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                                                                  Exhibit 23(vi)


                     CONSENT OF J.P. MORGAN SECURITIES INC.


         We hereby consent to (i) the use of our opinion letter to the Board of
Directors of The Standard Products Company (the "Company") included as Appendix
B to the Proxy Statement/Prospectus which forms a part of the Registration
Statement on Form S-4 relating to the proposed merger of the Company with either
Cooper Tire & Rubber ("Cooper") or a wholly owned subsidiary of Cooper, and (ii)
the references to such opinion in such Proxy Statement/Prospectus. In giving
such consent, we do not admit that we come within the category of persons whose
consent is required under Section 7 of the Securities Act of 1933, as amended,
or the rules and regulations of the Securities and Exchange Commission
thereunder, nor do we hereby admit that we are experts with respect to any part
of such Registration Statement within the meaning of the term "experts" as used
in the Securities Act of 1933, as amended, or the rules and regulations of the
Securities and Exchange Commission thereunder.


                                            J.P. MORGAN SECURITIES INC.


                                            By:  /s/ Eric J. Stein
                                               ------------------------
                                                 Name: Eric J. Stein
                                                 Title: Vice President


September 2, 1999