EXHIBIT 99

                          JVFC ANNOUNCES STOCK DIVIDEND


The Juniata Valley Financial Corporation (JVFC), the one-bank holding company
whose subsidiary is The Juniata Valley Bank, Mifflintown, has declared a ten
percent stock dividend to shareholders of record as of April 2, 2001, payable on
or about April 27, 2001. Fractional shares will be issued only to shareholders
in JVFC's dividend reinvestment program. Shareholders not in JVFC's dividend
reinvestment program will not receive fractional shares, however these
shareholders will receive an amount of cash equal to the fractional shares.

The Juniata Valley Financial Corp. also announced the approval by its Board of
Directors to continue its stock buy back program. The program authorized buy
back of approximately 100,000 shares of JVFC stock.

The Juniata Valley Bank was chartered in 1867 and has twelve offices serving its
market area throughout Juniata, Mifflin, Perry and Huntingdon Counties. More
information about JVB can be found on the web at www.jvbonline.com.