Exhibit 10.10 NATIONAL PENN BANCSHARES, INC. EXECUTIVE INCENTIVE PLAN Adopted by Board of Directors December 26, 1984 PLAN YEAR 2003 As Amended By Board Dec. 16, 1998 Replaces previous Plan of Feb. 20, 1991 Amended Schedule B as approved by Board on May 10, 1999 As Amended By Compensation Committee And Approved By Board December 20, 2000 Effective January 1, 2001 SCHEDULE A ---------- Participants for the 2003 Plan Year consist of Types A, B, and C as defined in the Plan document. It is anticipated that the following named persons will meet the eligibility requirements for participation as of December 31, 2003. It is expected that there could be additional individuals whose eligibility could be determined later in the year, who would be named a participant as of December 31, 2003. Named participants are classified accordingly: CLASS A (2 persons) (name and grade level) Wayne R. Weidner 999 Glenn E. Moyer 999 CLASS B (28 persons) (name and grade level) Bruce G. Kilroy 999 Brian T. Appleton 111 Garry D. Koch 999 E. Harry McGuirk 111 Paul W. McGloin 999 Dennis E. Moyer 111 Gary L. Rhoads 999 Lloyd H. Reichenbach 111 Sharon L. Weaver 999 Carol P. Franklin 110 Todd A. Alderfer 113 Earl J. Houseknecht 110 Ronald L. Bashore 113 Tarrie L. Miller 110 Nancy R. Corson 113 Larry A. Rush 110 Timothy A. Day 113 Sandra L. Spayd 110 P. Robert Keeley 113 Linda S. Stark 110 Scott L. Gruber 113 Michael R. Reinhard 113 Steven L. Olson 109 Algot F. Thorell, Jr. 113 Joseph C. Walker 113 Michelle H. Debkowski 107 Joseph C. Walter, Jr. 113 Janice S. McCracken 106 11/25/02 CLASS C (31 persons) (name and grade level) Roger J. Bennett 113 Rich Gentile 107 Cheryl Morris 107 Donald B. Heimark 112 Karen Troutman 107 Donna Wentzel 107 Philip C. Balas 111 Lew Freeman 111 Roxanne Dittman 106 Hugh (Skip) Marshall 111 Frank Gehringer 106 W. Scott Labenberg 111 Steve Kunkel 106 Sandra Massaro 106 Eugene Guinther 110 Debra Souders 106 Dan Tempesco 110 Marcia Stark 106 Teresa Steuer 106 Dick Haddock 109 Linda Strohmenger 106 Robin Hitchcock 109 Sharon McMichael 105 Clarence Martindell 109 Raymond G Shuey 105 Cindy Rankin 109 Richard Sutton 109 Patricia (Angstadt) Reitnauer 104 Sandra S. Houck 108 Judy M. Epler 108 Scott A. Keller 108 2/3/03 SCHEDULE B ---------- NATIONAL PENN BANCSHARES, INC. EXECUTIVE INCENTIVE PLAN 2003 PERFORMANCE GOALS Awards pursuant to the Plan will not be made unless the internal and external performance goals set forth below are met. INTERNAL PERFORMANCE GOALS FOR THE 2003 PLAN YEAR - ------------------------------------------------- The diluted per share operating income of NPBC for 2003 must exceed the diluted per share operating income for 2002. EXTERNAL PERFORMANCE GOALS FOR THE 2003 PLAN YEAR - ------------------------------------------------- The net operating income of NPB before securities transactions on realized return on average common equity for 2003 must exceed the average of the net operating income before securities transactions on realized return on average common equity for 2003 for the banks or bank holding companies in the peer group set forth on Schedule B-2 A. Internal Peformance Goals amended 5/10/99 SCHEDULE B-1 PAY OUT FORMULA 1. Obtaining an operating return on average equity triggers an incentive pay out as follows: 100% of peer group $0 100.1% of peer group .031% of average assets 130% of peer group .11% of average assets Interpolation is required between 100.1% and 130%. 2. Obtaining #1 in return on equity triggers an added pay out of $25,000. SCHEDULE B-2 ------------ There is no change in the peer group from last year. The list of the ten banking companies which form the peer group are: Univest (Souderton) Fulton Financial Corp. Susquehanna Bancshares Harleysville National Corp. S & T Bancorp Omega Financial Corp. F.N.B. Corporation (Hermitage, PA) First Commonwealth Financial Corp. (Indiana, PA) Sterling Financial Corporation Community Banks, Inc. National Penn Bancshares, Inc. Plan Year 2003, as of December 2002 SCHEDULE C ---------- NATIONAL PENN BANCSHARES, INC. EXECUTIVE INCENTIVE PLAN DEFERRAL ELECTION LETTER TO THE COMMITTEE: In accordance with National Penn Bancshares, Inc., Executive Incentive Plan, effective January 1, 1984, I hereby request to defer receipt of that portion of any award earned by me (to the extent provided in Paragraph 2 below) for services rendered as an eligible Participant in the Plan during the calendar year specified below and eligible to be received in cash. This election shall be governed by all of the provisions of the Plan. 1. This request shall be effective beginning with calendar year 2003. 2. This voluntary deferral request shall apply to ____________% of my award. 3. My deferred award and the interest thereon shall become payable on the January 1 next following the date I retire or otherwise cease to be employed by NPB or an Affiliate of NPB. 4. I irrevocably elect that, when payable, my deferred award and the interest thereon shall be paid to me as indicated below: ( ) In one lump sum. ( ) In a series of five annual installments. ( ) In a series of ten annual installments. I agree that such terms and conditions shall be binding upon my beneficiaries, distributees, and personal representatives. Unless noted below, my beneficiaries shall be the same as designated for my group life insurance. - ------------------------- -------------------------------- Date Signature of Participant Approved By: - ------------------------- -------------------------------- Date Signature of the Chairman of the Committee - ------------------------- Name of Participant SCHEDULE D ---------- NATIONAL PENN BANCSHARES, INC. EXECUTIVE INCENTIVE PLAN TRANSFER ELECTION LETTER ----------------------------- TO THE COMMITTEE: In accordance with the National Penn Bancshares, Inc. Executive Incentive Plan, as amended and restated in 1998, I hereby request to transfer the balance in the Individual Mandatory Deferral Account established in my name for the award earned by me for services rendered as an eligible Participant in the Plan during the calendar year specified below, eligible to be received in cash, to the Individual Tax Deferral Account established in my name for the award earned by me for services rendered as an eligible Participant in the Plan. This election shall be governed by all of the provisions of the Plan. 1. This request shall be for the Individual Mandatory Deferral Account established in my name for the award earned by me for calendar year ____. 2. Payment of the award transferred and deferred pursuant hereto shall be in accordance with the election made for the Tax Deferral amount voluntarily deferred pursuant to deferral election letter dated _______________________. - ------------------------------ ------------------------------ Date Signature of Participant Approved By: - ------------------------------ ------------------------------ Date Signature of Chairman of the Committee