Agreement
                                between and among
                            TJ Holding Company, Inc.
                   Arby's, Inc. d/b/a Triarc Restaurant Group
                           Paramark Enterprises, Inc.



                               TABLE OF CONTENTS

                                                                           Page

ARTICLE 1  ASSIGNMENT OF THE TJC LICENSE AGREEMENTS; PAYMENT; CLOSING        2
                           Section 1.1      Assignment of the TJC License 
                                            Agreements                       2
                           Section 1.2      Closure of Poughkeepsie Bakery   3
                           Section 1.3      Consideration                    3
                           Section 1.4      Additional Consideration         3
                           Section 1.5      Off-Set of Deferred Payments     5
                           Section 1.6      The Closing                      5
                           Section 1.7      No Assumption of Liabilities     5

ARTICLE 2  DISCHARGE AND RELEASE; ACCOUNTING; CONTINUING RESTRICTIONS        6
                           Section 2.1      Discharge and Release            6
                           Section 2.2      Termination of Agreements        6
                           Section 2.3      Accounting                       6
                           Section 2.4      Continuing Restrictions and 
                                            Obligations                      6

ARTICLE 3  REPRESENTATIONS OF PARAMARK                                       6
                           Section 3.1      Organization and Authority       6
                           Section 3.2      Authorization; No Conflicts      7
                           Section 3.3      Ownership of the TJC License 
                                            Agreements                       7
                           Section 3.4      Litigation                       8
                           Section 3.5      Financial Statements             8
                           Section 3.6      Franchises                       8
                           Section 3.7      Approvals                        9
                           Section 3.8      Contracts and Commitments        9
                           Section 3.9      Compliance with Laws             9
                           Section 3.10     Disclosure                       9
                           Section 3.11     Absence of Certain Changes       9
                           Section 3.12     Product Liability               10
                           Section 3.13     Finders                         10
                           Section 3.14     Undisclosed Liabilities         10
                           Section 3.15     Financial Condition             10
                           Section 3.16     The Purchase Agreement          11

ARTICLE 4  REPRESENTATIONS OF TJHC                                          11
                           Section 4.1      Organization and Authority      11
                           Section 4.2      Authorization; No Conflicts     11
                           Section 4.3      Regulatory Approvals            12
                           Section 4.4      Finders                         12
                           Section 4.5      The Purchase Agreement          12
                           Section 4.6      Disclosure                      12

ARTICLE 5  REPRESENTATIONS OF ARBY'S                                        12
                           Section 5.1      Organization and Authority      12
                           Section 5.2      Authorization; No Conflicts     12
                           Section 5.3      Regulatory Approvals            13
                           Section 5.4      Finders                         13
                           Section 5.5      The Purchase Agreement          13
                           Section 5.6      Disclosure                      13

ARTICLE 6  COVENANTS OF PARAMARK                                            14
                           Section 6.1      Interim Operations of Paramark  14
                           Section 6.2      Access to Information           14
                           Section 6.3      Consents and Approvals          15
                           Section 6.4      Additional Agreements           15
                           Section 6.5      Notification of Certain Matters 15
                           Section 6.6      SEC Filings                     16
                           Section 6.7      Continuation of Business.       16
                           Section 6.8      Shareholder Approval            16

ARTICLE 7  CONDITIONS TO THE OBLIGATIONS OF TJHC AND ARBY'S                 17
                           Section 7.1      Truth of  Representations and
                                            Warranties of Paramark; Compliance 
                                            with Covenants and Obligations  17
                           Section 7.2      Closing Deliveries              17
                           Section 7.3      Corporate Proceedings           17
                           Section 7.4      Government Approvals            17
                           Section 7.5      Third Party Consents            17
                           Section 7.6      Bulk Sales Law Compliance       18
                           Section 7.7      Adverse Proceedings             18
                           Section 7.8      Financial Condition             18
                           Section 7.9      Termination of Broker Contracts 18




ARTICLE 8  CONDITIONS TO THE OBLIGATIONS OF PARAMARK                        18
                           Section 8.1      Truth of Representations and 
                                            Warranties of TJHC and Arby's;  
                                            Compliance with Covenants and
                                            Obligations                     18
                           Section 8.2      Government   Approvals          19
                           Section 8.3      Corporate   Proceedings         19
                           Section 8.4      Adverse Proceedings             19
                           Section 8.5      Fairness Opinion                19

ARTICLE 9  INDEMNIFICATION                                                  19
                           Section 9.1      Indemnification of TJHC and 
                                            Paramark for Misrepresentations 19
                           Section 9.2      Indemnification of Arby's and 
                                            Paramark for Misrepresentations 20
                           Section 9.3      Survival of Representations     20
                           Section 9.4      Paramark's Indemnity            20
                           Section 9.5      TJHC's and Arby's Indemnity     20
                           Section 9.6      Notice for Claims of 
                                            Indemnification                 20
                           Section 9.7      Defense by Indemnifying Party   21
                           Section 9.8      Indemnification Under the 
                                            Purchase Agreement              21

ARTICLE 10 GENERAL PROVISIONS                                               22
                           Section 10.1     Termination                     22
                           Section 10.2     Effect of Termination           22
                           Section 10.3     Notices                         22
                           Section 10.4     Successors and Assigns          23
                           Section 10.5     Amendments                      23
                           Section 10.6     Waivers                         23
                           Section 10.7     Expenses                        24
                           Section 10.8     Construction                    24
                           Section 10.9     Interpretation                  24
                           Section 10.10    Governing Law                   24
                           Section 10.11    No Third Party Beneficiaries    24
                           Section 10.12    Waiver of Jury Trial            24
                           Section 10.13    Entire Agreement                24

EXHIBITS

EXHIBIT A             FORM OF THE NEW PROMISSORY NOTE
EXHIBIT B             GUARANTY
EXHIBIT C             WHOLESALE LICENSE AGREEMENT
EXHIBIT D             TRANSACTIONS AT CLOSING
EXHIBIT E             ASSIGNMENT AND ASSUMPTION AGREEMENT
EXHIBIT F             RELEASE AND DISCHARGE (PARAMARK) (TJHC/ARBY'S)
EXHIBIT G             PARAMARK CONFIDENTIALITY AND NON-COMPETE AGREEMENT
EXHIBIT H             LOCCISANO CONFIDENTIALITY AND NON-COMPETE AGREEMENT
EXHIBIT I             GOTTLICH CONFIDENTIALITY AND NON-COMPETE AGREEMENT
EXHIBIT J             OPINION OF COUNSEL FOR PARAMARK

SCHEDULES

SCHEDULE 1.1                TJC LICENSE AGREEMENTS
SCHEDULE 1.7                ASSUMED LIABILITIES
SCHEDULE 3.5                FINANCIAL STATEMENTS
SCHEDULE 3.6                LOCATIONS OF TJC BAKERIES
SCHEDULE 3.7                APPROVAL AND FILINGS (of Paramark)
SCHEDULE 3.8                CONTRACTS AND COMMITMENTS
SCHEDULE 3.11               ADVERSE CHANGES
SCHEDULE 3.12               PRODUCT LIABILITY
SCHEDULE 4.3                REGULATORY APPROVALS AND FILINGS (of TJHC)
SCHEDULE 5.3                REGULATORY APPROVALS (of Arby's)




                                    AGREEMENT

         This Agreement (the "Agreement"),  dated June 30, 1998, is by and among
Paramark  Enterprises,  Inc., a Delaware  corporation  ("Paramark"),  TJ Holding
Company,  Inc., a Delaware corporation ("TJHC"),  and Arby's, Inc., d/b/a Triarc
Restaurant Group, a Delaware corporation ("Arby's").  Paramark, TJHC, and Arby's
are   collectively   referred  to  in  this  Agreement  as  the  "Parties"  and,
individually, as a "Party."

PRELIMINARY STATEMENT

A. Pursuant to a purchase  agreement  (the "Purchase  Agreement")  dated June 3,
1996, TJHC acquired certain proprietary marks (the "Proprietary Marks"),  secret
recipes,  and technical  information (the Proprietary Marks, secret recipes, and
technical information are collectively  referred to as "Intellectual  Property")
related to a system (the "TJC System") owned by Paramark, formerly known as T.J.
Cinnamons,  Inc.,  for  developing  and operating  food service  units  offering
gourmet   cinnamon  rolls  and  other  bakery  items  ("TJC   Products").   TJHC
subsequently  licensed its affiliate Arby's to use and license others to use the
Intellectual Property.  Pursuant to the Purchase Agreement, T.J. Cinnamons, Inc.
changed its name to Paramark Enterprises, Inc.

B. Paramark owns and operates, and franchises others ("Franchisees") to operate,
retail locations ("TJC Bakeries")  using the Intellectual  Property  pursuant to
franchise  agreements  ("Franchise  Agreements");  licenses  or  permits  others
("Retail  Licensees") to use the  Intellectual  Property to prepare and sell TJC
Products at or from  certain  retail  locations  other than TJC  Bakeries  ("TJC
Retail Locations"),  prepares and sells at wholesale ("Wholesale Accounts"), for
resale through retail food stores,  certain TJC Products,  and markets and sells
certain TJC Products for sale to Wholesale  Accounts  through  independent  food
brokers ("Brokers"). The Franchisees,  Retail Licensees, Wholesale Accounts, and
Brokers are referred to herein as the "TJC  Licensees".  The agreements  between
Paramark and the Franchisees,  Retail Licensees, Wholesale Accounts, and Brokers
are referred to herein, in the aggregate, as the "TJC License Agreements".

