<ARTICLE> 5 <LEGEND> This schedule contains summary financial information extracted from the consolidated financial statements of Paramark Enterprises, Inc. as of June 30, 1998 and the six months then ended, and is qualified in its entirety by reference to such financial statements. </LEGEND> <CIK> 0000915661 <NAME> PARAMARK ENTERPRISES, INC. <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> DEC-31-1998 <PERIOD-START> JAN-01-1998 <PERIOD-END> JUN-30-1998 <CASH> 0 <SECURITIES> 0 <RECEIVABLES> 343,255 <ALLOWANCES> 64,000 <INVENTORY> 171,173 <CURRENT-ASSETS> 530,734 <PP&E> 642,362 <DEPRECIATION> 111,591 <TOTAL-ASSETS> 1,570,018 <CURRENT-LIABILITIES> 1,945,243 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 33,740 <OTHER-SE> (408,965) <TOTAL-LIABILITY-AND-EQUITY> 1,570,018 <SALES> 2,490,657 <TOTAL-REVENUES> 2,622,811 <CGS> 1,986,839 <TOTAL-COSTS> 3,121,017 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 105,577 <INCOME-PRETAX> (613,941) <INCOME-TAX> 0 <INCOME-CONTINUING> (613,941) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (613,941) <EPS-PRIMARY> (0.18) <EPS-DILUTED> (0.18)