Securities and Exchange Commission Washington, D.C. 20549 FORM 10-QSB (Mark One) [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 1998 . [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT For the transition period from to Commission file number 0-23026 Paramark Enterprises, Inc. (Exact name of small business issuer as specified in its charter) Delaware 22-3261564 (State or other jurisdiction (I.R.S. Employer Identification of incorporation or organization) No.) 135 Seaview Drive, Secaucus, New Jersey 07094 (Address of principal executive offices) 201-422-0910 (Issuer's telephone number including area-code) Not Applicable (Former name, former address and former fiscal year, if changed since last report) Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. Yes X No ___ APPLICABLE ONLY TO CORPORATE ISSUERS State the number of shares outstanding of each of the issuer's classes of common stock as of the latest practicable date: Common Stock, $.01 par value - 3,373,883 shares as of May 14, 1998. Transitional Small Business disclosure Format (check one): Yes X No ___ -1- Paramark Enterprises Inc. PART I FINANCIAL INFORMATION ITEM 1 FINANCIAL STATEMENTS INDEX TO FINANCIAL STATEMENTS PAGE Balance Sheets at December 31, 1997 and 3 March 31, 1998. Statements of Operations for the three 4 months ended March 31, 1998. Statements of Cash Flows for the three months 5 ended March 31, 1997 and March 31, 1998. Notes to Financial Statements 6 ITEM 2 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 8 PART II Item 1 Legal Proceedings 12 Item 2 Changes in Securities 12 Item 3 Defaults upon Senior Securities 12 Item 4 Submission of Matters to a Vote of Security Holders 12 Item 5 Other Information 12 Item 6 Exhibits and Reports on Form 8-K 12 SIGNATURES 13 -2- PART I - FINANCIAL INFORMATION ITEM 1 - FINANCIAL STATEMENTS PARAMARK ENTERPRISES, INC. CONSOLIDATED BALANCE SHEETS December 31, March 31, 1997 1998 (Audited) (Unaudited) ASSETS Current Assets: Cash $122,561 $7,050 Accounts receivable, less allowance for doubtful accounts 259,271 687,103 Notes receivable - current maturities 69,837 126,957 Inventory 234,822 195,265 Prepaid expenses and other current assets, net 35,291 71,204 ----------- ----------- Total current assets 721,782 1,087,580 Property and equipment 453,296 458,515 Excess of cost over fair value of net assets acquired 476,667 462,917 ----------- ----------- Total Assets $1,651,745 $2,009,011 =========== =========== LIABILITIES AND STOCKHOLDERS' EQUITY Current Liabilities: Accounts payable and accrued expenses $1,142,415 $1,276,934 Current maturities of long-term debt 258,545 802,397 ----------- ----------- Total current liabilities 1,400,960 2,079,331 Long-term debt, net of current maturities 69,460 0 ----------- ----------- Total liabilities 1,470,420 2,079,331 ----------- ----------- STOCKHOLDERS' EQUITY Preferred Stock 0 0 Common Stock 30,702 33,740 Additional paid-in capital 6,759,352 6,813,705 Accumulated deficit (6,608,729) (6,917,765) ----------- ----------- Total stockholders' equity 181,325 (70,320) ----------- ----------- Total Liabilities and Stockholders' Equity $1,651,745 $2,009,011 =========== =========== SEE NOTES TO FINANCIAL STATEMENTS -3- PARAMARK ENTERPRISES, INC. CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) For the Three Months Ended March 31, 1997 1998 Revenue: Wholesale sales $422,539 $1,223,996 Sales from Company-owned stores 51,383 35,530 Royalties, licensing fees and other 21,796 30,000 ----------- ----------- Total revenue 495,718 1,289,526 Operating expenses: Cost of goods sold 355,210 985,298 Selling, general and administrative 385,678 606,936 ----------- ----------- Total operating expenses 740,888 1,592,234 ----------- ----------- Loss from operations (245,170) (302,707) ----------- ----------- Other income (expense): Interest income (expense), net 22,761 (6,329) Other income 55,716 0 ----------- ----------- Total other income (expense) 78,477 (6,329) ----------- ----------- Net loss ($166,693) ($309,036) =========== =========== Net loss per common share ($0.05) ($0.10) =========== =========== Weighted average number of common shares outstanding 3,068,833 3,145,907 =========== =========== SEE NOTES TO FINANCIAL STATEMENTS -4- PARAMARK ENTERPRISES, INC. CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) For the Three Months Ended March 31, 1997 1998 Cash flow from operating activities: Net loss ($166,693) ($309,036) Adjustments to reconcile net loss to net cash from operating activities: Depreciation and amortization 22,492 35,864 Noncash interest expense 0 56,250 Noncash consulting fee 0 1,140 Changes in operating assets and liabilities: (Increase) decrease in accounts receivable 109,908 (427,832) (Increase) decrease in notes receivable 0 (57,120) (Increase) decrease in inventories (22,150) 39,557 (Increase) decrease in prepaid expenses and other assets (18,807) (35,912) Increase (decrease) in accounts payable and accrued expenses (359,482) 139,519 --------- --------- Net cash used in operating activities (434,733) (557,570) --------- --------- Cash flows from investing activities: Purchases of property and equipment (28,021) (27,332) --------- --------- Net cash used in investing activities (28,021) (27,332) --------- --------- Cash flows from financing activities: Proceeds from financing 158,257 469,391 Proceeds from notes receivable 322,448 0 Net repayments of notes payable (32,049) 0 --------- --------- Net cash provided by financing activities 448,656 469,391 --------- --------- Net decrease in cash (14,098) (115,511) Cash at beginning of period 49,677 122,561 --------- --------- Cash at end of period $35,569 $7,050 ========= ========= SEE NOTES TO FINANCIAL STATEMENTS -5- Paramark Enterprises, Inc. Notes to Financial Statements (Unaudited) Note 1 - Basis of Presentation The accompanying financial statements have been prepared by the Company, in accordance with generally accepted accounting principles and pursuant to the Rules and Regulations of the Securities and Exchange Commission, and except for the Balance Sheet at December 31, 1997, all statements are unaudited. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the interim period are not necessarily indicative of financial results for the full year. Additionally, certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principals have been omitted. It is suggested that these unaudited financial statements be read in connection with the financial statements and notes thereto included in the Company's Annual Report on Form 10-KSB for the fiscal year ended December 31, 1997. There have been no significant changes of accounting policies since December 31, 1997. Note 2 - Net Income (Loss) Per Common Share Net loss per common share is calculated by dividing net loss by the weighted average number of shares of common stock outstanding for each period presented. For purposes of these computations, shares issuable upon the exercise of all common stock purchase options and warrants outstanding have been excluded from the computation of weighted average shares outstanding since their effect is antidilutive. Note 3 - Income Taxes No provision for income taxes has been made for the three months ended March 31, 1998 as the Company has net operating losses. These net operating losses have resulted in a deferred tax asset at March 31, 1998. Due to the uncertainty regarding the ultimate amount of income tax benefits to be derived from the Company's net operating losses, the Company has recorded a valuation allowance for the entire amount of the deferred tax asset at March 31, 1998. Note 4 - Sale of Assets In August 1996, the Company closed a purchase agreement (the "Transaction") with Triarc Restaurant Group d/b/a/ Arby's, Inc. ("Triarc") through which (a) Triarc purchased the trademarks, service marks, recipes and secret formulas of the Company, (b) Triarc licensed back to the Company the rights to operate existing franchised bakery locations and to distribute T.J. Cinnamons products -6- through retail grocery outlets, and (c) the Company entered into a management agreement with Triarc to manage the franchise system. The Company received payments of $1,790,000 at the closing, a promissory note in the amount of $1,650,000 which is being paid in fifteen (15) equal monthly installments beginning October 1, 1996, a promissory note in the amount of $100,000 which is being paid in twenty four (24) equal monthly installments beginning October 1, 1996. In addition, the purchase agreement provides for the contingent payments of up to a maximum of an additional $5,500,000 over time dependent upon the amount of T.J. Cinnamons product sales by Triarc exceeding a minimum base system wide sales of $26.3 million. Pursuant to the terms of the Transaction, T.J. Cinnamons, Inc. changed its name to Paramark Enterprises, Inc. Simultaneous with the closing of the Transaction in August 1996, the Company entered into an agreement with Heinz Bakery Products to terminate the 1992 manufacturing and license agreement. Under the terms of the agreement, the Company paid Heinz Bakery Products $600,000 at closing, and assigned to Heinz the Triarc promissory note in the amount of $100,000 payable with interest in equal installments over a two year period. Note 5 - Short Term Financing In June 1997 the Company entered into a loan agreement with Gelt Financial Corporation for a credit line in the amount of $200,000 which was subsequently increased to $400,000 secured by Wal-Mart accounts receivable. The terms of this loan agreement provide for a service fee of 1.5% of each advance together with interest at a rate of 675 basis points above the prime rate. In March 1998, Charles Loccisano, the Company's Chairman and Chief Executive Officer and Alan Gottlich, the Company's President and Chief Financial Officer provided the Company with a credit line in the amount of $500,000. The credit line is required to be repaid within one