C. Arby's and Paramark  entered into a License  Agreement dated August 29, 1996,
whereby Paramark was authorized to use the Intellectual  Property to prepare and
sell TJC Products at one specified retail location (the "Poughkeepsie  Bakery");
distribute  and authorize TJC  Wholesale  Licensees to distribute  TJC Products,
subject to certain  conditions;  and to fulfill  the  obligations  under the TJC
License Agreements, including the continuity of rights of Franchisees and Retail
Licensees to prepare and sell TJC Products, and to use the Intellectual Property
in connection therewith.

D. On August 29,  1996,  TJHC and Paramark  entered into a management  agreement
(the  "Management  Agreement"),  and on  August  29,  1996,  TJHC  assigned  the
Management Agreement to Arby's,  whereby Arby's agreed to manage and operate the
business of Paramark related to the TJC Bakeries, the Franchise Agreements,  the
Poughkeepsie Bakery, and the Retail Locations.  The Purchase Agreement,  License
Agreement,  and Management  Agreement are referred to in the aggregate herein as
the "TJC Agreements."

E. Pursuant to the License Agreement:

                  (a)  Charles  N.  Loccisano  and Alan  Gottlich  entered  into
                  Confidentiality and Non- Competition  Agreements with TJHC and
                  Arby's, dated August 29, 1996.

                  (b) Joseph  Mammarella  and  Vincent  Loccisano  entered  into
                  Confidentiality  Agreements with TJHC and Arby's, dated August
                  29, 1996; and

                  (c) Saul Feiger and Alan Gottlich,  as trustees of the Charles
                  N. Loccisano Irrevocable Trust F/B/O Michael Loccisano and the
                  Charles  N.   Loccisano   Irrevocable   Trust  F/B/O   Marissa
                  Loccisano,  entered into a Stock  Restriction  Agreement  with
                  TJHC and Arby's.

F. The Parties  wish to  terminate  the TJC  Agreements,  except with respect to
certain   indemnification   obligations  and  survival  of  representations  and
warranties, as provided in this Agreement.

G.  Subject to and upon the terms and  conditions  set forth in this  Agreement,
Paramark  wishes to  assign  to TJHC all of its  rights  and  obligations  under
certain TJC License Agreements,  and TJHC wishes to assume all of the rights and
obligations  of Paramark under certain TJC License  Agreements.  All TJC License
Agreements not assigned to TJHC will be terminated.

         Therefore,  in  consideration  of the mutual  covenants and  conditions
contained in this Agreement, Paramark, TJHC, and Arby's agree as follows:

ARTICLE 1
ASSIGNMENT OF THE TJC LICENSE AGREEMENTS; PAYMENT; CLOSING

Section 1.1       Assignment of the TJC License Agreements.  Subject to and upon
                  the terms and  conditions  of this  Agreement,  on the Closing
                  Date (as defined in Section  1.6),  Paramark  shall  transfer,
                  convey,  assign,  and deliver to TJHC,  and TJHC shall  assume
                  from Paramark,  free and clear of any and all pledges,  liens,
                  security   interests,    restrictions,    prior   assignments,
                  encumbrances,  or claims of any kind or nature  (collectively,
                  "Liens,"  and each a  "Lien")  (a) all of  Paramark's  rights,
                  obligations,  title,  and interest in,  under,  and to the TJC
                  License   Agreements   identified  in  Schedule  1.1  to  this
                  Agreement;  and (b) upon the  expiration or termination of the
                  Wholesale License Agreement referred to in Section 1.4.1, such
                  inventory,   product   ingredients,   and  materials  used  in
                  producing   the  TJC   Products   that  use  or  include   the
                  Intellectual Property, and other assets identified in Schedule
                  1.1  that are  owned or  controlled  by  Paramark  and used by
                  Paramark in conjunction  with Paramark's  operations under the
                  TJC License Agreements or the Wholesale License Agreement.

                                       2


Section 1.2       Closure of Poughkeepsie Bakery. On or before the Closing Date,
                  Paramark shall cease operating the  Poughkeepsie  Bakery,  and
                  cease using the Proprietary  Marks or any of the  Intellectual
                  Property at the site of the Poughkeepsie  Bakery, and Paramark
                  shall  terminate  the lease for such  site.  TJHC shall pay to
                  Paramark an amount not to exceed one half (1/2) of  Paramark's
                  "buy-out costs" that Paramark actually pays to the landlord of
                  the site upon termination of the lease for the site.  "Buy-out
                  costs" shall mean the net present value of the remaining  rent
                  payments  that  would be due under the lease  from the date of
                  termination  until  the  end  of  the  lease,  which  Paramark
                  represents  is not later  than June 30,  1999.  Buy-out  costs
                  shall  include  only the per square foot rental  charges,  and
                  shall exclude common area maintenance charges, taxes, or other
                  charges and expenses under the lease.  TJHC shall pay Paramark
                  the amount  specified  under this Section 1.2 thirty (30) days
                  following  TJHC's  receipt of a  statement  from the  landlord
                  specifying  Paramark's  buy-out  costs  actually  paid  to the
                  landlord.

Section 1.3       Consideration.  The  consideration  to be paid by TJHC for the
                  assignment  of the TJC License  Agreements by Paramark and the
                  performance  of  all  of  its  obligation   pursuant  to  this
                  Agreement  (the  "Price"),   shall  be  Four  Million  Dollars
                  ($4,000,000), which shall be paid as follows:

        1.3.1     Cash at the  Closing  in the amount of Three  Million  Dollars
                  ($3,000,000).

        1.3.2     Delivery  at  the  Closing  of a  promissory  note  (the  "New
                  Promissory  Note"),  substantially in the form of Exhibit A to
                  this Agreement, in the principal amount of One Million Dollars
                  ($1,000,000),  without interest,  payable in twenty-four equal
                  monthly   installments  of  Forty-One   Thousand  Six  Hundred
                  Sixty-Six  Dollars and sixty-seven  cents  ($41,666.67) on the
                  first  (1st)  day of each  month  following  the  month of the
                  Closing Date, provided,  however,  that such payments shall be
                  subject to the  provisions  of Section  1.5.  All  payments of
                  principal on the New  Promissory  Note will be  guaranteed  by
                  Triarc Companies, Inc. (the "Guaranty"). The Guaranty shall be
                  substantially in the form attached here to as Exhibit B.

Section 1.4       Additional  Consideration.  In addition  to the  consideration
                  specified in Section 1.3 above, TJHC shall pay to Paramark the
                  following amounts  ("Additional  Consideration") in accordance
                  with the following terms and conditions:

                                       3

        1.4.1     Upon  execution of this  Agreement,  Paramark shall execute an
                  agreement  with  Arby's  attached  hereto  as  Exhibit  C (the
                  "Wholesale License  Agreement") whereby Paramark will have the
                  right to produce  and  distribute  certain  TJC  Products,  as
                  specifically set forth in the Wholesale License Agreement, for
                  a limited period of time.

        1.4.2     Provided  that  Paramark is operating in  compliance  with the
                  Wholesale License Agreement,  Arby's shall be obligated to pay
                  to Paramark the following  amounts if, for the period  January
                  1, 1998 through December 31, 1998 ("Fiscal  1998"),  the total
                  Net Sales (as defined in the Wholesale  License  Agreement) of
                  TJC  Products  sold  by  Paramark  to the  Wholesale  Accounts
                  assigned to TJHC  hereunder  and  specified  in the  Wholesale
                  License  Agreement  meet or  exceed  the  following  Net Sales
                  targets:

        1.4.2.1   If the total Net Sales for Fiscal  1998 exceed Two Million Two
                  Hundred Fifty Thousand Dollars ($2,250,000), but do not exceed
                  Two Million Seven Hundred Thousand Dollars  ($2,700,000),  the
                  Additional  Consideration  shall be Two Hundred Fifty Thousand
                  Dollars ($250,000);

        1.4.2.2   If the total Net Sales for  Fiscal  1998  exceed  Two  Million
                  Seven Hundred Thousand Dollars ($2,700,000), but do not exceed
                  Three Million One Hundred Fifty Thousand Dollars ($3,150,000),
                  the Additional  Consideration  shall be Five Hundred  Thousand
                  Dollars ($500,000);

        1.4.2.3   If the total Net Sales for Fiscal  1998 exceed  Three  Million
                  One Hundred Fifty Thousand  Dollars  ($3,150,000),  but do not
                  exceed   Three   Million   Six   Hundred    Thousand   Dollars
                  ($3,600,000),  the  Additional  Consideration  shall  be Seven
                  Hundred Fifty Thousand Dollars ($750,000);

        1.4.2.4   If the total Net Sales for Fiscal  1998 exceed  Three  Million
                  Six Hundred  Thousand  Dollars  ($3,600,000),  the  Additional
                  Consideration will be One Million Dollars ($1,000,000).

        1.4.3     Paramark  shall  provide  to TJHC and Arby's  monthly  reports
                  concerning  Net Sales,  within fifteen (15) days following the
                  end of each  month,  and shall  provide  TJHC and Arby's  with
                  copies  of  all  of  Paramark's  quarterly  filings  with  the
                  Securities  and  Exchange  Commission,  within  ten (10)  days
                  following  such  filings.  All Net Sales  shall be  subject to
                  verification  and/or audit by TJHC at any time. The Additional
                  Consideration,  if any, shall not be paid unless  Paramark has
                  provided (a) a final Net Sales  report;  and (b) either (i) an
                  audited financial  statement for Fiscal 1998, or (ii) an audit
                  of the final Net  Sales  report.  Any  payment  of  Additional
                  Consideration  shall be subject to offset as  provided  for in
                  Section  1.5.  The audited  financial  statement  or unaudited
                  final Net Sales report shall  segregate  clearly Net Sales (as
                  defined in the Wholesale  License  Agreement) as separate line
                  items, and shall include data by SKUs (Stockkeeping units) and
                  by vendor. Any Additional  Consideration shall be paid fifteen
                  (15)  business  days  following  delivery  of the later of (a)
                  Paramark's  audited  financial  statements for Fiscal 1998, or
                  (b) the audited  final Net Sales  report,  provided  that such
                  information is acceptable to TJHC, based on TJHC's  reasonable
                  discretion or reasonable verification.

