1 SCHEDULE 14A INFORMATION PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES EXCHANGE ACT OF 1934 (AMENDMENT NO. ) Filed by the Registrant /x/ Filed by a Party other than the Registrant / / Check the appropriate box: /x/ Preliminary Proxy Statement / / Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) / / Definitive Proxy Statement / / Definitive Additional Materials / / Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12 Outdoor Systems Inc. - -------------------------------------------------------------------------------- (Name of Registrant as Specified In Its Charter) - -------------------------------------------------------------------------------- (Name of Person(s) Filing Proxy Statement, if other than the Registrant) Payment of Filing Fee (Check the appropriate box): /x/ No fee required / / $125 per Exchange Act Rules 0-11(c)(1)(ii), or 14a-6(i)(1), or 14a-6(i)(2) or Item 22(a)(2) of Schedule 14A. / / $500 per each party to the controversy pursuant to Exchange Act Rule 14a-6(i)(3). / / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11. (1) Title of each class of securities to which transaction applies: ----------------------------------------------------------------------- (2) Aggregate number of securities to which transaction applies: ----------------------------------------------------------------------- (3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is calculated and state how it was determined): ----------------------------------------------------------------------- (4) Proposed maximum aggregate value of transaction: ----------------------------------------------------------------------- (5) Total fee paid: ----------------------------------------------------------------------- / / Fee paid previously with preliminary materials. / / Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing. (1) Amount Previously Paid: ----------------------------------------------------------------------- (2) Form, Schedule or Registration Statement No.: ----------------------------------------------------------------------- (3) Filing Party: ----------------------------------------------------------------------- (4) Date Filed: ----------------------------------------------------------------------- 2 PRELIMINARY COPY [OUTDOOR SYSTEMS LOGO] April , 1998 Dear Stockholders: We are holding the Company's 1998 Annual Meeting of Stockholders on Thursday, May 21, 1998, at 4:00 p.m., local time, at the Ritz Carlton, 2401 E. Camelback Road, Phoenix, Arizona. We hope that you will be able to attend the meeting, and we look forward to seeing you. Matters on which action will be taken at the meeting are explained in detail in the Notice and Proxy Statement following this letter. Whether or not you expect to attend the meeting in person, please complete, date, sign and return the enclosed proxy in the envelope provided at your earliest convenience so that your shares will be represented at the meeting. If you choose to attend the meeting, you may withdraw your proxy and vote your own shares. Sincerely, /s/ William S. Levine WILLIAM S. LEVINE Chairman of the Board /s/ Arturo R. Moreno ARTURO R. MORENO President and Chief Executive Officer 3 PRELIMINARY COPY OUTDOOR SYSTEMS, INC. NOTICE OF ANNUAL MEETING OF STOCKHOLDERS TO BE HELD MAY 21, 1998 The Annual Meeting of Stockholders of Outdoor Systems, Inc. will be held at the Ritz Carlton, 2401 E. Camelback Road, Phoenix, Arizona on Thursday, May 21, 1998 at 4:00 p.m., local time, for the following purposes: 1. To elect one Class II director to the Board of Directors to serve for a term of three years; 2. To vote upon a proposal to amend the Certificate of Incorporation of the company to increase the number of authorized shares of Common Stock of the Company from 200,000,000 to 600,000,000 shares; and 3. To transact such other business as may properly come before the meeting or any adjournment or adjournments thereof. Only stockholders of record at close of business on April 9, 1998 are entitled to vote at the meeting. The mailing address of the Company's principal executive office is 2502 N. Black Canyon Highway, Phoenix, Arizona 85009. PLEASE COMPLETE, DATE, SIGN, AND RETURN THE ENCLOSED PROXY SO THAT YOUR SHARES WILL BE REPRESENTED AT THE MEETING. IF YOU CHOOSE TO ATTEND THE MEETING, YOU MAY WITHDRAW YOUR PROXY AND PERSONALLY CAST YOUR VOTES. By Order of the Board of Directors, /s/ Bill M. Beverage BILL M. BEVERAGE Secretary April , 1997 Phoenix, Arizona 4 PRELIMINARY COPY OUTDOOR SYSTEMS, INC. 2052 N. BLACK CANYON HIGHWAY PHOENIX, ARIZONA 85009 PROXY STATEMENT FOR THE 1998 ANNUAL MEETING OF STOCKHOLDERS GENERAL INFORMATION The following Proxy Statement and the accompanying proxy card, first mailed to stockholders of Outdoor Systems, Inc. (the "Company") on or about April , 1998, are furnished in connection with the solicitation by the Board of Directors of the Company of proxies to be used in voting at the Annual Meeting of Stockholders of the Company to be held on Thursday, May 21, 1998, at the Ritz Carlton, 2401 E. Camelback Road, Phoenix, Arizona, and at any adjournment(s) thereof (the "Meeting"). Any stockholder returning a proxy has the power to revoke it prior to the Meeting by giving the Secretary of the Company written notice of revocation, by returning a later dated proxy or by expressing a desire to vote in person at the Meeting. All shares of the Company's common stock, $.01 par value per share ("Common