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                                                                     Exhibit (b)

Goldman, Sachs & Co. | 85 Broad Street | New York, New York 10004
Tel: 212-902-1000

                                                              GOLDMAN SACHS LOGO


                 FAIRNESS OPINION OF THE AJL FINANCIAL ADVISOR

PERSONAL AND CONFIDENTIAL

November 15, 1999

Disinterested Directors of the Board of Directors
Amway Japan Limited
7-1, Udagawacho, Shibuya-ku
Tokyo 150-0042, Japan

Gentlemen:

     You have requested our opinion as to the fairness from a financial point of
view to the holders (other than the Controlling Shareholders (as defined below))
of the outstanding shares of Common Stock, no par value (the "Company Common
Stock"), of Amway Japan Limited (the "Company"), and the outstanding American
Depositary Shares, each representing one-half of one share of Company Common
Stock (the "ADSs" and, together with the Company Common Stock, the "Shares"), of
the applicable Offer Price (as defined below) to be received by such holders in
cash in the Tender Offer (as defined below) pursuant to the Tender Offer
Agreement, dated as of November 15, 1999, between ALAP Hold Co., Ltd. ("ALAP"),
N.A.J. Co., Ltd. ("Buyer") and the Company (the "Agreement"). The Agreement
provides for a tender offer (the "Tender Offer") for all of the Shares, other
than Shares owned by the DeVos and Van Andel families and their affiliates (the
"Controlling Shareholders"), pursuant to which Buyer will pay (a) for each share
of Company Common Stock tendered, Y 1,490 (the "Company Common Stock Offer
Price") and (b) for each ADS tendered, a yen price equal to one-half of the
Company Common Stock Offer Price (the "ADS Offer Price" and, together with the
Company Common Stock Offer Price, the "Offer Price"). The Agreement further
provides that payment of the ADS Offer Price will be made in U.S. dollars, using
the noon buying rate in New York City for cable transfers of yen announced for
customs purposes by the Federal Reserve Bank of New York on the date of
settlement of the Tender Offer in Japan. Buyer is an entity controlled and
beneficially owned directly and indirectly by the Controlling Shareholders of
the Company, who currently beneficially own 76.6% of the Shares in the
aggregate.

     The Agreement provides that, following the Tender Offer, it is the
intention of the Controlling Shareholders, ALAP and Buyer to take all steps
necessary to effect a merger (the "Merger") of the Company with and into Buyer,
with Buyer as the surviving entity, subject to the negotiation of a definitive
agreement providing for the Merger and approval of the Merger by the
shareholders of the Company and shareholders of Buyer. We understand that the
terms of the Merger have not yet been determined. As a consequence, you have not
asked us to evaluate, and we are not expressing any opinion as to, the Merger
(or any transactions other than the Tender Offer), or as to the prices at which
any outstanding Shares may trade subsequent to the Tender Offer.

     Goldman, Sachs & Co., as part of its investment banking business, is
continually engaged in the valuation of businesses and their securities in
connection with mergers and acquisitions, negotiated underwritings, competitive
biddings, secondary distributions of listed and unlisted securities, private
placements and valuations for estate, corporate and other purposes. We are
familiar with the Company having acted as financial advisor to the Disinterested
Directors of the Board of Directors in connection with, and having participated
in certain of the negotiations leading to, the Agreement. Goldman, Sachs & Co.
also provides a full range of financial advisory and securities services and, in
the course of its normal trading activities, may
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Disinterested Directors of the Board of Directors
Amway Japan Limited
November 15, 1999
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from time to time effect transactions and hold securities, including derivative
securities, of the Company for its own account and for the accounts of
customers.

     In connection with this opinion, we have reviewed, among other things, the
Agreement; Annual Reports to Stockholders and Annual Reports on Form 20-F of the
Company for the five fiscal years ended August 31, 1998; certain interim reports
to stockholders and Quarterly Reports on Form 6-K of the company; certain other
communications from the Company to its stockholders; and certain internal
financial analyses and forecasts for the Company prepared by its management. We
also have held discussions with members of the senior management of the Company
regarding its past and current business operations, financial condition and
future prospects. In addition, we have reviewed the reported price and trading
activity for the Shares, compared certain financial and stock market information
for the Company with similar information for certain other companies the
securities of which are publicly traded, reviewed the financial terms of certain
recent business combinations and performed such other studies and analyses as we
considered appropriate.

     We have relied upon the accuracy and completeness of all of the financial
and other information reviewed by us and have assumed such accuracy and
completeness for purposes of rendering this opinion. In that regard, we have
assumed with your consent that the internal financial forecasts prepared by the
management of the Company have been reasonably prepared on a basis reflecting
the best currently available estimates and judgments of the Company. In
addition, we have not made an independent evaluation or appraisal of the assets
and liabilities of the Company or any of its subsidiaries and we have not been
furnished with any such evaluation or appraisal. We note that the Controlling
Shareholders own a majority of the Shares, and that the Controlling Shareholders
have represented to Goldman Sachs and the Disinterested Directors of the Board
of Directors of the Company that the Controlling Shareholders will not sell
their Shares to any third party. Accordingly, we were not requested to solicit,
and did not solicit, interest from other parties with respect to an acquisition
of or other business combination with the Company. Our advisory services and the
opinion expressed herein are provided for the information and assistance of the
Disinterested Directors of the Board of Directors of the Company in connection
with their consideration of the transaction contemplated by the Agreement and
such opinion does not constitute a recommendation as to whether or not any
holder of Shares should tender such Shares in connection with such transaction.

     Based upon and subject to the foregoing and based upon such other matters
as we consider relevant, it is our opinion that as of the date hereof the
applicable Offer Price in cash to be received by the holders of Shares (other
than the Controlling Shareholders) who tender their Shares in the Tender Offer
is fair from a financial point of view to such holders.

Very truly yours,

/s/ Goldman, Sachs & Co.

GOLDMAN, SACHS & CO.