<ARTICLE> 5 <CIK> 0000915661 <NAME> PARAMARK ENTERPRISES, INC <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-START> JAN-01-1996 <PERIOD-END> SEP-30-1997 <CASH> 163,253 <SECURITIES> 0 <RECEIVABLES> 1,062,987 <ALLOWANCES> 64,000 <INVENTORY> 237,464 <CURRENT-ASSETS> 1,445,062 <PP&E> 406,526 <DEPRECIATION> 65,186 <TOTAL-ASSETS> 2,276,819 <CURRENT-LIABILITIES> 1,332,577 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 30,702 <OTHER-SE> 913,541 <TOTAL-LIABILITY-AND-EQUITY> 944,243 <SALES> 2,715,352 <TOTAL-REVENUES> 2,817,218 <CGS> 2,073,153 <TOTAL-COSTS> 3,500,654 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> (601,143) <INCOME-TAX> 12,597 <INCOME-CONTINUING> 0 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (163,740) <EPS-PRIMARY> (0.20) <EPS-DILUTED> (0.20)