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                                                                    EXHIBIT 23.4
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
We hereby consent to the incorporation by reference in the Prospectus
constituting part of this Registration Statement on Form S-3 of Outdoor Systems,
Inc. of our report dated May 14, 1998, except for Notes 14 and 15 which are as
of August 11, 1998, on our audit of the combined financial statements of Vendor,
S.A. de C.V. and MM Billboard as of December 31, 1997 and for the year then
ended appearing in Outdoor Systems, Inc.'s Current Report on Form 8-K dated July
16, 1998, as amended September 11, 1998. We also consent to the references to us
under the heading "Experts" in such Prospectus.
 
PricewaterhouseCoopers
 
Manual Garcia Brana
Public Accountant
 
Mexico City
December 7, 1998