year, with interest payable quarterly at the rate of 5.39% per annum. In consideration for the loan, Messrs. Loccisano and Gottlich were granted an aggregate of 300,000 shares of the Company's common stock. -7- PART I ITEM 2 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. When used in this Quarterly Report, the words or phrases "will likely result", "are expected to", "will continue", "is anticipated", "estimate", "projected", "intends to" or similar expressions are intended to identify "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks and uncertainties that could cause the compan 's actual results to differ materially from historical earnings and those presently anticipated or projected. As a result, potential investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date made. The following discussion and analysis should be read in conjunction with the financial statements and notes thereto appearing elsewhere in this report. RESULTS OF OPERATIONS (for the three month period ended March 31, 1998 compared to the three month period ended March 31, 1997). The following tables set forth the components of the Company's revenue: Three Months Ended March 31, 1997 1998 Wholesale sales $422,539 $1,223,996 Company-owned bakery sales 51,383 35,530 Royalties and licensing fees 21,796 30,000 ---------- ---------- Total Revenue $ 495,718 $1,289,526 Wholesale sales increased 190% to $1,223,996 for the three months ended March 31, 1998 from $422,539 for the three months ended March 31, 1998 due to a continued expansion of the Company's distribution of its products to grocery stores, wholesale club stores and mass merchandisers. To further develop its wholesale sales, the Company is focusing its selling efforts in specific geographic areas through alliances with the following key food brokerage groups: (a) Le Grand Marketing, representing retail grocery stores California; (b) Food Scene, representing retail grocery stores in the New York tri-state area, (c) J & J Brokers, representing retail grocery stores in New England, (d) Priority Food Brokers, representing retail grocery stores in Maryland and Virginia, and (e) American Sales and Marketing, representing membership club stores nationwide and retail grocery stores in the mid-west. The Company is targeting its product line to in-store bakeries and in-store deli areas of supermarket chains, focusing on large multi-unit accounts. The Company is focusing its initial marketing efforts on the following core products: (a) T.J. Cinnamons Gourmet Cinnamon Rolls and Gourmet Sticky Rolls; (b) T.J. Cinnamons CinnaChips; (c) Gourmet Rugalach and (d) Gourmet Brownies. The Company has -8- also developed its own signature line of gourmet rugalach made in four flavor varieties. In addition, the Company is manufacturing gourmet brownies sold under the Hershey's label, gourmet bundt cakes in five flavor varieties, layer cakes, and mini cakes. All of these products are sold in various packaging and sizes, and are shipped through both fresh and frozen distribution The Company is currently selling products to the following accounts: Ralphs Supermarkets, Food-4-Less Supermarkets, Luckys Supermarkets, ShopRite Supermarkets, H.E. Butt Supermarkets, Hughs Supermarkets, Kings Supermarkets, D'Agostinos Supermarkets, Walmart Super Centers, Costco Wholesale Clubs and Sams Wholesale Clubs. Company-owned bakery sales decreased by 31% to $35,530 for the three months ended March 31, 1998 from $51,383 for the three months ended March 31, 1997. This sales decrease resulted from a decline in mall traffic due to a number of vacancies in the Poughkeepsie Galleria mall. In April 1997, the Company entered into a management agreement whereby the Poughkeepsie Galleria mall bakery will be operated with all cash deficits funded by the manager and all positive cash flow retained by the manager as a management fee. Royalty and licensing fee revenues increased to $30,000 for the three months ended March 31 ,1998 from $21,796 for the three months ended March 31, 1997. This increase in royalties and licensing fees resulted primarily from increased franchise royalty collections. In August 1996, based on the terms of the Triarc Transaction, the Company provided franchisees an offer to forgive all franchise royalties for the period August, 1996 through February, 1997 in exchange for a general release against the Company. Franchisees representing approximately 80% of the franchised bakery units entered into these general release agreements, resulting in reduced franchise royalty collections for the quarter ended March 31, 1997. Cost of goods sold increased to $985,298 for the three months ended March 31, 1998 from $355,210 for the three months ended March 31, 1997. These increases were primarily the result of the increased sales of products to supermarkets chains and membership club chains. Selling, general and administrative expenses increased to $606,936 for the three months ended March 31, 1998 from $385,678 for the three months ended March 31, 1997. These increases were primarily the result of increases in selling, general and administrative costs associated with the Company's manufacturing plant in Santa Ana, California and the selling and marketing expenses associated with the launch of the Company's product line to wholesale channels of distribution. Net interest expense for the three months ended March 31, 1998 was ($6,329) as compared to net interest expense for the three months ended March 31, 1997 of $22,761. This change in net interest expense resulted primarily from the interest earned during the three months ended March 31, 1997 on the notes receivable from Triarc Restaurant Group which were paid in full in December 1997. Other income decreased to $0 for the three months ended March 31, 1998 from $55,716 for the three months ended March 31, 1997. This other income is comprised of reductions in accounts payable and -9- accrued liabilities resulting from discounted settlements and write-offs of accounts payable based on their being no recent contact with the Company by the creditors being owed such amounts. LIQUIDITY AND CAPITAL RESOURCES At March 31, 1998, the Company had a working capital deficit of approximately $991,750. During the three months ended March 31, 1998, the Company experienced cash flow deficits from its operating activities primarily because its operating expenses exceeded its operating revenues. These operating deficits experienced during the three months ended March 31, 1998 have been funded by a credit line provided to the Company by officers of the Company. The Company used net cash in operating activities in the amount of $557,570 for the three months ended March 31, 1998, as compared to $434,733 for the three months ended March 31, 1997. The Company used net cash in investing activities in the amount of $27,332 for the three months ended March 31, 1998, as compared to net cash received from investing activities in the amount of $28,021 for the three months ended March 31, 1997. The Company used net cash in financing activities in the amount of $469,391 for the three months ended March 31, 1998 as compared to net cash used in financing activities in the amount of $448,656 for the three months ended March 31, 1997. In June 1997, the Company entered into a loan agreement with Gelt Financial Corporation for a credit line in the amount of $200,000 which was subsequently increased to $400,000 secured by the Wal-Mart accounts receivable. The terms of this loan agreement provide for a service fee of 1.5% of each advance together with interest at a rate of 675 basis points above the prime rate. The credit line balance was approximately $279,000 on March 31, 1998. In October 1997, the Company offered for sale units in a convertible preferred private placement with Commonwealth Associates acting as placement agent. This offering was to be held open to investors through January 1998, and was not consummated as orders for the minimum number of shares were not obtained. Without alternative sources of financing to fund the Company's operating deficit, in January 1998, Charles Loccisano, the Company's Chairman and Chief Executive Officer, and Alan Gottlich, the Company's President and Chief Financial Officer, provided the Company with loans aggregating $282,500. In March 1998, based on the need for additional funding resulting from the receipt of large purchase orders from Walmart Super Centers, the previous Loccisano and Gottlich loans were repaid in full, and Messrs. Loccisano and Gottlich agreed to provide the Company with a credit line for up to $500,000 with interest payable quarterly at the applicable federal rate of 5.39% per annum. Th credit line is required to be repaid within one year or such shorter period if the Company closes the Triarc Transaction. In consideration for providing this credit line facility, the Company granted Messrs. Loccisano and Gottlich an aggregate of 300,000 unregistered shares of Common Stock. In November 1997, in order to bring the Company into compliance with requirements necessary for continued listing on the Nasdaq SmallCap Market, Messrs. Loccisano and Gottlich purchased an aggregate of 20,000 shares of redeemable Series B preferred stock at a price of $5.00 per share. In January 1998, following a delisting of the Company's securities from the Nasdaq SmallCap Market and -10- as a result of additional funds loaned to the Company by Messrs. Loccisano and Gottlich, these shares of Serie B preferred stock were redeemed by the Company at a price of $5.00 per share. The Company is currently negotiating with an unaffiliated third party purchaser (the "Third Party") regarding the sale of (a) all of the Company's rights under the Triarc Purchase Agreement and License Agreement and (b) the Company's rights and obligations as franchisor under the T.J. Cinnamons franchise system (collectively the "TJC Transaction"). Consummation of the proposed TJC