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                                                                   EXHIBIT 23.10



           NEW FUTECH'S OFFICER'S AND DIRECTOR'S CONSENTS TO BE NAMED
                           IN REGISTRATION STATEMENT

Dear Gentlemen:

     I acknowledge that Futech Interactive Products, Inc., a Delaware
corporation, has filed a Form S-4 Registration Statement under the Securities
Act of 1933 on June 6, 1999 (Registration Nos. 333-80131 and 333-80131) (the
"Registration Statement"), as subsequently amended. I hereby consent to to be
named as a future officer of New Futech in the Registration Statement and any
subsequent pre-effective amendments to the Registration Statement.



                                                     /s/ Paul C. Oursler
                                                     -----------------------
                                                     Paul C. Oursler
                                                     President