EXHIBIT 10-17

                          LOAN AND SECURITY AGREEMENT

          This Loan and Security  Agreement  ("Agreement")  is entered into this
9th day of March, 1998 by and between PARAMARK  ENTERPRISES,  INC.  ("Borrower")
and Charles Loccisano ("Lender").

                                   BACKGROUND

          A. Borrower desires to establish certain financing  arrangements with,
and  borrow  funds  from  Lender  and  Lender  is  willing  to  establish   such
arrangements  for,  and make loans to  Borrower  under the terms and  provisions
hereinafter set forth.

          B. Lender has  previously  advanced  funds to  Borrower  pursuant to a
convertible note dated January 12, 1997.

          C. The  parties  desire to define  the  terms  and  conditions  of the
relationship and to reduce their agreements to writing.

          NOW THEREFORE,  the parties hereto, intending to legally bound hereby,
agree as follows:

                              SECTION 1. THE LOAN.

          1.1  Subject to the terms and  conditions  of this  Agreement,  Lender
hereby agrees to make  available to Borrower a revolving  credit  facility in an
aggregate  principal  amount  not to  exceed  at any one time  outstanding  Four
Hundred Thirty Nine Thousand Two Hundred and Twenty Five Dollars ($439,225) (the
"Loan").  The Loan shall be  available  from Lender to Borrower,  unless  sooner
terminated pursuant to the terms hereof, until the earlier of: (i) March 9, 1999
or the Company's receipt of funds from an alternative source to fund its working
capital needs  ("Maturity  Date").  After the Maturity Date,  Borrower shall not
request and Lender shall not make any further advances under the Loan.

          1.2 Interest on the  outstanding  principal  balance of cash  advances
under the Loan shall  accrue at a rate equal to 5.39% per  annum.  All  interest
shall be due and  payable  quarterly  on the last day of each  calendar  quarter
commencing with the first calendar  quarter after the date of this Agreement and
on the Maturity Date. Interest shall be calculated on the basis of a year of 365
days but charged for the actual number of days elapsed.

          1.3 The  outstanding  principal  of each cash  advance  under the Loan
shall be due and payable  in full on the  Maturity  Date.  Outstanding  advances
under  the Loan may be  prepaid  at any time and from  time to time and any such
payment shall first be applied to accrued and unpaid interest.


          1.4  Borrower  may  request a draw under the Loan by giving  notice to
Lender  and  Lender  shall  make the  advance  by  crediting  such  proceeds  in
accordance  with  Borrowers  instructions.  Payments by Borrower  under the Loan
shall be made to  Lender at the  Borrower's  office  located  in  Secaucus,  New
Jersey.

          1.5 The proceeds of advances under the Loan issued  hereunder shall be
used solely for the purpose of providing  the Borrower  with working  capital to
fund the Company's operations.

                             SECTION 2. COLLATERAL

          2.1 As security for payment of all debts,  liabilities and obligations
of Borrower to Lender,  Borrower  grants to Lender a  continuing  first lien and
security  interest in, upon and to all of Borrower's  rights to receive payments
payable to the Borrower  pursuant to the Purchase  Agreement dated June 3, 1996,
between the Borrower,  T.J. Holding and T.J. Holding Company, Inc., a subsidiary
of Arby's, Inc. d/b/a Triarc Restaurant Group ("Collateral").

          2.2 Borrower shall execute and deliver such instruments, documents and
agreements  as  Lenders  may  reasonably  require  to  effectuate  the terms and
provisions  hereof and to create,  perfect,  protect and  preserve  all security
interests created  hereunder.  Borrower shall deliver to Lender all Instruments,
including  promissory  notes,  with such  endorsements  as Lender may require to
perfect the security interest hereunder.

                        SECTION 3. CONDITIONS PRECEDENT

          3.1  Closing  under  this   Agreement  is  subject  to  the  following
conditions precedent (all documents to be  in form and substance satisfactory to
Lender):

          a. Borrower and Lender shall have executed the Agreement;

          b.  Borrower  shall have executed and delivered to Lender a promissory
note evidencing Borrower's obligation to repay the Loan;

          c. Borrower shall have issued to Lender 263,535  restricted  shares of
its Common Stock;

          d.  Borrower  shall  deliver  to  Lender   certified   copies  of  the
appropriate  resolution  of Borrower  authorizing  the  execution,  delivery and
performance of this Agreement and each document  required to be delivered by any
section hereof, and

          e.  Borrower  shall repay  amounts  previously  advanced by the Lender
under the convertible note dated January 12, 1997.