                                       4

Section 1.5       Off-Set of Deferred  Payments.  All payments owed by Arby's or
                  TJHC to Paramark  under  Section 1.3.2 or Section 1.4 shall be
                  reduced  by any  amount  claimed  as damages by TJHC or Arby's
                  under  Section  9.1  or  Section  9.4  of  this  Agreement  in
                  connection with any misrepresentation,  breach of warranty, or
                  non-  fulfillment  of or  failure  to  perform  any  covenant,
                  condition,  or agreement of Paramark set forth in, or attached
                  to, this  Agreement,  any  transactions  contemplated  by this
                  Agreement,  or  any  statement,   certificate,   schedule,  or
                  document  furnished  pursuant to this Agreement,  or any other
                  claim against  Paramark  subject to the  provisions of Section
                  9.1 or 9.4  hereof.  Any  amount  not  paid by TJHC or  Arby's
                  pursuant to Section  1.3.2 or Section 1.4 shall be credited to
                  satisfy any final and unappealable judgment awarded to TJHC or
                  Arby's in any proceedings to the extent of such award, and the
                  remainder,  if any,  shall be paid to  Paramark.  In the event
                  Paramark shall  ultimately not be found liable for any damages
                  to or  costs of TJHC or  Arby's  in a final  and  unappealable
                  judgment,  the full amount  shall be paid by TJHC or Arby's to
                  Paramark.

Section 1.6       The  Closing.  The  closing of the  transactions  contemplated
                  hereby  (the  "Closing")  shall take  place at the  offices of
                  Rudnick,  Wolfe,  Epstien & Zeidman,  located at 1201 New York
                  Avenue,  N.W.,  Penthouse,  Washington,  D.C.  (a) on July 31,
                  1998,  at  10:00  a.m.;  or (b) as  soon  as  practical  after
                  Paramark receives shareholder approval of the transaction;  or
                  (c) at such  other  place,  time,  or date as may be  mutually
                  agreed upon in writing by the Parties  (the  "Closing  Date"),
                  upon  satisfaction of the conditions as set forth in Article 7
                  and  Article 8 of this  Agreement.  The  transactions  to take
                  place  at the  Closing  are set  forth  in  Exhibit  D to this
                  Agreement.

Section 1.7       No Assumption of Liabilities.  Except as set forth in Schedule
                  1.7, neither TJHC nor Arby's has assumed and shall not assume,
                  any  liabilities  or  obligations  of  any  nature,  known  or
                  unknown, existing or contingent of Paramark, except TJHC shall
                  assume all  obligations of Paramark to TJC Licensees under the
                  TJC License  Agreements  existing on or after the Closing Date
                  arising  out of TJHC's  conduct on or after the  Closing  Date
                  pursuant   to   an   Assignment   and   Assumption   Agreement
                  substantially  in the  form  attached  hereto  as  Exhibit  E.
                  Without limiting the foregoing,  neither TJHC nor Arby's shall
                  assume any contract,  or any liability or obligation under any
                  contract,  between Paramark and a food broker,  wholesaler, or
                  retail account.

                                       5

ARTICLE 2
DISCHARGE AND RELEASE; ACCOUNTING; CONTINUING RESTRICTIONS

Section 2.1       Discharge  and Release.  At the Closing Date,  Paramark  shall
                  release  and  discharge  TJHC and  Arby's  and TJHC and Arby's
                  shall each release and discharge Paramark, with respect to all
                  obligations  of TJHC or Arby's to Paramark or Paramark to TJHC
                  or Arby's  after the Closing  Date  pursuant to any of the TJC
                  Agreements,  and such other liabilities and obligations as are
                  set  forth in the  release  and  discharge.  The  release  and
                  discharge shall be substantially in the form of Exhibit F.

Section 2.2       Termination  of Agreements.  At the Closing Date,  TJHC and/or
                  Arby's will terminate the  Confidentiality and Non-Competition
                  Agreements   executed  by  Charles  N.  Loccisano,   and  Alan
                  Gottlich,  and  TJHC or  Arby's  shall  pay to  Loccisano  and
                  Gottlich  any  payments  due  under  the  Confidentiality  and
                  Non-Competition Agreements

Section 2.3       Accounting.   Paramark  shall  conduct  an  inventory  of  all
                  products,  ingredients,  and materials  used by Paramark under
                  the License  Agreement,  as of midnight the day  preceding the
                  Closing Date, and shall provide such inventory list to TJHC or
                  Arby's on the Closing Date.

Section 2.4       Continuing Restrictions and Obligations.  In order to ensure a
                  smooth  transition  and  assignment of Wholesale  Accounts and
                  agreements  with  Brokers,  if any,  Arby's and Paramark  will
                  enter  into the  Wholesale  License  Agreement.  Further,  and
                  notwithstanding   the  execution  of  the  Wholesale   License
                  Agreement,   Paramark,   Paramark's   affiliates,    including
                  Interbake  Brands,  Inc.,  Loccisano  and Gottlich  each shall
                  execute a confidentiality and non-competition  agreement, each
                  substantially in the form of Exhibit G, Exhibit H, and Exhibit
                  I, to the Agreement, respectively.

ARTICLE 3
REPRESENTATIONS OF PARAMARK

         Paramark represents and warrants to each of TJHC and Arby's as follows:

Section 3.1       Organization  and  Authority.  Paramark is a corporation  duly
                  organized,  validly  existing,  and in good standing under the
                  laws of the state of Delaware; and has all requisite power and
                  authority  (corporate  and  other) to own its  properties,  to
                  carry on its business as now being  conducted,  to perform its
                  obligations under the TJC License  Agreements,  to execute and
                  deliver this Agreement and all other  agreements  contemplated
                  hereby,  to perform its obligations  hereunder and thereunder,
                  and to consummate the transactions contemplated hereby.

                                       6

Section 3.2       Authorization;  No  Conflicts.  The  execution and delivery by
                  Paramark of this Agreement and the  performance by Paramark of
                  its   obligations   hereunder   have  been  duly  and  validly
                  authorized by all requisite  corporate  action.  All requisite
                  corporate actions,  including,  without limitation,  obtaining
                  shareholders'  approval of this Agreement and the contemplated
                  transactions,  shall be completed  prior to the Closing.  This
                  Agreement  constitutes,  and  each  of  the  other  agreements
                  referred to herein, when executed, will constitute,  the valid
                  and  legally  binding  obligations  of  Paramark,  enforceable
                  against  Paramark in accordance with their  respective  terms.
                  The execution,  delivery,  and  performance of this Agreement,
                  and  the   consummation   by  Paramark  of  the   transactions
                  contemplated  hereby,  do not and will not, (a) conflict with,
                  violate  or  breach  the  provisions  of  any  law,  rule,  or
                  regulation applicable to Paramark; (b) conflict with, violate,
                  or  breach  any   provision  of  Paramark's   Certificate   of
                  Incorporation or Bylaws; (c) conflict with, violate, or breach
                  any judgment,  decree,  order, or award of any court, arbitral
                  tribunal,   administrative  agency  or  commission,  or  other
                  government  entity or  regulatory  authority  or  agency;  (d)
                  constitute  a  fraudulent  conveyance  under  any state law or
                  federal  bankruptcy law; or (e) conflict with or result in the
                  breach  or  termination  of  any  term  or  provision  of  any
                  agreement  or  instrument  to which  Paramark is a party or by
                  which Paramark is or may be bound.

Section 3.3       Ownership  of the TJC  License  Agreements.  Paramark  has all
                  exclusive  rights,  title,  and  interest  in and  to the  TJC
                  License Agreements;  and will transfer, convey, and assign the
                  TJC License Agreements to TJHC at the Closing,  free and clear
                  of any Liens.  Each of the TJC License  Agreements  is binding
                  upon the parties thereto,  is in full force and effect, and is
                  not  subject  to the  payment  of any taxes of any kind or the
                  taking  of any other  actions  by  Paramark  to  maintain  its
                  validity or  effectiveness;  and (i) there are no restrictions
                  on the direct or indirect  transfer and  assignment of the TJC
                  License Agreements,  or any interest therein, held by Paramark
                  in respect of the TJC Licenses Agreement; and (ii) Paramark is
                  not, nor has it received any notice that it is, in default (or
                  with the giving of any notice or lapse or time or both,  would
                  be  in  default)  under  any  TJC  License  Agreement  or  any
                  contract,  agreement,  or understanding  with respect thereto.
                  The  delivery  to  TJHC  of  the   Assignment  and  Assumption
                  Agreement contemplated by this Agreement will exclusively vest
                  all of Paramark's  rights,  title, and interest in and to each
                  TJC  License  Agreements  and  the  goodwill  relating  to  or
                  associated with each TJC License Agreement,  in TJHC, free and
                  clear of any Liens.