Stock"), represented by valid proxies received pursuant to this solicitation and not revoked before they are exercised will be voted in the manner specified therein. If no specification is made, the proxy will be voted (i) FOR the election of the nominee for Class II director named in this Proxy Statement, (ii) FOR the proposed amendment to the Company's Certificate of Incorporation to increase the number of authorized shares of Common Stock of the Company from 200,000,000 to 600,000,000 shares, and (iii) in accordance with the best judgment of the proxy holders on any other matter that may properly come before the Meeting. The entire cost of soliciting proxies will be borne by the Company. In following up the original solicitation of proxies by mail, the Company will request brokers and others to send proxy forms and other proxy material to the beneficial owners of the Common Stock and will reimburse them for expenses incurred in so doing. If necessary, the Company also may use some of its employees to solicit proxies from the stockholders personally or by telephone. The Board of Directors of the Company fixed April 9, 1998 as the record date for the Meeting and, accordingly, only holders of Common Stock of record at the close of business on that date will be entitled to notice of, and to vote at, the Meeting. The number of shares of Common Stock outstanding on April 9, 1998 was 121,164,008, each of which is entitled to one vote. The presence in person or by proxy of stockholders of record holding a majority of share of Common Stock outstanding and entitled to vote at the Meeting will constitute a quorum for the transaction of business at the Meeting. Abstentions, broker non-votes and shares for which authority to vote is withheld are counted as present in determining whether a quorum exists. Election of the director nominee named in Proposal 1 hereof requires the affirmative vote of a plurality of shares of Common Stock voting in person or by proxy at the Meeting. Shares with respect to which authority to vote is withheld will not be included in the vote total and will not affect the outcome of the election. Approval of the amendment to the Certificate of Incorporation described in Proposal 2 hereof requires the affirmative vote of a majority of the shares of Common Stock of the Company outstanding and entitled to vote at the Meeting. Therefore, abstentions and broker non-votes will have the same effect as votes against Proposal 2. BENEFICIAL OWNERSHIP OF COMMON STOCK The following table sets forth certain information as of April 9, 1998 (except as otherwise noted) regarding the amount of Common Stock beneficially owned by (i) each person known by the Company to beneficially own more than five percent of the outstanding Common Stock, (ii) each director and director nominee of the Company, (iii) each of the executives officers of the Company named in the Summary Compensation Table below, and (iv) all directors and executive officers of the Company as a group. All shares 5 shown reflect sole voting and investment power except as otherwise noted. An asterisk indicates beneficial ownership of less than one percent of the outstanding Common Stock. NUMBER OF SHARES NAME OF BENEFICIAL OWNER BENEFICIALLY OWNED PERCENT OF CLASS - ------------------------ ------------------ ---------------- William S. Levine........................................... 25,407,501(1) 21.0% 1702 E. Highland, Suite 310 Phoenix, Arizona 85016 Arturo R. Moreno............................................ 24,528,117(2) 18.8% 2502 N. Black Canyon Highway Phoenix, Arizona 85009 Putnam Investments, Inc..................................... 13,931,520(3) 11.5% One Post Office Square Boston, Massachusetts 02109 FMR Corp.................................................... 7,990,470(4) 6.6% 82 Devonshire Street Boston, Massachusetts 02109 Brian J. O'Connor........................................... 50,625(5) * Stephen F. Butterfield...................................... 121,500(6) * Wally C. Kelly.............................................. 835,621(7) * Robert M. Reade............................................. 133,317(8) * Bill M. Beverage............................................ 189,844(9) * All directors and executive officers as a group (7 persons).................................................. 45,913,719(10) 34.8% - --------------- * Represents less than 1% of the outstanding shares of Common Stock. (1) Includes 5,352,804 shares of Common Stock owned by M-K Link Investments Limited Partnership ("M-K Link") over which Mr. Levine shares voting control with Mr. Moreno and over which Messrs. Levine and Moreno have certain rights of first refusal with respect to certain private sales. Mr. Levine disclaims beneficial ownership of the shares owned by M-K Link. Also includes (i) 150 shares of Common Stock owned by Mr. Levine directly and (ii) 19,955,547 shares of Common Stock owned by Levine Investments Limited Partnership, 1702 E. Highland, Suite 310, Phoenix, Arizona 85016. Mr. Levine is the sole general partner of Levine Investments Limited Partnership; Mr. Levine, his wife and children are the limited partners. Mr. Levine disclaims beneficial ownership of such shares and option except in his capacity as general partner and to the extent of his partnership interest therein. The remaining 99,000 shares of Common Stock attributed to Mr. Levine are held by William S. and Ina Levine Foundation (the "Levine Family Foundation"), a charitable foundation of which Mr. Levine is President and member of the Board of Directors. Mr. Levine disclaims beneficial ownership of the shares held by the Levine Family Foundation. (2) Includes 5,352,804 shares of Common Stock owned by M-K Link over which Mr. Moreno shares voting control with Mr. Levine and over which Messrs. Levine and Moreno have certain rights of first refusal with respect to certain private sales. Mr. Moreno disclaims beneficial ownership of the shares owned by M-K Link. Also includes (i) 4,485,190 shares of Common Stock owned by Mr. Moreno directly, (ii) 9,656,348 shares of Common Stock that may be purchased by Mr. Moreno pursuant to options granted by the Company that are currently exercisable or that become exercisable within 60 days of April 9, 1998, (iii) 2,286,264 shares of Common Stock held by Mr. Moreno and his wife, as joint tenants, and (iv) 2,747,511 shares held by BRN Properties Limited Partnership, an Arizona limited partnership of which Mr. Moreno is the sole general partner. (3) Based on Schedule 13G, as amended, filed by Putnam Investments, Inc. with the Securities and Exchange Commission reporting beneficial ownership as of December 31, 1997. Each of Putnam Investment Management, Inc. and the Putnam Advisory Company, Inc., wholly-owned registered 2 6 investment advisors of Putnam Investments, Inc. having the same address, also filed a Schedule 13G with the Securities and Exchange Commission which, as amended, reports beneficial ownership of 13,306,785 shares and 624,735 shares, respectively, as of December 31, 1997. (4) Based on Schedule 13G filed by FMR Corp. with the Securities and Exchange Commission reporting beneficial ownership as of December 31, 1997. (5) Includes 25,313 shares of Common Stock subject to options that are currently exercisable or that become exercisable within 60 days of April 9, 1998. (6) Includes (i) 5,062 shares of Common Stock owned by Mr. Butterfield's children, and (ii) 10,125 shares of Common Stock subject to options that are currently exercisable or that become exercisable within 60 days of April 9, 1998. (7) Represents shares of Common Stock subject to options that are currently exercisable or that become exercisable within 60 days of April 9, 1998. Does not include any shares of Common Stock that Mr. Kelly may receive in settlement of incentive units. (8) Includes (i) 6,754 shares of Common Stock owned by Mr. Reade and (ii) 63,281 shares of Common Stock subject to options that are currently exercisable or that become exercisable within 60 days of April 9, 1998. Does not include any shares of Common Stock that Mr. Reade may receive in settlement of incentive units. (9) Represents shares of Common Stock subject to options that are currently exercisable or that become exercisable within 60 days of April 9, 1998. Does not include any shares of Common Stock that Mr. Beverage may receive in settlement of incentive units. (10) Includes 10,848,875 shares of Common Stock that may be acquired upon the exercise of options granted by the Company that are currently exercisable or that become exercisable within 60 days of April 9, 1998. Does not include shares of Common Stock that may be issued in settlement of incentive units. PROPOSAL 1 ELECTION OF DIRECTORS The Company's Certificate of Incorporation provides for three classes of directors with staggered, three-year terms of office and provides that upon the expiration of the term of office for a class of directors, the nominees for that class will be elected for a term of three years to serve until the election and qualification of their successors or until their earlier resignation, death or removal from office. The Company's Certificate of Incorporation and its Bylaws provide that the Board of Directors shall consist of not less than three nor more than ten directors and authorize the exact number of directors to be fixed from time to time by resolution of a majority of the Board of Directors. The Board of Directors has fixed the exact number of members of the Board of Directors at five. At the Meeting, the nominee is for Class II director. The Class III and Class I directors have one year and two years, respectively, remaining on their terms of office. There is currently one vacancy in Class II of the Board of Directors. The Board of Directors may fill this vacancy at any time pursuant to the authority vested in it by the Company's Bylaws. Proxies cannot be voted for a greater number of persons than the one nominee named below. It is intended that persons named in the accompanying form of proxy will vote for the nominee listed below, who is currently a director, unless authority to so vote is withheld. In the event the nominee refuses or is unable to serve as director (which is not now anticipated), the shares represented by proxies in the accompanying form may be voted for the election of a substitute nominee selected by the persons named in the proxy. THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE ELECTION OF THE NOMINEE FOR CLASS II DIRECTOR. 