<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE AUDITED
FINANCIAL STATEMENTS OF AMERICAN GREETINGS.COM, INC. FOR THE YEAR ENDED FEBRUARY
28, 1999 AND THE UNAUDITED FINANCIAL STATEMENTS FOR THE FOUR MONTHS ENDED JUNE
30, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>

                                                  
<PERIOD-TYPE>                   YEAR                   4-MOS
<FISCAL-YEAR-END>                          FEB-28-1999             DEC-31-1999
<PERIOD-START>                             MAR-01-1998             MAR-01-1999
<PERIOD-END>                               FEB-28-1999             JUN-30-1999
<CASH>                                               0                       0
<SECURITIES>                                         0                       0
<RECEIVABLES>                                    3,696                   2,598
<ALLOWANCES>                                         0                       0
<INVENTORY>                                          0                       0
<CURRENT-ASSETS>                                10,668                   8,226
<PP&E>                                           1,471                   3,482
<DEPRECIATION>                                     888                   1,151
<TOTAL-ASSETS>                                  11,251                  11,300
<CURRENT-LIABILITIES>                            3,658                   4,907
<BONDS>                                              0                       0
<PREFERRED-MANDATORY>                                0                       0
<PREFERRED>                                          0                       0
<COMMON>                                             0                       0
<OTHER-SE>                                     (2,168)                 (2,252)
<TOTAL-LIABILITY-AND-EQUITY>                    11,251                  11,300
<SALES>                                         12,347                   6,247
<TOTAL-REVENUES>                                12,347                   6,247
<CGS>                                            1,623                   1,512
<TOTAL-COSTS>                                    1,623                   1,512
<OTHER-EXPENSES>                                     0                       0
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                                   0                       0
<INCOME-PRETAX>                                  2,683                   (130)
<INCOME-TAX>                                     (966)                      46
<INCOME-CONTINUING>                              1,717                    (84)
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                     1,717                    (84)
<EPS-BASIC>                                          0                       0
<EPS-DILUTED>                                        0                       0