                                       7

Section 3.4       Litigation.  There  is no  litigation,  suit,  claim,  action,
                  investigation, dispute, proceeding, or controversy, pending or
                  threatened,  before any court, administrative agency, or other
                  governmental  authority or arbitrator relating to or affecting
                  the rights and  obligations  of Paramark under any TJC License
                  Agreement  or  any  other   agreement  or  contract   used  or
                  previously used in connection  with Paramark's  operation of a
                  franchise system that used the Proprietary Marks.  Paramark is
                  not aware of any facts or circumstances  that could reasonably
                  be  interpreted  to give  rise to any such  litigation,  suit,
                  claim,  action,   investigation,   dispute,   proceeding,   or
                  controversy with respect thereto. Paramark is not in violation
                  of or in default with respect to any judgement,  order,  writ,
                  injunction,  decree,  or  rule  of any  court,  administrative
                  agency,   governmental  authority,   or  arbitrator,   or  any
                  regulation  of  any  administrative   agency  or  governmental
                  authority which would adversely affect  Paramark's  rights and
                  obligations  pursuant  to this  Agreement  or any TJC  License
                  Agreement.  There is no unsatisfied judgement,  order, decree,
                  stipulation,  or injunction  against Paramark  relating to the
                  obligations  of Paramark  under any TJC License  Agreement nor
                  any  claim,  dispute,  complaint,  action,  suit,  proceeding,
                  hearing,  or  investigation  of, in any court or  governmental
                  entity or before any arbitrator,  to which Paramark is a party
                  or is threatened to be made a party.

Section 3.5       Financial  Statements.  Attached as Schedule  3.5 are complete
                  copies of Paramark's  financial  statements  (balance  sheets,
                  statements  of  operation,   and   statements  of  cash  flow;
                  collectively  the "Financial  Statements")  audited as of, and
                  for the fiscal year ended,  December 31, 1997.  The  Financial
                  Statements fairly present the financial  condition of Paramark
                  as of the date indicated, the results of operations, the sales
                  of TJC Products,  and the revenues  from Retail  Licensees and
                  Wholesale  Accounts for the respective period  specified,  and
                  have been  prepared  in  accordance  with  generally  accepted
                  accounting principles applied on a consistent basis. Since the
                  date of the  Financial  Statements,  there  has not  been  any
                  change  or any event or  development  which,  individually  or
                  together  with  other  such  events  or  developments,   could
                  reasonably be expected to have a material  adverse  effect on,
                  the condition (financial or otherwise), results of operations,
                  business,  or  assets  of,  or the  sale of TJC  Products  by,
                  Paramark, or the prospects of the TJC Licensees.

Section 3.6       Franchises. Attached as Schedule 3.6 is a complete list of all
                  of the locations of TJC  Bakeries,  and Paramark has delivered
                  to TJHC and Arby's,  on or prior to the date hereof, a copy of
                  the Franchise  Agreements  currently in effect, as of the date
                  hereof,  with respect to each of the TJC  Bakeries  (excluding
                  the  Poughkeepsie  Bakery owned and operated by Paramark)  and
                  all  amendments  thereto.   Other  than  as  provided  in  the
                  Franchise  Agreements,  there are no outstanding  commitments,
                  promises,  agreements,  or  understandings,  either written or
                  verbal,  which have been made by Paramark  with respect to the
                  rights and obligations of any of the Franchisees.

                                       8

Section 3.7       Approvals. All consents, approvals,  authorizations, and other
                  requirements required by any TJC Agreements,  or prescribed by
                  any  law,  rule,  or  regulation  which  must be  obtained  or
                  satisfied by Paramark,  which are  necessary for the execution
                  and delivery of this  Agreement and the other  documents to be
                  executed  and  delivered by Paramark in  connection  with this
                  Agreement are set forth in Schedule 3.7 attached  hereto,  and
                  have been,  or will be,  obtained and  satisfied  prior to the
                  Closing.  Paramark  is not  required  to  submit  any  notice,
                  report,  or  other  filing  with  or to  any  third  party  or
                  governmental   entity  in  connection   with  the   execution,
                  delivery, or performance of this Agreement by Paramark, except
                  as shown in Schedule 3.7.

Section 3.8       Contracts   and   Commitments.   There   are  no   contractual
                  commitments, whether written or oral of Paramark, with respect
                  to the TJC License  Agreements  other than those  contained in
                  the  TJC  License  Agreements.   Paramark  has  not  breached,
                  received any written claim or threat that it has breached,  or
                  received  any  material  oral  claim  or  threat  that  it has
                  materially breached, any of the terms or conditions of the TJC
                  License  Agreements.  Except  as set  forth in  Schedule  3.8,
                  Paramark  is not  aware of any  breach of any of the terms and
                  conditions  of  the  TJC  License   Agreements  or  any  other
                  agreements,  contracts, or commitments used or previously used
                  in  connection  with  the TJC  System,  by any  party  to such
                  agreements,   contracts,   or  commitments  or  any  of  their
                  successors or assigns.

Section 3.9       Compliance with Laws.  Paramark is not, nor has it at any time
                  within the last five (5) years been,  nor has it received  any
                  notice  that it is or has at any time within the last five (5)
                  years  been,  in  violation  of or in  default  under,  in any
                  material respect, any law or order applicable to Paramark, the
                  TJC Products, or the TJC System, including any franchise sales
                  or relationship laws.

Section 3.10      Disclosure.  No representation or warranty by Paramark in this
                  Agreement or in any exhibit,  list,  statement,  document,  or
                  information set forth in or attached to any schedule delivered
                  or to be  delivered  pursuant to this  Agreement,  contains or
                  will contain any untrue  statement of a material fact or omits
                  or will omit any material fact  necessary in order to make the
                  statements   contained  in  this  Agreement  not   misleading.
                  Paramark has disclosed to TJHC all material  facts  pertaining
                  to the transactions contemplated by this Agreement.

Section 3.11      Absence of Certain  Changes.  Since  December  31,  1997,  and
                  except as set forth in Schedule 3.11,  there has been no event
                  or occurrence,  nor sale, lease,  license,  or purchase of any
                  tangible or intangible  asset, or occurrence,  that has had or
                  could reasonably be expected to have a material adverse effect
                  on Paramark, its financial condition or business operations.

                                       9

Section 3.12      Product  Liability.  Except  as set  forth in  Schedule  3.12,
                  Paramark  does not have any  liability  (and there is no basis
                  for any present or future  charge,  complaint,  action,  suit,
                  proceeding, hearing,  investigation,  claim, or demand against
                  Paramark  giving  rise to any  liability)  arising  out of any
                  injury to persons or  property  as a result of the  ownership,
                  possession,  or use  of any  product  manufactured,  sold,  or
                  delivered by Paramark or any TJC Licensee from or with respect
                  to the TJC Products, prior to the date hereof.

Section 3.13      Finders. No broker's,  finder's,  or any similar fee have been
                  incurred by or on behalf of Paramark  in  connection  with the
                  origin,   negotiation,   execution,  or  performance  of  this
                  Agreement or the  transactions  contemplated  hereby for which
                  TJHC or Arby's shall have any liability.

Section 3.14      Undisclosed Liabilities.  Paramark does not have any liability
                  related to its business (and there is no basis for any present
                  or  future  charge,   complaint,   action,  suit,  proceeding,
                  hearing,  investigation,  claim,  or demand  against it giving
                  rise to any  liability),  except for (a) liabilities set forth
                  on the face of the Financial  Statements  and (b)  liabilities
                  which have arisen after the date of the  Financial  Statements
                  in the ordinary  course of business,  none of which relates to
                  any   breach   of   contract,   breach  of   warranty,   tort,
                  infringement,  or violation of law or arose out of any charge,
                  complaint, action, suit, proceeding,  hearing,  investigation,
                  claim, or demand.

Section 3.15      Financial  Condition.   Paramark  is  not  entering  into  the
                  transactions  contemplated  by this  Agreement with the actual
                  intent to hinder,  delay,  or defraud either present or future
                  creditors. On and as of the Closing:

        3.15.1    the present fair salable value of the assets of Paramark (on a
                  going  concern  basis) will exceed the  probable  liability of
                  Paramark on its debts (including its contingent obligations);

        3.15.2    Paramark  has not  incurred,  nor does it intend to or believe
                  that it will incur, debts (including  contingent  obligations)
                  beyond its  ability  to pay such  debts as such  debts  mature
                  (taking  into  account  the timing  and  amounts of cash to be
                  received  from any source,  and of amounts to be payable on or
                  in  respect of debts),  and the  amount of cash  available  to
                  Paramark after taking into account all other  anticipated uses
                  of  funds  is  anticipated  to be  sufficient  to pay all such
                  amounts  on or in  respect  to debts,  when such  amounts  are
                  required to be paid; and

        3.15.3    Paramark  will have  sufficient  capital with which to conduct
                  its  present  and  proposed  business,  and  the  property  of
                  Paramark  does  not and will not  constitute  an  unreasonably
                  small  amount of capital  with which to conduct its present or
                  proposed business.

                  In addition,  Paramark will be solvent as of the Closing Date,
                  as measured by its short term assets  exceeding its short term
                  liabilities, its total assets exceeding its total liabilities,
                  and that  Paramark  has paid,  and will  continue to pay,  its
                  debts as they come due.  Paramark  shall  furnish  to TJHC and
                  Arby's at  Closing  a  certificate,  signed by Alan  Gottlich,
                  attesting to the truth and accuracy of this representation.

                                       10


Section 3.16      The Purchase Agreement.  The representations and warranties of
                  Paramark in the Purchase  Agreement are true and correct as of
                  the date of this Agreement,  and shall survive the termination
                  of the Purchase Agreement.

ARTICLE 4
REPRESENTATIONS OF TJHC

         TJHC represents and warrants to Paramark as follows:

Section 4.1       Organization  and  Authority.   TJHC  is  a  corporation  duly
                  organized,  validly  existing,  and in good standing under the
                  laws of the state  Delaware;  and has all requisite  power and
                  authority (corporate and other) to own its properties, and has
                  full power to execute and deliver this Agreement and all other
                  agreements  contemplated  hereby,  to perform its  obligations
                  hereunder and thereunder,  and to consummate the  transactions
                  contemplated thereby.