3 7 DIRECTOR AND DIRECTOR NOMINEE INFORMATION NOMINEE FOR DIRECTOR CLASS II -- TERM EXPIRING 2001 BRIAN J. O'CONNOR Age: 42 Director of the Company since 1993 Mr. O'Connor has been a Senior Vice President of Hutchinson, Shockey, Erley & Co., which underwrites and trades securities for various local governments in Arizona and the western United States, since 1997. From 1990 to 1997, he was a Senior Vice President with Alden Capital Markets, Inc.; from 1988 to 1990, he was a Senior Vice President with Capital Markets Corporation; from 1987 to 1988, he was a Vice President for Security Pacific Merchant Bank in Phoenix; and from 1983 to 1987, Mr. O'Connor was with Boettcher & Company, Inc., a regional investment banking firm specializing in municipal finance. DIRECTORS CONTINUING IN OFFICE CLASS III -- TERM EXPIRING 1999 WILLIAM S. LEVINE Age: 66 Director of the Company since 1980 Mr. Levine, a founder of the Company, has been Chairman of the Board and a director of the Company since its formation. Mr. Levine has 18 years of experience in the outdoor advertising industry. He is an owner and officer of numerous privately-owned firms. Since 1990, Mr. Levine has dedicated a substantial portion of his time to the Company's affairs. ARTURO R. MORENO Age: 51 Director of the Company since 1984 Mr. Moreno has served as the Company's President and Chief Executive Officer and has been a director of the Company since April 1984. Mr. Moreno has 25 years of experience in the outdoor advertising industry. From 1981 to 1984, Mr. Moreno served as President and General Manager of Gannett Outdoor of New Jersey; from 1979 to 1981, he was President and General Manager of Gannett Outdoor of Kansas City (Missouri); and from 1973 to 1981, Mr. Moreno worked in Phoenix as a Vice President of Sales for Gannett Outdoor and its predecessor company. Mr. Moreno is also a director of Ugly Duckling, Inc. CLASS I -- TERM EXPIRING 2000 STEPHEN F. BUTTERFIELD Age: 45 Director of the Company since 1996 Mr. Butterfield has been President of Student Loan Acquisition Authority of Arizona, a not-for-profit firm which participates in the secondary market for student loans, since 1991. From 1988 to 1991, Mr. Butterfield served as President of Western Loan Marketing Association; from 1987 to 1988, Mr. Butterfield served as Vice President of Security Pacific Merchant Bank; from 1983 to 1987, he was a partner of Boettcher & Company, Inc., a regional investment banking firm specializing in municipal finance; and from 1974 to 1983, Mr. Butterfield served in various positions with Young Smith & Peacock, an Arizona-based municipal bond house. COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934 Section 16(a) of the Securities Exchange Act of 1934 requires the Company's executive officers, directors and greater than 10% stockholders ("Reporting Persons") to file certain reports ("Section 16 Reports") with respect to beneficial ownership of the Company's equity securities. Based solely on its review of the Section 16 Reports furnished to the Company by its Reporting Persons and, where applicable, any 4 8 written representation by any of them that no Form 5 was required, all Section 16(a) filing requirements applicable to the Reporting Persons during and with respect to fiscal year 1997 have been complied with on a timely basis. DIRECTORS' ATTENDANCE The Board of Directors of the Company held six meetings during fiscal year 1997. Each director attended all of these meetings and the meetings of any committee of which he was a member which was held during the fiscal year. COMPENSATION OF DIRECTORS Directors of the Company who are also employees receive no separate compensation for their services as directors of the Company. Pursuant to the 1996 Omnibus Plan (the "1996 Omnibus Plan"), non-employee directors of the Company, other than Mr. Levine, automatically receive stock options to purchase 5,063 shares of Common Stock at an exercise price equal to the then fair market value of the Common Stock on the date following each annual meeting of stockholders. Under this program, during fiscal year 1997, the Company granted to each of Messrs. O'Connor and Butterfield stock options to purchase 5,063 shares of Common Stock. These options have a term of ten years and become exercisable on the date immediately following the date of grant. COMMITTEES OF THE BOARD OF DIRECTORS The Board of Directors is responsible for the overall affairs of the Company. To assist the Board of Directors in carrying out this responsibility, the Board has delegated certain authority to two committees, as set forth below. Audit Committee. The Audit Committee is responsible for reviewing the Company's accounting controls and recommending to the Board of Directors the engagement of the Company's outside auditors. The Audit Committee met one time during fiscal year 1997. The current members of the Company's Audit Committee are Messrs. O'Connor and Butterfield. Compensation Committee. The Compensation Committee is responsible for reviewing and approving the amount and type of consideration to be paid to senior management and for administering the Company's stock option plans. The Compensation Committee met one time during fiscal year 1997. The current members of the Company's Compensation Committee are Messrs. Levine (Chairman), O'Connor and Butterfield. The Company does not have a nominating committee. 5 9 EXECUTIVE COMPENSATION The following table sets forth certain information regarding compensation awarded to, paid to, or earned by, the Company's Chief Executive Officer, its Chairman of the Board and each of the three executive officers of the Company, in addition to the Chief Executive Officer, whose total annual salary and bonus exceeded $100,000 for the fiscal year ended December 31, 1997 (together, these persons are sometimes referred to as the "Named Executives"). SUMMARY COMPENSATION TABLE LONG TERM COMPENSATION ANNUAL COMPENSATION ---------------------- ---------------------- INCENTIVE STOCK ALL OTHER NAME AND PRINCIPAL POSITION YEAR SALARY BONUS UNITS OPTIONS COMPENSATION(1) --------------------------- ---- -------- ---------- --------- --------- --------------- Arturo R. Moreno............... 