EXHIBIT 10.18
                          LOAN AND SECURITY AGREEMENT

         This Loan and Security Agreement ("Agreement") is entered into this 9tj
day of March, 1998 by and between PARAMARK  ENTERPRISES,  INC.  ("Borrower") and
Alan Gottlich ("Lender").

                                   BACKGROUND

         A. Borrower desires to establish certain financing  arrangements  with,
and  borrow  funds  from  Lender  and  Lender  is  willing  to  establish   such
arrangements  for,  and make loans to  Borrower  under the terms and  provisions
hereinafter set forth.

         B.  Lender has  previously  advanced  funds to  Borrower  pursuant to a
convertible note dated January 12, 1997.

         C. The  parties  desire to  define  the  terms  and  conditions  of the
relationship and to reduce their agreements to writing.

NOW THEREFORE,  the parties hereto,  intending to legally bound hereby, agree as
follows:

                              SECTION 1. THE LOAN.

         1.1  Subject  to the terms and  conditions  of this  Agreement,  Lender
hereby agrees to make  available to Borrower a revolving  credit  facility in an
aggregate  principal  amount  not to  exceed at any one time  outstanding  Sixty
Thousand Seven Hundred and Seventy Five Dollars ($60,775) (the "Loan"). The Loan
shall be available from Lender to Borrower, unless sooner terminated pursuant to
the terms hereof,  until the earlier of: (i) March 9, 1999 or (ii) the Company's
receipt of funds from an  alternative  source to fund its working  capital needs
("Maturity  Date").  After the  Maturity  Date,  Borrower  shall not request and
Lender shall not make any further advances under the Loan.

         1.2  Interest on the  outstanding  principal  balance of cash  advances
under the Loan shall  accrue at a rate equal to 5.39% per  annum.  All  interest
shall be due and  payable  quarterly  on the last day of each  calendar  quarter
commencing with the first calendar  quarter after the date of this Agreement and
on the Maturity Date. Interest shall be calculated on the basis of a year of 365
days but charged for the actual number of days elapsed.

         1.3 The outstanding principal of each cash advance under the Loan shall
be due and payable in full on the Maturity Date.  Outstanding advances under the
Loan may be prepaid at any time and from time to time and any such payment shall
first be applied to accrued and unpaid interest.

         1.4  Borrower  may  request a draw  under the Loan by giving  notice to
Lender  and  Lender  shall  make the  advance  by  crediting  such  proceeds  in
accordance with Borrower's instructions.



Payments  by Borrower  under the Loan shall be made to Lender at the  Borrower's
office located in Secaucus, New Jersey.

         1.5 The proceeds of advances under the Loan issued  hereunder  shall be
used solely for the purpose of providing  the Borrower  with working  capital to
fund the Company's operations.

                             SECTION 2. COLLATERAL

         2.1 As security for payment of all debts,  liabilities  and obligations
of Borrower to Lender,  Borrower  grants to Lender a  continuing  first lien and
security  interest in, upon and to all of Borrower's  rights to receive payments
payable to the Borrower  pursuant to the Purchase  Agreement dated June 3, 1996,
between the Borrower,  T.J. Holding and T.J. Holding Company, Inc., a subsidiary
of Arby's, Inc. d/b/a Triarc Restaurant Group ("Collateral").

         2.2 Borrower shall execute and deliver such instruments,  documents and
agreements  as  Lenders  may  reasonably  require  to  effectuate  the terms and
provisions  hereof and to create,  perfect,  protect and  preserve  all security
interests created  hereunder.  Borrower shall deliver to Lender all Instruments,
including  promissory  notes,  with such  endorsements  as Lender may require to
perfect the security interest hereunder.

                        SECTION 3. CONDITIONS PRECEDENT

         3.1 Closing under this Agreement is subject to the following conditions
precedent (all documents to be in form and substance satisfactory to Lender):

              a. Borrower and Lender shall have executed the Agreement;

              b.  Borrower  shall  have  executed  and  delivered  to  Lender  a
promissory note evidencing Borrower's obligation to repay the Loan;

              c. Borrower shall have issued to Lender 36,465  restricted  shares
of its Common Stock;

              d.  Borrower  shall  deliver  to  Lender  certified  copies of the
appropriate  resolution  of Borrower  authorizing  the  execution,  delivery and
performance of this Agreement and each document  required to be delivered by any
section hereof; and

              e. Borrower shall repay amounts previously  advanced by the Lender
under the convertible note dated January 12, 1997.