Section 4.2       Authorization;  No  Conflicts.  The  execution and delivery of
                  this Agreement and the  performance of TJHC of its obligations
                  hereunder by TJHC has been duly and validly  authorized by all
                  requisite corporate action. Without limiting the generality of
                  the  foregoing,  the  Board  of  Directors  of TJHC  has  duly
                  authorized  the  transactions  contemplated  by the Agreement.
                  This  Agreement and each of the other  agreements  referred to
                  herein,  when executed will  constitute  the valid and legally
                  binding  obligations  of  TJHC,  enforceable  against  TJHC in
                  accordance with their respective  terms,  except that (i) such
                  enforcement   may  be   subject  to   applicable   bankruptcy,
                  insolvency, or other similar laws, now or hereafter in effect,
                  affecting creditors' rights generally,  and (ii) the remedy of
                  specific   performance  and  injunctive  and  other  forms  of
                  equitable  relief may be subject to equitable  defenses and to
                  the  discretion  of the  court  before  which  any  proceeding
                  therefore  may  be  brought.  The  execution,   delivery,  and
                  performance of this Agreement, and the consummation by TJHC of
                  the transactions  contemplated  hereby,  will not, (a) violate
                  the provisions of any law,  rule, or regulation  applicable to
                  TJHC;  (b) conflict  with,  violate,  or breach a provision of
                  TJHC's  Certificate of Incorporation  or Bylaws;  (c) conflict
                  with,  violate any judgment,  decree,  order,  or award of any
                  court, arbitral tribunal, administrative agency or commission,
                  or  other  governmental  entity  or  regulatory  authority  or
                  agency;  or (d)  conflict  with or  result  in the  breach  or
                  termination  of any  term or  provision  of any  agreement  or
                  instrument to which TJHC is a party or by which TJHC is or may
                  be bound.

                                       11


Section 4.3       Regulatory Approvals. All consents, approvals, authorizations,
                  and  other  requirements  prescribed  by  any  law,  rule,  or
                  regulation  which must be obtained or satisfied by TJHC, which
                  are necessary for the execution and delivery of this Agreement
                  and the other  documents to be executed and  delivered by TJHC
                  in  connection  with this  Agreement are set forth on Schedule
                  4.3 attached  hereto,  and have been, or will be, obtained and
                  satisfied prior to the Closing. TJHC is not required to submit
                  any  notice,   report,   or  other   filing  with  or  to  any
                  governmental   entity  in  connection   with  the   execution,
                  delivery,  or performance of this Agreement by TJHC, except as
                  shown in Schedule 4.3.

Section 4.4       Finders. No broker's,  finder's,  or any similar fee have been
                  incurred  by or on  behalf  of TJHC  in  connection  with  the
                  origin,   negotiation,   execution,  or  performance  of  this
                  Agreement or the  transactions  contemplated  hereby for which
                  Paramark shall have any liability.

Section 4.5       The Purchase Agreement.  The representations and warranties of
                  TJHC in the Purchase  Agreement are true and correct as of the
                  date of this  Agreement,  and shall survive the termination of
                  the Purchase Agreement.

Section 4.6       Disclosure.  No  representation  or  warranty  by TJHC in this
                  Agreement  contains any untrue statement of a material fact or
                  omits  any  material  fact  necessary  in  order  to make  the
                  statements contained in this Agreement not misleading.

ARTICLE 5
                            REPRESENTATIONS OF ARBY'S

         Arby's represents and warrants to Paramark as follows:

Section 5.1       Organization  and  Authority.  Arby's  is a  corporation  duly
                  organized,  validly  existing,  and in good standing under the
                  laws of the state  Delaware;  and has all requisite  power and
                  authority  (corporate and other) to own its properties and has
                  full  power to  execute  and  deliver  this  Agreement  and to
                  consummate the transactions contemplated thereby.

Section 5.2       Authorization;  No  Conflicts.  The  execution and delivery of
                  this   Agreement  and  the   performance   of  Arby's  of  its
                  obligations  hereunder has been duly and validly authorized by
                  all  requisite   corporate   action.   Without   limiting  the
                  generality of the foregoing,  the Board of Directors of Arby's
                  has  duly  authorized  the  transactions  contemplated  by the
                  Agreement.  This  Agreement  and each of the other  agreements
                  referred to herein,  when executed will  constitute  the valid
                  and legally binding obligations of Arby's, enforceable against
                  Arby's in accordance with their respective terms,  except that
                  (i) such enforcement may be subject to applicable  bankruptcy,
                  insolvency, or other similar laws, now or hereafter in effect,
                  affecting creditors' rights generally,  and (ii) the remedy of
                  specific   performance  and  injunctive  and  other  forms  of
                  equitable  relief may be subject to equitable  defenses and to
                  the  discretion  of the  court  before  which  any  proceeding
                  therefore  may  be  brought.  The  execution,   delivery,  and
                  performance of this Agreement,  and the consummation by Arby's
                  of the transactions contemplated hereby, will not, (a) violate
                  the provisions of any law,  rule, or regulation  applicable to
                  Arby's;  (b) conflict  with,  violate or breach a provision of
                  Arby's  Certificate of Incorporation  or Bylaws;  (c) conflict
                  with,  violate any judgment,  decree,  order,  or award of any
                  court, arbitral tribunal, administrative agency or commission,
                  or  other  governmental  entity  or  regulatory  authority  or
                  agency;  or (d)  conflict  with or  result  in the  breach  or
                  termination  of any  term or  provision  of any  agreement  or
                  instrument to which Arby's is a party or by which Arby's is or
                  may be bound.

                                       12


Section 5.3       Regulatory Approvals. All consents, approvals, authorizations,
                  and  other  requirements  prescribed  by  any  law,  rule,  or
                  regulation  which must be  obtained  or  satisfied  by Arby's,
                  which are  necessary  for the  execution  and delivery of this
                  Agreement and the other documents to be executed and delivered
                  by Arby's in connection  with this  Agreement are set forth on
                  Schedule  5.3  attached  hereto,  and have  been,  or will be,
                  obtained and  satisfied  prior to the  Closing.  Arby's is not
                  required to submit any notice, report, or other filing with or
                  to any  governmental  entity in connection with the execution,
                  delivery,  or performance of this Agreement by Arby's,  except
                  as shown in Schedule 5.3.

Section 5.4       Finders. No broker's,  finder's,  or any similar fee have been
                  incurred  by or on behalf of  Arby's  in  connection  with the
                  origin,   negotiation,   execution,  or  performance  of  this
                  Agreement or the  transactions  contemplated  hereby for which
                  Paramark shall have any liability.

Section 5.5       The Purchase Agreement.  The representations and warranties of
                  Arby's in the  Purchase  Agreement  are true and correct as of
                  the date of this Agreement,  and shall survive the termination
                  of the Purchase Agreement.

Section 5.6       Disclosure.  No  representation  or warranty by Arby's in this
                  Agreement  contains any untrue statement of a material fact or
                  omits  any  material  fact  necessary  in  order  to make  the
                  statements contained in this Agreement not misleading.  Arby's
                  has disclosed to Paramark all material facts pertaining to the
                  transactions   contemplated  by  this  Agreement.   

                                       13

ARTICLE  6
COVENANTS OF PARAMARK

Section 6.1       Interim Operations of Paramark.  Paramark covenants and agrees
                  that, except (i) as expressly  provided in this Agreement,  or
                  (ii) with the prior written consent of TJHC and Arby's,  after
                  the date of this Agreement and prior to the Closing Date:

                  (a) the business of Paramark  shall be  conducted  only in the
                  ordinary course of business consistent with past practice, and
                  Paramark  shall use all  reasonable  efforts to  preserve  its
                  business   organization   intact  and  maintain  its  existing
                  relations with material  customers,  distributors,  suppliers,
                  employees, creditors, and business partners;

                  (b) Paramark shall not modify,  amend, or terminate any of the
                  TJC  License  Agreements  or waive,  release,  or  assign  any
                  material  rights or claims,  except in the ordinary  course of
                  business  consistent  with  past  practice  and  any  existing
                  agreements;

                  (c)  Paramark  will not adopt a plan of  complete  or  partial
                  liquidation,      dissolution,      merger,     consolidation,
                  restructuring,    recapitalization,    or    other    material
                  reorganization or any agreement relating to the sale of all or
                  substantially all of the assets (other than this Agreement);

                  (d) Paramark will not engage in any transaction with, or enter
                  into  any  agreement,   arrangement,  or  understanding  with,
                  directly  or  indirectly,  any of its  affiliates,  including,
                  without    limitation,    any    transactions,     agreements,
                  arrangements,  or  understandings  with any affiliate or other
                  person  covered  under  Item 404 of  Regulation  S-K under the
                  Securities  Act of 1933 that would be required to be disclosed
                  under such Item 404, other than such  transactions of the same
                  general  nature,  scope,  and  magnitude  as are  disclosed in
                  Paramark's  documents  filed with the  Securities and Exchange
                  Commission  ("SEC"),  or  required  under  any law,  rule,  or
                  regulation  governing  the offer,  sale,  or  registration  of
                  securities.