1997 $475,000 $2,598,294 $ -- -- $ 6,216 President and Chief 1996 475,000 1,403,989(2) -- 1,544,143 12,970 Executive Officer 1995 375,000 311,614(2) -- -- 10,337 William S. Levine.............. 1997 450,000(3) -- -- -- -- Chairman of the Board 1996 450,000(3) -- -- -- -- 1995 350,000(3) -- -- -- -- Wally C. Kelly................. 1997 435,965 -- -- -- 3,060 Senior Vice President 1996 329,389 -- -- 759,375 2,641 1995 283,987 -- 3,438 Robert M. Reade(4)............. 1997 210,780 -- -- -- 2,096 Vice President 1996 N/A N/A N/A N/A N/A 1995 N/A N/A N/A N/A N/A Bill M. Beverage............... 1997 180,256 -- -- -- 4,379 Treasurer, Secretary and 1996 101,327 -- 25,000(5) 379,687 3,888 Chief Financial Officer 1995 91,483 -- 10,000 -- 3,300 - --------------- (1) The amounts in this column include the following: (i) Company contributions to a 401(k) plan for fiscal years 1997, 1996 and 1995, respectively, as follows: Mr. Moreno, $1,425, $1,425 and $1,386; Mr. Kelly, $1,155, $1,155 and $780; Mr. Reade, $--, N/A and N/A; and Mr. Beverage, $1,425, $1,425 and $1,057; (ii) health insurance premiums paid for fiscal years 1997, 1996 and 1995, respectively, as follows: Mr. Moreno, $2,501, $2,085 and $1,901; Mr. Kelly, $1,537, $1,450 and $1,413; Mr. Reade, $2,096, N/A and N/A; and Mr. Beverage, $2,501, $2,085 and $1,901; and life insurance premiums paid for fiscal years 1997, 1996 and 1995, respectively, as follows: Mr. Moreno, $2,290, $9,460 and $7,050; Mr. Kelly $368, $576 and $480; Mr. Reade $--, N/A and N/A; and Mr. Beverage $453, $378 and $342. (2) (i) The bonus amount for 1997 represents the amount paid subsequent to the end of fiscal year 1997 by reference to operating results for fiscal year 1997, (ii) the bonus amount for 1996 includes $1,025,804 paid subsequent to the end of fiscal year 1996 by reference to operating results for fiscal year 1996 and $378,185 paid in 1996 by reference to operating results for fiscal year 1995 and (iii) the bonus amount for 1995 represents bonus earned and paid in fiscal year 1995 in an amount determined by reference to operating results for fiscal year 1994. For fiscal year 1997, the bonus was earned and paid pursuant to the Incentive Bonus Plan for the Chief Executive Officer (the "CEO Bonus Plan"). Pursuant to the CEO Bonus Plan, the Chief Executive Officer may earn a cash bonus in an amount equal to 1.25% of the Company's operating income before interest, taxes and depreciation and amortization expense ("EBITDA") as reflected in the audited financial statements of the Company for such fiscal year. The Company believes that EBITDA is accepted by the outdoor advertising industry as a generally recognized measure of performance and is used by analysts and investors to evaluate the financial performance of companies in the outdoor advertising industry. For fiscal years 1996 and 1995, the bonus was based upon an understanding between the Company and Mr. Moreno that, for so long as Mr. Moreno was the Chief Executive Officer and President of the Company, Mr. Moreno could be awarded an annual bonus in an amount equal to 1.25% of the Company's EBITDA for the immediately preceding fiscal year as reflected in the Company's audited financial statements. Pursuant to this understanding, the bonus for a particular fiscal year was awarded at the discretion of the Board of Directors following a review by the 6 10 Compensation Committee after the audited financial statements for the previous fiscal year had been released by the Company's auditors. (3) Mr. Levine received no salary, bonus or other compensation from the Company for his services as Chairman of the Board. The amounts shown as annual compensation represent management fees paid by the Company to two entities controlled by Mr. Levine for providing Mr. Levine's services to the Company. See "Compensation Committee Interlocks and Insider Participation." (4) Mr. Reade was elected as an executive officer of the Company effective April 1, 1997. (5) Represents the dollar value of incentive units awarded to Mr. Beverage, which entitles him to receive up to 2,488 shares of Common Stock, based on the market price of the Common Stock on the date of the grant. The incentive units were awarded pursuant to the Company's 1996 Omnibus Plan, vest ratably over a period of four years from the date of grant or earlier upon a change in control of the Company and entitle Mr. Beverage to receive the shares of Common Stock subject to the vested incentive units immediately following termination of employment because of a change in control of the Company and over a four-year period following termination of employment for any other reason. The Company did not grant any stock options or stock appreciation rights ("SARs") to the Named Executives during fiscal year 1997. The following table sets forth certain information concerning options exercised during fiscal year 1997 by Named Executives and the value of unexercised options granted by the Company and held by Named Executives at December 31, 1997. The Company has no outstanding SARs. AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES NUMBER OF SECURITIES UNDERLYING UNEXERCISED VALUE OF UNEXERCISED OPTIONS AT IN-THE-MONEY OPTIONS AT SHARES FISCAL YEAR-END FISCAL YEAR-END(1) ACQUIRED VALUE --------------------------- ---------------------------- NAME ON EXERCISE REALIZED EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE ---- ----------- ---------- ----------- ------------- ------------ ------------- Arturo R. Moreno ....... -- $ -- 9,270,313 1,158,108 $236,268,262 $26,295,224 Wally C. Kelly(2)....... 