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                                                                   EXHIBIT 23.11

          NEW FUTECH OFFICER'S AND DIRECTOR'S CONSENTS TO BE NAMED IN
                             REGISTRATION STATEMENT

Dear Gentlemen:

     I acknowledge that Futech Interactive Products, Inc., a Delaware
corporation, has filed a Form S-4 Registration Statement under the Securities
Act of 1933 on June 6, 1999 (Registration Nos. 333-80131 and 333-80131)(the
"Registration Statement"), as subsequently amended. I hereby consent to to be
named as a future officer of New Futech in the Registration Statement and any
subsequent pre-effective amendments to the Registration Statement.

                                 /s/ Frederick B. Gretsch, Sr.
                                ------------------------------
                                Frederick B. Gretsch, Sr.
                                Chief Financial Officer, Treasurer and Secretary
                                (Principal Financial and Accounting Officer)