Transaction is subject to negotiation of the final terms of the transaction, executio of a definitive agreement, completion by Third Party of its due diligence of the Company, and the receipt of shareholder approval for the TJC Transaction. No assurance can be given that the Company and the Third Party will be successful in negotiating a definitive agreement following completion of the due diligence, or even if such agreement is reached, that the Company's shareholders would approve the TJC Transaction. The Company anticipates that the net proceeds from the proposed TJC Transaction, together with its anticipated lines of credit, and the Company's anticipated cash from operations, should be sufficient to satisfy the Company's cash needs through June 30, 1999. Should demand for the Company's products be greater than anticipated, the Company might find it necessary to seek additional financing or to reduce planned expenditures on marketing and product expansion if efficient financing cannot be obtained or obtained timely or on terms acceptable to the Company. The Company's independent auditors report of its financial statements for the fiscal year ending December 31, 1997 raises substantial doubts about the Company's ability to continue as a going concern. The failure to consummate the TJC Transaction could have a material adverse effect on the Company's ability to continue as a going concern. In the event that the TJC Transaction is not consummated, the Company will reevaluate available alternatives including debt or equity financing, or a possible merger or sale of all or part of the Company. If alternative sources of financing are not available in the near term, the Company will be unable to pursue its business plan and may be unable to continue its existing business operations. If the Company is able to consummate the TJC Transaction, the Company will continue to manufacture and distribute gourmet bakery products to the retail grocery and food service trade. However, the Company would no longer manufacture and sell T.J. Cinnamons branded products, which represent 75% of wholesale sales for the fiscal year ended December 31, 1997 and 70% of wholesale sales for the three months ended December 31, 1998. In addition, the Company will no longer be entitled to any further payment under the Triarc Purchase Agreement and the Triarc License Agreement. Even if the TJC Transaction is consummated, in order to implement its plan of operations, the Company will be required, among other things, to raise additional capital beyond June 30, 1999. While the Company has existing lines of credit, there can be no assurance that such debt financing will be available to the Company in the future or that such debt financing will be available in the amounts required by the Company or on terms acceptable to the Company. There can be no assurance that such financin will be available or available on attractive terms, or that such financing would not result in a substantial dilution of shareholders' interest. -11- PART II OTHER INFORMATION Item 1. Legal Proceedings Not Applicable Item 2. Changes in Securities On March 9, 1998, the Company entered into a loan agreement with Charles Loccisano, the Company's Chairman and Chief Executive Officer and Alan Gottlich, the Company's President and Chief Financial Officer, providing for a credit line in the aggregate amount of up to $500,000. The loan bears interest at the applicable federal rate of 5.39% payable quarterly, and is required to be repaid within one year or such shorter period if the Company obtains alternative sources of funds to fund its operations. As additional consideration for providing this credit line, the Company granted Messrs. Loccisano and Gottlich an aggregate of 300,000 unregistered shares of the Company's common stock. Exemption for registration of the issuance described above were claimed pursuant to Section 4(2) of the Securities Act of 1933, as amended, in reliance on the fact that such sales did not involve a public offering. Therefore, such securities are subject to certain transfer restrictions. Item 3. Defaults upon Senior Securities None Item 4. Submission of Matters to a Vote of Security Holders Not Applicable Item 5. Other Information Not Applicable Item 6. Exhibits and Reports on Form 8-K (a) Exhibits. The following exhibits are filed herewith. Exhibit Number Description 10.17 Loan and Security Agreement with Charles Loccisano 10.18 Loan and Security Agreement with Alan Gottlich 27 Financial Data Schedule (b) Reports on Form 8-K. The Company did not file any current reports on Form 8-K for the quarter ended March 31, 1998. -12- SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereto duly authorized. Paramark Enterprises, Inc. Dated: May 14, 1998 By: /s/ Charles N. Loccisano Charles N. Loccisano, Chairman and Chief Executive Officer By: /s/ Alan S. Gottlich Alan S. Gottlich, President and Chief Financial Officer (Principal Accounting Officer) -13-