SCHEDULE 14A

                            SCHEDULE 14A INFORMATION

                    PROXY STATEMENT PURSUANT TO SECTION 14(A)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant [ ]

Filed by a Party other than the Registrant [X]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential, For Use of the Commission Only (as permitted by
    Rule 14a-6(e)(2))
[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[X] Soliciting Material Pursuant to Section 240.14a-12


                            SUPERIOR FINANCIAL CORP.

                             -----------------------

                (Name of Registrant as Specified in its Charter)

                             -----------------------

                              ARVEST HOLDINGS, INC.

                                   ARVEST BANK

    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
    (1) Title of each class of securities to which transaction applies:
    (2) Aggregate number of securities to which transaction applies:
    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):
    (4) Proposed maximum aggregate value of transactions:
    (5) Total fee paid:

- ----------
[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as provided by Exchange Act
    Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
    paid previously.






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    Identify the previous filing by registration statement number, or the
    Form or Schedule and the date of its filing.
    (1) Amount Previously Paid:
    (2) Form, Schedule or Registration Statement No.:
    (3) Filing Party:
    (4) Date Filed:






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     Forward-Looking Statements
     --------------------------

     This release contains forward looking statements within the meaning of
     the federal securities laws. The forward looking statements in this
     release are subject to risks and uncertainties that could cause actual
     results to differ materially from those expressed or implied by the
     statements. Factors that may cause results or outcomes to differ
     materially from those contemplated by such forward looking statements
     include, among other things, the following possibilities: (i) changes in
     the financial condition of the parties, changes in the economy generally,
     or in changes in the financial services industry that could adversely
     affect the willingness or ability of the parties to consummate the
     proposed transactions; (ii) changes in the regulatory environment that
     could impede or prevent the consummation of the proposed transactions;
     (iii) adverse developments in pending litigation; and (iv) other events
     beyond the control of the parties that prevent the consummation of the
     proposed transactions. When used in this release, the words "anticipate,
     expect, believe, may, might, will" and similar expressions are intended
     to identify forward looking statements.

     Additional Information
     ----------------------

     Stockholders of Superior Financial Corp. ("Superior") are urged to read
     the proxy statement that Superior will file on Schedule 14A with the
     Securities and Exchange Commission ("SEC") when it becomes available, and
     any other relevant documents filed or to be filed in the future with the
     SEC because those documents contain important information about Superior,
     the proposed transactions and related matters. Investors and security
     holders can obtain free copies of the proxy statement at Superior's web
     site, www.superiorfinancialcorp.com or by contacting Superior Financial
     Corp., 16101 LaGrande Drive, Suite 103, Little Rock, AR 72223, Robert A.
     Kuehl (Telephone: (501) 324-7255). Investors and security holders can
     also obtain free copies of the proxy statement and other documents filed
     by Superior and henceforth by Arvest Holdings, Inc. ("Arvest") or Arvest
     Bank ("Arvest Bank") with the SEC in connection with the proposed
     transactions at the SEC's web site at www.sec.gov.

     In addition to the proxy statement, Superior files annual, quarterly and
     special reports, proxy statements and other information with the SEC,
     each of which are available at the SEC's web site at www.sec.gov. Neither
     Arvest nor Arvest Bank have previously filed any reports or other
     information with the SEC because neither Arvest nor Arvest Bank have any
     securities registered pursuant to the Securities Exchange Act of 1934, as
     amended. You may also read and copy any reports, statements and other
     information filed by Superior and henceforth by Arvest or Arvest Bank at
     the SEC public reference room at 450 Fifth Street, N.W., Washington, D.C.
     20549. Please call the SEC at 1-800-SEC-0330 for further information.

     Superior, Arvest, Arvest Bank and their respective directors, executive
     officers and certain members of management and other employees may be
     deemed to be participants in the solicitation of proxies of Superior's
     stockholders to approve the proposed






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     transactions. Such individuals may have interests in the transactions,
     including as a result of holding options or shares of Superior's stock.
     Information regarding Arvest and its directors and officers and Arvest
     Bank and its directors and officers is contained herein. Information
     regarding Superior and its directors and officers is contained in its
     proxy statement on Schedule 14A, filed with the SEC on April 17, 2003.

     Information Regarding Participants on behalf of Arvest

     Set forth below is the name, business address and principal occupation or
     employment of each director and executive officer of Arvest. The name of
     each person who is a director of Arvest is marked with an asterisk. The
     business address of each person listed below is 125 West Central, Suite
     218, Bentonville, AR 72712. As of the date of this filing, none of the
     directors or executive officers listed below individually held any
     options or shares of Superior Financial Corp. securities.

        Name and Business Address     Principal Occupation or Employment
        -------------------------     ----------------------------------

Jim C. Walton*                        President of Arvest and Chairman & Chief
                                      Executive Officer of Arvest Bank

Richard D. Chapman*                   Vice President of Arvest

J. Robert Kelly*                      Executive Vice President/Financial
                                      Management Division of Arvest Bank


     Information Regarding Participants on behalf of Arvest Bank
     -----------------------------------------------------------

     Set forth below is the name, business address and principal occupation or
     employment of each director and executive officer of Arvest Bank. The
     name of each person who is a director of Arvest Bank is marked with an
     asterisk. The business address of each person listed below is 125 West
     Central, Suite 218, Bentonville, AR 72712. As of the date of this filing,
     none of the directors or executive officers listed below individually
     held any options or shares of Superior Financial Corp. securities.

        Name and Business Address     Principal Occupation or Employment
        -------------------------     ----------------------------------

Jim C. Walton*                        Chairman & Chief Executive Officer of
                                      Arvest and Arvest Bank

K. Kevin Sabin*                       President & Chief Operating Officer of
                                      Arvest Bank

J. Robert Kelly*                      Executive Vice President/Financial
                                      Management Division of Arvest Bank

Phillip O. Porter*                    Executive Vice President/Systems &
                                      Technology Division of Arvest Bank

Ron Strother*                         Regional Executive of Arvest Bank

Scott Grigsby*                        Regional Executive of Arvest Bank





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Bradley Krieger*                      Regional Executive of Arvest Bank

Mel Parks*                            Executive Vice President of Arvest Bank
                                      and Arvest Asset Management President

Burton E. Stacy*                      Regional Executive of Arvest Bank

Alan S. Greear                        Executive Vice President of Arvest Bank

Karla S. Payne                        Senior Vice President/Finance







                                INDEX TO EXHIBITS

Exhibit No.            Exhibit
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99.1                   Press Release issued by Arvest Bank on May 16, 2003