393,750 4,947,250 645,778 569,531 15,846,919 12,931,389 Robert M. Reade(2)...... -- -- 63,281 189,843 1,436,816 4,310,448 Bill M. Beverage(2)..... -- -- 94,922 284,765 2,155,235 6,465,683 - --------------- (1) Computed based upon the difference between the aggregate fair market value of the shares of Common Stock purchasable upon the exercise of the options and the aggregate exercise price of the options. For purposes of this table, the fair market value of the shares of Common Stock is deemed to be $25.67 per share (the closing price per share as reported by the New York Stock Exchange for December 31, 1997). (2) Does not reflect incentive units held by Messrs. Kelly, Reade and Beverage representing the right to receive up to 217,998, 14,605 and 8,359 shares of Common Stock, respectively, following termination of employment. COMPENSATION COMMITTEE REPORT The Compensation Committee of the Board of Directors has furnished the following report on executive compensation for fiscal year 1997. INTRODUCTION The Compensation Committee of the Board of Directors reviews and approves the amount and type of consideration to be paid to senior management and administers the CEO Bonus Plan and the 1996 Omnibus 7 11 Plan pursuant to which the Company may grant a variety of equity-based incentives, including stock options, to its executive officers and key employees. The Compensation Committee's policy regarding the compensation of the Company's executive officers is to establish and maintain compensation levels that (i) are competitive with those of other media companies and thus enable the Company to attract and retain highly qualified executives, (ii) reward executives for individual performance and for the performance of the Company relative to the performance of other media companies, and (iii) align the interests of the executives with those of the stockholders. EXECUTIVE COMPENSATION The Company's compensation program for executive officers has three key components: (i) base salary, (ii) performance-based annual cash bonus, and (iii) equity-based incentives. Base Salary. The executive officers' base salaries, including the Chief Executive Officer's base salary, are reviewed and approved by the Compensation Committee. Base salary decisions with respect to each executive officer take into account, among other things, the executive's past performance, the Company's past performance and the executive's contribution thereto, the executive's level of experience in the industry and the Compensation Committee's evaluation of salary levels for similarly-situated executives of other media companies. Annual Cash Bonus. The Company's executive officers, other than the Chief Executive Officer, were not eligible to receive cash bonuses for fiscal year 1997. The CEO Bonus Plan, which was adopted by the Company's stockholders at last year's Annual Meeting of Stockholders, is described below. Equity-Based Incentives. The Compensation Committee believes that stock options and other equity-based grants provide a significant incentive for management and closely align the interests of executives with those of the stockholders. During fiscal year 1997, the Compensation Committee did not grant any stock options to executive officers; however it granted stock options to purchase an aggregate of 102,000 shares of Common Stock to other Company employees. The stock options vest ratably over a period of four years or earlier upon a change in control of the Company. CHIEF EXECUTIVE OFFICER COMPENSATION Mr. Moreno, the Company's Chief Executive Officer, was paid a base salary of $475,000 for fiscal year 1997. In addition, pursuant to the CEO Bonus Plan, which was adopted by the Company's stockholders at last year's Annual Meeting of Stockholders, for so long as Mr. Moreno serves as Chief Executive Officer and President of the Company, Mr. Moreno may be awarded an annual bonus of 1.25% of the Company's "EBITDA" (operating income before interest, taxes and depreciation and amortization expense) for the immediately preceding fiscal year as reflected in the Company's audited financial statements. Pursuant to the Compensation Committee's recommendation to the Board of Directors based on its review of the Company's results for fiscal year 1997, the Board of Directors awarded Mr. Moreno a cash bonus of $2,598,294. DEDUCTIBILITY OF EXECUTIVE COMPENSATION Section 162(m) of the Internal Revenue Code of 1986, as amended, limits the amount of individual compensation for certain executives that may be deducted by the employer for federal tax purposes in any one fiscal year to $1 million unless such compensation is "performance-based." The determination of whether compensation is performance-based depends upon a number of factors, including stockholder approval of the plan under which the compensation is paid, the exercise price at which options or similar awards are granted, the disclosure to and approval