Section 6.2       Access to Information. Paramark shall (and shall cause each of
                  its  affiliates   to)  afford  to  the  officers,   employees,
                  accountants,    counsel,    financing   sources,   and   other
                  representatives  of TJHC  and/or  Arby's,  reasonable  access,
                  during normal business  hours,  during the period prior to the
                  Closing  Date, to all of its and its  affiliates'  properties,
                  books, contracts,  commitments, and records (including any tax
                  returns  or  other  tax  related  information   pertaining  to
                  Paramark and its affiliates) and, during such period, Paramark
                  shall (and  shall  cause each of its  affiliates  to)  furnish
                  promptly  to TJHC  and/or  Arby's  (a) a copy of each  report,
                  schedule,  registration statement, and other document filed or
                  received by it during such period pursuant to the requirements
                  of the federal  securities  laws or any  insurance  regulatory
                  laws and (b) all other  information  concerning  its business,
                  properties, and personnel as TJHC and/or Arby's may reasonably
                  request  (including  any tax  returns  or  other  tax  related
                  information  pertaining to Paramark and its affiliates).  TJHC
                  and/or  Arby's  will  hold  any  such  information   which  is
                  nonpublic in confidence.

                                       14

Section 6.3       Consents  and  Approvals.  Paramark  will take all  reasonable
                  actions   necessary   to  comply   promptly   with  all  legal
                  requirements  which may be imposed on it with  respect to this
                  Agreement,  which actions shall include,  without  limitation,
                  furnishing all  information in connection with approvals of or
                  filings with any governmental  authority,  including,  without
                  limitation,  any schedule or reports required to be filed with
                  the  SEC,  and  will  promptly   cooperate  with  and  furnish
                  information  to TJHC and  Arby's in  connection  with any such
                  requirements  imposed  upon  it or any of  its  affiliates  in
                  connection   with   this   Agreement   and  the   transactions
                  contemplated  hereby.   Paramark  will,  and  will  cause  its
                  affiliates to, take all reasonable actions necessary to obtain
                  any  consent,  authorization,  order,  or approval  of, or any
                  exemption  by, any  governmental  authority or other public or
                  private  third  party,  required  to be  obtained  or  made by
                  Paramark,  or any of its  affiliates  in  connection  with any
                  action contemplated by this Agreement.

Section 6.4       Additional  Agreements.  Subject  to the terms and  conditions
                  herein  provided,  Paramark  agrees to use its best efforts to
                  take, or cause to be taken, all actions and to do, or cause to
                  be done, all things  necessary,  proper or advisable,  whether
                  under  applicable  laws and  regulations  or otherwise,  or to
                  remove any injunctions or other  impediments or delays,  legal
                  or   otherwise,   to   consummate   and  make   effective  the
                  transactions  contemplated by this  Agreement.  In case at any
                  time after the Closing Date any further action is necessary or
                  desirable  to carry out the  purposes of this  Agreement,  the
                  proper officers and directors of Paramark shall use their best
                  efforts  to take,  or cause to be  taken,  all such  necessary
                  actions.

Section 6.5       Notification  of Certain  Matters.  Paramark shall give prompt
                  notice  to  TJHC  and/or  Arby's  of (a)  the  occurrence,  or
                  non-occurrence  of any event the occurrence or  non-occurrence
                  of which would cause any  representation or warranty contained
                  in this  Agreement to be untrue or  inaccurate in any material
                  respect at or prior to the Closing  Date and (b) any  material
                  failure of Paramark  to comply  with or satisfy any  covenant,
                  condition or agreement to be complied  with or satisfied by it
                  hereunder;  provided, however, that the delivery of any notice
                  pursuant  to this  Section  6.5 shall  not limit or  otherwise
                  affect the remedies available hereunder to the party receiving
                  such notice.

                                       15

Section 6.6       SEC Filings

                  (a) As soon as  practicable  after the date  hereof,  Paramark
                  shall  prepare  and  file  with the SEC the  proxy  statement,
                  notice of shareholders meeting, and such other information and
                  materials as may be required  under the Securities Act of 1933
                  or the Securities Exchange Act of 1934. Paramark shall prepare
                  and  provide  TJHC  and  Arby's  with  information  concerning
                  Paramark,  this Agreement,  and the transactions  contemplated
                  hereby  required to be included in the proxy  statement.  Such
                  information  prepared and provided by Paramark shall comply in
                  all material respects with all applicable requirements of law.

                  (b)  Paramark  shall use its  reasonable  best  efforts to (i)
                  respond  to any  comments  of the SEC and (ii) cause the proxy
                  statement  to be mailed to the  shareholders  of  Paramark  as
                  promptly as practicable  after receiving  necessary  approvals
                  from the SEC.  Paramark  shall  notify  TJHC and Arby's of the
                  receipt of any comments from the SEC and of any request by the
                  SEC for amendments or  supplements  to the proxy  statement or
                  for  additional  information,  and will supply TJHC and Arby's
                  with copies of all  correspondence  between Paramark or any of
                  its  representatives  and the SEC,  with  respect to the proxy
                  statement.  The proxy  statement  shall comply in all material
                  respects with all  applicable  requirements  of law.  Paramark
                  shall take any action  required  to be taken  under state blue
                  sky or  securities  laws in connection  with the  transactions
                  contemplated by this Agreement.

                  (c) No amendment or supplement to the proxy  statement will be
                  made without the approval of TJHC and Arby's,  which  approval
                  will not be unreasonably withheld or delayed.

Section 6.7       Continuation  of Business.  From the date hereof,  through and
                  after  the  Closing  Date,  and for at least  three  (3) years
                  following the Closing Date,  Paramark  shall use  commercially
                  reasonable   efforts  to  (a)   preserve   substantially   its
                  relationships with suppliers,  customers,  and employees;  (b)
                  carry on its  business in the ordinary  course and  consistent
                  with past practice; (c) maintain its corporate existence;  and
                  (d)  maintain  adequate  insurance to cover  potential  and/or
                  unknown  liabilities  and losses  that arise prior to Closing,
                  and potential liabilities and losses that arise as a result of
                  operations following Closing.

Section 6.8       Shareholder Approval. Charles Loccisano and Alan Gottlich,
                  as shareholders  of Paramark,  shall vote all of the shares of
                  Paramark  owned or  controlled by each of them in favor of the
                  transactions contemplated by this Agreement.

                                       16

ARTICLE 7
CONDITIONS TO THE OBLIGATIONS OF TJHC AND ARBY'S

         The  obligations  of TJHC  and  Arby's  hereunder  are  subject  to the
fulfillment,  at or before the Closing, of each of the following conditions (all
or any which  may be waived in whole or in part by TJHC or Arby's in their  sole
discretion):

Section 7.1       Truth  of   Representations   and   Warranties   of  Paramark;
                  Compliance  with  Covenants  and  Obligations.   Each  of  the
                  representations  and  warranties of Paramark in this Agreement
                  shall be true and  correct  on and as of the  Closing  Date as
                  though such representations and warranties were made on and as
                  of such date, with the same force and effect as if made on and
                  as of the Closing Date, except for any changes consented to in
                  writing by TJHC and Arby's,  and except (a) as a result of (x)
                  the  taking by any person of any  action  contemplated  by the
                  Agreement or (y) events or changes  occurring or arising after
                  the date hereof in the ordinary course of Paramark's business;
                  or (b) insofar as any  representation  or warranty  relates to
                  any specified earlier date.  Paramark shall have performed and
                  complied with all terms, conditions,  covenants,  obligations,
                  agreements,  and restrictions required by this Agreement to be
                  performed  or  complied  with by  Paramark  prior to or at the
                  Closing Date.

Section 7.2       Closing  Deliveries.  TJHC and Arby's shall have received from
                  Paramark  the  documents  and  other  materials  specified  in
                  Exhibit D.

Section 7.3       Corporate  Proceedings.  All corporate  and other  proceedings
                  required to be taken on the part of Paramark to  authorize  or
                  carry out this Agreement and to transfer,  convey, assign, and
                  deliver  the TJC  License  Agreements  and execute and deliver
                  such other documents as are set out in Schedule 5.2 shall have
                  been taken.

Section 7.4       Government  Approvals.  All government agencies,  departments,
                  bureaus,   commissions,   and  similar  bodies,  the  consent,
                  authorization,  or  approval of which is  necessary  under any
                  applicable   law,   rule,   order,   or  regulation   for  the
                  consummation by Paramark of the  transactions  contemplated by
                  the  Agreements  shall have been  received,  and the documents
                  shall be in form and substance reasonably satisfactory to TJHC
                  and Arby's.

Section 7.5       Third Party Consents. All third party consents necessary under
                  any  contract,  agreement,  or law  for  the  consummation  by
                  Paramark of the  transactions  contemplated  by this Agreement
                  shall have been  received,  and the documents  soliciting  and
                  evidencing  the  consents  shall  be  in  form  and  substance
                  reasonably satisfactory to TJHC and Arby's.

                                       17

Section 7.6       Bulk Sales Law  Compliance.  Paramark shall have complied with
                  the bulk sales law of the State of New Jersey or  obtained  an
                  opinion of counsel  satisfactory  to TJHC and Arby's  that the
                  bulk  sales law of the State of New  Jersey  does not apply to
                  the transactions contemplated by this Agreement.

Section 7.7       Adverse  Proceedings.  No  action or  proceeding  by any third
                  party or any governmental entity shall have been instituted or
                  threatened  which seeks to restrain,  prohibit,  enjoin,  make
                  illegal,  or invalidate the transactions  contemplated by this
                  Agreement  or which might  affect any right of TJHC and Arby's
                  with  respect  to the TJC  License  Agreements  or under  this
                  Agreement.

