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                                                                      Exhibit 23



                       CONSENT OF INDEPENDENT ACCOUNTANTS


               We consent to the incorporation by reference in (i) the
Registration Statement on Form S-8 (File No. 33-48364), (ii) the Registration
Statement on Form S-8 (File No. 33-66306) and (iii) the Registration Statement
on Form S-3 (File No. 33-59734) of our reports dated September 9, 1997, on our
audits of the consolidated financial statements and financial statement schedule
of Pharmaceutical Marketing Services Inc. and Subsidiaries as of June 30, 1996
and 1997, and the years ended June 30, 1995, 1996 and 1997, which reports are
included in this Form 10-K.









                                                        COOPERS & LYBRAND L.L.P.


Stamford, Connecticut
September 15, 1997