by the stockholders of applicable performance standards, the composition of the committee making decisions with respect to such compensation, and certification by the such committee that performance standards were satisfied. While it is possible for the Company to compensate or make awards under incentive plans and otherwise that do not qualify as performance-based compensation deductible under 8 12 Section 162(m), the Company, in structuring compensation programs for its top executive officers, intends to give strong consideration to the deductibility of awards. William S. Levine (Chairman) Stephen F. Butterfield Brian J. O'Connor COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION William S. Levine, Chairman of the Board, is currently serving as a member of the Compensation Committee. The Board of Directors has appointed a sub-committee of the Compensation Committee to administer the CEO Bonus Plan. Mr. Levine is not a member of such sub-committee. The Company is a party to a Services Agreement with Williams Manufacturing, Inc. ("WMI") and J & L Industries, Inc. ("J & L"), companies controlled by Mr. Levine, pursuant to which WMI and J & L make at least a majority of Mr. Levine's business time available to the Company. The Company paid WMI and J & L an aggregate of $450,000 for fiscal year 1997. Certain partnerships controlled by Mr. Levine or in which Mr. Levine is a partner lease certain sites to the Company on which the Company has placed advertising displays. The Company made aggregate lease payments to such partnerships of $139,000 in fiscal year 1997 and expects to continue to pay such amounts at least through the expiration of the terms of the leases in December 2000. The Company believes that these leases are on terms at least as favorable as would be available with unrelated third parties through arms-length negotiations. 9 13 PERFORMANCE GRAPH The Company's Common Stock is currently traded on the New York Stock Exchange under the symbol "OSI." From April 24, 1996 (the date of the Company's initial public offering of Common Stock) to September 1, 1997, the Common Stock was quoted on the Nasdaq Stock Market under the symbol "OSIA." The following chart and table compare the cumulative total return of the Company's Common Stock for the period beginning April 24, 1996 and ending December 31, 1997 with the cumulative total return of the S&P 500 Index, the Nasdaq Stock Market Index and the Paul Kagan Associates, Inc. Radio/TV Average Index for the same period. For purpose of the chart and table below, the index value of 1.00 assigned to the Common Stock on April 24, 1996 was based on the price of the Common Stock to the public in the Company's initial public offering. COMPARISON OF CUMULATIVE TOTAL RETURNS AMONG OUTDOOR SYSTEMS, INC., THE S&P 500 INDEX, THE NASDAQ STOCK MARKET INDEX, AND THE PAUL KAGAN ASSOCIATES, INC. RADIO/TV AVERAGE INDEX 'PAUL KAGAN THE NASDAQ ASSOCIATES, INC. MEASUREMENT PERIOD 'OUTDOOR THE S&P 500 STOCK MARKET |RADIO/TV (FISCAL YEAR COVERED) SYSTEMS, INC.' INDEX INDEX AVERAGE INDEX' 4/24/96 1.00 1.00 1.00 1.00 12/31/96 4.22 1.14 1.08 1.13 12/31/97 8.66 1.49 1.33 2.05 PROPOSAL 2 AMENDMENT TO THE COMPANY'S CERTIFICATE OF INCORPORATION The Board of Directors adopted an amendment to Article IV, Section A, Subsection 1(a) of the Company's Certificate of Incorporation to increase the number of shares of Common Stock which the Company is authorized to issue from 200,000,000 to 600,000,000 shares, subject to the approval of the stockholders of the Company. The affirmative vote of the holders of a majority of the outstanding shares of Common Stock is required to approve the proposed amendment. If the stockholders do not approve the proposed amendment, the number of authorized shares of Common Stock will remain 200,000,000. If the proposed amendment is adopted, Subsection 1(a) of Section A of Article IV of the Company's Certificate of Incorporation would be amended to read as follows: (a) 600,000,000 shares of Common Stock, $.01 par value each (herein referred to as the "Common Stock"); The purpose of the proposed amendment is to provide sufficient shares for future acquisitions or public offerings, benefit plans, recapitalizations, stock splits and other corporate purposes. Once authorized, the additional shares of Common Stock may be issued by the Board of Directors without further action by the 10 14 stockholders, unless such action is required by law or New York Stock Exchange or other applicable stock exchange listing requirement. The additional authorized shares would be a part of the existing class of Common Stock and, if and when issued, would have the same rights and privileges as the shares of Common Stock currently issued and outstanding. Since going public in April 1996, the Company has effected four three-for-two stock splits of the Common Stock. As of April 9, 1998, 121,164,008 shares of the Common Stock were issued and outstanding and 17,649,949 shares were reserved for issuance pursuant to stock options, incentive stock units or other awards made or that may be made pursuant to the Company's 1996 Omnibus Plan and upon the exercise of other outstanding stock options. Thus, as of April 9, 1998, of the 200,000,000 shares of Common Stock authorized, 61,186,043 shares remained unissued and unreserved. Although the Company is not aware of any pending or threatened efforts to obtain control of the Company, the availability for issuance