<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AS OF JUNE 30, 1999 AND THE CONSOLIDATED STATEMENT OF
INCOME FOR THE SIX MONTHS THEN ENDED OF M/I SCHOTTENSTEIN HOMES, INC. AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               JUN-30-1999
<CASH>                                          12,898
<SECURITIES>                                         0
<RECEIVABLES>                                   39,715
<ALLOWANCES>                                         0
<INVENTORY>                                    409,101
<CURRENT-ASSETS>                               461,714
<PP&E>                                          25,557
<DEPRECIATION>                                   5,782
<TOTAL-ASSETS>                                 506,944
<CURRENT-LIABILITIES>                          111,828
<BONDS>                                         11,731
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                            88
<OTHER-SE>                                     183,587
<TOTAL-LIABILITY-AND-EQUITY>                   506,944
<SALES>                                        353,432
<TOTAL-REVENUES>                               362,337
<CGS>                                          281,801
<TOTAL-COSTS>                                  281,801
<OTHER-EXPENSES>                                43,677
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               6,708
<INCOME-PRETAX>                                 30,151
<INCOME-TAX>                                    11,911
<INCOME-CONTINUING>                             18,240
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    18,240
<EPS-BASIC>                                       2.07
<EPS-DILUTED>                                     2.05