THESTREET.COM HIRES ALLEN & CO. TO EXPLORE STRATEGIC ALTERNATIVES

NEW YORK, JANUARY 12, 2005 - TheStreet.com, Inc. (Nasdaq: TSCM), a leading
provider of financial commentary, analysis, news and independent research,
announced today that it has retained New York based investment bank Allen &
Company LLC to assist its Board of Directors in considering possible strategic
alternatives.

Thomas J. Clarke, Jr., the Company's Chairman and Chief Executive Officer, said,
"Our Board believes that this is an opportune time for us to explore
alternatives for enhancing stockholder value and building upon our
accomplishments in both the electronic publishing and securities research and
brokerage segments of our business. As we participate in this process, we will
continue to focus on ways of strengthening these businesses."

No decision has been made as to whether the Company will engage in a transaction
or transactions resulting from the Board's consideration of strategic
alternatives, and there can be no assurance that any transaction or transactions
will occur or, if undertaken, the terms or timing thereof.

ABOUT THESTREET.COM, INC.

TheStreet.com, Inc. (Nasdaq: TSCM) is a leading provider of financial
commentary, analysis, news and independent research. Founded in 1996, the
Company completed its initial public offering in May 1999. On the Internet, its
premium, subscription-based website, "RealMoney.com" is accompanied by the
professionally oriented subscription sites, "Street Insight," "RealMoney Pro
Advisor," and the free, flagship site, "TheStreet.com." The Company also
produces a suite of subscription services for use by professionals and
self-directed investors, each designed to help a specific segment of the
investing public make better-informed investing and trading decisions.
TheStreet.com's wholly-owned subsidiary, Independent Research Group LLC ("IRG"),
develops independent research and services focused exclusively on meeting the
performance needs of hedge funds and money managers. IRG's proprietary equity
research provides in-depth, action-oriented investment ideas from its in-house,
top-tier industry analysts, without the conflicts created by investment banking,
underwriting and proprietary trading.

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Contact: Tina Lewis, TheStreet.com, 212-321-5256, tina.lewis@thestreet.com