Section 7.8       Financial Condition. From the date of the Financial Statements
                  until the Closing, there shall not have been any change or any
                  event or  development  which,  individually  or together  with
                  other  such  events  or  developments,   could  reasonably  be
                  expected to have a material  adverse  effect on, the condition
                  (financial or otherwise), results of operations,  business, or
                  assets of, or the sale of TJC  Products by,  Paramark,  or the
                  prospects of the TJC Licensees.

Section 7.9       Termination of Broker Contracts. Paramark shall have furnished
                  to TJHC  and  Arby's  copies  of  notices  of  termination  of
                  contracts  with  Brokers  that  Paramark  hereby  covenants to
                  deliver  to each  Broker  identified  in  Schedule  3.8.  Such
                  notices shall include Paramark's written notice of termination
                  of its contractual commitments with each such Broker as of the
                  termination or expiration of the Wholesale License  Agreement,
                  to the extent such contract and commitment relates to the sale
                  or  distribution  of TJC  Products.  The  written  termination
                  notices to the Brokers  shall be provided at least thirty (30)
                  days prior to the  expiration or expected  termination  of the
                  Wholesale License Agreement, or, such longer period of time as
                  may be  required  or  contemplated  under the  written or oral
                  contract with the Broker, such that no contractual  commitment
                  with any such  Broker may  extend  beyond  the  expiration  or
                  termination of the Wholesale License Agreement.

ARTICLE 8
CONDITIONS TO THE OBLIGATIONS OF PARAMARK

         The obligations of Paramark  hereunder are subject to the  fulfillment,
at or before the Closing,  of each of the  following  conditions  (all or any of
which may be waived in whole or in part by Paramark in its sole discretion):

Section 8.1       Truth of  Representations  and  Warranties of TJHC and Arby's;
                  Compliance with Covenants and Obligations. The representations
                  and warranties of TJHC and Arby's in this  Agreement  shall be
                  true  on  and  as  of  the   Closing   Date  as  though   such
                  representations  and  warranties  were  made on and as of such
                  date with the same  force  and  effect as if made on and as of
                  the Closing Date,  except (a) as a result of (x) the taking by
                  any person of any action  contemplated by this  Agreement,  or
                  (y) events or  changes  occurring  or  arising  after the date
                  hereof in the ordinary course of TJHC's or Arby's business; or
                  (b) insofar as any  representation  or warranty relates to any
                  specified   earlier  date.   TJHC  and/or  Arby's  shall  have
                  performed  and  complied  in  all  respects  with  all  terms,
                  conditions, obligations, agreements, and restrictions required
                  by this  Agreement to be  performed  or complied  with by TJHC
                  and/or Arby's prior to or at the Closing Date.

                                       18

Section  8.2      Government  Approvals.  All government agencies,  departments,
                  bureaus,   commissions,   and  similar  bodies,  the  consent,
                  authorization,  or  approval of which is  necessary  under any
                  applicable   law,   rule,   order,   or  regulation   for  the
                  consummation   by  TJHC   or   Arby's   of  the   transactions
                  contemplated by the Agreements  shall have been received,  and
                  the  documents  shall  be in  form  and  substance  reasonably
                  satisfactory to Paramark.

Section 8.3       Corporate  Proceedings.  All corporate  and other  proceedings
                  required  to be  taken  on the  part of  TJHC  and  Arby's  to
                  authorize or carry out this Agreement shall have been taken.

Section 8.4       Adverse  Proceedings.  No  action or  proceeding  by any third
                  party shall have been instituted or threatened  which seeks to
                  restrain,    prohibit,    or   invalidate   the   transactions
                  contemplated  by this  Agreement  or which  might  affect  the
                  rights of Paramark to assign the TJC License Agreements.

Section 8.5       Fairness  Opinion.  Paramark  shall have  received an opinion,
                  with respect to the fairness to the shareholders and creditors
                  of  Paramark  of  the   transactions   contemplated   by  this
                  Agreement. The opinion shall be prepared by a certified public
                  accountant  or  investment  adviser,  and the  content  of the
                  opinion shall be  satisfactory to TJHC and Arby's prior to and
                  at the Closing.

ARTICLE 9
INDEMNIFICATION

Section 9.1       Indemnification  of TJHC and Paramark for  Misrepresentations.
                  TJHC and Paramark each hereby  indemnifies and holds the other
                  harmless  against all claims,  damages,  losses,  liabilities,
                  costs, and expenses (including, without limitation, settlement
                  costs  and  any  legal,   accounting  or  other  expenses  for
                  investigating or defending any actions or threatened  actions)
                  incurred  by  TJHC  or  Paramark   in   connection   with  any
                  misrepresentation,  breach of warranty,  or non-fulfillment of
                  or failure to perform any  covenant,  condition,  or agreement
                  set forth in, or attached to, this Agreement, any transactions
                  contemplated by this Agreement, or any statement, certificate,
                  schedule, or document furnished by such Party pursuant to this
                  Agreement or in connection with the transactions  contemplated
                  hereby.

                                       19

Section 9.2       Indemnification of Arby's and Paramark for Misrepresentations.
                  Arby's and  Paramark  each  hereby  indemnifies  and holds the
                  other   harmless   against   all  claims,   damages,   losses,
                  liabilities,   costs,   and   expenses   (including,   without
                  limitation,  settlement  costs and any  legal,  accounting  or
                  other expenses for  investigating  or defending any actions or
                  threatened   actions)   incurred  by  Arby's  or  Paramark  in
                  connection with any misrepresentation,  breach of warranty, or
                  non-fulfillment   of  or  failure  to  perform  any  covenant,
                  condition,  or  agreement  set forth in, or attached  to, this
                  Agreement,  or  any  statement,   certificate,   schedule,  or
                  document furnished by such Party pursuant to this Agreement or
                  in connection with the transactions contemplated hereby.

Section 9.3       Survival   of   Representations.   All   representations   and
                  warranties  made by the Parties herein or in any instrument or
                  document  furnished in connection  with this  Agreement  shall
                  survive the Closing and any investigation at any time made by,
                  or on behalf  of,  the  Parties  to this  Agreement.  All such
                  representations and warranties shall expire on the third (3rd)
                  anniversary of the Closing Date.

Section 9.4       Paramark's Indemnity.  Paramark hereby agrees to indemnify and
                  hold  TJHC  and  Arby's,   and  their   officers,   directors,
                  shareholders,  and affiliates (the "TJHC/Arby's  Indemnitees")
                  harmless   from   any  and  all   claims,   damages,   losses,
                  liabilities,   costs,   and   expenses   (including,   without
                  limitation,  settlement  costs and any legal,  accounting,  or
                  other expenses for  investigating  or defending any actions or
                  threatened  actions) incurred by the TJHC/Arby's  Indemnitees,
                  in  connection   with  any  claims  against  the   TJHC/Arby's
                  Indemnitees  based upon,  relating to,  resulting  from, or in
                  connection  with  actions or failure to act of Paramark or its
                  officers, directors, shareholders or affiliates.

Section 9.5       TJHC's and Arby's  Indemnity.  TJHC and Arby's hereby agree to
                  indemnify  and hold  Paramark,  and its  officers,  directors,
                  shareholders,  and  affiliates  (the  "Paramark  Indemnitees")
                  harmless   from   any  and  all   claims,   damages,   losses,
                  liabilities,   costs,   and   expenses   (including,   without
                  limitation,  settlement  costs and any legal,  accounting,  or
                  other expenses for  investigating  or defending any actions or
                  threatened   actions)  reasonably  incurred  by  the  Paramark
                  Indemnitees,   in  connection  with  any  claims  against  the
                  Paramark  Indemnitees  based upon actions or failure to act of
                  TJHC or Arby's.

Section 9.6       Notice for Claims of Indemnification. Whenever any claim shall
                  arise for  indemnification  pursuant  to this  Article  9, the
                  Party seeking indemnification (the "Indemnified Party"), shall
                  promptly notify the Party from whom  indemnification is sought
                  (the"Indemnifying  Party") of the claim and,  when known,  the
                  facts  constituting  the basis for such claim provided that no
                  delay on the part of the  Indemnified  Party  in  giving  such
                  notice   shall   relieve   the   Indemnifying   Party  of  any
                  indemnification  obligation hereunder except to the extent the
                  Indemnifying Party is materially  prejudiced by such delay. In
                  the  event of any such  claim  for  indemnification  hereunder
                  resulting  from or in  connection  with  any  claim  or  legal
                  proceedings by a third-party,  the notice to the  Indemnifying
                  Party shall  specify,  the amount if known,  or an estimate of
                  the amount of the liability arising therefrom. The Indemnified
                  Party  shall  not  settle or  compromise  any claim by a third
                  party for which it is entitled to indemnification  without the
                  prior written consent of the Indemnifying  Party,  which shall
                  not be  unreasonably  withheld,  unless  suit  shall have been
                  instituted  against it and the  Indemnifying  Party  shall not
                  have taken control of such suit after notification thereof.

                                       20

Section 9.7       Defense  by  Indemnifying  Party.  With  respect  to any claim
                  giving rise to indemnity  resulting from or arising out of any
                  claim or legal  proceeding  by a person  who is not a party to
                  this Agreement,  the Indemnifying  Party, at its sole cost and
                  expense,  may, upon written notice to the  Indemnified  Party,
                  assume the defense of any such claim or legal proceeding if it
                  acknowledges,  to  the  Indemnified  Party,  in  writing,  its
                  obligations to indemnify the Indemnified Party with respect to
                  all  elements of such claim.  The  Indemnified  Party shall be
                  entitled to  participate  in (but not  control) the defense of
                  any such action,  with its counsel and at its own expense.  If
                  the Indemnifying Party does not assume the defense of any such
                  claim or  litigation  resulting  therefrom  within thirty (30)
                  days after the date such claim is made, the Indemnified  Party
                  may defend against such claim or litigation, in such manner as
                  it may  deem  appropriate,  including,  but  not  limited  to,
                  settling such claim or litigation,  after giving notice of the
                  same  to  the  Indemnifying   Party,  on  such  terms  as  the
                  Indemnified Party may deem  appropriate,  and the Indemnifying
                  Party shall be entitled to  participate  in (but not  control)
                  the  defense of such  action,  with its counsel and at its own
                  expense.   If  the  Indemnifying  Party  thereafter  seeks  to
                  question the manner in which the  Indemnified  Party  defended
                  such  third  party  claim or the  amount or nature of any such
                  settlement,  the  Indemnifying  Party shall have the burden to
                  prove by a preponderance  of the evidence that the Indemnified
                  Party did not  defend or settle  such third  party  claim in a
                  reasonably prudent manner.