                                       2

                    SECTION 4. REPRESENTATIONS AND WARRANTIES

          4.1 To induce Lender to make the Loan available to Borrower,  Borrower
represents and warrants to Lender that:

                   a.  Borrower  is a  corporation  and is  duly  organized  and
validly  existing  under the laws of the State of Delaware  and has the power to
carry  on its  business  in  jurisdictions  where  the  nature  of its  business
transactions make such qualification necessary except where the failure to do so
would not have a material adverse effect on Borrower.

                   b. The execution  and delivery by Borrower of this  Agreement
and the performance by it of the transactions  herein  contemplated are and will
be within its corporate powers,  have been and will be duly authorized,  and are
not and will not be in  contravention of any law, order of court or other agency
of government,  or the terms of Borrower's Articles of Incorporation or by-laws,
or of any  indenture,  agreement  or undertaking to which Borrower is a party or
by which  Borrower's  property  is bound,  or be in conflict  with,  result in a
breach of or  constitute  (with due notice and/or lapse of time) a default under
any such indenture, agreement or undertaking, or result in the imposition of any
charge or encumbrance of any nature on Borrowers property.

                   c.   This   Agreement   and  any   assignments,   agreements,
instruments or other documents,  when delivered,  will be legal, valid,  binding
and enforceable in accordance with their respective terms (subject to applicable
bankruptcy,  insolvency,  reorganization  and other laws and  general  equitable
principles affecting the enforceability of creditor's rights).

                        SECTION 5. DEFAULT AND REMEDIES.

          5.1 Each of the following  events shall constitute an Event of Default
("Event of Default"):

                   a. If Borrower fails to pay any principal, interest, charges,
fees, expenses or other monetary obligations of Borrower owing to Lender arising
out of or incurred  in  connection  with this Agreement on the date such payment
is due and payable; or

                   b. If any  representation or warranty  contained herein or in
any agreement executed or delivered by Borrower to Lender in connection herewith
is false,  erroneous or misleading in any material respect when made or Borrower
breaches  any covenant or  undertaking  of Borrower  herein or in any  agreement
executed or delivered by Borrower to Lender in connection herewith; or

                   c.  If  any  breach  or  default   occurs  under  any  surety
agreement,  or if any surety agreement,  or any obligation to perform thereunder
is terminated, or if any surety dies; or

                                       3

                   d.  If  any  action  is  commenced  for  the  dissolution  or
liquidation  of Borrower or any  proceeding is commenced for  reorganization  or
liquidation of Borrower's  debts under the Bankruptcy Code or any other state or
federal  law  now or  hereafter  enacted  for  the  relief  of  debtors  whether
instituted by or against Borrower.

          5.2 Upon the occurrence of an Event of Default, and in addition to all
rights,  options or  remedies  available  to Lender  whether at law or equity or
both, Lender may;

                   a. cease making any advances under the Loan;

                   b.  declare all debts,  liabilities,  and  obligations  owing
under the Loan immediately due and payable all without demand,  notice,  protest
or further action of any other kind; and

                   c.  exercise  all  rights  and  remedies  under  the  Uniform
Commercial Code and any other applicable law or in equity

                            SECTION 6. MISCELLANEOUS.

          6.1  This  Agreement  and  all  related  instruments,   documents  and
agreements shall be governed by and construed in accordance with the substantive
laws of the State of New Jersey.  The provisions of this Agreement and all other
agreements and documents referred to herein are to be deemed severable,  and the
invalidity or  unenforceability of any provision or document shall not affect or
impair the remaining  provisions  or documents but shall  continue in full force
and effect.

          6.2 Each  party  to this  Agreement  shall  pay all of its  costs  and
expenses incurred  (including,  without limitation,  reasonable attorneys' fees)
relating to this Agreement and all related  agreements and documents  including,
without limitation, expenses incurred in the analysis, negotiation, preparation,
closing,  administration  and  enforcement of this Agreement,  the  enforcement,
protection  and defense of the rights of Lender in and to the Loan or  otherwise
hereunder  and any  expenses  relating  to  extensions,  amendments,  waivers or
consents  (whether or not  granted or  consummated)  pursuant to the  provisions
hereof.

          6.3 This  Agreement  may be executed  in any number of  counter-parts,
each of which shall constitute an original and all of which taken together shall
constitute one and the same instrument.

          6.4 Borrower  and Lender each hereby  waive any and all rights  either
may have to a jury  trial in  connection  with any  litigation  commenced  by or
against  Lender with respect to rights and  obligations of the parties hereto or
under any  other  instrument,  document  or  agreement  executed  in  connection
herewith.

                                       4


         IN WITNESS  WHEREOF,  the undersigned  have executed this Agreement the
day and year first above written.

PARAMARK ENTERPRISES, INC.

By: /s/ Alan Gottlich
          Name: Alan Gottlich
          Title: President


/s/ Charles Loccisano
Charles Loccisano




                                       5