31, 1999 compared to $14.90 billion as of the end of 1998 and $14.23
         billion a year ago.





                                       17
   18


         First quarter fixed annuity sales grew to $617.4 million in 1999
         compared to $498.1 million in 1998. Most of the Company's fixed annuity
         sales are premiums allocated to the fixed option of variable annuity
         contracts. First quarter 1999 fixed annuity sales include $521.7
         million in premiums allocated to the fixed option under a variable
         annuity contract, compared to $402.4 million in first quarter 1998. The
         increase is attributable to a first-year bonus interest rate program in
         effect during the first quarter of 1999.

         The increase in other benefits and expenses in first quarter 1999
         compared to a year ago is attributable to growth in business.

         Life Insurance

         The Life Insurance segment consists of insurance products, including
         variable universal life insurance and corporate-owned life insurance
         products, that provide a death benefit and may also allow the customer
         to build cash value on a tax-deferred basis.

         The following table summarizes certain selected financial data for the
         Life Insurance segment for the periods indicated.



                                                                         THREE MONTHS ENDED
                                                                              MARCH 31,
                                                                 -------------------------------
         (in millions)                                               1999                1998
         ----------------------------------------------------    ----------           ----------
                                                                                      
         INCOME STATEMENT DATA                                   
         Revenues                                                $    151.1           $    128.5
         Benefits and expenses                                        122.0                107.3
                                                                 ----------           ----------
         Operating income before federal income tax              $     29.1           $     21.2
                                                                 ==========             ========
                                                                                      
         OTHER DATA                                                                   
         Statutory premiums (1):                                                      
           Traditional and universal life insurance              $     60.0           $     59.3
           Variable universal life insurance                     $     90.5           $     67.5
           Corporate-owned life insurance                        $    186.7           $     89.9
         Policy reserves as of period end:                                            
           Traditional and universal life insurance              $  2,459.4           $  2,389.2
           Variable universal life insurance                     $  1,363.3           $  1,031.1
           Corporate-owned life insurance                        $  1,097.3           $    316.6


         ----------
         (1)  Statutory data have been derived from the Quarterly Statements of
              the Company's life insurance subsidiaries, as filed with insurance
              regulatory authorities and prepared in accordance with statutory
              accounting practices.

         Life Insurance segment results reflect increased policy charge revenue
         driven by growth in investment life insurance in force and policy
         reserves partially offset by higher expense levels.

         The increase in Life Insurance segment earnings is attributable to
         strong growth in investment life insurance products, which include
         individual variable universal life insurance and corporate-owned life
         insurance, where the Company has aggressively expanded its distribution
         capabilities. Investment life premiums and deposits increased from
         $157.4 million in first quarter 1998 to $277.2 million in first quarter
         1999. As a result of the sales growth and high persistency, revenues
         from investment life products increased to $51.8 million in first
         quarter 1999 from $27.2 million in first quarter 1998. The Company
         believes there are growth opportunities for investment life products
         and in 1999 will be introducing new products and expanding distribution
         to new outlets to further penetrate these markets.




                                       18
   19


         Interest credited to policyholders increased $5.8 million in first
         quarter 1999 reaching $30.6 million compared to $24.8 million in the
         year ago first quarter. Increased corporate-owned life insurance
         business accounted for most of the increases. Corporate investment
         fixed life insurance reserves tripled to $920.0 million as of March 31,
         1999 compared to $304.2 million a year ago.

         Traditional and universal life insurance benefits increased $4.9
         million to $38.4 million in first quarter 1999 compared to the same
         period a year ago. Operating expenses remained relatively unchanged
         during first quarters 1999 and 1998.

         Corporate and Other

         The following table summarizes certain selected financial data for the
         Corporate and Other segment for the periods indicated.



                                                                        THREE MONTHS ENDED
                                                                              MARCH 31,
                                                                 --------------------------------
         (in millions)                                               1999                1998
         ----------------------------------------------------    -----------          -----------
                                                                                      
         INCOME STATEMENT DATA
         Revenues                                                $      60.3          $      60.2
         Benefits and expenses                                          45.3                 52.4
                                                                 -----------          -----------
         Operating income before federal income tax (1)          $      15.0          $       7.8
                                                                 ===========          ===========


         ----------
         (1) Excludes realized gains and losses on investments.