Section 9.8       Indemnification    Under   the   Purchase    Agreement.    The
                  indemnification  of  Paramark  and  TJHC,  each to the  other,
                  contained  in  the  Purchase   Agreement   shall  survive  the
                  termination of the Purchase Agreement.

                                       21


ARTICLE 10
GENERAL PROVISIONS

Section 10.1      Termination.   This  Agreement  may  be  terminated,  and  the
                  transactions contemplated hereby may be abandoned:

                  (a)  at  any  time  before  the  Closing,  by  mutual  written
                  agreement among the Parties;

                  (b) upon  notification to the  non-terminating  parties by the
                  terminating  party that the  satisfaction  of any condition to
                  the terminating  party's  obligations under this Agreement has
                  become  impossible  to  satisfy,  illegal,  or  subject  to  a
                  non-appealable order enjoining or restraining the Closing; or

                  (c) at any time after  September 30, 1998, by Paramark,  TJHC,
                  or Arby's, upon notification to the non-terminating parties by
                  the terminating  party, if the Closing shall not have occurred
                  on or before such date and such failure to  consummate  is not
                  caused by a breach of this Agreement by the terminating party.

Section 10.2      Effect of Termination. If this Agreement is validly terminated
                  pursuant to Section  10.1,  this  Agreement  will  immediately
                  become  null and  void,  and  there  will be no  liability  or
                  obligation on the part of Paramark, TJHC, or Arby's (or any of
                  their  respective  officers,  directors,   employees,  agents,
                  representatives, or affiliates) except as provided in the next
                  succeeding  sentence  and  except  that  the  provisions  with
                  respect to  expenses  in Section  10.7 will  continue to apply
                  following  any such  termination.  Notwithstanding  any  other
                  provision in this Agreement to the contrary,  upon termination
                  of this Agreement pursuant to Section 10.1(b), each Party will
                  remain  liable to the  other  Parties  for any  breach of this
                  Agreement  by  such  Party   existing  at  the  time  of  such
                  termination,  and each Party may seek such remedies, including
                  damages and attorney's fees, against the others,  with respect
                  to any such breach as is provided in this  Agreement or as may
                  otherwise be available at law or in equity.

Section 10.3      Notices.  Any  notices  or other  communications  required  or
                  permitted by this  Agreement  shall be  sufficiently  given if
                  delivered  personally or sent by telex,  facsimile,  overnight
                  courier,   registered  or  certified  mail  postage   prepaid,
                  addressed  as follows  or to such  other  address of which the
                  parties may have given notice:

                  To Paramark:     Paramark Enterprises, Inc.
                                   Attn:  Alan S. Gottlich, President
                                   One Harmon Plaza
                                   Secaucus, New Jersey 07094-3618
                                   Fax: (201) 422-0858
                  With copies to:  Saul Feiger, Esq.
                                   152-18 Union Turnpike
                                   Kew Garden Hills, New York  11367
                                   Fax: (718) 380-3092

                  To TJHC and 
                  Arby's:          Triarc Restaurant Group
                                   Attn:  Jonathan P. May, Vice President
                                   1000 Corporate Drive
                                   Fort Lauderdale, Florida  33334
                                   Fax: (954) 351-5619

                  With copies to:  Triarc Restaurant Group
                                   Attn:  General Counsel
                                   1000 Corporate Drive
                                   Fort Lauderdale, Florida  33334
                                   Fax:  (954) 351-5619

                                   Rudnick, Wolfe, Epstien & Zeidman
                                   Attn:  Mark A. Kirsch, Esq.
                                   1201 New York Avenue, N.W.
                                   Penthouse
                                   Washington, D.C.  20005
                                   Fax:  (202) 712-7222

All  notices  or other  communications  shall  be  deemed  received  on the date
delivered if  delivered  personally,  by  facsimile,  by telex,  or by overnight
courier,  or three (3) business  days after being sent, if sent by registered or
certified mail.

                                       22


Section 10.4      Successors and Assigns.  This Agreement  shall be binding upon
                  and  inure to the  benefit  of each of the  Parties  and their
                  respective successors and assigns. No assignment shall release
                  a Party from any obligation or liability under this Agreement.

Section 10.5      Amendments.  The Parties,  by the consent of their  respective
                  Boards of Directors or officers authorized by such Boards, may
                  amend or modify this  Agreement and the exhibits and schedules
                  hereto,  in such  manner as may be agreed  upon,  by a written
                  instrument executed by each Party.

Section 10.6      Waivers.   No   waiver   by  any   Party   of   any   default,
                  misrepresentation,   or  breach  of   warranty   or   covenant
                  hereunder,  whether  intentional  or not,  shall be  deemed to
                  extend to any prior or subsequent default,  misrepresentation,
                  or breach of warranty or covenant  hereunder  or affect in any
                  way any rights  arising  by virtue of any prior or  subsequent
                  such occurrence.

                                       23

Section 10.7      Expenses.  Each of the  Parties  shall  bear its own costs and
                  expenses  (including  legal  fees and  expenses)  incurred  in
                  connection with this Agreement.

Section 10.8      Construction.  If any of the  provisions of this Agreement may
                  be  construed  in more than one way, one of which would render
                  the provision illegal or otherwise  voidable or unenforceable,
                  such  provision  shall have the meaning which renders it valid
                  and enforceable. The language of all of the provisions of this
                  Agreement shall be construed according to its fair meaning and
                  not strictly construed against any Party.

Section 10.9      Interpretation.  This  Agreement has been  negotiated at arm's
                  length.  In the event of any ambiguity in any of the terms and
                  provisions, this Agreement shall not be interpreted against or
                  in favor  of any  party  nor  shall  there be any  presumption
                  against or in favor of any party,  but this Agreement shall be
                  interpreted  in accordance  with the intent of the parties and
                  the function of its terms and provisions.

Section 10.10     Governing  Law. Any dispute with respect to the entering into,
                  performance,  or  interpretation  of this  Agreement  shall be
                  governed by the laws of the State of Florida,  without  regard
                  to the Florida law of conflicts. The Parties hereby agree that
                  to the  extent any  disputes  arise  that  cannot be  resolved
                  directly  between  the  Parties,  the  Parties  shall file any
                  necessary  suit  only in the  federal  or state  court  having
                  jurisdiction  where Arby's  principal  office is then located.
                  The Parties irrevocably submit to the jurisdiction of any such
                  court  and  waive any  objection  they may have to either  the
                  jurisdiction or venue of any such court.

Section 10.11     No Third Party  Beneficiaries.  Nothing in this  Agreement  is
                  intended,  nor shall be deemed,  to confer  upon any person or
                  entity,  other  than the  Parties  and  their  successors  and
                  assigns,  any  rights or  remedies  under or by reason of this
                  Agreement.

Section 10.12     Waiver of Jury Trial. THE PARTIES  IRREVOCABLY  WAIVE TRIAL BY
                  JURY OF ANY ACTION,  PROCEEDING,  OR COUNTERCLAIM,  WHETHER AT
                  LAW OR IN EQUITY,  BROUGHT BY EITHER OF THEM AGAINST THE OTHER
                  AND  WHETHER OR NOT THERE ARE OTHER  PARTIES  TO SUCH  ACTION,
                  PROCEEDING, OR COUNTERCLAIM.

Section 10.13     Entire  Agreement.   This  Agreement  and  all  schedules  and
                  exhibits  hereto,  and all  agreements  and  instruments to be
                  delivered by the Parties pursuant to this Agreement, represent
                  the entire  understanding  and  agreement  between the Parties
                  with respect to the subject  matter  hereof and  supersede all
                  prior  oral  and   written   and  all   contemporaneous   oral
                  negotiations,  commitments,  and  understandings  between such
                  Parties.

                                       24


         IN  WITNESS  WHEREOF,  this  Agreement  has been duly  executed  by the
Parties as of and on the date first above written.


(Corporate Seal)                  PARAMARK ENTERPRISES, INC.,
                                  a Delaware corporation

ATTEST:
                                  By:     /s/ Paramark Enterprises, Inc.


                                  Name:


                                  Title:
                                        Secretary


(Corporate Seal)                  TJ HOLDING COMPANY, INC.,
                                  a Delaware corporation

ATTEST:
                                  By:     /s/ T.J. Holding Company, Inc.


                                  Name:


                                  Title:
                                        Secretary

(Corporate Seal)                  ARBY'S, INC., d/b/a TRIARC RESTAURANT GROUP, a
                                  Delaware corporation

ATTEST:
                                  By:     /s/ Arby's, Inc.


                                  Name:


                                  Title:
                                        Secretary
                                  with respect to the provisions of Section 6.8:


                                  /s/ Charles Loccisano
                                  Charles N. Loccisano
                                  Witness

                                  /s/ Alan Gottlich
                                  Alan S. Gottlich
                                  Witness