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                                                                    EXHIBIT 23.3
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
We consent to the incorporation by reference in this registration statement on
Form S-3 of Outdoor Systems, Inc. of our report dated March 21, 1997, except for
Note 10 as to which the date is May 1, 1997, on our audits of the financial
statements of National Advertising Company as of December 31, 1996 and 1995 and
for each of the three years in the period ended December 31, 1996, which report
is included in the Current Report on Form 8-K filed by Outdoor Systems, Inc. on
August 29, 1997. We also consent to the reference to our firm under the caption
"Experts."
 
                                          PricewaterhouseCoopers LLP
 
Chicago, Illinois
December 7, 1998