of additional shares of Common Stock could enable the Board of Directors to render more difficult or discourage an attempt to do so. For example, the issuance of shares of Common Stock in a public or private sale, merger or similar transaction would increase the number of outstanding shares, thereby diluting the interest of a party attempting to obtain control of the Company. Holders of Common Stock do not have preemptive rights to subscribe to additional securities that may be issued by the Company, which means that current stockholders do not have a right to purchase any new issue of capital stock of the Company in order to maintain their proportionate ownership interest. However, stockholders wishing to maintain their interests may be able to do so through normal market purchases. THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE PROPOSED AMENDMENT TO THE CERTIFICATE OF INCORPORATION INDEPENDENT AUDITORS The firm of Deloitte & Touche LLP served as the Company's independent auditors for fiscal year 1997. Representatives of Deloitte & Touche LLP will be present at the Meeting to respond to appropriate questions and will have an opportunity to make a statement if they so desire. The appointment of auditors is a matter for determination by the Board of Directors for which no stockholder approval or ratification is necessary. The Board of Directors has selected the firm of Deloitte & Touche LLP to audit the books of the Company for fiscal year 1998. STOCKHOLDERS PROPOSALS Any stockholder of the Company wishing to submit a proposal for action at the Company's 1999 Annual Meeting of Stockholders and desiring the proposal to be considered for inclusion in the Company's proxy materials must provide a written copy of the proposal to the management of the Company at its principal executive office not later than , 1998, and must otherwise comply with rules of the Securities and Exchange Commission relating to stockholder proposals. GENERAL The Board of Directors does not know of any other business to come before the Meeting. If, however, other matters do properly come before the Meeting, it is the intention of the persons named in the accompanying proxy to vote on such matters in accordance with their best judgment. A list of stockholders entitled to be present and vote at the Meeting will be available for inspection by the stockholders at the offices of the Company, located at 2502 N. Black Canyon Highway, Phoenix, Arizona 85009, during regular business hours from May 10, 1998 to the date of the Meeting. The list also will be available during the Meeting for inspection by the stockholders who are present thereat. 11 15 The Annual Report of the Company for fiscal year 1997 (which is not part of the proxy soliciting material) is being mailed with this proxy statement to all stockholders of record as of the record date for the Meeting. By Order of the Board of Directors, /s/ Bill M. Beverage BILL M. BEVERAGE Secretary April , 1998 Phoenix, Arizona 12 16 PRELIMINARY COPY OUTDOOR SYSTEMS, INC. THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS The undersigned hereby acknowledges receipt of the Notice of Annual Meeting of Stockholders and Proxy Statement, each dated April [ ], 1998, and does hereby appoint William S. Levine and Arturo R. Moreno, and either of them, with full power of substitution, as proxy or proxies of the undersigned to represent the undersigned and to vote all shares of Outdoor Systems, Inc. Common Stock which the undersigned would be entitled to vote if personally present at the Annual Meeting of Stockholders of Outdoor Systems, Inc., to be held at the Ritz Carlton, 2401 E. Camelback Road, Phoenix, Arizona at 4:00 p.m., local time, on Thursday, May 21, 1998, at any adjournment(s) thereof: 1. TO ELECT BRIAN J. O'CONNOR TO SERVE AS CLASS II DIRECTOR FOR A TERM OF THREE YEARS. [ ] FOR the nominee listed above [ ] WITHHOLD AUTHORITY to vote for the nominee listed above THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE DIRECTOR NOMINEE LISTED ABOVE. 2. TO AMEND THE CERTIFICATE OF INCORPORATION OF THE COMPANY TO INCREASE THE NUMBER OF AUTHORIZED SHARES OF COMMON STOCK OF THE COMPANY FROM 200,000,000 TO 600,000,000 SHARES. [ ] FOR the proposed amendment to the [ ] AGAINST the proposed [ ] ABSTAIN Company's Certificate of Incorporation amendment to the Company's Certificate of Incorporation 3. In their discretion, the proxies are authorized to vote upon such other business as may properly come before the meeting or any adjournment thereof. THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE AMENDMENT TO THE COMPANY'S CERTIFICATE OF INCORPORATION. PLEASE COMPLETE, DATE, SIGN AND RETURN THIS PROXY PROMPTLY. THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN ACCORDANCE WITH THE DIRECTIONS GIVEN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, IT WILL BE VOTED FOR DIRECTOR NOMINEE LISTED ABOVE AND FOR THE PROPOSAL TO AMEND THE COMPANY'S CERTIFICATE OF INCORPORATION. 17 PROXY NUMBER NUMBER OF SHARES Dated: , 1998. Signature Signature, if held jointly Please sign exactly as your name(s) appear hereon. If shares are held jointly, each stockholder named should sign. When signing as attorney, executor, administrator, trustee or guardian, give your full title as such. If the signatory is a corporation, sign the full corporate name by a duly authorized officer. PLEASE COMPLETE, DATE, SIGN AND RETURN THIS PROXY PROMPTLY USING THE ENCLOSED ENVELOPE.