         Revenues in the Corporate and Other segment consist of net investment
         income on invested assets not allocated to the three product segments,
         investment management fees and other revenues earned from Nationwide
         mutual funds and net investment income and policy charges from group
         annuity contracts issued to Nationwide Insurance Enterprise employee
         and agent benefit plans.

         In addition to the operating revenues previously presented, the Company
         also reports realized gains and losses on investments in the Corporate
         and Other segment. The Company realized net investment (losses) gains
         of $(5.4) million and $16.6 million during the first quarter of 1999
         and 1998, respectively.

ITEM 3   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

         Omitted due to reduced disclosure format.


                          PART II - OTHER INFORMATION

ITEM 1   LEGAL PROCEEDINGS

         The Company is a party to litigation and arbitration proceedings in the
         ordinary course of its business, none of which is expected to have a
         material adverse effect on the Company.

         In recent years, life insurance companies have been named as defendants
         in lawsuits, including class action lawsuits, relating to life
         insurance and annuity pricing and sales practices. A number of these
         lawsuits have resulted in substantial jury awards or settlements.





                                       19
   20


         In November 1997, two plaintiffs, one who was the owner of a variable
         life insurance contract and the other who was the owner of a variable
         annuity contract, commenced a lawsuit in a federal court in Texas
         against Nationwide Life and the American Century group of defendants
         (Robert Young and David D. Distad v. Nationwide Life Insurance Company
         et al.). In this lawsuit, plaintiffs sought to represent a class of
         variable life insurance contract owners and variable annuity contract
         owners whom they claim were allegedly misled when purchasing these
         variable contracts into believing that the performance of their
         underlying mutual fund option managed by American Century, whose shares
         may only be purchased by insurance companies, would track the
         performance of a mutual fund, also managed by American Century, whose
         shares are publicly traded. The amended complaint seeks unspecified
         compensatory and punitive damages. On April 27, 1998, the district
         court denied, in part, and granted, in part, motions to dismiss the
         complaint filed by Nationwide Life and American Century. The remaining
         claims against Nationwide Life allege securities fraud, common law
         fraud, civil conspiracy, and breach of contract. On December 2, 1998,
         the district court issued an order denying plaintiffs' motion for class
         certification. On December 10, 1998, the district court stayed the
         lawsuit pending plaintiffs' petition to the federal appeals court for
         interlocutory review of the order denying class certification. On March
         26, 1999, the appeals court denied plaintiffs' petition for
         interlocutory review of the order. On April 28, 1999, the court denied
         plaintiffs' motion for reconsideration of the denial of interlocutory
         review. Nationwide Life intends to defend the case vigorously.

         On October 29, 1998, the Company was named in a lawsuit filed in Ohio
         state court related to the sale of deferred annuity products for use as
         investments in tax-deferred contributory retirement plans (Mercedes
         Castillo v. Nationwide Financial Services, Inc., Nationwide Life
         Insurance Company and Nationwide Life and Annuity Insurance Company).
         The plaintiff in such lawsuit seeks to represent a national class of
         the Company's customers and seeks unspecified compensatory and punitive
         damages. The Company is currently evaluating this lawsuit, which has
         not been certified as a class. The Company intends to defend this
         lawsuit vigorously.

         There can be no assurance that any litigation relating to pricing or
         sales practices will not have a material adverse effect on the Company
         in the future.

ITEM 2   CHANGES IN SECURITIES

         Omitted due to reduced disclosure format.

ITEM 3   DEFAULTS UPON SENIOR SECURITIES

         Omitted due to reduced disclosure format.

ITEM 4   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Omitted due to reduced disclosure format.

ITEM 5   OTHER INFORMATION

         None.

ITEM 6   EXHIBITS AND REPORTS ON FORM 8-K

         (a)     Exhibits:

                 27   Financial Data Schedule (electronic filing only)

         (b)     Reports on Form 8-K:

                 No reports on Form 8-K were filed during the three month
                 period ended March 31, 1999.






                                       20
   21


                                    SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                               NATIONWIDE LIFE INSURANCE COMPANY
                                               ---------------------------------
                                                         (Registrant)



Date: May 14, 1999                 /s/Mark R. Thresher
                                   ---------------------------------------------
                                   Mark R. Thresher, Vice President - Controller
                                                     (Chief Accounting Officer)




                                       21