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                   SECTION 4. REPRESENTATIONS AND WARRANTIES

         4.1 To induce Lender to make the Loan  available to Borrower,  Borrower
represents and warrants to Lender that:

                  a. Borrower is a corporation and is duly organized and validly
existing  under the laws of the State of Delaware  and has the power to carry on
its business in jurisdictions where the nature of its business transactions make
such qualification  necessary except where the failure to do so would not have a
material adverse effect on Borrower.

                  b. The  execution  and delivery by Borrower of this  Agreement
and the performance by it of the transactions  herein  contemplated are and will
be within its corporate powers,  have been and will be duly authorized,  and are
not and will not be in  contravention of any law, order of court or other agency
of government,  or the terms of Borrower's Articles of Incorporation or by-laws,
or of any indenture, agreement or undertaking to which Borrower is a party or by
which Borrower's  property is bound, or be in conflict with,  result in a breach
of or constitute (with due notice and/or lapse of time) a default under any such
indenture,  agreement or undertaking,  or result in the imposition of any charge
or encumbrance of any nature on Borrower's property.

                  c. This Agreement and any assignments, agreements, instruments
or  other  documents,   when  delivered,  will  be  legal,  valid,  binding  and
enforceable  in accordance  with their  respective  terms (subject to applicable
bankruptcy,  insolvency,  reorganization  and other laws and  general  equitable
principles affecting the enforceability of creditor's rights).

                        SECTION 5. DEFAULT AND REMEDIES

         5.1 Each of the following  events shall  constitute an Event of Default
("Event of Default"):

                  a. If Borrower fails to pay any principal,  interest, charges,
fees, expenses or other monetary obligations of Borrower owing to Lender arising
out of or incurred in connection with this Agreement on the date such payment is
due and payable; or

                  b. If any  representation  or warranty  contained herein or in
any agreement executed or delivered by Borrower to Lender in connection herewith
is false,  erroneous or misleading in any material respect when made or Borrower
breaches  any covenant or  undertaking  of Borrower  herein or in any  agreement
executed or delivered by Borrower to Lender in connection herewith; or

                  c. If any breach or default occurs under any surety agreement,
or if  any  surety  agreement,  or  any  obligation  to  perform  thereunder  is
terminated, or if any surety dies; or

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                  d.  If  any  action  is  commenced  for  the   dissolution  or
liquidation  of Borrower or any  proceeding is commenced for  reorganization  or
liquidation of Borrower's  debts under the Bankruptcy Code or any other state or
federal  law  now or  hereafter  enacted  for  the  relief  of  debtors  whether
instituted by or against Borrower.

         5.2 Upon the occurrence of an Event of Default,  and in addition to all
rights,  options or  remedies  available  to Lender  whether at law or equity or
both, Lender may;

                  a. cease making any advances under the Loan;

                  b. declare all debts, liabilities, and obligations owing under
the Loan  immediately  due and payable all without  demand,  notice,  protest or
further action of any other kind; and

                  c.  exercise  all  rights  and  remedies   under  the  Uniform
Commercial Code and any other applicable law or in equity.

                            SECTION 6. MISCELLANEOUS.

         6.1  This  Agreement  and  all  related   instruments,   documents  and
agreements shall be governed by and construed in accordance with the substantive
laws of the State of New Jersey.  The provisions of this Agreement and all other
agreements and documents referred to herein are to be deemed severable,  and the
invalidity or  unenforceability of any provision or document shall not affect or
impair the remaining  provisions  or documents but shall  continue in full force
and effect.

         6.2  Each  party  to this  Agreement  shall  pay all of its  costs  and
expenses incurred (including,  without limitation,  reasonable  attorneys' fees)
relating to this Agreement and all related  agreements and documents  including,
without limitation, expenses incurred in the analysis, negotiation, preparation,
closing,  administration  and  enforcement of this Agreement,  the  enforcement,
protection  and defense of the rights of Lender in and to the Loan or  otherwise
hereunder  and any  expenses  relating  to  extensions,  amendments,  waivers or
consents  (whether or not  granted or  consummated)  pursuant to the  provisions
hereof.

         6.3 This Agreement may be executed in any number of counter-parts, each
of which shall  constitute  an original  and all of which taken  together  shall
constitute one and the same instrument.

         6.4 Borrower and Lender each hereby waive any and all rights either may
have to a jury trial in connection  with any litigation  commenced by or against
Lender with respect to rights and obligations of the parties hereto or under any
other instrument, document or agreement executed in connection herewith.

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         IN WITNESS  WHEREOF,  the undersigned  have executed this Agreement the
day and year first above written.

PARAMARK ENTERPRISES, INC.


By: /s/ Charles Loccisano
         Name: Charles Loccisano
         Title: Chairman


/s/ Alan Gottlich
Alan Gottlich

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