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                                                                    Exhibit 23.8

               NEW FUTECH OFFICER'S AND DIRECTOR'S CONSENTS TO BE
                        NAMED IN REGISTRATION STATEMENT

Dear Gentlemen:

     I acknowledge that Futech Interactive Products, Inc., a Delaware
corporation, has filed a Form S-4 Registration Statement under the Securities
Act of 1933 on June 6, 1999 (Registration Nos. 333-80131 and 333-80131) (the
"Registration Statement"), as subsequently amended. I hereby consent to to be
named as a future officer and director of New Futech in the Registration
Statement and any subsequent pre-effective amendments to the Registration
Statement.

                                /s/ William W. Burnham
                                ----------------------------------------------
                                William W. Burnham,
                                Vice President of Specialty Items and Director