Exhibit 3.1



                        CERTIFICATE OF INCORPORATION

                                     OF

                     JONES APPAREL GROUP HOLDINGS, INC.


     FIRST: The name of the corporation is JONES APPAREL GROUP HOLDINGS,
INC.

     SECOND:  The address of its registered office in the State of Delaware
is 1209 Orange  Street,  in the City of  Wilmington,  County of New Castle,
19801.  The name of its registered agent at such address is THE CORPORATION
TRUST COMPANY.

     THIRD: The nature of the business or purpose to be conducted or
promoted is:

     To engage in the maintenance  and management of intangible  assets and
     investments and to collect and distribute the income therefrom.

     FOURTH:  The Corporation shall have authority to issue 1,000 shares of
common stock with a par value of $0 per share,  amounting in the  aggregate
to 0.

     FIFTH: The name and mailing address of the incorporator is as follows:

                  Name                     Mailing Address

     Karen M. Wolcott                     1735 Market Street
                                          38th Floor
                                          Philadelphia, PA 19103-7598

     SIXTH: The confrontation is to have perpetual existence.

     SEVENTH: The Board of Directors is expressly authorized to make, alter
or repeal the By-Laws of the Corporation.

     EIGHTH:  The number of  directors  constituting  the initial  Board of
Directors  shall be one (1),  which  number may be  increased  or decreased
pursuant  to the By-Laws of the  Corporation,  but shall never be less than
one.  The names and  addresses  of the  initial  directors  until the first
annual meeting or until his successors are duly chosen and qualified are as
follows:

                  Name                     Mailing Address

     Ira Dansky                           1411 Broadway - 37th Floor
                                          New York, NY 10018






     NINTH: No director of this Corporation  shall be personally  liable to
the Corporation or to its  shareholders  for monetary damages for breach of
fiduciary duty other than as expressly provided in Section 102(b)7 of Title
8 of the Delaware  Code. It is the intention of this Article NINTH to limit
the  liability  of  directors  of this  Corporation  to the fullest  extent
permitted by Section  102(b)7 of Title 8 or by any other  present or future
provision of Delaware Law.

     TENTH:  The  Corporation  shall  indemnify  its  officers,  directors,
employees  and  agents to the  extent  permitted  by any  present or future
provision of Delaware Law. The Corporation  shall pay and advance  expenses
to directors  and officers for matters  covered by  indemnification  to the
full  extent  permitted  by such law,  and may  similarly  pay and  advance
expenses for employees and agents. This Article TENTH shall not exclude any
other indemnification or other rights to which any party may be entitled in
any manner.

     THE UNDERSIGNED,  being the incorporator  hereinbefore  named, for the
purpose of forming a corporation pursuant to the General Corporation Law of
the State of Delaware,  does make this  Certificate,  hereby  declaring and
certifying  that this is her act and deed and the facts  herein  stated are
true, and accordingly, I have hereunto set my hand this 7th day of October,
1998.

                                 /s/ Karen M. Wolcott
                                 --------------------------------


COMMONWEALTH OF PENNSYLVANIA  :
                              : SS
COUNTY OF PHILADELPHIA        :

     BE IT  REMEMBERED  that on this 7th day of October,  1998,  personally
came before me, a Notary Public for the Commonwealth of Pennsylvania, Karen
M. Wolcott, the party to the foregoing Certificate of Incorporation,  known
to me personally to be such, and  acknowledged  the said  Certificate to be
his act and deed and that the facts stated therein are true.

     GIVEN under my hand and seal of office the day and year aforesaid.


                                 /s/ Rose A. Peach
                                 --------------------------------
                                 Notary Public

                                 My Commission Expires:

                                 January 23, 2003